My Animation Era

The so-called "electronic Pokémon" are actually electronic pets.

To understand it in a simple way, it is that inside a game console, there is a built-in electronic pet program that can interact and has simple functions.

Have you ever played Tamagotchi?

That's right!

The sample that Gu Miao started to refer to was the popular Tamagotchi, an electronic pet game console launched by Bandai in the 1990s.

The company is short of money.

In urgent need of cash flow, Gu Miao thought of Tamagotchi. Combined with the popular "Pokémon" animation, the electronic "Pokémon" was born.

anyway……

Although the electronic Pokémon, in terms of design concept, was born out of the earliest "Tamako", which is an electronic pet.

But he was not satisfied with this.

Just a simple electronic pet, what’s the point? Since it is under the banner of "Pokémon", isn't it a pity that there is no "Pokémon Battle"?

Anyway, this function is not difficult.

Based on existing technology, multiple solutions can be devised. Whether it's Bluetooth, WIFI, NFC or infrared, there is always something that can meet your needs.

From a technical perspective, there are no difficulties.

As for the sales level...

When Wanbao Toys finally built the first prototype after a week, everyone had completely dispelled their doubts.

This thing is really fun!

In this game console called [Electronic Elf], players can choose one of three from Bulbasaur, Squirtle, and Charmander to choose their favorite Pokémon.

Then comes training and training.

You can also play with Pokémon and feed them to increase intimacy.

With the training and training of Pokémon, after increasing their experience and level, Pokémon can even "evolve" and evolve into higher-level Pokémon.

This is the most basic gameplay.

As for the advanced gameplay, it is "online battle".

After two [Electronic Pokémon] are matched, they can not only achieve face-to-face online battles, but also "exchange" Pokémon Pokémon, and even get married and have children.

"Huh? Are there other Pokémon?"

"Yes, I have!"

Gu Miao took the [Electronic Elf] game console and introduced to Jiang Keke: "In addition to the Yusanjia received initially, players can also obtain other Pokémon through capture."

to be honest.

Although the functions are quite complex, this is just a "Pokémon" handheld game.

The content played through [Electronic Elf] is actually not much different from the PC, mobile, and console versions of the "Pokémon" game.

"I see."

Jiang Keke nodded and immediately asked: "Then what is the value of this thing? Since you can play the most authentic "Pokémon" game through mobile phones and computers, why should you buy this?"

She couldn't understand.

Since the content of the games is similar, the significance of the existence of this [Electronic Elf] is greatly reduced. Who will buy this?

"Don't you understand this?"

Gu Miao smiled and said: "That's right! You can play "Pokémon" on mobile phones and computers. It seems that you don't need this, but have you ever thought about it..."

Where do children get cell phones and computers?

For one thing, children rarely have independent mobile phones or computers. On the other hand, neither a mobile phone nor a computer is as convenient to carry as this [Electronic Elf].

Not to mention...

Mobile phones and computers still need to be charged or plugged in. This thing only requires two batteries, and the ease of use is simply not on the same level.

A few years ago, the beginning of the century.

The neon Tamagotchi became very popular after being introduced into China and was loved by countless children.

Prior to this, Penguin had already launched a popular "Kunkou Pet" function. This means that electronic pets are nothing new.

Why do people still buy Tamagotchi?

The answer seems simple.

The core gameplay of Tamagotchi is actually not particularly attractive, nor is it very novel.

The reason why it is selling extremely well and is even being robbed is simply because this thing is too "convenient".

And it’s sold very cheaply!

If it's too expensive, then everyone might as well buy a real "handheld" game console. Why should I buy this thing of yours?

The price is low and easy to carry.

This is the key to Tamagotchi's amazing success in the end, and it's also why Gu feels that [Electronic Elf] can help Wanbao get out of trouble.

Tamagotchi is already very tasty!

If combined with the popularity of the "Pokémon" IP, it will definitely be even more powerful, and it is difficult to imagine whether it will become popular.

"Unfortunately, current AR technology is not mature enough." Gu Miao sighed.

If AR technology matures...

wrong!

The technology does not need to be too mature. As long as it is slightly improved and can have commercial value, then it can be directly used in "Pokémon GO".

Why is there any need to play Tamagotchi?

All I can say is that there is no way!

After all, in the past two years, AR and VR are still hyping concepts, and no hardware manufacturers are willing to follow up. Gu Miao is powerless even if she wants to.

But it’s not a big problem!

Although it won’t be possible to create a game like “Pokémon GO” for a while, [Electronic Pokémon] is not bad either.

In this parallel world without Tamagotchi, Gu Miao has already thought about how crazy the children will be after [Electronic Elf] is launched.

…

[Electronic Elf] In order to solve the company's financial constraints, Gu Miao proposed the method of increasing revenue and reducing expenditure.

If there is open source, there will be expenditure reduction.

Wanbao has launched too many projects in the second half of this year, and some of them can definitely "save a little"!

Do not misunderstand!

Gu Miao is not a bad learner, she wants to lower the quality of her work to drive down production costs.

By saving, he means saving those "unnecessary" expenses.

Take, for example, the theme song!

Wanbao Animation's theme songs sometimes involve relatively well-known composers, and sometimes well-known singers are invited to sing them. To be honest, this is a waste.

If you have this money, you might as well save it.

Anyway, the theme song, it doesn’t matter who writes it or sings it, it’s just a little bit ugly, but so what?

The animation is about the content, not to listen to you singing. No matter how good the theme song is, or how famous the singer is, the children don’t care.

Just like "The Magic Soldier".

Even after so many years, how many people know that the theme song of its animation was composed by Lin Jiejie and sung by the sweetheart leader Wang Xingling?

The same goes for "Lotus Lantern".

The ending song "Love is Just One Word" became a huge hit, but not many people remember the anime itself.

can only say……

In Gu Miao's view, an excellent theme song can indeed add highlights to the animation. But even without this, it will not affect the performance of an animation.

After all, when watching animation, you are watching the main content.

You think the theme song is so good that you go out to watch the animated feature? There may be such people, but they are really not many!