Mediterranean Hegemony Road

Genius remember the address of this site in one second: (apex Chinese), the fastest update! No ads!? "Toms, guess who will win this time?"

"Jeff, you idiot, how do I know, whoever wins the award won't be you or me!

This is the first film festival, who knows what the evaluation criteria are? ' said Thomas angrily.

As newcomers to the film industry, Thomas and Jeff are curious about all this. The two of them have made movies, but like most movies, they are three-day trips to the theater.

Since the establishment of the Film Academy, the Bulgarian film industry has embarked on a fast track of development. In just a few years, the industry has tripled in size.

There are hundreds of thousands of employees, and more than 300 films are produced from here every year, creating billions of leva at the box office.

Well, this is boasted by the film industry. In 1926, the total national box office of Bulgarian movies was only 760 million leva. The box office of this billion leva should be the sum of the box office of all the movies in the world.

The domestic box office data can still be checked, and the foreign box office data, developed countries such as Britain and France can also get a rough figure, other regions are all pirated versions, who knows how much the box office is?

Anyway, Bulgaria is now the largest film producer in the world, and the market share does not exist. There is no such statement in this era!

Except for Europe and the United States, filmmakers in other regions are struggling to survive. Cinemas in most regions rely on pirated movies to support themselves.

In order to sell the film as much as possible, Bulgarian film companies only charge one lev for the licensing fee in many regions, and as a result, people don't even bother to pay this lev!

The only data that can be counted is the number of films. Sixty to seventy percent of the films played in cinemas around the world are filmed in Bulgaria.

In Europe and the United States, in areas with good economic development in various countries, film companies can also cooperate with local people to sell some copyright fees, and there is no need to think about stratification. That is impossible.

In this era, votes are counted manually, and every movie theater distribution company has to send people to stand guard. Otherwise, the movie theater is full of people, and it should not be surprising that there will be zero box office in the end. The integrity of the capitalists is only so high.

If it weren't for Ferdinand's support of the film industry, the cinema chain under the royal consortium would not have stolen the box office, and the number of film companies in Bulgaria would have been reduced by nine floors.

After many attempts, the film companies have learned to be smart. The domestic film box office is tiered, and the foreign film directly sells the film to the theater chain.

Bulgaria has naturally become the world's largest movie ticket real estate, and Britain and France also have this potential, because the greed of the capitalists destroys all this.

This is also the limitation of the times. During this period, the profit of the film is only the box office, and the surrounding of the film has not been developed at all, and there is no need to launder money through the film.

In this period, the most popular are the big studios. Anyway, the audience is not picky. As long as they are not too high-flying movies, they can make money.

Independent filmmakers, small studios, it's hard for them to survive. Before the promulgation of the anti-monopoly law, cinema chains were basically self-produced and sold, and these independent films had no place to put them.

Ferdinand's theater chain can be said to be the first in the world to implement the separation of production and broadcasting, and it is now the largest theater chain in the world.

Except for Bulgaria, European and American countries are still accustomed to the big studio model. These theaters usually only broadcast their own films, and only buy them when the films are insufficient.

And when buying movies, everyone is still used to buying some successful movies, so that you can make a steady profit without losing money. Basically, movies that sell well in Bulgaria will not hit the streets in Europe!

Quite a bit of the taste of Hollywood in later generations, and it has become the vane of the world's movies!

In this context, independent filmmakers couldn't make it in China, and they were unwilling to take the dead salary, so they moved to Bulgaria one after another.

This is the source of power for the rapid development of the Bulgarian film industry.

With the participation of filmmakers from all over the world, there are so many film companies in Rose City.

Rose City is the rose industry base in Bulgaria. There are large rose gardens. The scenery here has always been the favorite of Bulgarians!

Perhaps it was this kind of love that made them join the sea of ​​roses involuntarily when filming the movie.

Well, it's all fake, the real reason is to advertise the rose industry in Bulgaria, as the boss behind the scenes, Ferdinand himself.

How could the people below be so unwilling? Anyway, as long as the rose garden appears in the movie, you can get certain preferential treatment when you arrange the movie in the theater.

Although this privilege is very limited, it also makes filmmakers flock to it, and it appears in almost all movies.

The Rose City Film and Television Base has naturally become the largest film and television base in the world. Ferdinand has invested hundreds of millions of leva here and has the most complete infrastructure in this era.

Moreover, the facilities are still open to the public for free, and the film and television base is profitable through hotels, shopping malls, and rental equipment and props.

These are all claims on the bright side. The real profit point is not on the bright side. All the movie props are Bulgarian brands.

In the process of filming many movies, these brands have already entered the movie, and then appeared on the big screen to promote these brands for free.

Due to the limitations of the times, everyone has not discovered the potential advertising value of this movie, or some smart people have discovered this problem, but they do not know how high the advertising value of the movie is, so they choose to remain silent.

The value of these advertisements is what motivates Ferdinand to promote Bulgarian films overseas without making any money.

After all, the advertising value of pirated movies and genuine movies exists. Under the influence of movies, when buying these industrial products, people will naturally tend to familiar brands.

Especially in economically backward areas, people will subconsciously think that these products appearing in movies are the best products in the world.

After a long bombardment of advertisements, the whole world now knows that the Balkans are God's back garden, and the roses here are the best in the world.

Naturally, the rose essential oil, rose perfume, rose wine, and rose beverage produced here are the best rose derivatives in the world, no one!

With the promotion of Bulgarian films around the world, Ferdinand has also become the world's largest brand king, and many of his industrial products have established brand values.

Perhaps in a short period of time, the benefits brought by these brand values ​​are still very limited, but in the future, with the increase of social wealth and the improvement of people's lives, the value brought by these brands will be immeasurable!

At least in Europe, Ferdinand has reaped the benefits of a wave of brand bonuses, and when price and performance are comparable, famous brands are always more popular.

What makes Ferdinand laugh or cry is that data show that for every one point increase in the economy of countries such as Britain and France, the sales of these household appliances will increase by two to three points.

If Ferdinand wanted to keep the economies of European countries moving forward out of personal interests, he finally understood why some people in later generations would say that the economies of Europe and the United States were tied together after World War I.

It is still uncertain how tightly the world economy is tied, but Ferdinand's industry has been tied to the economies of European countries. Once the economic crisis breaks out, he will suffer heavy losses!

It is no wonder that the big capitalists finally went to play finance. In terms of anti-risk ability, as long as they do not die in the financial market, they are almost guaranteed to make no losses.

It is different in the real economy. Once the economic crisis breaks out, no one can survive alone. If the response measures are effective, there will be heavy losses. If the response is not timely, it will directly go bankrupt.

If Ferdinand was just a simple capitalist, it is estimated that he would also engage in finance, control several banks, establish several securities companies, and directly shear the wool in the stock market, which is safe and profitable!

...

With the rapid development of the Bulgarian film industry, in September 1926 the Bulgarian Film Association applied to the Ministry of Culture to establish the Bulgarian Film Festival - the Rose Film Festival!

After the approval, the film association began to prepare, and in 1927 it was the first film festival in Bulgaria and the first film festival in the world.

Four years earlier than the earliest Venice Film Festival in history!

In order to ensure the authority of the film festival, the Bulgarian official decisively chose to avoid it and handed over the reporting right of the film festival to the Bulgarian Film Association.

The film festival, which is a new product, has almost no response from the outside world except within the industry. The first appearance of the Rose Film Festival can be said to be very shabby!

There was no red carpet, no luxurious stage, and no publicity. It started quietly and silently in a large auditorium in the Rose Film and Television Base.

Victor Billy, the president of the Film Association, personally served as the host. The film festival opened. First, he reviewed the development of world films, and then turned to the history of Bulgarian film development. It took more than an hour to enter the core link.

"In the first Rose Film Festival, the film series "The Road to the Rise of Bulgaria" won the Best Film Award. Now the producer is invited to come to the stage to accept the award." The host's voice sounded

I saw that the producer sent a representative, went to the front desk and took a certificate from the host, and then walked down neatly, and then the host continued to award the second award until the end of the award, which was of no use. to ten minutes.

No trophies, no presenters, no acceptance speeches, not even a shortlist of films, this is the first film festival in Bulgaria!

There are not as many awards as later generations, only five awards: Best Director Award, Best Actor Award, Best Screenplay Award, Best Cinematography Award, and Best Film Award.

Taking into account the independent personality of young literary and artistic people in this era, Ferdinand did not interfere, nor did he directly come up with the film festival model of later generations, and completely left it to the people in the film industry to toss.

Shabby is shabby, simple is simple! Anyway, this is the first film festival in the world. Everything is moving forward in the process of exploration. The film festival model of the previous life may not be suitable for Bulgaria now!

Looking at this awkward film festival, Ferdinand wondered if his butterfly effect was too strong, and even the film festival was so neatly organized.

Is there a film festival in the world that only takes a few minutes to end the awards ceremony?

It is estimated that such a little time is not enough for a star to walk the red carpet!

The Rose Film Festival awards ceremony ended so quickly, and then the reception began.

Ferdinand really doubted whether they ended the awards ceremony in the shortest time in order to start the reception in advance.

His suspicions are not unfounded. It is estimated that many people are aware of how alcoholic the Russians are. The huge group of Russian immigrants in Bulgaria directly brought this feature into Bulgaria.

This can be seen from the rapidly growing annual consumption of alcohol in Bulgaria, the world's second largest consumer of alcohol, more than the sum of the consumption of alcohol in Britain and France!

The film festival is simple and fast. Anyway, this is the first time, and everyone has no experience. Any situation is acceptable.

What surprised Ferdinand the most was that the winner of the Best Picture Award was actually the series "Road to the Rise of Bulgaria", which directly regarded the series as a movie.

Of course, this is nothing, and it is acceptable to directly treat the series as a one-step movie. The problem is that this movie is a complete commercial movie.

At the same time, it is also a commercial film that sings praises to Ferdinand, and it is also the highest-grossing film in the world. The top five films that have been filmed so far have swept the top five of the box office charts.

Under normal circumstances, it is difficult for such a commercial film with no artistic cells to be recognized by everyone, let alone an award.

Soon, Ferdinand figured out why "Road to the Rise of Bulgaria" won the award, and all the judges of the film festival are Bulgarians.

A film that can arouse their patriotic feelings is a problem if they don't win! Compared with art, patriotism is more important.

Perhaps this is also the key to the success of the film. Although this film uses a little exaggeration, it also reflects the social changes in Bulgaria.

From the original "War of Independence", the Bulgarian people expelled the Ottomans in an armed uprising for the country's national independence.

Then came the "Battle of Self-Defense", the Bulgarian military and civilians resisted the Serb invasion and defended the integrity of the country's territory.

In the third "Self-defense Counterattack", the Bulgarian army broke out and the Bulgarian army won a complete victory. Since this battle, Ferdinand has stepped on the stage of history, and Bulgaria has also embarked on the road of opening.

The fourth "Balkan Wars", Bulgaria's first counterattack, defeated the Ottoman Empire, and laid the foundation of Bulgaria's great power!

The fifth "Battle of Constantinople" is a simple war film, reflecting the tenacious fighting of the Bulgarian army, the active participation of the Balkan people, and finally the defeat of the Ottoman Empire.

These five films are full of strong political connotations, and the Bulgarian Propaganda Department is also one of the investors, otherwise the film would not have been approved at all.

After all, the cost of a single film exceeded 20 million leva, and the highest box office record for a Bulgarian film at that time was less than 30 million leva, and it was at a loss from the beginning!

It's just that an accident happened later, and the box office of the movie was somewhat unexpected. The first time I came into contact with such a war blockbuster, the audience's love was extraordinary.

The first "War of Independence" made a box office of hundreds of millions of leva in China. Although it took two years to hang in the theater to break the 100 million yuan, it also successfully recovered the cost.

At present, commercial films in Bulgaria are usually 50 to 50 points from the producer and the theater, provided that the producer distributes it himself, otherwise the distribution company will take 20% to 25%.

It's not that the distribution company is black, but the distribution cost of movies in this era is indeed high. Whether it is film copy or film promotion, the distribution company is responsible.

The most troublesome thing is to supervise the movie theaters to prevent them from stealing the box office, and these costs add up to a lot.

In addition, there is a more risky method, which is to directly contract the movie theater and put your movie on a fixed period of time, and all the risks are borne by the producer.

This mode is the favorite mode of the theater chain, but it is the most hated by the producers. It is only suitable for big directors to play. If you play like this in ordinary movies, you will definitely lose your life.

In a normal movie release, only less than 30% of the money that the producer can actually get in the end, and taxes are paid, so the box office over 100 million is actually just a breakeven, a small profit.

Films with such political themes have always been the most boycotted by filmmakers. Ferdinand estimated that "Road to the Rise of Bulgaria" won the Rose Film Festival this time, and it must have been criticized by filmmakers in the world.

But this doesn't seem to have any effect. The world's first film festival can cause controversy. It is also a good thing. The worst thing is that there is no attention.

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