Made in Hollywood

On King West Street, many people stood in line in the afternoon sun with hamburgers. Although the line dragged for nearly two hundred feet, no one left, just waiting patiently.

"Chicago has only three screenings."

An old white man in his fifties said to the apparently out-of-town audience, "My neighbor went to the second one yesterday, and he said it was very good. This is the best movie he has seen in the four days since the festival started. ,so……"

He pointed to the men, women and children around him, "This weekend, our whole family came together. If you miss the third screening, you won't be able to see it until two months later."

The old man looked at the man, and suddenly asked curiously, "Aren't all of you American media suspecting that Duke Rosenberg will screw up this movie? Why did you come here from Seattle?"

The man is also a little old, and he shrugs, "I want to see the difference between the movie version and the musical version, and the super director like Duke Rosenberg and the top star like Tom Cruise How can we miss the new film we collaborated on?"

Next to him was his daughter, and he said, "I just came to see a big star and a big director working together. Tom Cruise on the poster is so handsome, Duke Rosenberg is also good, I heard that he is working with him recently. Heroine dating? Falling in love because of a movie? It's so romantic!"

It was nearly half an hour before the movie started, and the queue was getting longer and longer. They had just entered the theater, and there were shouts of volunteers from behind.

"I'm so sorry, the theater is full!"

They turned their heads and saw a long line of hundreds of feet behind them, as if "Chicago" had become the most attractive film of the festival.

During the festival, hundreds of thousands of spectators gathered in a few blocks centered on King West Street, coming in and out of each theater. Watch as many movies as possible, take advantage of eating, drinking and all other opportunities to meet and gather, exchange views on the movies you have watched, and select excellent works to watch from the information leaked by other audiences.

The power of word of mouth is more effective than any media propaganda. Unconsciously, "Chicago" became the focus of many people's discussions. The three screenings were full. Warner Bros. responded accordingly and added two more screenings. has ended.

Audiences from all over the world. In particular, the large number of North American audiences who watched the movie became a publicity node for good reputation, and those who had a demand for watching but did not see the movie brought their hunger for the movie back to their hometown.

This is the usual promotional tool used by Hollywood studios at the Toronto Film Festival. It is also a type of hunger marketing.

However, just getting these, Warner Bros. and Duke Studios will not be satisfied, Duke and others soon returned to Los Angeles. Continue to use various means to promote the film, and the staff of Warner Bros. He stayed in Toronto and worked hard to operate the most important "Audience Choice Award" of the film festival!

Although this is a relatively fair and equitable audience vote, it is not without room to operate, and the Toronto Film Festival has always been the back garden of Hollywood movies.

certainly. All this on the premise that "Chicago" is indeed well-received by countless audiences.

At the same time, the publicity of the film in North America has also reached the stage where it really starts to exert its strength, and relevant news in the media is emerging one after another.

"Tom Cruise's latest masterpiece, just singing and dancing has been preparing for half a year..."

"Duke Rosenberg and Tom Cruise worked together for the first time, and both thought the other was their best partner."

"The two heroines, Naomi Watts and Catherine Zeta Jones, both have deep singing and dancing skills, and the performance will definitely not disappoint..."

In addition to regular publicity methods, gossip and scandals are also effective supplements. The crew from Duke to Tom Cruise, and then from Naomi Watts to Catherine Zeta Jones, all the candidates who can be used are shirtless. .

Nancy Josephson won a Tiffany endorsement contract for Naomi Watts, Duke Studio and Tiffany also reached a consensus, especially when the film was about to be released, a press conference was held, Naomi ? Watts was at the press conference, talking about her past difficult efforts and Duke's help to her.

"I'll never forget Director Rosenberg, he was my guide in Hollywood, he guided me on the right path, and I've been working on this film and the role of Roxy since two years ago. prepare!"

Her words immediately caused an uproar in the media. What does this mean? While they were still immersed in the explosion of the Blast Maniac, Duke was already preparing for the transformation!

The media that recovered, immediately under the guidance of some caring people's public relations, hyped Duke's two-year transformation road and some stories that had to be told between him and Naomi Watts.

News is always time-sensitive. The topic about Naomi Watts has just cooled down a bit. There is good news from the Toronto Film Festival. "Chicago" won the "Audience Choice Award" at the 1996 Toronto International Film Festival!

This is a heavyweight award and publicity hype booing. The audience's choice award is placed all over the world and even in Europe, and its reputation is extremely limited. However, in the extremely exclusive market of the media industry in North America, this award is far better than the Golden Bear and Golden Lion. and Palme d'Or, both carry more weight, especially in the minds of the audience.

Taking this opportunity, Warner Bros. also released the second round of posters and the first promotional trailer, which all added the subtitles of 'Audience's Choice Award Winning Movie', and even erected on Broadway and London's West End billboards, all added This new line of advertising slogans.

The quality of the film is only the foundation, and publicity and promotion are necessary means of commercial success. The two complement each other and are indispensable.

As the media industry becomes more and more developed, there are various ways of promoting films, and various means emerge in an endless stream, and the lower limit of them is getting lower and lower.

In November, some gossip media secretly photographed Duke and Zeta Jones shopping on Rodeo Drive hand in hand, and they also took photos of the two kissing, completely confirming the relationship between Explosion Maniac and the heroine of the new film. According to the news, the residence of the two in the Greater Los Angeles area has also become a gathering place for paparazzi.

At this time, the rumors that will be spread for a while have finally turned into a fact. The excitement of the gossip media can be seen, and gossip is the fastest and most popular topic among the public.

"Blast Mania found true love and fell in love with the heroine of the new movie "Chicago"..."

"Chicago, the movie that changed Duke Rosenberg's life, and he met his muse."

Although they can't grab the headlines of mainstream newspapers such as the three major newspapers, Chicago and Duke have grabbed a lot of headlines from gossip media such as the New York Post.

When their films enter the publicity and release period, no director will completely hide behind the scenes. With Duke's status in Hollywood and Warner's media making waves, it is not too difficult to grab the headlines of the gossip media. thing.

In order to attract attention, Panney Kelly also released a lot of reports specially written by gunmen, especially the media headed by "World News Weekly", which actively participated in the hype.

"The first four films were all big hits, and Duke Rosenberg was rewarded handsomely. According to reliable sources, he received at least a total of $300 million in four films, which means that the young director already has Who is Catherine Zeta Jones? Presumably, before "Chicago", many people have not even heard of this name. Why did she get the attention of Duke? The insiders around Miss Jones told us, It was Duke that she pursued actively, and she herself said, 'I pursued Duke just because he had money'..."

These media collectively looked down on Duke and Zeta Jones, and in fact this was the backhand that Panney Kelly had prepared in advance.

"Duke and Zeta Jones came together because of their long-term relationship on the set of 'Chicago'. They have a lot of topics in movies and singing and dancing, but this kind of love is bound to be short-lived. Hollywood has proved countless times that when the film ends , they will also end."

Meanwhile, Duke and Catherine Zeta Jones hid in their homes, refraining from commenting on the hype in the media, allowing the news to fully ferment, whether it was a stance that favored their point of view or a report with a contrary opinion. It will help spread the film "Chicago".

Of course, these are supplementary means of normal publicity. The regular publicity of the film has been in full force, and in the three weeks before Thanksgiving, Warner Bros. gradually pushed the publicity to a peak, and organized the cinema and media in a row as usual. The difference from the audience audition site is that the audience selected very targeted nostalgic audiences who like themes similar to "Chicago".

Not surprisingly, most of these people who watched the film in advance were satisfied with the film, and their comments were quickly spread by the media. Warners also made a big fuss in this regard, even the heroine of the Broadway musical, who once participated in the filming. Mia Valentine all came out for the film platform.

"I've watched the film ahead of time, and it's so much better than I thought, it's a successful adaptation, and no one can do it better than Director Rosenberg!"

She said in an interview with the media, "I think everyone who likes the "Chicago" musical should go to the theater to see this movie, it will bring a completely different feeling from the musical, but it can also move people! "

Although it is not a standard commercial production, the intensive hype and promotion of "Chicago" has attracted enough attention.

And unconventional propaganda methods are also emerging to gain more attention.

If you frequently hype a person's lace, it will inevitably cause aesthetic fatigue, this time Tom Cruise pulled his beautiful wife Nicole Kidman out. (To be continued ~^~)