King of the Bay Area

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Another year's skill competition ended.

Unlike the previous year's bidding, this year's skill game successfully triggered a new round of discussion on the social network. Its core focus is the rookie quarterback for the first time in the professional bowl-Lu Ke.

In the quarterback pass accuracy contest, Lu Ke first missed the score three times in a row, then hit the bullseye five times in a row, and won the championship title of this skill duel with a total score of 25 points. Stable, efficient, accurate and sharp passes have refreshed people's perception of quarterback passing, and also redefined the skills of passing quarterbacks.

On the social network, the turbulence!

But all of this, all from a beautiful accident.

On January 28th, the skill game debuted, and ushered in the peak of ratings in a personal showdown, with 15.6 million viewers and 7.9 ratings.

The former refers to all audiences of all ages; the latter refers to the main consumer group audiences from 18 to 49 years old. For advertisers, what matters is ratings; for TV stations, the two sets of data have different meanings based on audience positioning.

The number of viewers and ratings of this year ’s skill competition have both created new highs since the new century, and they have increased by 21% and 17% respectively on the basis of last year. In particular, the increase in ratings has won advertising sponsorship Businesses have attracted attention. Although the growth rate is not as good as the number of viewers, the obvious growth of the young consumer group represents a broader interest.

Reform and innovation have achieved initial results. This is undoubtedly good news for Roger Goodell and the sponsors.

Such incredible data can make a simple horizontal comparison.

Four months later, in June 2012, the NBA Finals debuted.

The Oklahoma City Thunder played against the Miami Heat. The two teams played a total of five games and ended with the Heat's victory. Among these five games, the highest ratings are the fifth, with 18 million viewers, 10.9 ratings; the lowest rating is the third show, with 15.5 million viewers and 8.8 ratings.

In the annual ratings of all TV shows in North America, the fifth round of the NBA Finals ranked 17th and the third round ranked 23rd.

In this list, the Super Bowl surpassed 110 million viewers and 47.0 viewers to vie for the championship, easily won the championship, and no one could beat it; the National League final, the San Francisco 49ers lost the New York Giants game, six thousand The number of viewers of 4 million and the ratings of 33.6 ranked second in the year.

In addition, the San Francisco 49ers defeated the New Orleans Saints in the quarter-finals, ranking fourth in the year.

Overall, the top ten are all NFL games. The fifth game of the NBA Finals is the highest-ranked basketball game. In the seventeenth place, the two numbers of viewers and ratings are in sharp contrast.

In the end, the NFL's professional bowl ratings ranked 21st, leading the third game of the NBA Finals; while the NFL's skill game was ranked 26th, only inferior to the NBA Finals, finishing other NBA finals All games. This is popularity, this is strength, this is overlord!

By the way, this year's NBA All-Star weekend gathered Kobe Bryant, Stephen Curry and other stars, the final number of viewers was 9 million, and the ratings were 5.2. Even the top 50 of the annual rankings have not been able to squeeze in.

Therefore, every year's professional bowl, All-Star weekend is the same, in terms of ratings and popularity, the NFL is far ahead; in terms of topics and promotion, the NBA covers the world.

Today seems to be no exception.

After the skill game ended, there was a discussion on Twitter and Facebook, but it was never really hot. Of course, it has made great progress compared to previous years, but it is still not comparable to the slam dunk contest and three-point contest, let alone to create history with "that catch 3", "Wan Fu Mary, 14-To-88", etc. The hot topics are comparable.

The same goes for the professional bowl matchup the next day.

As the No. 3 quarterback, Lu Ke debuted as the main quarterback in the third quarter. He played the whole game and scored a pass touchdown, a running touchdown and a free kick. Results, showing color.

But after entering the fourth quarter, the United relied on the wonderful performance of the Miami Dolphin wide receiver Brandon-Marshall (Brandon-Marshall), and easily broke the League of Nations, with the "59:41" disparity game, won This year's professional bowl champion, and Brandon has also won the professional bowl MVP honors.

As for the number of viewers and ratings, both have achieved good results, which have improved compared to last year, but the topic of social networking has always been hot and not spread widely.

The All-Star Party before the Super Bowl quietly came to an end.

For the New England Patriots and the New York Giants, their highlight moment is coming; while for other players and teams, the offseason is officially started. Renewal of the contract, draft of the draft, training of the training, vacation of the vacation ... All work began to be organized in an orderly manner.

If this continues, Goodell ’s abacus still failed to succeed, and the commercial promotion did not achieve the expected radiation effect—attracting more ordinary audiences, amateur audiences, and non-editors to further expand football Mass foundation.

But a small accident happened like this.

On January 30, the day after the professional bowl ended.

Stephen Curry reposted a tubing video on his Facebook, from the official NFL account, and wrote in this way, "Is this guy's basketball talent also exceptional? Not long ago, I was in a three-point matchup I lost to him. It seems that I am not the only one. "

The protagonist of the tubing video is Lu Ke, who has intercepted nine passes in the skill game, including the first three misses, including the accuracy of four consecutive times, and including the deviation and the subsequent make-up , Showing the whole process of Lu Ke winning the championship.

Similar articles, similar emotions, similar videos, in 2012, although not many, but not many. What's more, Curry is now just one of many players in the NBA, not to mention the top stars, not even widely known, and is still working hard for his main position and fighting against injuries.

After the text on Facebook was released, Curry didn't think much.

Afterwards, a senior basketball fan watched the video and wrote the reply seriously, "I think he would be difficult to make a difference in the basketball game ..." and then analyzed from various technical angles, and even refined to Every pass, every shot, and then explained in the scientific way of physics and the movement of basketball, proved his point of view.

As a whole, I wrote nearly 500 words in a splendid manner, and the content of one message could not be written, and it was divided into three thoughtfully. It clearly listed "First, Second, and Third" as if it was not on Facebook Reply once, but wrote an academic paper.

If this fan is just brainless, and casually vomiting, then other netizens are just making up for the fun. Even if they spray each other, it is estimated that there is no nutritional curse street; but the other party gave the analysis so seriously, and even showed In order to study the academic attitude, it is worth savoring carefully.

Two days later, when Curry logged in to Facebook again, there were more than 300 replies to this message he posted, and more than half of them were directed at the senior fan, which made Curry excited. Start browsing, almost to the point of sleep and sleep.

Even, Curry also dialed Lu Ke's phone, the two people chatted and discussed directly.

Subsequently, Curry also wrote a reply very seriously, refuted the opponent's point of view, and put forward his own point, detailed analysis of Lu Ke's first three pass technical adjustments; and attached the video recording of the original shooting Proves that Lu Ke's three-pointer skills are absolutely not inferior.

At this point, things are going lively.

In just seventy-two hours, Curry had harvested more than six thousand replies on Facebook, which could not be browsed at all, and the wavelength of influence was still expanding.

Many people have taken screenshots of the entire discussion, attached videos, and reposted them to other social platforms such as tubing, Twitter, and photo walls; in addition, others have reposted them to professional fan forums, both basketball and rugby. , Everyone participates and joins the discussion.

In fact, many professional players in high school and college, they are multiple sports such as rugby, basketball and baseball, although these sports have different skills and confrontation, but before entering the profession, the common ground is not the same There are few, and excellent sports talent is often able to complete all-round coverage.

Gradually, the discussion deviated from the category of senior professional fans, and more and more fans began to join the discussion one after another-even if they couldn't say one reason, they were happy to express their views, "suitable? Not suitable?" "

The real turning point came from a rugby fan named Ruth Gray.

For most people, she is very strange, not a celebrity, or a senior fan; but for Lu Ke, he clearly remembers this person. She is the lobby manager of the St. Francis Hotel. Lu Ke went to the hotel. Meeting and collaborating with Andema, Ruth showed enough kindness and enthusiasm, and even asked for an autograph.

This is Lu Ke's first female fan to meet face to face.

This time, Ruth re-edited a video, deleted the first three passes that missed the bullseye, deleted the eighth pass that missed the bullseye, completely concatenated five passes of the center bullseye, and uploaded it to the tubing Above, then, in the bustling topic, the video becomes the focus—

Hit the hearts in five consecutive critical strikes! Refresh the awareness of rugby pass accuracy!