Made in Hollywood

Closing those windows, Roger Albert returned to the home page of instant sharing again. Today's share column with the highest click rate, five of the top ten are related to "The Return of the King", and all of them are positive reviews. If so, then Forget it, he had vaguely heard who the two shareholders behind the website were, but what frightened him was the browsing numbers behind the positive reviews, which were too terrifying.

For example, the one he just read, it only took a few hours to post, and the number of views exceeded 20,000, including nearly 15,000 likes!

The number of views and likes of several other positive reviews is basically at this level.

Then Roger Albert switched to his own online column, which was highly recommended by the Chicago Sun-Times and his network, although his column was updated earlier and, as a matter of common sense, his personal name was higher. Big, but the number of views is nothing compared to the comments from ordinary movie fans on instant-sharing sites.

From the update of the film review of "The Return of the King", his column has been viewed by less than 2,000 people!

Roger Albert switched back and forth to refresh his online column and instant sharing homepage, watching the gap between the two numbers widening, he wondered why this was?

Why can a group of unknown juniors' comments on the Internet overwhelm him, a famous film critic, with an absolute advantage?

What the hell is going on in this world? Film critics can't even compare to ordinary fans?

Turning off the column, Roger Albert looked at the instant sharing website and fell into a pondering. After all, he had some brains and gradually wanted to understand some things, but the things he wanted to understand made him even more chilled.

This instant sharing website is aimed at ordinary Internet users, and all users can express their opinions on certain people or things on it for the first time, such as comments on "The Return of the King". Moreover, users and users can follow each other. As long as enough people follow you, or the events you comment are novel enough or have unique viewpoints, they can be seen by many, many people.

And here, film critics have almost no advantage, just one of many Internet users.

Why did film critics have the influence of the 1970s and 1980s and even the early and mid-1990s?

Roger Albert is actually quite clear. It's not that film critics really have a unique taste for movies and how they can guide the development of the film industry. Most of the film critics' film reviews are actually scolding and insulting, and no matter how wonderful a movie is, it is impossible to pick out the thorns.

The vast majority of film critics have no talent at all, and they only know a little about the film industry. They were able to stand where they were back then, not so much because the audience chose them. It would be better to say that the media chose them. They can express their voices in the media, while ordinary audiences cannot speak out in the media at all. This is undoubtedly the biggest difference between film critics and ordinary audiences.

But now, the rise of emerging online media. But this situation has changed.

The freedom of the Internet is far beyond any media, especially this instant sharing website, which has risen rapidly since the second half of last year, attracting millions of users...

Roger? Albert helpless discovery. If there are more and more users of instant sharing websites, more and more people will pay attention to the above remarks. The voices of ordinary fans seem to be louder, and if fans can quickly exchange their views on a large scale, film critics will undoubtedly be more marginalized.

Will everyone be able to comment on movies in the future, and everyone will be able to communicate their opinions on a movie through the Internet?

What's the use of being a professional film critic?

Look at this dynamic instant sharing site in front of you. Roger Albert couldn't help thinking of the companies and shareholders behind the website, and suddenly felt a conspiracy, a conspiracy against professional film critics.

Ordinary movie fans don't care what Roger Albert thinks. Starting from the second half of last year, with Duke and Steve Jobs and Pixar Studios using instant sharing as their base camp to announce their respective dynamics at the first time, this The site's traffic and users surged, and the public found the site more convenient and concise than blogs, and gradually liked to share their opinions on it, especially Duke's die-hard movie fans, who were more active on the site.

Because of a business trip overseas some time ago, Norman Shearer did not book a movie ticket near his home, so he had to go to a small town far away to watch "The Return of the King". It was very late when he got home. Instead of resting immediately, he turned on the computer and logged in to his instant sharing account.

He only became a user of this website in January this year. After using it, he not only abandoned his blog, but also recommended this website to his friends and colleagues, who are now extremely active users.

Although there are only a few thousand people who follow him on the follow website, as long as a few people can see his views, Norman Shearer enjoys the feeling of sharing. As a senior movie fan, his views on movies are naturally He shares the top priority.

Therefore, he did not hesitate to tap a long list of viewing experiences.

"After watching "The Return of the King", I have to sigh that the "Lord of the Rings" series is really a miracle in the history of movies. The magic is not only in how beautiful the movie is, but in the quality of the trilogy. The entire series is an impeccable and perfect work. This is not to say that the "Lord of the Rings" series has absolutely no leaks, but that in terms of overall quality, the trilogy has reached the movies in terms of comprehensive entertainment effect. peak."

"Few films can be made with such broad appeal, and it is even more rare that the quality of the three episodes can be maintained at the top level, fully meeting and exceeding the fans' prior expectations. "The Return of the King" alone makes people dream The magic that comes true, it is fully qualified to be the best picture at the Oscars next year! I just don’t know if the academy that always likes to advertise popular art is actually very niche, will it choose Duke’s masterpiece!”

"Finally, Duke didn't disappoint and the finale was a hundred times better than the best we could have hoped for!"

After the publication, Norman Shearer was still not sleepy, full of excitement brought about by the cavalry charge. He simply opened some users he followed and browsed. Many of them, like him, were movie lovers. Many watched the preview of "The Return of the King" for the first time, and they were basically praised.

Several people also shared their peculiar experiences while watching the early stage.

"This year, I fell in love with the captain of the school cheerleading team. After a long time, I finally confessed and decided to invite her to watch a movie. The movie is Duke's "The Return of the King", and she agreed."

"It was an ordinary Thursday night. I walked into the theater hand in hand with the beauty I had been in love with for a long time. For 3 hours, I was still stunned by the shock!"

"However, less than halfway through the film, the cheerleader started fidgeting and asked to go home again and again, otherwise her dad would be very angry."

"She asked me to take her home again and again, and I opened my eyes to watch the Ghost Legion rush towards Baicheng, humming, and had no intention of leaving at all."

"After a while, she said coldly, otherwise, I'll go first."

"I stared straight at Sauron's giant eyes and said, "Okay, let's go first."

"My first love ended in a day, but I don't regret it because I found something even better than my first love!"

Norman Shearer couldn't help laughing, asking a Lord of the Rings fan to leave the big screen of "The Return of the King", how painful it must be?

Turn off the computer, and Norman Shearer is ready to go to rest, but for many fans, this is destined to be a sleepless night.

Bryan is a front-line investigator for CinemaScore, which specializes in operations in the Seattle area, and his work has just started today, even though it's late in the morning.

Went into an office, talked with the person in charge of the theater with which we had a cooperative relationship, and confirmed the theater's attendance rate. It is also over 90%. If there is no accident, this film is only a midnight show and an early show, which will create a terrifying number.

When the midnight show was about to end, Brian left the office, greeted several assistants, and waited at the exit of the theater, preparing to directly contact the audience and get first-hand market response and data.

He prepared a small tape recorder and greeted the audience the moment he saw the audience approaching. It was a movie fan in his thirties. After Brian expressed his intention to come, the other party said a few words happily.

The fan's eyes are a little red, and he has not yet shaken off the emotions brought about by the film.

"At the end of "The Return of the King," I didn't think I would burst into tears. It seems like a century has passed since "The Fellowship of the Ring" in 2001, and I just watched them silently during this time. , watching them go to battle, watching them destroy the Lord of the Rings, how much I want this to continue, and for centuries, I think I will be with me."

"Only a director like Duke Rosenberg, I think, can create such a great Lord of the Rings trilogy because he has that kind of love and passion for movies."

"How many points are there in ten?" Brian asked.

The fan thought for a while, "It's a bit exaggerated to give 10 points, but 9.5 points is definitely worth it!"

After communicating with a few audience members, Brian simply stood aside to observe and listen to the interviews of his assistants more objectively.

"It's not just a movie, it's another world, an absolute classic!"

"The perfect ending, the best battle, the fearless heart, and the courage to move forward. This film has the most moving parts of the three, whether it is the peak of hope that is about to reach, or the vicissitudes after the battle. And the deepness, or the humility when Aragorn bestowed the crown, the hobbits received by the whole kingdom, and the reluctance to part at the end..." (To be continued~^~)

PS:   Ask for monthly and recommended tickets!