My Age of Investment

"Why is this penguin here to join in the fun?"

In the Xiaonei office, Huang Xin looked at the computer screen and muttered to himself.

Wang Huiwen, who was pointing around with the mouse, couldn't help laughing, "Old Huang, you're wrong. They didn't come here to join in the fun, they probably couldn't sit still."

Speaking of this, Wang Huiwen paused for a moment, and glanced at Xia Jingxing, who was holding a teacup and sipping wolfberry tea, with a hint of admiration in his eyes.

Every step of the opponent is in the calculation of the boss.

Some time ago, Xia Jingxing called several senior executives of their overseas network for a meeting, and decided to change their strategy, changing the imaginary enemy from Thousand Oaks, which was all the way to the street, to a brother company, Penguin.

It’s not about chasing relatives. Penguin and Hainei.com are really brother companies with a common major shareholder—Vision Capital.

It's just that the relationship between Penguin and Vision Capital is very ordinary, even hostile, let alone Hainei.com.

After changing its strategy, Hainei.com focused more on Penguin.

No, as soon as Penguin launched "QQ Alumni", Hainei.com quickly learned about it, even earlier than Chen Yizhou.

Gently putting down the teacup in his hand, Xia Jingxing smiled slightly, "I said a long time ago that Xiao Ma is a bad person, I ask you to be more careful, now you understand my painstaking efforts!"

Huang Xin nodded, "Jing Xing is your guess, Penguin launched QQ alumni at this time, just to make our backyard catch fire, tie one hand of us, and prevent us from devoting all our energy to a new round of expansion. "

Wang Huiwen answered, "That's right, Penguin should have a sense of crisis. They have always regarded the Chinese social market as their own company's private land, and they will never watch the domestic Internet to carve up the market."

Xia Jingxing nodded slightly, "Yes, whether it's for defensive purposes or to take the initiative to attack, Penguin will definitely show his hands."

"Come as soon as you come, are you afraid that he will start by plagiarizing?"

What Huang Xin said was very righteous. Wang Huiwen glanced at his partner, admiring him. Is this the Huang Xin he is familiar with? His skin is getting thicker.

But, then again, Haineiwang could be said to have copied Facebook before, but now that Facebook has invested in shares, Xia Jingxing, the founder of Facebook, has also invested in shares, and everyone has become a family, and it is not plagiarized.

It is an indisputable fact that Penguin copied ICQ.

Xia Jingxing glanced at Huang Xin, who was getting more and more bloated, and didn't answer the question of plagiarism, because there was no point in discussing it! I directly asked about the analysis results of this product from QQ alumni.

Huang Xin turned the computer screen to Xia Jingxing, starting from the product entrance, to the login and access interface, to the related functions and user experience, every detail was missed.

"Jing Xing, look, put the mouse on the QQ avatar, and two icons will appear, the yellow five-pointed star is QQ space, and the green clover is QQ alumni..."

Looking at the familiar icon of clover, Xia Jingxing smiled.

When he returned to China in his previous life, he happened to catch up with the war between QQ alumni and Renren.com.

Only at that time, QQ Alumni had changed its name to "Friends Network" and became a heavyweight real-name SNS community under Penguin.

"Qzone and QQ alumni, don't they overlap a bit, doesn't it seem cumbersome?"

Xia Jingxing glanced at Wang Huiwen who asked the question, "You are right in saying that, but Qzone is still an anonymous community after all, while QQ alumni have accumulated real social relationship chains. The two focus on different things, and it can also be regarded as a double bet."

While talking, Xia Jingxing was still thinking that the birth of QQ alumni in this life was much earlier than in the previous life.

In the previous life, after Chen Yizhou took over Xiaonei, it took a lot of time to integrate resources, and it was already after 2008 that Penguin Rumang was on his back.

He is different. After taking over Xiaonei, he immediately started to expand wildly.

At the same time, Vision Capital is also a shareholder of Penguin, and Xiao Ma has always had deep hostility and vigilance towards him.

Under the superposition of various reasons, it is not surprising that Penguin launched the "defense product" of QQ alumni earlier.

It is not wrong to use the term defensive product. He has read the book "Penguin Biography" and clearly remembers the original intention of Penguin to develop QQ alumni.

Faced with the frenzy of global social networks set off by Facebook and Renren's approaching step by step, Penguin is unable to determine who will replace whom in Qzone or the real-name friend community.

Because it is impossible to predict what hundreds of millions of users think, we can only follow the trend and simply run two products in parallel.

On the other hand, Penguin's management of Youyou.com is more about the layout, and this has led to the value positioning of Youyou.com for Penguin, which is more "defensive" in the field of real-name social networking. Erosion of space users.

Ponima also said that when he decided to build a friend community, he repeatedly considered whether to abandon the original relationship chain on QQ and build a new one, or to transform the original relationship chain, and finally chose the latter.

Ponima’s explanation is that in the long run, you can’t take the risk of starting over. Not only does it not give full play to the original advantages, but it is also troublesome to reorganize user relationships, and it does not conform to user habits.

Huang Xin also saw this point. He said: "Penguin did not single out QQ alumni to make a product independently, but put it in the secondary entrance of QQ. In my opinion, there are advantages and disadvantages."

Xia Jingxing tilted his head and looked at Huang Xin, and said with a smile, "Then let me talk about your opinion."

"The advantage is that it is backed by hundreds of millions of QQ users, the product is easy to open up the situation, and it also has a certain social relationship chain precipitation.

The disadvantage is that it will divert the traffic of Qzone, and the two are fighting in one system, and what they are fighting for is the stock market, not the incremental market.

In my opinion, the pony is still a bit conservative.

If it were me, I would take it out and compete with Haineiwang and Thousand Oaks alone. "

Xia Jingxing nodded slightly, which is why QQ Alumni is a defensive product.

Wang Huiwen shook his head, "You only saw one side, what if you can't beat us? Not only did it not play a role in confrontation, but you were hit because of the failure.

In my opinion, it is a high probability event that we will not be able to defeat us!

I believe that Penguin has also seen the dominance of Hainei.com over the campus market, and dare not take risks easily. "

Huang Xin smiled contemptuously, "So, I said Xiao Ma is too timid. This is just scratching the surface of our skin, and it won't have a big impact on us."

Wang Huiwen shook his head, "Everyone's personality is different. After all, Penguin is already a big company. Before every step is taken, it will be carefully analyzed to ensure stability."

"This is the big company's disease. Xiao Ma has long lost the enterprising spirit of the past. The social network has not fought for many years, which has wiped out his fighting spirit."

Huang Xin seemed determined to win the debate against Wang Huiwen, and kept holding on to this issue.

Xia Jingxing frowned, Huang Xin's aloof character, after so long contact, he deeply felt it.

Zhu Xiaohu, managing partner of GSR Ventures, once commented on Wang Xing, “You can ask the industry, everyone thinks that Huang Xin is immature in management and dealing with people. He is very smart, very smart, but too smart .”

Xia Jingxing didn't know how Wang Huiwen had endured him for ten or twenty years, so he quickly stopped the endless discussion between the two of them.

"Okay, okay, let's not talk too far, let's go back to the product itself."

Huang Xin was a little unsure, but Xia Jingxing had already spoken, so he didn't dare to continue to be presumptuous.

"Actually, this product of QQ Alumni is very rough, it seems that it was developed in a hurry and launched for emergency.

Jing Xing, you see, QQ alumni cannot directly leave messages on their personal homepages, and the "related to me" button, which contains comments, replies, etc., is placed together with other buttons, and the prompts are not obvious enough. These have increased the relationship between users. exchange costs.

The function of "recently visited" is very important, because "showing oneself" is one of the core needs in social networks, so everyone will pay more attention to who has visited you, but this version of QQ alumni does not have..."

Huang Xinlin Lin Zongzong said more than a dozen things, all of which are some defects and deficiencies of QQ alumni.

Xia Jingxing nodded secretly, the Kangaroo King was aloof, but his professional ability was still passable, and he often pointed out problems to the point.