Made in Hollywood

"Mr. Chairman..."

"Hello, Mr. Eisner..."

Passing by the promenade, Michael Eisner nodded slightly to the person who greeted him, pushed the door into the office, sat on the chair, took a sip of the coffee on the desk, no matter the temperature or taste, there was no trace of it. Difference.

Putting down the coffee cup, he pressed the intercom, and said to the assistant, "Kelun, send me the latest theater statistics."

After a short time, there was a soft knock on the door, and after Michael Eisner called in, Cook Dick walked in with a statement.

"I saw that Keren was going to give it to you," he said, sitting across from Eisner, "and brought it here."

Michael Eisner took the data report, glanced at it, and frowned slightly.

"Although our public relations department has joined this online siege..." Cook Dick said, knowing what the document was, "but the effect obviously did not meet expectations."

"A great movie with a great announcement," Michael Eisner shook his head, "can't be beaten easily."

"But it actually has some effect." Cook Dick quickly said the news he got, "Warner Bros. announced that the first day of "The Two Towers" is expected to be $28 million, but many of them think that the film The first day of 'Harry Potter and the Philosopher's Stone' is sure to shatter the single-day box office record set last year."

A smile appeared on Michael Eisner's serious face, "In this respect, it can be considered a success."

Despite what he said, the self-deprecation in his tone was evident. The box office of "The Two Towers" on its first day of $32.27 million was indeed a bit far behind the one-day box office record of "Harry Potter and the Philosopher's Stone" of $33.55 million. But it's not a failure, is it?

Yesterday, I was informed by Michael Ovitz that he tacitly pushed behind the artist management company with Universal Pictures and Paramount Pictures. In addition to these companies, Eisner also saw The shadow of several other families, things are very obvious. Hollywood's big companies are tired of Duke Rosenberg always taking the biggest and tastiest piece of cake from the summer season, not to fight him and Warner Bros. Opportunities for obstruction will not be let go in vain.

In fact, they can see clearly that Duke Rosenberg has a team that often stirs up troubles on the Internet. Many people are victims. They just threw the same method on his head. just up.

But from last night's online public opinion. Michael Eisner knew that their actions had some effect, but they fell far short of expectations.

Duke Rosenberg's online public relations department responded very quickly, and the methods of guiding online public opinion were skillful and ingenious. Obviously, they were not comparable to the newly established teams of traditional media groups, especially after ten years. As a top director, the other party has won a large number of supporters across the United States. These people are still young people who constitute the main body of the Internet. They did not hesitate to stand on Duke Rosenberg's side.

Michael Eisner is clear. Duke's network public relations were just a guide, and these real movie lovers supported the public opinion with enthusiasm. Suppressed the negative voices on the Internet.

Giving people spontaneous support is a wise strategy.

With a sigh in his heart, Michael Eisner put down the box office statistics and said to Cook Dick. "Let the online public relations department continue to stare at "The Two Towers" and give me a summary report afterwards."

He also attaches great importance to the role of online media and is determined to use this incident to practice his skills.

"It's a bit higher than my $30 million psychological expectation."

In the Lord of the Rings studio, Duke closed the folder in his hand and said to his public relations manager, "Penny, this incident will not end, although we have suppressed the negative voices, but we can't relax."

"I understand what to do." Penny Kelly stood up, "if there's nothing else, I'll go back first."

Duke nodded and opened the statistics again. In the past day, the audience's reputation for the film did not change significantly, but the IMDB rating quickly dropped to 9.2 points. Although the countermeasures were very powerful, his supporters and the film The voice of fans on the Internet is also loud enough, but the negative impact cannot be completely avoided.

Originally, Duke also thought that the box office of the film might be a big hit on the first day. After all, the response of "The Fellowship of the Ring" was there. He didn't think that "The Two Towers" could break the single-day box office record in North America, but it was just a negative comment. It has been circulating on the Internet for more than half a day, which must have affected the choice of some viewers, especially new viewers.

Is Hollywood tired of me continuing to run rampant in the summer?

Duke saw very clearly that such a large-scale negative comment should not be a masterpiece of a company, but he is not too worried, he is not ignorant of the sky and the sky, thinking that one person can sweep Hollywood with a good movie. The entire Time Warner Group.

It took less than a day to suppress negative comments. Those supporters and taps played an important role, and they are still an important part of online propaganda.

It is easy to say, but not so simple to do, to let the audience form a spontaneous wave of support under the guidance. The most critical part is to make the tap water believe that what they support is definitely worth supporting. In other words, in exchange for In other words, there must be enough excellent content, which is the basis for the audience to turn into tap water!

Why can't the other party form such a wave of counterattacks when his navy blacks "Godzilla", "Pearl Harbor", Jessica Alba, Angelina Jolie, etc. or movies?

A very important point is that their own content is not good enough, how many die-hard supporters can they win?

After checking the time, Duke simply packed up and prepared to leave the office and go to the editing room on the second floor to continue the post-production work on "The Return of the King", but just as he walked out, he saw a person in charge of The Lord of the Rings Studio. Leading the three people headed over.

Two of them are very unfamiliar, but from the black hair and black eyes, it can be seen that they are Chinese. Although Duke has lived in this country for more than 30 years, it is still easy for Duke to distinguish which ones are Chinese from Asians.

The other is a tall, blond woman. A baby face is quite conspicuous.

If Duke remembers correctly, it should be a former Victoria's Secret angel supermodel.

"Hi, Duke."

Seeing the head of the Lord of the Rings studio greet him, Duke nodded to him, "Hello, Jeremy."

Immediately after. Duke saw one of the two Chinese-Americans stab Jeremy lightly, and Jeremy immediately said, "These are our two clients..."

Duke has always paid attention to etiquette, and the other party is a customer, so he nodded to them respectively.

Jeremy introduced at the right time, "Duke, this is Edward Young. This is Pete Ke, they are the dealers of our peripheral products."

"Hello." Duke shook hands with the two of them, and with a move, he couldn't help thinking of the surrounding sales and asked. "Are you a front-line seller?"

"Yes." Pete Ke nodded, Edward Young continued, "We run a chain store."

Duke asked with a little interest. "Which new merchandise sells the best?"

In addition to continuing the peripheral products of "The Fellowship of the Ring", "The Two Towers" also launched new peripherals. For example, the wolf cavalry, Gandalf the white robe...

Pete Ke didn't even think about it, and answered directly, "The Lord of the Rings, the Evening Star Pendant. Gandalf in the white robe, the warriors Arwen and Legolas."

The answer was not too unexpected, Duke asked again, "Can you know your single-store sales performance? If it's inconvenient..."

"No problem." Pete Ke continued, "The sales of the Lord of the Rings in the Santa Monica Commercial Plaza store where I was these days exceeded $300,000. I haven't got other statistics yet, but all the A lot of stock in the store is out of stock.”

He smiled a little embarrassedly, "Edward and I came here to coordinate the purchase."

Duke could hear that Pete Ke was running a chain store, and the entire chain store had good sales of Lord of the Rings products.

After briefly asking about the surrounding situation, Duke ended the simple conversation and went to the editing room on the second floor.

In the office on the first floor, Pete Ke and Edward Young are working hard for the quota of goods. Now "The Two Towers" shows a hot trend that exceeds that of "The Fellowship of the Ring". Many peripheral products are sold out. This kind of How can I pass up the opportunity to make money?

Their main focus in May and June is around The Lord of the Rings, and in July it's around The Matrix.

Whether it's Pete Ke or Edward Young, they only made up their minds. If they want to make money in this hot summer vacation, they must hold on to Duke Rosenberg's super thigh.

"Jeremy, $2 million is far from enough!" Pete Kee looked serious, "I'm asking to triple it, and if possible, please give us all your inventory!"

"It's impossible!" Jeremy shook his head directly. "Pete, Edward, do you know? From this morning to now, I have received at least 40 calls for goods, and I can only give you these..."

"We can pay cash..."

"And in the future, as long as it is a Duke movie, no matter what kind of peripherals, we are willing to purchase..."

Outside the office, Miranda Kerr sat there, listening to the quarrels coming from inside, thinking of the director I just met, and I became more curious. What kind of magic power does he have to drive such a huge business The crowd is spinning around him?

A young man suddenly walked into the outside of this office. He saw Miranda Kerr, and was stunned for a while, "Is Jeremy not here?"

After subconsciously asking this sentence, he saw the appearance of the young woman sitting there, walked over directly, and introduced himself generously, "Hello, beautiful lady, can you meet me? My name is Orlando? Bloom..." (To be continued~^~)