King of the Bay Area

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When leaving the restaurant, Lin Shuyuan stood on the street, the wind raged, and constantly digged into the collar, the goose bumps on the skin surface came out, there was only one idea in his mind, immediately returned to the editorial department, entered the room, and then enjoyed a drink The laid-back coffee; but looking back at the lively and hyperactive tea restaurant behind him, his departure did not seem to have much impact.

After struggling for a while, Lin Shuyuan took a step forward. Instead of going to the editorial department, he walked around two streets and headed towards the sports shop. He prepared to buy a home jersey by Lu Ke and expressed his support.

In the North American continent, in addition to the team's own official store, the team's surrounding products can also be purchased at the comprehensive sports goods store. Before these stores can purchase goods, they need to obtain the qualification of a cooperative dealer and obtain the authorization of 32 teams. Except for the Dallas Cowboys, which are operated independently, the other 31 teams are all unifiedly authorized, and then within the store Can sell all peripheral products.

In addition to rugby, peripheral products such as basketball, baseball, ice hockey and other sports can also be found.

San Francisco ’s 49-person official peripheral store is in Candlestick Park and the city center. If Lin Shuyuan now wants to buy jerseys, a comprehensive sports shop two blocks away is the best choice.

In two streets, Lin Shuyuan quickly reached his destination, pushed open the door, and then saw a dazzling array of jerseys, dazzling posters, various trophy replica models, and countless star signature cards, etc., completely It is a kingdom around sports, with everything in it.

Lin Shuyuan didn't stay much, went straight to the counter, found the shop owner who was writing down his head, and asked, "Excuse me, I want to buy a home jersey for the San Francisco 49ers. Number 14, please ask where can I turn up?"

"What's the number?" The shop owner temporarily lowered his pen and raised his head.

"Number Fourteen."

"Haha, Lu Ke, right? The Chinese quarterback?" The shop owner laughed happily and said Lu Ke's name accurately, which was really an accident. It seemed that Lin Shuyuan was surprised by the gap, and the host went on to explain, “No surprise. Just in the past 48 hours, his jerseys were all sold out. Even though I have no interest in rugby, I now know his name. "

"What does it mean to be sold out?" Lin Shuyuan felt that his thoughts could not keep up with the rhythm.

"It literally means." The shop owner was very happy, with a relaxed tone and a wide smile. "This is not the first time. Last Thursday, the batch of No. 14 jerseys I entered was sold out, but then The quantity is not much, only one or two hundred pieces, because I do n’t know who he is, and I ’m worried about slow sales, so I do n’t dare to take too much; The pieces, which arrived on Saturday, have been sold out this morning. "

The owner tapped the small book on his desktop with his finger, which looked like a ledger. "I just called and ordered the next batch of jerseys."

Two thousand pieces, all sold in less than forty-eight hours?

If it is placed on the official website sales channel or the flagship store of Candlestick Stadium, this may not be a big deal; but the sporting goods store is not located in the prosperous area, but located in Chinatown-it can be said that it is almost a deserted Chinatown. It seems incredible.

This is not the end.

"I heard that the No. 14 jersey is selling very well now. This week, the San Francisco 49ers have won again? And is it a rare victory? Yesterday afternoon, the inventory went out two thirds, so busy I ca n’t stop it. It ’s been a long time since Yao / Ming. ”The store owner was a talkative and actively shared more information.

Immediately afterwards, the host also gave friendly advice, "If you are in a hurry, log on to the official website to buy it; if you are not in a hurry, I estimate that the goods will be available the day after tomorrow, and you will come back at that time. By the way, the size of the official website is also very fast It is estimated that their warehouse also needs to be restocked. I just logged in and said that the L number has been sold. "

"Wait, what do you say?" Lin Shuyuan felt vaguely that he seemed to have captured an important news point. "The official website's jersey sales are also particularly fast?"

"I can't see the sales figures on the official website. Anyway, the L number is gone. It takes a certain time for them to restock, but they are fast, and it is estimated that the expansion of the inventory can be completed within 24 hours." Speaking, and Lin Shuyuan was stunned, like a horse galloping in his mind-

what happened? After a week of competition, will the world be a sea of ​​turmoil?

This is the case!

As seen and heard by Lin Shuyuan, after the fifth week of the regular season, Lu Ke's No. 14 jersey ushered in an unprecedented sales frenzy, and the home and away jerseys fully detonated sales!

According to the official statistics of the NFL, the weekly sales of the No. 14 jersey set a new high. During the entire season, after the draft conference, Cam Newton set a weekly sales record; this data not only easily became This week's jersey sales champion in the San Francisco 49ers, but also became the league's weekly sales champion.

Even more incredible is that the weekly sales of the No. 14 jersey are even more outstanding than the weekly sales of all other players in the San Francisco 49ers' entire team. With this week's sales frenzy, Lu Ke is now In the 2011 season, the player ranked third in personal jersey sales, second only to Colin Kapnick and Patrick Willis.

All of it all happened within a week, really let people witness what is called "one night burst"!

Not only the 49ers in San Francisco, but also not only in the NFL league, such a rapid rise of the upward curve, and even attracted the attention of major entertainment media, have reported Lu Ke ’s outstanding performance on the rugby professional field, and Keeping moving forward step by step has become one of the most unique phenomena on the NFL field this year.

At some point, "Chinese American" can be one of the factors that people criticize, but at some time, "Chinese American" can also be used as a synonym for miracles; just like "losing the rookie", at some times, they are carrying doubt Going forward with provocation, but after breaking through the shackles and shackles, it burst into shock and surprise ten times and hundred times.

At that time, Kurt Warner was born in such a way that it became an incredible "Sindrella" in the history of the league; similarly, Tom Brady's glory also started from the sixth round of 199th. Behind repeated successes, this stalk has to be turned out and talked about once and for all.

Now, it's Lu Ke's turn. After reversing the impossible, Lu Ke is writing a miracle that belongs to him.

In addition, NFL official statistics further show that the sales of No. 14 jerseys are mainly concentrated in the San Francisco area, accounting for more than 80% of the proportion; of the remaining sales, 17% come from San Francisco Outside of California, except in California, only less than 3%.

Such data can draw a conclusion from the side: the entire impact wavelength is still centered on San Francisco. In other parts of North America, the influence is still not worth mentioning; the excitement on the network is only just watching the excitement after all.

In fact, this is not surprising, and it can even be expected. This is the typical sales curve for rookie jerseys.

The rookie players lacked self-certification and market calls. After the draft conference, they landed on their own team. The fans expressed their support and expectations for the rookie players by purchasing jerseys; Bystanders, they look forward to the performance of rookie players on the field, and then look for players who are interested in them, and then buy jerseys.

This is true of every rookie player including Cam Newton, and Lu Ke is naturally no exception.

The sales frenzy of the No. 14 jersey just illustrates one thing: the San Francisco 49ers' ball market has finally started to wake up, and Lu Ke has finally won the support and trust from fans.

On the positive side, this is motivation; on the negative side, this is stress.

After experiencing the highlights of five consecutive games, the expectations of fans are rising, and then they will look forward to more. Leaving aside the Super Bowl and the playoffs, at least, they look forward to one after another The victory in the field is expected to lead the San Francisco 49ers to return to the playoffs after eight years.

The higher the attention, the greater the pressure; the higher the expectation, the greater the disappointment. This has always been a double-edged sword. However, it is undeniable that Lu Ke now has the love and pursuit of this city. As a rookie and a Chinese quarterback, Lu Ke only took five games to achieve this. One point, this is an incredible career start.

So, can Lu Ke become another Kurt Warner? People wait and see.

Fans, enthusiastic support; commentators, full of praise; the news media, attracted much attention; online speech, hot. After the fifth week of the regular season ended, Lu Ke really enjoyed the superb treatment of fame and fortune.

But for Lu Ke, this was a disaster. His daily training encountered a paparazzi chase, and eventually he had to go to the training base of Candlestick Park to complete the follow-up training; more than a dozen reporters gathered at his doorstep. Four hours of non-stop waiting, trying to dig out more secrets about Lu Ke's private life——

What's the matter with this quarterback popping out of the stone?

Lu Ke is deeply aware that moving is imperative, otherwise the daily life of Lu Zhengji and Jiang Youning will be affected.

The more lively, crazy, and hustle and bustle, the more Lu Ke realizes that it is not easy to concentrate. Fortunately, Lech-Steinberg shot in time, allowing Lu Ke to use his private apartment, avoid paparazzi, concentrate on preparing for the next week's regular season, and orderly put into daily training.