My Animation Era

As time goes by, the animation "Martin's Morning" is coming to an end.

52 episodes in total!

According to the broadcast schedule of two episodes a day, it will only take about a month. Excluding replays, one month is the standard life cycle of a domestic animation.

No way, this is the biggest difference between daily animation and weekly animation.

If it is broadcast weekly, then these 52 episodes can be broadcast for a whole year, and the popularity can be maintained for a whole year, and it will not end sadly in just one month.

For example, the Neon Division's "Inuyasha" and the North American Division's "Superman" remake are still very popular right now...

Some may be curious.

Why do current online animations, even if the audience has a membership, generally maintain an update schedule of "one episode per week" and cannot be broadcast daily like TV animations?

The reason is that the popularity of daily broadcasts is too short-lasting.

If the same animation is broadcast weekly, people may still be discussing the plot a few months later, and there will be no updates if they follow this animation.

What about daily animation?

As soon as the premiere ended, the animation's popularity plummeted, and it quickly faded out of the audience's sight.

The same goes for "Mornings with Martin."

The last few episodes should be the last afterglow of this animation. By the time these episodes are finished, the attention will definitely not be as high as before.

"Episode 50 is very interesting!"

"really……"

Gu Miao also watched "Martin's Morning" broadcast last night and knew which episode Lao Zhang was talking about.

This is a really interesting episode, with Martin being transformed into a puppet and unfortunately being discovered by the mischievous Romeo.

In order to rescue the old toys that were thrown into the trash, Martin worked with other toys and finally defeated Romeo's story...

The original idea for this episode should have come from Pixar Studio's "Toy Story" series.

But in this parallel world, there is no Pixar Studio, let alone the famous "Toy Story" series of animated films.

This also led to the fact that after the episode of Martin's Morning was aired, many people thought the "toys come to life" setting was cool, but they did not expect such a wonderful development.

It's actually interesting to say.

Many of the plots of the animation "Martin's Morning" have prototypes for reference.

For example, the "007 Agent" series, "ET", "Harry Potter", "A Study in Scarlet", "Ancient Greek Mythology", "One Thousand and One Nights", "Superman" and "Gladiator" Movies, novels, animated legends and stories.

Toy Story is one of them!

It can only be said that when he was watching "Mornings with Martin" as a child, he just thought every story was so interesting and attractive.

It was only when I grew up that I discovered...

It turns out that the series of events Martin experienced have prototypes to follow, and Martin is actually similar to the male protagonist of "Infinite Streaming Internet Literature".

Yes, you heard it right!

The work "Martin's Morning" or "Various Martin" is really an "infinite flow" animation in a sense, similar in nature to "Wandering the Animated World".

However, this infinite flow is not that infinite flow.

In everyone's impression, Zhutian Infinite Flow is about traveling through the worlds of film, television, animation and novels, and experiencing different events on behalf of or with the protagonist.

But Martin is different.

He didn't travel through time, he just woke up every morning and the world would be completely different.

This is actually no different from "travelling".

Although the events he experienced are all derived from film and television animation novels, they are not pure original works, but original story backgrounds based on the original works.

So this is why the animation "Martin's Morning" is so attractive that you can't stop watching it.

After all, this is an "original copy" of unlimited streaming animation!

In Gu Miao's opinion, the screenwriter who created the animation "Martin's Morning" is simply a genius.

You know, "Infinite Streaming" was discovered and became popular as a new Internet article theme after 2007.

Martin's Morning was born in 2003, several years earlier than Infinite Streaming.

It was really awesome to come up with such a cool idea at that time. In terms of creativity alone, it can definitely be regarded as one of the most awesome animation works in the 21st century.

This is not a boast...

To be fair, I came up with the concept of infinite flow so early. Although it is not perfect yet, it is just a prototype, and it is an original copy, which is already very powerful.

Anyway, Gu Miao found out.

In the animation industry, most of those works with breakthrough imagination and mind-numbing creativity despite rough production were born in the 20 years between 1990 and 10.

Before the 1990s, although those animations were good, looking at the creativity today, it can only be said to be quite satisfactory or even relatively conservative.

It is not ruled out that there are some epoch-making works, but the overall number is still relatively small.

After entering 10 years, the animation industry has no particularly amazing ideas or creativity. Most of them are resting on their laurels, or simply adapting online articles, comics, novels...

On the contrary, during the 20 years at the turn of the century, a large number of animated works such as "Mornings with Martin" emerged, and to this day, the creativity is still amazing.

For example, "Q Version of the Three Kingdoms"!

Many of the "memes" and "jokes" in it will still be funny ten or twenty years later, and they will not be outdated at all?

Such as "Puella Magi Madoka Magica"!

Isn’t the creativity and creativity of this animation, including the setting system, still outstanding to this day, and does it not make people feel outdated?

Why is this so?

Although the development history of animation is not long, it is still nearly a hundred years old. Except for the initial "barbaric period", the time of seriously using animation as a carrier to tell stories has exceeded 60 years.

So during these 60 years, why did the period from 1990 to 2010 coincide with the explosion of creativity? If you put aside the production of animations from other periods, the creativity really doesn’t impress people?

Gu Miao believes that there must be a "cross-century" reason for this.

Animators in the 1990s and animators at the beginning of this century are basically thinking about the same question: As we enter the new century, what kind of animation should we produce?

At that time, everyone still had a strong sense of mission.

Especially the animations produced in 1998 and 1999, whether domestic or foreign, have a strong sense of mission.

As the new century approaches, everyone is high-spirited and full of fighting spirit and infinite reveries about the future.

Looking back now...

Gu Miao was embarrassed to say, how can animators nowadays still have that sense of mission and responsibility?

Including himself.

If he wasn't a copycat, he would probably be rotten and leaking pus, how could he have come up with the animation idea of ​​"Martin's Morning"?

…

Gu Miao can't stand the current industry culture, especially the evil style that is constantly adapted.

Will you die if you don't adapt it?

There are ten new works and nine adaptations. If you don’t adapt them, you won’t be able to make animations.

He sometimes suspected that if one day they were suddenly banned from adapting novels, comics and games, at least 80% of animation companies at home and abroad would go bankrupt.

This is no exaggeration!

Wanbao is already considered a special existence. Except for some sequels, at least the ratio of adaptations to original works has always remained within the reasonable range of 3:7.

As for friendly companies like Penguin, almost 90% of their works are adaptations, and there are almost no truly original animations...

Other business partners are not much better.

In the entire domestic animation market, whether it is TV or major movies, adapted works basically account for the majority, and original works only account for a small part.

It’s similar abroad.

If Seto is not lying, the neon animation industry has also been in a state of turmoil in recent years, with over 90% of games being lightly adapted from comics.

Everyone is pretty bad, so there is no need to decide the winner.

"The reason why adapted works are so popular is that we are at the end of the IP industry chain."

Lao Zhang analyzed: "The creativity of novels and comics is continuously supplied to the animation film and television industry. Haven't you noticed that there are fewer original live-action film and television dramas?"

"Indeed, the TV series is also bad."

Gu Miao shook her head.

Today’s online dramas and TV series, just like animation, can only survive through adaptation. Most popular web dramas and TV series are adaptations.

Lao Zhang described it as: clear division of labor!

The work of providing creativity is left to novel authors, and the remaining people in the comics, animation, film and television dramas, games and other industries can just wait to use the creativity for "secondary processing".

In the past, when you opened a restaurant, you had to grow your own vegetables, cook them yourself, and serve them to your customers.

It's different now.

Now open a restaurant, buy ready-made ingredients from the market, ask the chef to cook the ingredients, and then ask the waiter to serve them to the customers.

What are you responsible for?

Just be responsible for collecting the money and that’s it!

This kind of detailed industrial division of labor is the core reason why more and more animation companies have lost the soul of originality and only become superstitious about adaptation.

"To be fair, it's time for us to do the same."

Lao Zhang said helplessly: "Grow vegetables by yourself, fry them by yourself, and then serve them to customers by yourself. This model is a waste of time and energy."

And the risks are uncontrollable!

If we can refine the division of labor and increase the proportion of adapted works, we can definitely save a lot of work and minimize risks.

"You are right, but..."

Gu Miao shook her head and said: "I disagree. No matter what, Wanbao Animation must always maintain a 50% proportion of original works."

This is his bottom line.

If it exceeds this bottom line, it is absolutely impossible to accept it.

Gu Miao didn't want Wanbao to become like its friends, especially Penguin, which had nothing but adaptations and couldn't find any original works.

Originality is the foundation of Wanbao.

If one day, Wanbao Animation really loses its original ability, then there is no need to do anything else, just make a sequel and rest on its laurels.

Anyway, with so much IP left by Gu Miao in hand, even if it really can't come up with originality, it can rest on its laurels for decades without going bankrupt.

Since you have nothing to worry about, why compromise?

Original animation involves risks, but the higher the risk, the greater the return. How can you not want to pay anything and still want to make a lot of money?

"Then what you mean is that your next new work will still be original..."

"That's right!"

They are all on their own, and Gu Miao did not deliberately hide or avoid it, and proactively admitted: "My new work must be original. As for the specific subject matter, I haven't decided yet."

In fact, during the Spring Festival, he had thought about what to film in his next film.

"Martin's Morning" is only used as a transition, and it is an unplanned change.

After the production of "Yangcun Guardian" and "Go Boy" was completed, he came up with the idea of ​​"cutting down the vassal" and planned to launch a work to check and balance the Neon Division.

I went to Konjac Studio on the way, and then talked about a movie "Martin's Morning", which has delayed me until now...

As the premiere of "Martin's Morning" is coming to an end, the plan to reduce the vassalage is once again on the agenda.

Gundam is part of the plan to reduce the feudal lordship!

But just relying on a Gundam is difficult to suppress the popular works such as "Dragon Ball", "Pretty Cure" and "Sailor Moon".

So he decided to produce an animated work this year that would have far-reaching influence, not to mention foreign countries, but at least it could suppress "Dragon Ball" domestically.

The goal is actually already there.

But the reason why Gu Miao said "the theme hasn't been decided yet" is mainly because this target work covers several themes.

Blue cat!

Mentioning this term, many people may be subconsciously stunned and don't understand what it is.

But if you mention specific work titles, such as "Three Thousand Questions of Naughty Blue Cat" and "Blue Cat Dragoons", do you think of them immediately?

That’s right!

Blue Cat is one of the few animated characters in China that has far-reaching influence and is timeless.

Although in the new era, blue cats are not as well-known as Pleasant Goats and Bears, this is mainly because times have changed.

In the early years, when Pleasant Goat had not yet risen, "Blue Cat's Three Thousand Questions" was said to be the most popular animated series in China. No one should doubt it.

This work can be said to be a common childhood memory for those born in the 1990s, and its influence is comparable to "the windmill is turning smoothly".

However, the Blue Cat series does not refer to a single work, but a series of works with Blue Cat as the protagonist.

Among them, the two sub-series "Blue Cat Naughty Three Thousand Questions" and "Blue Cat Dragon Riders" are more famous.

"Blue Cat's Three Thousand Questions" also includes the "Star Wars" series, the "Age of the Dinosaurs" series, the "Sea World" series and many other series, with a total length of nearly 3,000 episodes.

To put it bluntly, this series is too exaggerated!

It’s so exaggerated that even if Gu Miao plans to make a blue cat series, she doesn’t know where to start. After all, there were so many series and sub-series that it was hard to wrap his head around it.

The best choice is definitely to start with "Blue Cat Dragoons".

After all, Three Thousand Questions is too old, and in terms of fun alone, Three Thousand Questions is indeed not as interesting as the Dragon Riders.

But Three Thousand Questions is Gu Miao's childhood. As for the Dragon Riders, I'm sorry! He has only watched the first two movies...

When it comes to blue cats, we have to ask three thousand questions.

This series is so classic.

It is so classic that whenever Gu Miao thinks of the blue cat and the naughty figure, the voice of "Uncle Ge" will come to mind.

"Hello, kids, do you still remember who I am? Yes, I am the actor who voices the blue cat, Ge Ping..."

This damn visual!

Maybe it was because he had watched too many ghost videos that Gu Miao couldn't keep her expression straight when she thought of Uncle Ge.

But this is not the point. The point is that it can be remembered for so long and netizens can remember it for so long, which is enough to prove how good "Blue Cat Naughty Questions" is.