Made in Hollywood

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"The other party went to the Warner Building yesterday and visited the headquarters of Twentieth Century Fox in Century City today."

In the chairman's office at Disney headquarters in Burbank, Cook Dick frowned and told Michael Eisner, "Our people had contact with them, but they declined our invitation."

Michael Eisner tapped his fingers slowly on the desk in front of him, "The situation is not good for us."

"That's true." Cook Dick thought about the feedback from the other side of the Pacific Ocean, and said, "Originally, our initial contact with them went well, but all this happened when Time Warner and News Corporation jointly proposed the idea of ​​Warner Fox World. After that, everything changed.”

It's clear that, aside from Disneyland's resounding signs, the current Walt Disney can't compete with Time Warner and News Corp. at the same time.

"If you lose this project," Michael Eisner also frowned slightly, obviously there is no good way to break the predicament, "It will be extremely detrimental to Disney's future and our future."

This kind of investment is not only a comparison of public relations capabilities, but also a comparison of comprehensive strength. In either case, Walt Disney is at a disadvantage.

Cook Dick understands this, as well as the importance of the Disneyland project to them.

Today's Walt Disney Group is no longer the same as Michael Eisner covered the sky ten years ago. The Disney family headed by Roy Disney has become the biggest opposition. With the support of them and some inexplicable snobbery, Robert Iger moved around within the group, causing a lot of trouble.

Ten years ago, they could easily have kicked out Robert Iger. But the other party has the support of some shareholders with voting rights, and it is not easy to get rid of it, and many shareholders are extremely dissatisfied with him and Michael Eisner after losing the Pixar studio.

The stance of these shareholders is also slowly shifting, although there are still quite a few shareholders who support them now, enlisting the support of those who have turned to neutrality. But it is also urgent.

How can we win over those people? Cook Dick is very clear that their position is very simple, whoever brings benefits to their equity, they will support whoever.

Looking at North America and even the entire Western world, Walt Disney is just a new media conglomerate, unable to compete head-on with those established companies, and with the separation of Pixar Studios. The most famous animation business lost its support, and the market competitiveness declined sharply, and emerging markets became a life-saving straw.

Therefore, they actively explore the other side of the Pacific Ocean, so that their products can be fully landed.

but now. The plan is under serious threat and may even die.

There was a brief silence in the chairman's office, and Michael Eisner was also carefully considering how he should respond if the Disneyland project aborted.

Only a few people know. His ultimate goal is not just to transform Walt Disney into a world-class media conglomerate, since being hired by Roy Disney in the 1980s. He is constantly letting Disney finance and expand its shares. On the one hand, it is to raise the funds necessary for expansion, and on the other hand, it is to dilute the equity in the hands of the Disney family.

After twenty years, he finally created the current situation. The Disney family owns less than 6% of the shares!

Walt Disney is no longer the Disney of the Disney family, but his stake is only a little over five percent, and it is also not Eisner's Disney.

Many years ago, Michael Eisner had an idea that, like Rupert Murdoch and Summer Redstone, he could truly become the owner of a media company!

To this end, he has formulated a long-term plan to firmly control the position of chairman of Walt Disney, taking advantage of every opportunity for share expansion financing and option awards to get as many shares of Disney as possible, and even formulate for this purpose. a decades-long plan.

But this plan has suffered repeated setbacks in recent years. The most serious one is undoubtedly the departure of Pixar Studio. Now that the Disneyland plan fails, it will definitely be a blow no less than or even greater than the loss of Pixar Studio.

Faced with this predicament, a tough guy like Michael Eisner also developed a sense of powerlessness. He knew who was behind the planning and promotion of all this. If it was Duke Rosenberg and Time Warner, he and Hua Disney still has the strength to compete, but the other party pulled News Corporation into it, and did not want to give Disney any chance at all.

As rumored in Hollywood, Duke Rosenberg has never been as simple as a director. Beneath his plain face, he hides a deep heart.

Strictly speaking, there was not too much competition between the two parties at first, but the Pixar studio was too tempting, and the cake was so big that anyone could turn against it. Duke Rosenberg and Time Warner reached out, and it was another time. normal business practice.

"Are we just giving up?"

In Cook Dick's view, whether it is the situation in Los Angeles or the news from the other side of the Pacific Ocean, it is almost impossible for Disney to win. It would be even more uneconomical to invest resources rashly. Rather than wasting time and energy on hopeless In terms of projects, it is better to tighten your fists and concentrate all your strength to deal with the Disney family and Robert Iger, and stabilize the situation within Disney first.

But the opposite market is too big, and the future market potential is too attractive. How could Michael Eisner be reconciled? He thought about it and said, "If something can seriously distract Duke Rosenberg and Time Warner, The energy, maybe we will have the possibility of a comeback.”

After all, this is a project involving huge investment, and it is impossible for the opposite party to make a final choice immediately, and Disney is not hopeless.

Cook Dick squeezed his chin with one hand, his mind was spinning rapidly, and after half a minute, he suddenly proposed, "Duke Rosenberg, Warner Bros. and Marvel Studios have planned a huge plan, "Iron Man" "is the beginning of the whole plan, and if this beginning runs into trouble..."

After a short pause, he said again, "Why don't we advance "Pirates of the Caribbean: Gathering Souls" to early May to compete with a new work as a sequel to a blockbuster series..."

As we all know, under normal circumstances, the competitiveness of the sequels of the big-selling series is simply unmatched by the new works.

But Michael Eisner shook his head and rejected the proposal without thinking about it, "We can't take any risks on 'Pirates of the Caribbean', which is Disney's only brand in live-action movies, and from the day the sequel started, all The publicity of the movie is all about making a fuss about its release in July this year."

His face gradually turned serious, "Don't forget, Cook, the director of "Iron Man" is Duke Rosenberg. There are not many people named David Ellison in this world."

Hearing these words, Cook Dick can only show a wry smile. Duke Rosenberg's figure standing in Hollywood these years is really too tall.

However, there are not no people who dare to challenge. For example, David Ellison, who lost in "Air Combat Heroes", is said to be actively planning new projects and plans to compete with Duke Rosenberg again. .

"We just watched them topple the Disneyland project?" Cook Dick was very unwilling.

"Look?" A sneer hung on the corner of Michael Eisner's mouth, "Don't forget, Duke Rosenberg first reached out and snatched the Pixar studio, and then instigated the Warner Fox World from behind. , how could we just watch them succeed?"

Cook? Dick can be seen, Michael? Eisner already has a plan.

"Since the other party wants to intensify the competition." Michael Eisner said in a slightly gloomy tone, "then we will use the fiercest means to compete with him."

In Hollywood, there are also many ways to hide behind the scenes.

Michael Eisner whispered a few words to Cook Dick. After the latter left the chairman's office, he immediately took out his mobile phone and made several calls.

Duke knew that with Michael Eisner's character and style, Walt Disney would definitely fight back, and he also considered that the other party might use some shady means and made a lot of preventive measures.

But this is not the focus of his work at this stage. While Duke is busy in the later stage of "Iron Man", he also sent an invitation to the mountain eagle who came to Los Angeles with the delegation, and invited the other party to be an official guest at his Duke Manor.

"You seem to attach great importance to him and the market behind him?"

In the living room of the eye-shaped villa, Scarlett watched the housekeeper Emma lead the servants in the busy arrangement of the small banquet hall, and asked Duke, who was standing next to him, "I've seen "Hurricane Rescue" and "Batman: War Hour" If you convert the overseas reports of the two films into US dollars, the box office of these two films is less than 50 million US dollars, and even less can be distributed.”

"Honey." Duke patted her on the back. "It's called looking to the future."

In the past, he could completely ignore that side, but now it is getting closer and closer to the outbreak of the opposite market. The memorandum of the WTO agreement between China and the United States on cultural products such as movies is about to take effect, and it is time to seize the market.

Although the North American market is very large, it is impossible to grow significantly. The market on the other side of the Pacific Ocean is undoubtedly the biggest piece of cake in the future.

Indeed, due to various reasons, the revenue of the opposite film is heavily dependent on the box office, but North America has also gone through such a stage. The consumption habits and awareness of the audience are gradually cultivated, and any market is not a mature market at first.

When the sun turned to the west, news came from the entrance of the manor that the car the mountain eagle was riding in had already driven into the manor. As the master, Duke took Scarlett and walked to the entrance of the villa. (To be continued ~^~)