Material Empire

Zhang Wenyue, the owner of Tanaka Pipe Store, is very proud these days. A short video of "Chinese materials VS foreign materials" made by him has become popular on the Internet. Many people may not know his name, but they remember it. His fat face that looked prematurely aging due to too much night life. Other small bosses in the home improvement city have already come to worship him several times, and from time to time, some customers who came into the store by chance to buy pipes recognized him and nicknamed him Pipe Brother in a spoof , when barking fast, it sounds a little unlucky.

Zhang Wenyue didn't expect that a random video he made would cause such a big sensation. He is a professional agent of imported PVC pipes. At the earliest time, he made this video just to convince his customers and explain to them why imported pipes are much more expensive than domestic pipes. He asked the staff in the store to help take a video and put it on the Internet. When a customer asked about it, he clicked on the video for the customer to watch, which was used to strengthen the customer's determination to buy imported pipes.

Unexpectedly, a few days after the video went online, a superior agent found me and said that people from the China representative office of the German Warren Group were very interested in this video, and hoped that Zhang Wenyue could make a better video and send it to more There are many places to let people know the superiority of imported materials.

Zhang Wenyue of the Warren Group knew about it, because his store had PVC pipes produced by the Warren Group, and he also knew that the Warren Group was a well-known international company. It is not surprising to Zhang Wenyue that the Warren Group made such a request. Market competition is like this. How can you sell your own things without belittling the other party? However, Zhang Wenyue did not agree to this request at the time, because he did not see the benefits of doing so.

So, the higher-level agent told him that Warren Group had already said hello, as long as Zhang Wenyue can make the video well and release it in as many places as possible, when he distributes Warren series pipes in the future, he can Get 2 more rebates, which is a big profit.

It is absolutely true for Zhang Wenyue that money can turn ghosts around. After receiving the promise from Warren, Zhang Wenyue immediately started, and invited a friend with strong video production skills to re-shoot, and found the most expensive imported pipes and the cheapest domestic pipes on the market to conduct comparative experiments. The more Zhang Wen thought about it, since it was going to be done, it had to be shocking, so the stronger the contrast, the more effective it would be.

After the video was produced, Zhang Wenyue posted it on several decoration forums with his own account, and asked employees to register new accounts on other forums to forward it. When Xiao Weihao and the others tracked the account information, all they recorded were the IP addresses of Tanaka Pipe Shop, so it was Zhang Wenyue's account. Of course, this can't be regarded as wronging him, because these employees did this under his instruction.

The speed at which the video was forwarded exceeded Zhang Wenyue's imagination. Some "enthusiasts" forwarded it on forums, penguin groups, emails, etc., and some mass emails even went back to Zhang Wenyue himself, making him export to domestic sales .

Not to mention, after the video was released, the business of Zhang Wenyue's pipe shop improved by 20-30%, and the number of people buying imported materials in the entire decoration market increased significantly. Some customers even expressed the views in Zhang Wenyue's video, such as domestic materials are not environmentally friendly , not durable, unsafe and so on.

Zhang Wenyue tasted the sweetness, and began to think about whether to make a second issue. In his shop, besides PVC pipes, there are also PE materials, ABS materials, etc., which can be mentioned. .

While planning to shoot a new video, an employee came over and said to him, "Brother Zhang, two people came to you and said they wanted to talk about the last video."

"Oh, which company are you from again?" Zhang Wenyue asked.

"I didn't ask..." the employee said dully. The two people outside were so full of aura that he didn't dare to ask more questions.

Zhang Wenyue asked the staff to invite those two people to his office, poured water for them with disposable paper cups, and said, "I am Zhang Wenyue, what do you two call me?"

"My surname is Qin, and his surname is Xiao." Qin Hai introduced himself in a low-key manner, and it was Xiao Weihao who came with him.

The two big bosses appeared at the same time, not because Zhang Wenyue was so important, but because Qin Hai was bored, so he pulled Xiao Weihao out to fight a mob like Zhang Wenyue, it was right for entertainment.

Zhang Wenyue has not yet realized how terrifying the identities of the two guests are. He just feels that the two people have some majesty, and they look like people with some status. He humbly asked: "You two came to see me, what's the matter?"

"There is a video on the Internet that shows Chinese materials VS foreign materials. Did you make it?" Qin Hai asked straight to the point. In fact, he didn't need to ask, because Zhang Wenyue was indeed the fat man in the video.

"I made it." Zhang Wenyue replied.

"Why do you want to make such a video?" Qin Hai asked again.

"It's fun." Zhang Wenyue said lightly, "Why, you all saw it too?"

Qin Hai nodded and said, "But your video is a bit too exaggerated, right? Even if China's domestic PVC pipes are a little worse than foreign top pipes, they can't reach the level in your video. You are not deliberately giving domestic pipes Discredit it?"

"Why, you two sell domestic pipes?" Zhang Wenyue became more vigilant. After his video became famous, several small bosses selling domestic pipes in the mall did come to him to argue, of course, they just expressed their dissatisfaction, but Zhang Wenyue couldn't do anything about it. Seeing Qin Hai and Xiao Weihao coming to the door in such a serious manner and asking such questions, Zhang Wenyue immediately thought that the other party must be a domestic pipe manufacturer, maybe a big agent.

Qin Hai didn't deny it, he said, "That's right, I just make domestic PVC pipes."

The word "do" should generally be interpreted as production, but in stores, it is often used to mean distribution. Zhang Wenyue directly regarded Qin Hai as a distributor of domestic pipes, and he asked, "Then what brand does Mr. Qin make?"

"Jintang." Qin Hai said.

"Oh, I know." Zhang Wenyue nodded repeatedly, "It's a good brand, and the quality is pretty good."

Qin Hai sneered: "You didn't say that in the video. You said that the PVC pipes in China are rubbish, and only imported pipes are qualified."

"Well, hehe, don't mind the two of you, I'm just talking casually, it doesn't count." Zhang Wenyue laughed. He recognized that the other party was here to find fault, but he was not afraid. My own video has already been made and has been widely disseminated, what can you do to me? Of course, he still has to do the necessary gesture, after all, it can be regarded as offending people.

Qin Hai looked at Zhang Wenyue, remained silent for a few minutes, and then said lightly, "Your video has affected our business. Our sales have dropped by more than 20%. You just say 'don't mind' and it's over?"

"Then what should I do?" Zhang Wenyue asked back very bachelorly, "The customers don't believe in domestic products, what can I do?"

Qin Haidao: "It is the video you made that fabricated the facts. You chose the worst domestic brand on the market, compared it with the best imported brand, and then labeled it as domestic and imported. Reputation defamation, this is an obvious infringement, do you think it’s just casual talk?”

"Why, are you still going to sue me?" Zhang Wenyue glared, and since playing haha ​​didn't work, he planned to play tricks.

Qin Hai shook his head and said, "I'm not going to sue you, but I've already sued you. This morning, our company's legal specialist has handed over the complaint to the First Intermediate Court, which has already accepted the case. It is estimated that the court summons will come soon." It will be delivered."

"You are still playing for real!" Zhang Wen became more and more annoyed, "Isn't it just a video, there are too many such videos on the Internet, why do you hold me so hard?"

"It's okay, we'll sue one by one, just start with you." Qin Hai said.

"So, what are you going to ask me to do? Make an apology, or lose money?" Zhang Wenyue pretended to be indifferent, and asked, this is called "losing without losing". Although he didn't know what this lawsuit meant, his face Hard work always has to be done.

Qin Haidao: "It is certain to make an apology, and it is also necessary to lose money. According to our calculations, your video caused our company a direct economic loss of 4 million yuan and a reputation loss of 20 million yuan. Therefore, we ask the court to order you to pay compensation. 24 million. By the way, this is only our company’s claim. If we win the lawsuit, I believe other companies will make the same claim.”

"24 million! Hahahaha, I laughed so hard. You haven't seen money, are you crazy? Do you know how much 24 million is?" Zhang Wen smiled to embolden himself, but the forced smile and smile on his face The sound doesn't match well, and it's a bit stiff no matter how you look at it.

"I'm sorry, I knew what 24 million was 20 years ago. I advise you to hurry up and raise funds, otherwise you won't be able to make up the money when you get it."

As Qin Hai said, he stood up, took out a business card from his pocket, threw it on Zhang Wenyue's desk, and walked away. Xiao Weihao also stood up slowly, reached out and patted Zhang Wenyue's shoulder, and said in a pitiful tone: "Congratulations, you have won the lottery. I can guarantee that no one in your decoration city has seen this picture." Business card, you have offended someone who cannot afford to be offended."

After finishing speaking, he also turned around and followed Qin Hai out.

"What kind of stuff, I can't afford to offend you, let me see..."

Zhang Wenyue picked up the business card, only glanced at it, suddenly felt his feet go limp, and somehow sat down on the ground.

"Qin Hai! Is there any reason for this!"

Zhang Wenyue had the urge to hit the wall.