Movie Master

In the increasingly blurred holiday season, in addition to the "Harry Potter" series and the "Lord of the Rings" series, "Ocean's Eleven" three years ago turned out to be a shining dark horse !

This adaptation of the 1960 film of the same name didn't attract much attention in the preparatory stage, but the script was finally handed over to Steven Soderbergh - who had just been credited with "Drug Network" and " "Never Compromise" achieved double Oscar nominations for best director, which can be said to be proud of the spring breeze. So, Steven found his friend George Clooney, and then the two had the idea of ​​building an all-star lineup, and after persuading Brad Pitt and Matt Damon to join, things became smooth Woke up.

Because George took the initiative to reduce the salary, all the all-star actors also reduced the salary, which kept the cost of the film at 85 million US dollars. In the end, the film was released on December 7, 2001, sweeping $180 million at the North American box office and earning $450 million worldwide, achieving incredible success.

Although "Ocean's Eleven" is not the first movie with an all-star lineup, with the rise of the "bad boy gang" in comedy movies, it is indeed popular to create a luxurious cast with all-stars. It was enthusiastically sought after, and later the "Expendables" series, "X-Men" series, "Inception", "Avengers" series and other works were born, and "American Hustle" produced by an all-star cast won an Oscar. Nominated for Best Picture.

"Ocean's Eleven" made a bloody way in the melee holiday season, proving that the type of star family carnival is feasible in the festive season. Therefore, three years later, the sequel of this work, "The Twelve Arhats", also decided to go on vacation again, which is a logical decision.

It can be said that thanks to the sequel effect and the joining of Catherine Zeta-Jones, the box office of "Ocean's Twelve" is generally optimistic. But now, "The Twelve Arhats" will collide head-on with "Murder with a Borrowed Knife", and things suddenly become interesting.

Originally, people did not connect the two works at all, because Hollywood has new films released every week, competition is part of it, and it is not a summer holiday, box office giants one after another, almost all film companies They will reach a consensus and try to avoid the mutual losses caused by head-to-head confrontation; during the holiday season, not only the strength of the works has seriously declined, but the major film companies have not been able to grasp the audience psychology of this schedule so far, so the situation of open competition is completely presented.

Take the schedule around December 3rd as an example. In the last week of November, "Alexander the Great" with an investment of 155 million will hit the market. This work is not inferior even if it is placed in the summer schedule. It is definitely the focus of attention; "Blade Warrior 3" in the second week of December is strong, relying on the support of fans of the original comics and the accumulated reputation of the sequel, the box office data is impressive; the third week of December will usher in Come to Disney's annual masterpiece "The Unfortunate Adventures of Raymond Snicket", this work is considered to have the hope of replicating the glory of "Harry Potter", and it has the power to sweep thousands of troops in the holiday file.

In other words, no matter which schedule "Ocean's Eleven" is in, it will face strong competitors; the same is true for "Murder with a Borrowing Knife". So, people don't care too much -- they care about the word-of-mouth performance of "Stealing Heart" after its full expansion, they care about the expert word-of-mouth performance of "The Aviator" after the film, they care about Clint Eastwood How is the new work of the movie...but it doesn't care about the normal competition in the box office market.

The news started out as a coincidence — but, in Hollywood, do coincidences exist — and the coincidence occurred on the Yahoo community, where there was a thread jokingly chatting about Ocean's Twelve and Murder with a Knife.

"Cruise and Pete fell in love with each other 20 years ago, and they are still in love with each other 20 years later. It's just that they were in the same frame before, but now they meet across the shore. It's really cruel. Now, Strelow next to Cruise, Clooney next to Pitt, and as the years go by, things change."

This was originally just a post for complaining, but someone replied quickly, "Please, Strelo and Clooney are good friends. Before that, Clooney attended the premiere of 'The Day After Tomorrow' and offered to support Strelo. Canvass. Maybe Strelow is a spy, and Pitt and Clooney are fighting Cruise together?"

This reply immediately ignited everyone's enthusiasm for discussion. Some people strongly expressed, "Have you all forgotten? Strelo only fought Pete this summer, okay? 'The day after tomorrow' beat 'Troy' all the way." Nowhere to go, Pete must be hating Strelow by now."

Immediately afterwards, it started to go wrong, "So, is this the second round of Strelo vs. Pete? Who are you supporting this time?", "No, this is a different matchup. Strelo is an actor this time. , as an actor, he is far from Pete, and it is estimated that he will be blown up so that his mother won’t even recognize him.” “It must be Pete. Didn’t you see that Pete found eleven partner thugs? Strelo and Ke There are only two Russ, and they will be beaten into pig heads"...

"You are all mistaken, this is not Strelo vs. Pete, please, what level is Strelo, what level is Pete, there is no comparison at all. This is a duel between Cruise and Pete, two Ten years ago, Cruise was really amazing, and Pete was completely defeated; I don’t know what the result will be in twenty years, I’m a little looking forward to it.”

Although there are some rational netizens among them, "A group of psychopaths, these people may all be friends, but their works just happen to be against each other. The real confrontation is between Warner Bros. and Paramount standing behind, and the actors. Nothing to do with it.” But the post was quickly brushed down as people got totally excited.

"'Interview with the Vampire', when Cruise and Pete were really handsome, they were so handsome! That was the only time the two of them collaborated, I really miss it! But this time, the duel between the two of them feels good Interesting! I wasn't interested in 'Ocean's Twelve' at first, but now I plan to watch it. As for 'Murder with a Borrowed Knife', ah, I definitely want to watch it. The combination of Cruise and Strelo will It won't be more exciting than the vampires back then! I'm already getting excited."

"'Interview with the Vampire', it's really been a long time... Is 'Borrowing a Knife' trying to follow this routine again? I remember Strelo said in an interview with 'US Weekly' that this work is more like It's 'Stealing Fire', but 'Stealing Fire' is also a duet, so I suddenly started to look forward to 'Borrowing a Knife to Kill'!"

"'Murder with a Borrowed Knife'? Pooh, Strelo's last movie 'The Day After Tomorrow' is extremely ugly. I will definitely not watch this movie. Cruise is probably going to hit the street again."

"I support 'Ocean's Twelve'. Back then, 'Ocean's Eleven' was very good-looking. This time the all-star lineup is really looking forward to!"

"'Murder with a Borrowed Knife' must be a 'Killer with a Borrowed Knife', just for Cruise, I will definitely watch it!"

"George Cruise, my man."

"Brad Pitt hurt Jennifer Aniston, he doesn't deserve my support!"

"Fuck off, he's having an affair with another woman, don't you guys see Brad's sincere apology? Jennifer is still putting on a show, unwilling to accept an apology, what a bitch."

"You're the bitch who's out to sell! You can't wait for Brad to come and fuck/you, don't you see what he did to Angelina? After the fuck, he pulls up his pants and turns his face away, And imagine what he did to Jennifer, it's disgusting!"

"In terms of quality, Steven Soderbergh is the guarantee, and the previous work is so exciting, 'Ocean's Twelve' is worth going to the cinema to watch."

"Tch, just watching a group of men wandering around in the casino, do you think you can turn out a flower? I think the concept of 'borrowing a knife to kill' is much more exciting. Has no one noticed that Strelo is the screenwriter this time?" ? 'City of God' won the Oscar for Best Adapted Screenplay, I think it deserves it, and I am looking forward to it this time!"

"Dog/shit! Strelow stole the best adapted screenplay statuette for 'Lord of the Rings 3'! Shameless!"

...

Dorothy kept scrolling down the page. Originally, she thought the post was boring, but the more she read it, the more interesting she began to relish it. If it was paired with a bag of potato chips and a bottle of Coke, it would be no problem to pass the afternoon. But Dorothy's hand scrolling the mouse was stunned, and a post said, "No one noticed, is the poster of this post a staff member of Slate Public Relations Company? This is completely a public relations strategy, but I don't know Is it a strategy of 'Twelve Arhats' or 'killing people with a borrowed knife'."

Dorothy was frightened into a cold sweat, and her entire back was wet. Her first reaction was to clarify, but Lance's words appeared in her mind, "No matter what remarks appear in the post, don't refute it, just let it go." No matter what the direction of development is!" Dorothy stopped her movements, thought for a while, and continued to browse the post.

Fortunately, after looking at more than 300 floors, I found that no one noticed the post at all, and was quickly submerged in the flooding army, which made Dorothy completely calm down.

When she first heard about Lance's plan, Dorothy found it ridiculous. Although "City of God" has witnessed the powerful influence of blogs as an online medium on real life, strictly speaking, as a new medium, the Internet still has its own advantages. There are too many uncertainties. Therefore, Dorothy doesn't think Lance's plan is feasible at all, but Lance is really too convincing.

However, only forty-eight hours passed, and the development of the whole thing began to go beyond Dorothy's comprehension: she just asked her assistant to post a post, and then in the first 100 floors, she sent 10 instructive posts. A few posts—according to Lance's instructions, some said good things about "killing people with a borrowed knife", and some supported "Ocean's Twelve". The most important thing is to guide the confrontation between the two. And then...then it happened.

Forty-eight hours later, this floor has accumulated more than 10,000, and it has been listed on the home page of the Yahoo community, triggering more discussions. Dorothy didn't even have time to finish browsing. The enthusiasm of netizens really opened Dorothy's eyes.

But what next? Next, how should the influence of this post be radiated into real life?