King of the Bay Area

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"David Beckham." Taste it carefully, Lech agreed with his jaw gently, "This is a very vivid analogy."

"... I was just joking just casually." Lu Ke realized the seriousness of Lech, shook his head helplessly, wiped the sweat on his forehead, and said sincerely, "To be honest, I don't think I am There are any similarities between Beckham. "

Lech didn't care, and shrugged gently. "Fifteen years ago, David Beckham was not David Beckham."

For brokers, creating a business empire around a brand image is undoubtedly the ultimate goal of a career. Now, Lech has found his ultimate goal.

In every sports field, there is a business empire of top stars, David Beckham and Cristiano Ronaldo of football, LeBron James and Kobe Bryant of basketball, tennis Roger Federer and Serena Williams ...

Racing Michael-Shumacher, swimming Michael-Phelps, sprinting Usain-Bolt, golf Tiger-Woods Woods) ... and so on.

However, in the field of rugby, the number of players is too large, the sports are too professional, and the reasons are complicated. The business empire surrounding top stars has always been inferior to other fields.

The most commercially valuable players in the league are Payton Manning and Tom Brady.

However, the market value and industry revenue of these two top superstars are simply not comparable to other sports superstars. In the selection list of the world's most commercially valuable sports players, neither Big Manning nor Brady are among the top three Ten, compared with the profitability and business value creation ability of the NFL alliance, is really different.

For Lech, this is a challenge, enough to give his career a second vitality.

In fact, before David Beckham, the commercial value and market value of professional athletes were also limited, such as Michael-Jordan (Michael-Jordan), Muhammad-Ali (Muhammad-Ali) and other top stars, they Can harvest commercial endorsements and sponsorship contracts, but far from developing their own market value.

It was not until the appearance of Beckham that people realized that the so-called "brand image" could still be so profitable. Only one player can maintain the market value of one billion dollars or even ten billion dollars.

In Lech's view, the performance of Asian players and unsuccessful rookies is Lu Ke's disadvantage, but also Lu Ke's advantage.

If Lu Ke could n’t cheer up, he would be a heavy baggage, and he would be overwhelmed with breath, but if Lu Ke could rise up, he would create a world of his own. Then this label will become the starting point for creating history and creating miracles, and countless "firsts" will become Lu Ke's business card towards the business empire.

In the final analysis, for professional athletes, strength and performance are the foundation of everything.

Now that Lu Ke has taken a solid first step in his rookie season, Lech believes that the conditions he needs are ripe for the first. Therefore, he acted according to the plan step by step.

"Bambi, do you know how huge and vast the market is in Asia?" Lech said meaningfully, with wise light shining in the vicissitudes of his eyes, "As for the potential of your motherland, I think, This doesn't require me to elaborate too much. "

Lech caught the consternation and shock on Lu Ke's face, but couldn't help smiling.

Only at such moments, the youth and ignorance belonging to the young people, will appear on Lu Ke's body, reminding others that the quarterback who is killing all sides on the field is not yet 23 years old.

"I believe you can be Beckham of rugby. Because, you have the advantages that Manning and Brady do not have; at the same time, rugby also has advantages that football and basketball do not have. Asia, that is a brand new market, Unexplored market, now, you hold the key to open this piece / virgin / virgin / land. "

This is the first time Lech has shown his ambition in front of Lu Ke. This is not a world that Lu Ke is good at understanding, but also a world that cannot be touched by Lu Ke's current vision.

Throughout Asia, one-fifth of the world, not just Roger Goodell, other basketball, football, baseball, etc. are trying to tap the potential of this land, and no one can make an exception. The NBA has achieved a phased lead, and the five major leagues in Europe are being developed in full swing. Now, Lech wants to be the pioneer of the NFL.

Such a perspective, such a pattern, and such courage are indeed superior and unique.

And Lu Ke is just a Maotou who has just graduated from a university, not to mention, business and marketing are not his majors.

Facing Lech ’s ambitions, Lu Ke opened his mouth slightly, without concealing his surprises and surprises. The unbelievable words turned around for a moment, and finally evolved into a chuckle, “Why not? The challenge, if you do n’t even have the courage to try, you might as well choose to spend a lifetime in plain life, but you can enjoy a moment of calmness. "

The tone of playful playfulness, however, blossomed out of Lu Ke's ambition.

"In the beginning, did you participate in the draft with this mentality?" Lech asked curiously.

Without Lu Ke's answer, Lech already knew the answer.

In the four years of college, only two incomplete games have been completed. Any rookie is like this. Even if the physical fitness is against the sky, even if the rookie training camp is against the sky, the thirty-two teams will not choose to take risks because of my reference. The sample is too small, and because the team can choose too many objects, they do not need to gamble.

So, this is an attempt destined to lose. But Lu Ke headed to the training camp with his head high and left an impression on many teams with his actual actions. This also paved the way for the subsequent bold gambling of Jim Hubble.

really.

Lu Ke shrugged lightly carelessly, seemingly bland expression, but burst out with strong confidence and firm mind between his hands and feet. It is this calmness and perseverance beyond the age that has become the key reason for Lech to let go.

Withdrawing his sight, Lech didn't continue to test, because he knew that his idea had been approved by Lu Ke.

For players and agents, there is a cooperative relationship between them, they need to blend in with each other, but also need to understand each other, and mutual understanding. This is the basis for success.

Previously, after the away game against the Arizona Cardinals, Lech did not prevent Lu Ke from expressing his position in front of the media. That was the first run-in; then, he noticed that Lu Ke showed signs of suspected injury but concealed the truth While staying on the field, Lech and Lu Ke started a conversation and determined their career plans, which was the second run-in.

Today is the third time.

"Cars, sports equipment, clothing and beverages. This is still our goal." Lech returned to the topic itself and began to elaborate his plan. "But the choice of the brand must focus on the long-term, and we must be cautious. We need Build your personal image step by step, rather than give up short-term benefits, you must also stick to the plan. "

Lu Ke gently jawed his head, expressing his understanding, and then asked with great interest, "But what if I retire after three years?"

Lech raised his head, and then saw the glow of mischief deep in Lu Ke's eyes, not angry or angry, but asked calmly, "Why not one or two years, but three years?" Even with examples, you have many choices. I thought you might not be able to persevere in the second grade, just like Sam Bradford. "

In 2010, the St. Louis Rams selected Sam Bradford as the No. 1 pick. He delivered the perfect answer in the first season of his career and became the third rookie season after Payton Manning and Matt Ryan. He started sixteen games and reported a 3,000 yard quarterback, and was finally voted the best offensive rookie of the year with a full vote.

In 2011, the season just ended, Bradford was plagued by injuries. The season was full of fights, stops and stops. Only six touchdowns and six interceptions were passed to win two games. A record of 14 losses ended the second year of his career.

Lu Ke spread his hands and said half-jokingly, "If I said, what about the three consecutive Super Bowl titles?"

Lech raised his eyebrows and groaned. He seemed to be pondering these words slowly and then said, "I'm willing to pay for such a reason."

Then, Lech showed a confident smile. "If even the agent doesn't believe in his players, who else will believe it? Although I think you were talking nonsense just now." Don't talk about three consecutive championships or defending The championship, even winning a Super Bowl, has become even more difficult, otherwise, no team in the league has created such a history in half a century.

That's all for half-joking.

Lech went on to say, "In fact, I already have some top brands worthy of cooperation, and Anderma is also seeking to renew the contract; In addition, some Asian companies have already started to find the door. So, I Just say hello to you in advance, please be patient. After a while, there will be good news. "

Lu Ke shoved his head gently, without further ado, and he left the matter to Lech to deal with off-site matters.

Looking at Lu Ke, who looks like a shopkeeper, Leh is also slightly helpless. "Don't you worry about it, do I sell you?"

"You can try it out." Lu Ke replied with a smile on his face, but the dangerous atmosphere revealed in his words was fully revealed.

The initial cooperation between Lu Ke and Lech was a result of a two-way choice, which made their cooperation more equal and smoother, because before the cooperation, the so-called trust assessment was over.

"I came here today for a special trip, shouldn't you be for this matter?" Lech didn't continue to speak, but Lu Ke said voluntarily.