My Animation Era

"Impossible! Absolutely impossible..."

As the Shonan Children's Channel and Honghe Cartoon released the ratings data of each program, many people in the industry showed expressions of disbelief.

That's fighting spirit turning into a horse!

The ratings for the premiere were nearly 10 points. It was an unprecedented event and a major production of the year that was highly anticipated by countless people. Why did it languish after just five episodes?

This was too sudden.

Many people believe that with the incredible performance of the anime "Fighting Horse" in its premiere with a ratings of nearly 10 points, the ratings of subsequent episodes will definitely get higher and higher until it breaks the record.

Who knew it would wither so quickly? When the third and fourth episodes of the anime were aired, the ratings had already exceeded 10 points, reaching 10.21%!

As a result, when the fifth episode was broadcast, the ratings not only did not increase, but fell below 10 points, which was the same as the premiere ratings.

By the sixth episode...

Good guy!

The ratings for the sixth episode dropped further, falling below 9 points, which is lower than the first broadcast ratings.

Waterfa? !

Everyone couldn't understand, what happened? Why did the animation "Fighting Spirits Turn into Horses" drop so much in terms of viewership share despite everything going well?

This is like a pair of lovers going out on a date, playing until dark, and finally tricking the girl into agreeing to book a room in a hotel. The girl even took out her ID card, and the boy suddenly said: "Why don't you forget it? My mother told me to go home. Have a meal!"

What a disappointment!

If the quality of the "Fighting Spirits Turn into Horses" animation has seriously declined by the time it reaches the 5th and 6th episodes, causing some viewers to be dissatisfied or even abandon the show, then forget it.

But the problem is...

Everyone is not blind. It can be seen that the quality of the animation "Fighting Qi Transformed into Horses" has always been online, and the plot is quite satisfactory, with no particularly serious "toxic points" or "reversals".

Then this is very interesting!

Combined with the ratings data for the fourth season of the animation "Pleasant Goat and Big Big Wolf" announced by the Shonan Children's Channel next door, the truth is obvious.

In this battle for viewership share, "Fighting Horse", which was aggressive in the early stage and shocked everyone with its debut, failed to maintain its lead and was overtaken by "Pleasant Goat".

The Chinese comic industry is in an uproar.

For ordinary viewers, their reaction was not so intense, and they even felt that this result was too in line with expectations.

[There are still too many primary school students! 】

[It can’t be said that, on the one hand, there are many primary school students, but on the other hand, isn’t it because, except for primary school students, there are not many adults who can stay in front of the TV on time? 】

【really! I really wanted to catch up on the animation "Fighting Spirits Turn into Horses", but the Chinese New Year is coming soon, and I have too many things at home to spare time to watch TV. 】

【Seconded! It would be great if there was an online version of Douqi Transformed into a Horse. You can follow the updates on your mobile phone and tablet, forget about TV...]

The questions generally reported by netizens not only answered the doubts of many people in the industry, but also supported Gu Miao's views.

In a protracted war, Pleasant Goat and Big Big Wolf will win!

Don't ask why...

The problem is that in China, cartoons like "Fighting Spirits Turn into Horses", which target "young men", cannot be moved to TV platforms for broadcast.

Who are the people who watch TV frequently?

Children who love to watch cartoons, housewives who love to watch mother-in-law dramas and ethics dramas, young girls who love to watch variety shows and idol dramas, middle-aged and elderly people who love to watch period dramas and historical dramas...

There are many people watching TV and its coverage is very wide. It can be said that even today, despite the development of the Internet, TV is still the media platform with the widest coverage in China.

But the problem is also obvious.

Affected by the impact of the Internet, TV platforms have lost a large part of their young male audiences. They have abandoned their dependence on TV and instead relied on mobile phones and computers.

The target audience of the animation "Fighting Horse" is precisely this group of young male viewers who watch TV the least frequently.

Can the ratings not drop?

…

"its not right!"

After listening to Mr. Gu's analysis, some people couldn't help but raise objections: "The audience targeted by Plum Blossom Animation should be teenagers. After all, teenagers like to read online articles and have read some of the original novels..."

"Teenagers indeed."

"But have you ever thought about how many years ago the original novel "Fighting Spirit Turns into Horses" was written?" Gu Miao asked jokingly.

The person who asked the question was stunned for a moment.

The original work of Fighting Spirits Turning into Horses? That must be an online novel from seven or eight years ago! At that time when the series was serialized, he was still in high school and concentrating on preparing for the college entrance examination!

Fast forward so many years, he has stepped out of society, got married and had children, and has been working for almost five years.

"No wonder the ratings plummeted..."

The producer of Wanbao Animation couldn't help but sigh and said: "There are seniors and juniors, no matter how much you like it, you can't squat in front of the TV all day long waiting for the animation to be broadcast!"

"He who wins the child wins the world!"

After analyzing the animation "Fighting Horse", Gu Miao concluded: "If our "Digimon" wants to be broadcast on a TV platform, we cannot ignore the needs of children."

"What do children like to watch?"

"What do kids want to see?"

After asking two questions in succession, Gu Miao immediately said confidently: "It needs to be passionate and cool, and the plot cannot be muddled."

"Let's not talk about anything else. Let me understand this concept first, and then design the evolution of Digimon..."

Really, so stupid.

Gu Miao sometimes couldn't help but wonder, are these employees really animation professionals with "serious academic backgrounds"?

Take a look at the first version of Digimon Evolution. What the hell is it doing?

Digimon evolves!

This is the most repeated and exciting key shot in the anime "Digimon".

To put it harshly.

The scene of Digimon evolution is as important as the "Magical Girl Transformation" session.

If he can't even do this well and can't get the effect he wants, then the Digimon who are still working as a hammer should break up and go back to their homes!

"Sorry, Mr. Gu!"

After being criticized by the director at the conference, everyone in the production team lowered their heads regardless of their position.

This thing is indeed not done beautifully enough.

It's probably the Chinese New Year, and everyone wants to finish what they are doing and go home early to celebrate with their loved ones.

In a hurry, I came up with this first version of Digimon Evolution that is very confusing at first glance...

After the results were submitted, Mr. Gu, who was planning to take a vacation to go back to coddling his children, immediately stopped all work and called everyone together for a meeting.

It’s natural to criticize everyone in a meeting.

Gu Miao understood how everyone felt after being busy all year long and eager to take an early vacation and go back to reunite with their loved ones.

But understanding is understanding...

Digimon evolution, this link is so important! Unless this problem is solved, no one, including himself, will be able to go home for the holidays and celebrate the New Year.