Material Empire

In 2001, cars had just entered Chinese families. For most people, spending 100,000 yuan to buy an economical car is still a luxury. Journalists are considered high-income earners, and they are more fashion-forward, so buying a car has become a trend in the circle.

Most of the reporters who came to the reception this time were still struggling to save money to buy a car. For them, the news announced by Tian Ruzhi was like a huge five-nut pie falling from the sky.

Tian Ruzhi said "test drive", but the test drive period is two years. Regardless of whether the Daqin Group will really take back these "test drive cars" after two years, at least in these two years, these cars can be used as everyone's private cars. Daqin Group's electric vehicles have several different grades, the lowest price is in the early 100,000, and the most expensive is 200,000 to 300,000. The one that Tian Ruzhi announced for everyone to test drive is the one worth about 150,000 yuan. Its appearance alone is much more beautiful than all domestically-made cars currently sold in China, not to mention the selling point of new energy. Who can refuse it? Such benefits.

Of course, everyone also understands that Daqin Group provides these cars without conditions. Accepting these cars means that the reporters must tie themselves to the chariot of the Daqin Group and do their best to applaud electric cars in the next two years. For this condition, no one feels any pressure. It is customary for journalists who run commercial outlets to collect money to publish articles. There is only one company that can use an electric car as an errand fee. People have paid such a capital, so what is it worth to say a few nice words?

What's more, the advantages of electric vehicles are actually very clear to every reporter. If it weren't for the consideration of the emotions of those domestic fuel vehicle companies, everyone would have wanted to do a few episodes of electric vehicle topics. Well now, the Daqin Group has formally made a request and provided a test drive vehicle for everyone to experience in detail. If you don’t write some articles with sufficient weight, you will be really sorry for your professional ethics.

"Daqin New Energy Vehicle Test Driving Experience";

"New Energy Vehicles, the Proud Son of the Times";

"Electric vehicles, walking on the landscape in the new century";

"Qin Hai: Creating New Energy Vehicles with Feelings";

...

All kinds of close-ups and newsletters are like elves summoned from the ground, filling up the pages of various media in the blink of an eye, overwhelming and bombarding people's nerves. Advertisements launched by Daqin Group also appropriately appear on TV, newspapers, street signs and elevators in residential buildings, allowing people to see the image of Daqin Automobile anytime and anywhere.

During this period, there was also a dumbfounding thing. A talented entrepreneur came to Tian Ruzhi, claiming that his company had bought the door panels of 5,000 public toilet pits in the capital, and that he could post photos of Daqin cars on the place where everyone would squat down and stare. He claimed that his company was named Hanchang Media, and the word Hanchang printed on the advertising space was said to be able to achieve effects that many drugs could not achieve.

Before Tian Ruzhi waited for this brother Shu Chang to finish speaking, he was already so sick that he wanted to vomit. She called the security guards, and half pushed and half pushed Brother Xi Chang out of the company. However, a few years later, she heard that this gentleman's company has been listed on Nashidak, and the biggest selling point is that it has 100,000 interesting advertising spaces. That era was indeed an era in which a business miracle could be achieved with just one brilliant idea. Tian Ruzhi always felt a little absurd when he thought of the way the brother Shu Chang was spitting and selling those toilet boards.

Tens of millions of advertising and public relations investment, the effect is extremely obvious. All families who are preparing to buy a car have begun to seriously consider electric vehicles, an option that they had never paid attention to before. High technology, representative of the future, energy saving, no pollution, low noise, easy operation, stepless speed change, electricity cost per 100 kilometers is only a fraction of the fuel cost, stylish appearance, comfortable ride... Countless advantages have been brilliantly written by reporters As soon as it is rendered, it immediately catches the attention of car buyers.

According to the reporters, electric vehicles will occupy the mainstream of the market in a few years, and driving fuel vehicles will become an outdated performance. There are also people who claim convincingly that the state will soon levy an exhaust pollution tax, and all vehicles that emit exhaust will be subject to heavy taxes, while owners of electric vehicles have no worries in this regard at all. At the time when the 9/11 incident broke out, some journalists with an international perspective claimed that the United States would use force against the Middle East, and a rise in oil prices was an inevitable outcome. Buy fuel-powered vehicles at this time, and in the future, gasoline of more than 5 yuan per liter will make everyone's cars a decoration.

All of these claims, of course, cannot be expected to be believed by car buyers. But now that there are different voices, everyone will inevitably start to hesitate when choosing a model. Buying a car is a big deal, and most people will make a decision only after repeated comparisons. With the applause of new energy vehicles, even if every household will not switch to new energy vehicles immediately, at least they will postpone their plans to buy fuel-powered vehicles a little bit. Anyway, buying a car is not something to worry about, so why not wait and see the situation?

The car market pays attention to "Golden September and Silver October". It was originally the peak season for car sales, but in September and October of this year, the sales performance of various car companies including Beidian and Anshi plummeted, and only the sales rose against the trend. One family, that is Daqin Automobile.

"How is this going!"

Wang Kaihua looked at the report handed over by the sales department and was furious. He slapped the table vigorously, and an unsteady cup rolled from the table to the ground with a thud, and smashed to pieces with a bang, making Luo Jinhui, the sales director of Beidian Group standing in front of the table, shiver.

"Mr. Wang, it's not just our North store, the sales at Anshi's have dropped even more. In order to meet the sales climax in September and October, they sent 80,000 new cars to sales points around the country, and they actually sold Yes, not even 10,000 vehicles." Luo Jinhui said timidly.

"Why, have you understood?" Wang Kaihua asked.

"It's all because of... Daqin Group." Luo Jinhui replied.

"Daqin Group?" Wang Kaihua was taken aback. During this time, he was busy with some personnel adjustments within the group, and didn't pay much attention to the changes in the newspapers, so he really didn't know about Daqin Group's public opinion bombing. He only remembered that he had predicted that the Daqin Group would come back within a week to ask for forgiveness, and now several months had passed, and he hadn't seen Qin Hai yet, and he didn't know what that young man was doing.

"You said Daqin Group has affected our car sales?" Wang Kaihua asked.

"Yes, Daqin Group has placed a lot of advertisements in the media, with a total investment of at least 10 million yuan. As far as we know, many customers who originally planned to buy our cars have switched to buying electric cars because of the advertisements. Even those who have not bought electric cars are still holding money to buy, and are in a wait-and-see state." Luo Jinhui said with a mournful face.

Wang Kaihua stared and asked, "When did this start?"

Luo Jinhui said: "It started two months ago, and the momentum is very fierce. I talked with the people in Anshi's sales department, and they also felt that Daqin Group's actions were too big. There has never been any company in the auto market like them. This is a waste of advertisements and PR drafts regardless of cost."

"Why didn't you report to me earlier?" Wang Kaihua said angrily.

"I..." Luo Jinhui's face looked like he had eaten bitter melon, but he didn't dare to say it out. In fact, as early as the beginning of Daqin Group's large-scale publicity, he had already noticed this abnormal phenomenon and submitted a report to Wang Kaihua. Now it seems that Wang Kaihua did not see this report at all, and he does not know where the report was stuffed. He didn't dare to say this kind of thing directly, because it would make Wang Kaihua feel that he was criticizing himself, and the consequences would be very serious.

"We didn't expect the impact to be so big. We think that customers will not be affected by their rhetoric. So..." Luo Jinhui racked his brains to find a reason, not only to avoid accusing Wang Kaihua of being a bureaucrat, but also to wash himself away This responsibility is really a bit difficult.

"Well... I don't need to say any more outdated words." Wang Kaihua also remembered at this time, it seems that Luo Jinhui did hand him a report, but he was busy with other things at the time and didn't care. I don't know where to throw it. He waved his hand, indicating that Luo Jinhui didn't need to make any more excuses, and then asked, "How long do you estimate this influence will last?"

"It depends on when the Daqin Group stops this kind of propaganda." Luo Jinhui said.

"You didn't contact the media to tell them not to promote the Daqin Group?" Wang Kaihua asked again.

Luo Jinhui said: "We have contacted, but it didn't work. Daqin Group has placed advertisements in various important media. As you know, the current media don't recognize it, only recognize the advertising fee. Our advertising fee is less than that of Daqin A fraction of the group, of course other media will not care about our opinions."

"It's the opposite!" Wang Kaihua couldn't help but wanted to pat the table again, "A private enterprise is so arrogant, can no one control them?"

"Mr. Wang, should you report this matter to your superiors and ask them to intervene. Their false propaganda not only caused losses to our North Store, but other car companies also suffered heavy losses. This is a provocation to the entire industry. "Luo Jinhui said.

"I will report it." Wang Kaihua nodded. "The State Economic and Trade Commission will hold a meeting next week. I will raise this matter to the leaders of the Economic and Trade Commission. We must not let this black sheep continue to run rampant."