My Age of Investment

  Chapter 239 Drunkard’s intention is not in wine

  After making the decision that Alex became the chief content officer of YouTube, YouTube did not stop hiring.

  In the next few days, Xia Jingxing continued to talk with more than a dozen elite candidates in the media field recommended by headhunters.

  The most talked about content, that is, the media and the Internet, as well as the views, opinions, and specific operations of the combination of the two.

   Excluding some people with outdated concepts, Xia Jingxing recruited two fairly satisfactory candidates.

   These two people will be responsible for the content department of the oil pipeline together with Alex, including some event planning and content operations.

  Recruitment work came to an end. He continued the unfinished plan and flew to Beaverton, Oregon for the third time.

  ……

  ……

  In a conference room in the Nike headquarters building, Xia Jingxing looked at the white man in his thirties opposite with his piercing eyes, spreading his hands and said:

   "Mr. Graham, this is the third time I have come to you.

  There were only more than 7 million users in the first tubing, and more than 11 million users in the second tubing.

  Now the oil pipe has more than 16 million users. "

  Graham smiled and said: "Well, I admit that the user growth rate of YouTube is very exaggerated, even beyond my imagination.

  But, Darren, I always have a question. "

"Please say."

  Xia Jingxing was patient and raised his hand to signal the other party.

  "You make a website, but you let people add content and consume by themselves, and then you make money?"

  Graham shrugged, "I doubt the sustainability of this model."

  Xia Jingxing understands the other party’s doubts. In fact, every step the tubing is doing is innovating and breaking people’s old ideas.

  It is very normal for the outside world not to understand and disagree.

   sorted out the language in his heart, and Xia Jingxing said loudly, "Yes, I admit that the tubing model is a bit novel, and no one has seen it before.

  But please Mr. Graham, don’t treat us as traditional media, you can call YouTube the new media.

  We do not provide content, only a platform.

  You can use the tubing as a graffiti board, each user can "draw" his own work on it, and others can freely watch and comment on the work.

  For Nike, as long as there are enough page views and enough people see it, the purpose of brand exposure and communication is actually achieved.

  It doesn’t really matter what approach or form of advertising is chosen, what matters is the result. "

  Graham chuckled, “We have only advertised on sports games, radio and television before. This kind of new video website has never existed before.

  It is normal to have some doubts and worries, please don’t get angry. "

  Xia Jingxing smiled, “Of course he won’t be angry. In fact, you have never had it before, and Adidas has done the same, so this is your chance for Nike.”

  Graham laughed loudly, "Daren, you can really chat."

Xia Jingxing didn't want to be patient with the other party any more, pointed to the computer on the other party's desk, and threw out the killer: "You can visit the YouTube website to see what the top video views are.

  If you feel satisfied, then we will continue to talk. "

  Graham nodded, said okay, and did so.

  Xia Jingxing noticed that the other person looked at the computer with a wonderful expression, surprised, suspicious, and solemn.

   did not disturb the other party, he sat in a chair and waited quietly for the other party's reply.

  After a while, Graham looked at Xia Jingxing and asked with a sharp look in his eyes: "Dalun, I have one question, are these millions and tens of millions of video playback data true?"

  You must not modify the data in the background of the computer, but Nike’s brand marketing department will track the advertising situation.

  If there is deception, the consequences are quite serious. "

  Xia Jingxing heard the other's prudence and the faint threat in his words, and smiled indifferently: "We are an honest company and will not do things that are fraudulent.

  And what we want to sign with Nike is a long-term cooperation, not a one-time business. "

  Hearing this, Graham nodded slowly.

  As the senior vice president of Nike's global brand, his main job is to build and improve the Nike brand. In fact, he finds cooperative companies to advertise.

   Originally, he was a bit dissatisfied with YouTube, but now he hears the number of users reported by the young CEO opposite, as well as the huge amount of views he has just seen on the website.

  He admitted that he was a little tempted!

  It's not good, this is a new medium.

  Traditional advertising channels, Nike is also competing with other sports brands.

  Now there is a new channel. Would you like to try it?

   made a balance in mind, Graham said: "Let’s do it, let’s try it together first. If the effect is satisfactory, Nike will give you a long-term and satisfactory advertising list."

  Xia Jingxing did not want to eat a big fat man in one breath, as long as Nike is willing to try, his basic goal will be achieved.

   smiled and replied to the other party: "Of course, the effect is not good, so I won't mention it in the next step."

   "Right, creatives..."

  Graham waved his hand and interrupted: "You don't have to worry about that. Nike has a team responsible for the operation."

  Xia Jingxing shook his head and said firmly, “I hope Nike’s advertising on YouTube is a bit different from that on TV.”

  Graham frowned, "Then what do you want to make?"

   "I heard that Mr. Ronaldo is your spokesperson?"

  Xia Jingxing smiled and said his true purpose.

  If it is just an advertisement, it is not worth his attention.

  Graham nodded, "Yes, it's our spokesperson, what's the matter?"

  Xia Jingxing stated his ultimate goal: "We hope Mr. Ronaldo puts on Nike uniforms and shoots a video of playing football in front of his home or on the training ground."

  Graham thought for a while, this is not difficult, Ronaldo, as the spokesperson, will not refuse the reasonable request made by the big sponsor, Jinnike.

  It's just this kind of advertisement, does it make sense? There is a big question mark about the effectiveness of the advertisement.

  He was about to say no, when he had to shoot the commercial according to Nike's ideas.

   was preempted by Xia Jingxing: “As long as Nike follows our requirements, the first advertisement is free.”

   Hearing this, Graham suffocated his lips and swallowed it back. He smiled and said, "This sounds like a good advertising idea. I think we have no reason to refuse."

  Xia Jingxing observed the other party's expression clearly, and then pretended to be confused: "Of course, I believe this is also a good start for cooperation."

   "Okay, Darren, let's decide so happily!"

  Graham stood up, smiled and handed out a hand of friendship to Xia Jingxing.

  Xia Jingxing shook hands with the other party, and the transaction was concluded.

  After signing the relevant agreement, Xia Jingxing left Beaverton and rushed to Cincinnati, Ohio to talk about advertising cooperation with P&G.

  The same routine is to pull out the spokespersons, shoot a soft advertisement, and upload it to the YouTube website.

  P&G’s people had the same reaction as Graham, the free ads sounded great, and there was no reason to refuse.

  　 The second change, there are two more changes, it may be a little later.

  (End of this chapter)