Material Empire

"The first one..." Qin Hai raised a finger and said, "Our companies like Jintang are relatively well-known in China, and people may not know about them when they go abroad. In order to expand our brand influence, I suggest that everyone write the word "Jintang" in their product information. One or two may not be very eye-catching, but if dozens of companies are marked with the word "Jintang", our brand will gradually develop gone."

"That's a good idea." Liu Shuda was the first to agree, "It's equivalent to turning our dozens of companies into one company. When people see it, Jintang also makes polyvinyl chloride and polyamide. I don’t even know how big a company we are.”

"That's right, that's right, so we'll be hugging each other to keep warm. It's good for everyone." Other business owners also nodded in support, and Qin Hai's proposal will be considered passed.

"The second one." Qin Hai held up his second finger, "Since everyone supports a common brand to go overseas, we need to jointly protect this brand. Overseas markets are mixed with good and bad people, fakes and shoddy goods are not the phenomenon. Rare. We companies should cherish our own brands and ensure that no defective products are allowed to leave the factory, so that the name Jintang can become a symbol of high-quality products in the world.”

"There are also counterfeit and shoddy products in foreign countries?" Cai Xuzhou asked in surprise, "Didn't you say that selling fake products in the United States will be punished severely?"

"This..." Qin Hai didn't know how to explain it. He thought for a while and said, "It is true that developed countries will have stricter market management, but if we want to go overseas, we may not enter the European and American markets first. , but to target the markets of developing countries in Asia, Africa and Latin America, as for the reason..."

"We understand this, we understand." Everyone laughed together. In fact, there is no need for Qin Hai to explain. Everyone understands that with the current technical level of companies like Jintang, if they want to compete with established chemical companies in the European and American markets High and low, basically there is no hope, but it should be good to go to developing countries to pan for gold.

Qin Hai comforted everyone and said: "We will take the road of encircling the cities from the countryside, first go to the markets of developing countries, squeeze out the big European and American brands, and then use the money we earn to improve our own technology. I believe that we will eventually be To be able to enter the European and American markets, we just need some patience.”

"Yes, we are patient!" Cai Xuzhou replied loudly.

"Yes, we are all patient. One day we will sell our products to the United States like the Material Group." Others also said passionately.

Qin Haidao: "Yes, our goal is to occupy the global market. In order to achieve this, we need to pay attention to our own brand image and product quality from now on. We can't let a mouse poop ruin a pot of soup."

"But, there are so many of us..." Liu Shuda vaguely understood Qin Hai's meaning, he swiped around with his hand, and said, "There are people who are not very disciplined, to put it bluntly."

Hearing what Liu Shuda said, everyone couldn't help but looked at each other. Liu Shuda's words are actually quite polite, everyone is doing chemical engineering in Jintang, who doesn't know each other? If you want to do some tricks on product quality, there are very few people in this circle who have done it, but it is rare, but the degree of each person's doing is somewhat different.

These business owners are self-made and take money very seriously. The products produced in the factory are somewhat different in quality, and it is normal for one or two batches of unqualified products to appear occasionally. According to strict requirements, these substandard products should be destroyed and cannot be sold. But the value of a batch of products ranges from tens of thousands to hundreds of thousands, who would be willing to throw them away like this. Under such circumstances, most companies sell defective products at reduced prices to less important customers, and sometimes even bully customers who do not understand, and directly sell defective products as genuine products.

In the past two years, the production scale of various enterprises has increased, the equipment has been improved, and the probability of producing defective products has been reduced, but such things as substandard products are still an open secret. It's not unreasonable for Qin Hai to specifically emphasize this point, and Liu Shuda saw what Qin Hai meant, so he brought it to the fore.

Qin Hai said seriously: "Customers will not say anything when they buy a qualified product once; but if they buy a defective product once, they will tell ten or even a hundred colleagues. We usually do not matter how well we do. , A defective product produced by a company can make all our efforts come to naught, think about it, is it worth destroying your own brand image for such a small profit?"

"But...we pay attention to quality ourselves, and we can't prevent others from not paying attention. Just now, Mr. Qin, you said that we should go out with a common brand. If one of us doesn't pay attention, won't we all be implicated?" Sun Daxiong said.

"This is what I want to suggest to everyone." Qin Haidao, "I establish that we can become a Jintang Chemical Industry Alliance, and select a few highly respected people as the chairman of the alliance. In the future, matters related to export will be coordinated by the alliance. Including advertising overseas, etc. The product quality of each company is also subject to the supervision of the alliance. If it does not meet the requirements, the alliance has the right to request a recall. Those who refuse to accept the management of the alliance will be deprived of their qualifications to participate in the alliance. What do you think? ?”

"this……"

All the people are silent.

Qin Hai's suggestion is very clear, and the pros and cons are very clear. In terms of benefits, it is definitely better for everyone to form an alliance to sell abroad than to do it alone. Moreover, the concept of joint branding mentioned by Qin Hai is also very valuable, and everyone can benefit from this joint brand. And the supervision of the alliance that followed made everyone feel a little uneasy. For those companies that intend to fish in troubled waters, they are definitely unwilling to accept alliance management, which goes without saying. Even companies that think they have no problems with product quality have to hesitate again and again on this issue. Who knows if this mother-in-law will become a curse in the future?

"Let me first declare that Jintang Chemical Materials Company under our group is willing to participate in this alliance, but will not hold a position in the alliance." Qin Hai said with a smile.

"How can this work? The chairman of the alliance...or the chairman, you should be the chairman." Several business owners said in unison. They didn't even have time to think about it, because in their subconscious, Qin Hai's initiative to establish such an alliance obviously wants the chemical material company to be the leader.

"You don't need to argue about this issue. In order to ensure the fairness of the alliance, our chemical material company cannot participate in the management of the alliance." Qin Hai said decisively.

This principle is actually very simple, so simple that there is no need to explain anything. The chemical material company is a giant in Jintang, with more than 20 companies under its umbrella, accounting for more than half of Jintang's chemical output value. If the newly completed Jintang Petrochemical is to be included, it will be even more serious. These companies present are not even enough to give chemical material companies enough teeth.

In this case, if the leader of the chemical material company, such as Ning Mo or Xia Yangjie, becomes the chairman of the alliance, then the alliance will basically be a one-word situation. Everyone was hesitant just now because they were worried about this. Although everyone was full of respect and gratitude to Qin Hai, they didn't intend to tie themselves to Qin Hai's chariot, and only followed his lead. They don't know the famous saying "absolute power brings absolute corruption", but they also understand that they are in a very dangerous situation next to a powerful manager.

Now Qin Hai himself proposed that the material company is willing to join the alliance, but not take a position in the alliance, which dispels everyone's doubts. If the management of the alliance is formed from people like Liu Shuda and Cai Xuzhou, and everyone has room to bargain with each other, then the threat of the alliance to everyone will no longer exist.

But……

"Then... Mr. Qin, what good will it do for your material company if you do this?" Finally someone couldn't help asking this question.

Jintang Chemical Materials Group Co., Ltd. has long had overseas business, and it has done well. It doesn't need the Jintang brand at all, and it can even be said that it will be affected by this brand. Under such circumstances, Qin Hai proposed the establishment of the Jintang Chemical Alliance, allowing the material group to join, but without leadership, this can only be explained by the spirit of Lei Feng. But Qin Hai is clearly a businessman, not a philanthropist. In the past, he helped others to do technical transformation, which was considered as a pleasure to help others. Could it be that this time is also out of such considerations?

Everyone has been in the mall for a long time, and they are used to the intrigues in the mall, so they are more or less skeptical about such a selfless thing.

Qin Hai smiled, waved his hands, and said, "Don't worry, everyone. I have no bad intentions in making this suggestion. As for the benefits to our material company, I can only say this. There is no benefit to talk about business. Things we won't do."

"Haha, that's for sure." Cai Xuzhou was the first to react. Since Qin Hai didn't want to say it, there must be a reason why he didn't want to say it. If people like him continue to ask, they will be a little ignorant of current affairs. The scale of the Daqin Group is far larger than the sum of these companies, and it is too petty to worry about Qin Hai's conspiracy against them.

"Boss Qin has always been farsighted when doing things. What can us bumpkins understand? Don't we also understand that President Qin asked us to control pollution two years ago? Looking back now, who doesn't say that President Qin is wise? You don’t need to be suspicious about the one-time incident. Mr. Qin, let me express my opinion here. We, Wanfa Company, are the first to sign up for this alliance. By the way, I hope everyone can choose me as the vice chairman. Yes, the chairman must invite the leaders of the city to take over, don’t you think so?” Cai Xuzhou said emotionally to everyone.