King of the Bay Area

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Not only in the field of rugby, but in the field of football or basketball, and even in the fields of tennis and golf, the cost of car endorsements is always inferior to that of luxury brands, because the endorsement of car brands is often just a series or a new model, not the entire brand. The official endorsement of each endorsement is relatively short.

The car endorsement of 10 million a year and a contract for three years has ranked among the top in the entire NFL, second only to the two top superstars of Big Manning and Brady; even in the NBA, this contract can also rank among the top Ten, definitely the top of the top-

Indeed, Lu Ke's market value has reached such a position in just two months. The combination of unique advantages and splendid performance has given him unlimited possibilities. From Rolex to Mercedes-Benz, Lu Ke's jump speed is also very rare in all professional sports fields.

More importantly, choosing to sign Mercedes-Benz, rather than a more widely applicable car brand for rugby players such as Ford or Volkswagen, is itself a direct manifestation of Lu Ke's market value!

As the world's top auto brand, Mercedes-Benz and sports have numerous cooperations. In the past two years, they have been adjusting their US strategy. The NFL is naturally the first choice.

Last year, Mercedes-Benz sponsored the name of the New Orleans Saints home stadium, which is an important step; but they have always been cautious in the selection of spokespersons.

On the one hand, top players such as Big Manning and Brady basically have car endorsement contracts on the other hand; on the other hand, there are many NFL players and the elimination rate is high. It is not easy to choose a stable and long-term partner. In the end, after careful consideration and meeting the right player at the right time, Mercedes chose Lu Ke.

For Mercedes-Benz, what they need is not Lu Ke's appeal in Asia, but Lu Ke's appeal in the Asian American market, and Lu Ke's profound influence on the diversification and diversification of the American rugby market. On the side, it can also be considered that Lu Ke has occupied an irreplaceable and indispensable position in the NFL league.

As a unique presence in the entire league, with the full rise of the performance of the stadium this season, the sponsorship endorsement invitations have swarmed like a tide, but Lech has never been anxious, heavy weight is not heavy, and currently only signed Rolex and The two endorsements of Mercedes-Benz are already impressive.

If Lu Ke's performance in the playoffs can continue this season, then Lech has the confidence to build this fourteenth quarterback into the league's first person!

"Lech, I'm not quite sure what your so-called satisfaction number is, but what I can be sure is that I have no opinion." Lu Ke raised his hands and made a surrender, which made Lech chuckle. Rising up, and then Lu Ke let out a long breath, as if the big stone finally fell, "Hoo, this year's Christmas gift to parents, now finally has fallen."

Lu Zhengzheng and Jiang Youning are not short of money, but they are the first thing Lu Ke thinks of.

Lehce was not surprised, "Actually, if you want, we can promote your family a lot. For example, in an interview with a magazine, you can talk about the positive impact of Jack and Annie on you, which is very public image. Good ... "

But before the words were finished, Lech noticed Lu Ke's undoubted expression, so he cut off himself, "I know I know, you want to protect the life of Jack and Annie. There is no problem, I understand!"

Lech did not push any further, but returned to the business, "Mercedes-Benz, they will start to announce this cooperation step by step on social media starting from tomorrow. They were originally Consider waiting and waiting, but after today ’s victory, they hope to use the momentum as soon as possible, so it is estimated that relevant publicity will be launched at night. "

"Social media?" Lu Ke was surprised.

In the impression, Mercedes-Benz is not a company that is keen on social network promotion. After all, they are deeply rooted and leafy, and they can fully promote the promotion steadily.

Lech nodded and gave a positive answer, "They want to be younger and younger. This is also an important reason for choosing you. By the way, this time you endorse the M-class, which is a SUV for medium and large families, but The positioning is relatively high-end, mainly aimed at the middle class. Now, choosing you as a spokesperson is to create an image that can also be used by young people and change the fixed impression of people. "

Mercedes-Benz has multiple product branches, and the market positioning of each branch is different. Naturally, the pricing of each model is also different. The M-class is a relatively middle-to-high-end branch, which needs more texture and thickness. At present, they are still negotiating with Roger Federer and David Beckham. The US NFL part chose Lu Ke.

Next, Lech briefly explained the schedule for the next twenty-four hours, including shooting of promotional photos, shooting of advertising in the shed, and interviews with magazines. This is bound to be very busy.

"Relax, I know your rest day training plan will not affect it." Lech added another sentence, and then saw Lu Ke showing a relief look, Leh was also dumbfounded, "Yes, Tonight's show, Mercedes-Benz also has an invitation letter. They and I said that if you want, you can attend in their name, and they don't mind starting exposure now. "

"What catwalk?" Lu Ke blinked, his head covered with question marks.

Lech was a little surprised, "Victoria's secret, the annual catwalk, just tonight, don't you remember? If I remember correctly, you have a good friend who is their model, isn't it? I thought you knew. "

Lu Ke couldn't help but stunned.

Recently, all his thoughts have been on the locker room, training and competition. He has completely forgotten this matter. Although Candice has been mentioning the catwalk, but he has not mentioned it at the specific time, he has never let go In mind. More importantly, Candice was worried about disrupting Lu Ke's attention and never mentioned it deliberately.

"Girlfriend." Lu Ke said. The first time I used this vocabulary, it was still a bit unfamiliar; and the first time I was using it with another person, I was still a bit uncomfortable. Lu Ke couldn't help adjusting his sitting posture.

Leihe didn't react at first, looked at Lu Ke more brightly, and then saw Lu Ke's slightly shy appearance, recalled it carefully, and immediately understood it. I was a little surprised because Lu Ke seemed to be engaged in training day and night, and even had little social time. There were no clues to capture at all; but after the surprise, he couldn't help but feel interesting.

Lech couldn't help but wanted to tease Lu Ke-usually this guy is a prank demon himself, rarely has the opportunity to fall into the trap, now the opportunity is in front of him, how can he easily miss it?

So Leh stared at Landing without saying a word, and the delicate atmosphere began to tighten.

Lu Ke scratched his head gently and coughed and cleared his throat again. The helpless stunned face was far from the image on the field. "You did not say that if there are changes in life, it is best to advance Are you reporting? This is it. "

Under Lech's watch, Lu Ke was a little uncomfortable. Lech was the first person he and Candice knew. Lu Ke was still unavoidably a little jerky, but this situation only lasted for a moment, then he straightened his waist bar and re-posted an upright posture. , "I really forgot the catwalk tonight. Since I have the opportunity to attend now, it would be better, I need a little help."

This is also the reason why Lu Ke took the initiative to confess: in order to make up for Candice, and also to thank Candice, Lu Ke not only needs to debut, but also needs to debut, so he needs the help of Lech-

There are only a few sportswear in his carry-on bag, which is obviously out of place.

Lech didn't answer immediately, but put his hands on his chest. "So, when is this going to happen? I guess it's definitely not this week, right?"

"If you are expecting me to start discussing some details, then your thinking is wrong. I have no such plan." Lu Ke has now recovered his composure and has justified his position.

Lech smelled the tension under Lu Ke's tension, he was not too urgent, but said with a smile, "I am not malicious, really, just want to express my blessings. If your It ’s naturally better to have a love life. I ’m really happy for you. So, I can always know the name of my player ’s girlfriend, right? ”

Although the words are nothing, the tone is always ridiculous. Lu Ke was also helpless, glanced at Lehe, but Lehe did not give up, thinking that there was something to come to Leileh for a while, only Lu Ke compromised, "Candice, she is called Candice . "

"Candy. I like the name." Lehlian even agreed.

Then I saw Lu Ke's gritted expression in his eyes, and Lech closed as soon as he said, "There is not much time left until the fashion show begins, and the guests need to walk the red carpet. This means As a result, our time is already in a hurry and we must dress up now. No one wants to be late for such an important night. "

Without waiting for Lu Ke to say anything more, Lech picked up his cell phone, started to make calls, and was busy.

Knowing that Lech was intentional, but Lu Ke couldn't help crying-at least, he was really busy, not pretending to be busy.

On the way from Foxborough to New York, Lu Ke was wondering if something important happened today. Unexpectedly, just a few hours later, things have come to the present situation. Is this a bit magical?