King of the Bay Area

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Staples Stadium, located in Los Angeles, is undoubtedly one of the most watched and popular venues in North America, because the stadium is located in Los Angeles where the stars are clustered, and the excellent location adjacent to Hollywood makes it here under the stars all the year round; because the stadium It is the home of the Los Angeles Lakers, the top popular NBA team, and witnessed the rise of a dynasty. It is also because during the offseason, this is the top performance venue in the United States, concerts, boxing matches, charity events, etc.

If there is Madison Square Garden on the east coast, then there are Staples on the west coast. The two top comprehensive entertainment venues are far away from each other, becoming an indispensable and important part of the North American entertainment industry.

October is still the NBA offseason, and there is still some time until the new season is rekindled, but the lively Staples Stadium is open all year round all year round, and the activities are kept full every day of the week, Today is no exception. Once again, this top venue has become the focus of attention in the United States.

It's just that this time the situation is a little special, not because of basketball or ice hockey, nor because of boxing or concerts, but because of rugby.

As the second largest city in the United States, in 1994, the Los Angeles Rams and the Los Angeles Raiders relocated and left. After that, rugby became a blank in the city, lacking an NFL professional player, which is for the City Hall. It's a pity that Los Angeles is always a bit lonely when major cities participate in the carnival boom of the first movement in North America every year.

In fact, Los Angeles is like New York, such a top ball market has always been the focus of attention of sports professional leagues, but the situation in Los Angeles is a little special.

The prerequisite is that the Los Angeles Memorial Arena, which was the main venue of the Olympic Games twice, is the venue for rugby in the city. Apart from the long-term disrepair caused by the nearly ninety years of history of this venue, this is the national audience capacity. One of the largest venues can accommodate more than 90,000 spectators, second only to the Rose Bowl.

Historically, the two teams stationed in this city encountered different problems.

After the Los Angeles Raiders moved in, they had a great record. In January 1984, they won the eighteenth Super Bowl championship, but the team fell into controversy outside the court. The team ’s silver and black colors are the same as the street party in Los Angeles; more Importantly, the stadium management committee has never fulfilled its promise to add top boxes to the stadium, and the maintenance of the stadium has also been progressing slowly. In a rage, the team relocated and left again.

When the Los Angeles Rams moved in, they were the top team in the league, and they continued to maintain a strong competitiveness. They entered the playoffs for eight consecutive years in the 1970s, creating an era, but because the size of the Los Angeles Memorial Arena is too large, the tickets It's hard to sell out all, causing broadcasters to dislike playing the Rams games, and the stadium is located in the most dangerous and chaotic south of downtown Los Angeles. The surrounding parking problem is even more difficult.

The Rams owners repeatedly tried to persuade Los Angeles City Hall to build a new stadium, but failed to succeed. For this reason, they even moved to Anaheim in the southeastern suburbs of Los Angeles to mediate, but still failed to impress the local government / government and refused. The new stadium increases the burden on the city hall. In desperation, the team went to St. Louis.

In other words, the long-lost and large-scale Los Angeles Memorial Arena has become the biggest problem. In addition, the expensive expenses of Los Angeles are far more severe and burdensome than small cities, even the most top-ranked ball in the league. Team, it is difficult to attract 90,000 spectators for a long time in the regular season of each week, which puts a severe test on the team's management.

After all, there are only a handful of venues in the world that can hold 90,000 spectators like the Wembley Stadium and have a long history.

As a result, this led to Los Angeles never having an NFL team in the past two decades. Nonetheless, since the Los Angeles Raiders moved to Oakland, the city's lack of a top professional football team has become a matter of many considerations.

For the Los Angeles City Government, a team with a top professional league has an inestimable impact on the economic drive and surrounding industries. The Los Angeles Lakers are the best example. For the NFL league official, Los Angeles ’huge ball The city is also their coveted object. Chicago, Houston, New York and other big cities have already proved the unlimited potential of top-tier golf markets.

Similarly, for the thirty-two teams, they also look forward to Los Angeles joining the league and further expanding the league's territory, which has an irreplaceable and important role in driving the benefits of the entire league.

However, the problem of the Los Angeles Memorial Arena is always in front of everyone and needs to be resolved urgently.

In 2007, the Mayor of Los Angeles publicly announced that they would make adjustments to the NFL ’s relocation policy to Los Angeles, and they would try to explore other options.

At the end of September this year, the Los Angeles City Council approved a proposal by unanimous vote-the establishment of the Farmers Stadium, this new stadium will attract an NFL team to move here, the stadium will be completed in 2016 and put into use, The stadium is located in the center of the city, perfectly integrated into the lives of local people.

It can be said that although there is no professional rugby team in this city, rugby has never really stayed away from this place, let alone UCLA and the University of Southern California, the rivals of the NCAA, have faced each other every year. It's a carnival day for the whole city.

Today, football is once again linked to Los Angeles.

When Rolex announced that it was about to hold an official press conference at Staples Stadium, and sent a noble invitation letter to all mainstream sports media, saying that this would be an important breakthrough for Rolex in the professional sports arena in North America. In association with rugby, it is more speculating about the potential of the Los Angeles Lakers, Kobe Bryant and so on.

After the imagination, there was further news in the industry:

Rolex's press conference is related to rugby, and Roger Goodell will attend the press conference as a special guest.

boom!

In an instant, everyone was boiling, and all kinds of conjectures emerged endlessly--

Last season, NFL President Roger Goodell made it clear in an open letter that the league will prioritize the construction of a stadium in Los Angeles and look forward to a team returning to the city in the future; this season, the city of Los Angeles The parliament gave a positive response and unanimously approved the new stadium proposal.

Naturally, people think of the biggest possibility:

Is Rolex going to name the new stadium? Does this mean that it is already a decisive thing that the league will move a team to Los Angeles? Further, is Rolex involved? So, will Rolex further participate in the NFL sponsorship? Even now, things have already begun to take shape?

All the ideas began to boil.

To be sure, this is bound to be heavy! Absolutely heavy!

Jay Fox arrived at the Staples Stadium early. The scene of the traffic on the entrance square is really lively. He can even see the TV station's cast car, Fox, ESPN, NBC, and the top public network. The weight is full; the mainstream sports media is innumerable. A rough scan estimates that the number of media present on the scene has reached at least three digits.

This is by far the biggest press conference for Jay's career.

Walk into the stadium of Staples Stadium, oak stage, blue cloth long table, mobile seats, surging crowds ... There is also a large Rolex brand logo backplate that grabs all the sights, with light blue as the main color and wine red as Embellishment, occasionally you can see the border of pale pink and mint green, of course, Rolex's most classic gold, simple and neat, elegant and elegant, elegant and luxurious.

In such an installation environment, all the voices of the discussion involuntarily lowered the tone, leaving only the sound of interest, but the heat and excitement between the intersecting lines of vision are boiling, and you can clearly perceive that each Everyone has excitement and excitement that cannot be concealed.

Even for them, the encounter and collision of the words "Rolex" and "NFL" were sparking.

Jay stopped and looked around. There were three hundred, at least three hundred media, and even more. He busily packed every corner of his line of sight. The famous sports media called have all arrived on the scene. Similarly, the top comprehensive media that can be ranked are not absent.

Taking the Los Angeles Times as an example, they sent five reporters, including Jay. All media are given the highest standard of treatment.

"So, does anyone know what is going on?"

"Rolex's news this time is really nothing. It seems to be the highest level of confidentiality. There is no news in any way. Do you have any news?"

The response to this question was a series of shaking heads.

"Well, it seems that Rolex really takes it very, very much. This ... should it be good news?"

"You said, will Rolex sponsor the official NFL timer? In this way, this is the first official cooperation between Rolex and the four major leagues?"

"Wow, for the first time in history. This is definitely heavy."

"No, no, if it is the official cooperation of the alliance, Roger Goodell will never be so low-key, and the alliance office will definitely release the wind."

"Is it really the stadium? It's too exaggerated, Rolex doesn't seem interested in the stadium."

"Or ... Tom Brady?"

"Brady still has a watch contract."

"That's Aron Rogers?"

...

Amidst the hustle and bustle of discussion, someone beside noticed the arrival of Jay and asked freely, "Hey, Jay, do you have any news?"

Jay also exhaled a long breath, "No, I don't know."

But what is certain is that the news has not leaked clues, and the entire North American region has been sensational.