My Age of Investment

"This car, I named it Model S, will be a four-door, five-seater medium-to-large sedan. In addition to super acceleration performance, the ride experience will be more comfortable and the economic applicability will be stronger."

Xia Jingxing glanced at everyone's eyes and emphasized: "The most important thing is that it will be better than Ro

Hearing this speech, everyone's expressions and reactions were different.

The one who was most excited was Straubel, he couldn't wait to ask: "Daren, how much is the price of this car?"

"The low-profile version must be priced below $80,000."

Straubel added: "Does this mean that our opponents have changed from Porsche and Ferrari to Mercedes-Benz and BMW?"

Xia Jingxing glanced at Brother *** appreciatively, "That's right, Porsche and Ferrari only sell a few cars a year, and the mid-to-high-end luxury car market occupied by BMW and Mercedes-Benz is the real fat.

Our car is aimed at them. "

Eberhard frowned, "Daren, this price may not be manageable."

Xia Jingxing said lightly: "Ro

When electric vehicle technology gradually matures, research and development expenses can be greatly reduced, and the increase in sales can also amortize costs.

And Ro

Eberhard stopped talking, and lowered his head in thought.

The price of 80,000 US dollars made him feel a little uncertain, but the specific cost will not be known until a prototype car is built, or even a mass-produced car.

Tarpenning smiled and said, "Daren, I think your proposal is very good.

I have specifically researched buying Ro

After the curiosity of these people has passed, Tesla can only rely on Ro

It is a good choice for Tesla to enter the mid-to-high-end market.

I see that many people on the Internet say that they want to try to buy an electric car, but Ro

I have a question, after the Model S is launched, will we consider entering the SUV market? "

Xia Jingxing shrugged, "We have to cut in, there are a lot of people buying SUVs, and this market must be occupied.

I have considered all the models, and I will call it Model X, which focuses on the medium and large luxury SUV market. "

Lions also joined the discussion: "Daren, medium and large cars have entered the market, so will we consider entering the medium-sized car market in the future?"

"You asked a good question."

Xia Jingxing said with a smile: "From supercars to mid-to-high-end luxury cars, this is actually a self-evolution of Tesla. The driving force comes from mature technology, low R\u0026D costs, and increased sales to expand market influence, revenue and cash. Flow and other aspects.

After gaining a firm foothold in the mid-to-high-end market, it is an inevitable choice to sink products to the mid-end market, just follow the previous strategy.

Because only when a complete product line is established and a sufficiently diverse group of people are covered, can a real auto giant be created. "

"So our goal is the Mercedes-Benz and BMW in the electric car industry?" Bodichevsky asked.

Xia Jingxing thought for a while and replied, "The current target is them. As for whether the target will be adjusted to target the public in the future, it needs to be adjusted according to the market situation."

While speaking, Xia Jingxing was also thinking about the situation that Tesla faced in his previous life in 2020. If he continued to sink into the market, he would be easily labeled as low-end and destroy the brand tone.

At the same time, if we blindly pursue sales volume and take too many steps, it is hard to say whether there will be major problems in quality control.

"Hey, by the way, what's the name of our midsize sedan and SUV?" Straubel asked.

"Model 3 and Model Y."

"Why is there a number?" Straubel continued.

"You think of 3 as e."

"S...X...E...Y, Sxey, oh, I see, it's Sexy." Straubel suddenly realized.

After a while, he continued to ask: "But why do you want to replace e with 3?"

Xia Jingxing sighed, "I heard that Ford registered Model E as a trademark,

Are you angry?

You can talk to them in the future to see if you can buy them.

Forget it, the name is just a code name, the quality of the car itself is the most important thing. "

After listening to Xia Jingxing's words, everyone's future goals became much clearer.

There is a change in everyone's heart, as if there is a voice constantly reminding: the Tesla you joined is no longer a confused company, and it is no longer a company that people say is playing games, but a new type of company with great ambitions and ideals. car manufacturers.

This kind of spiritual encouragement is subtle and will not show particularly obvious effects for the time being.

The three young people who responded the most were Straubel, Bodichevsky, and Lyons.

They had smiles on their faces, and they felt full of fighting spirit, and they especially liked Xia Jingxing's plan.

Don't aim too high, don't be whimsical, step by step, and achieve your goals little by little.

The more they thought about it, the more they felt that the chances of success in this matter were very high.

A car company in Silicon Valley that has been established for several years, overthrows a century-old car company giant, and I feel excited just thinking about it! This is the real company worth following!

As for the process of overthrowing the old giant, it may not be easy, but it is because of this that it is even more awesome.

Xia Jingxing observed everyone's reaction calmly.

The reason why he has set such a long-term goal for Tesla now is to show everyone the way forward, and the whole company will work together around this core goal.

Eberhard lowered his head, thinking that the gearbox problem had not been resolved yet, and he wanted to overthrow a group of old car giants.

However, he knows that this is setting goals and inspiring people, and he will not be foolish to come out and pour cold water.

He suddenly thought of a question, if all the 50 million US dollars were burned out, and the gearbox problem had not been completely solved, would Darren continue to invest money? Should be?

"Daren's goal is very ambitious. I believe that as long as we work together and go step by step, Tesla will definitely become the world's top car company."

Tarpenning began to cheer up the employees present, that is, to draw cakes.

"If this goal can be achieved, everyone here will definitely become a well-known figure in the automotive industry, and financial freedom will not be a problem.

At that time, buy a yacht, go to sea every day like today, and a group of supermodels will accompany you to hold a swimsuit party..."

Everyone present, except for Xia Jingxing, including Tarpenning, did not have financial freedom.

Listening to the corrupt life described by Tarpenning, everyone fell into a beautiful vision of the future.

Develop more models, kill the old car giants and replace them, the company goes public, financial freedom, beautiful cars, yacht parties...

This is a road to prosperity, which must be grasped! This is the voice of everyone present.

Talking and talking, even Tarpenning himself believed it a little bit, as if he was going to be prosperous in this life, and suddenly regretted it a bit, did the equity dilution be a bit too much?

Xia Jingxing looked at the group of people who were having a dream, and didn't try to wake them up, but quietly looked into the distance.

The coastline is close at hand, and the yacht is about to dock.

After a while, the yacht berthed back to the pier.

Everyone was about to get off the boat when Xia Jingxing, who was walking in front, suddenly stopped and blocked the stairs and said, "Everyone, be realistic, and be careful not to get too carried away. The gearbox problem must be solved first."

Everyone laughed, thinking they were still awake?

In fact, the moment the ship docked, they woke up, knowing that the dream had not yet come true, and research and development still needed efforts.

"Daren, you don't have to worry, we know how to do it, and we will never slack off."

Eberhard's words received echoes from others.

"Yes, Darren, you are investing heavily, inviting everyone to go out to sea, and setting strategic goals for everyone. We understand your painstaking efforts and will never disappoint your expectations."

"Yes, Daeron, you have done enough, leave the rest to us."

Straubel said: "I decided to move to live in the company from tomorrow, and I won't go home until the single-speed gearbox is completely fixed. I don't believe it, this difficulty cannot be overcome."

...

Looking at the group of people who expressed their opinions enthusiastically and with high fighting spirit, Xia Jingxing smiled gratifiedly. Finally, his efforts were not in vain, and the morale of the army was available.

"Okay, since everyone is so ambitious, I will set a short-term goal for everyone, and the first car must be delivered to the customer before January 1, 2007."

As soon as Xia Jing's jargon was finished, the audience immediately fell silent, that's how reality is.

Everyone looked at me and I looked at you, but no one dared to answer.

In the end, Tarpenning couldn't stand it anymore, and stood up and said: "In the next few months, Eberhard and I will also move to the company, eat and live with the R\u0026D team, and if we don't solve the gearbox problem in a day, Don't go home for a day."

Xia Jingxing laughed, this is what it looks like, what is entrepreneurial spirit, this is it.

Exploitation by capitalists? No, this is voluntary overtime.

"Okay, I'll wait for your good news."

Scanning everyone around with his gaze, Xia Jingxing walked off the boat with a smile.