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In the second week of June 2014, the authoritative magazine "Forbes" published the 2014 top 100 active athletes' income rankings. The income figures include the 12-month period from June 1, 2013 to June 1, 2014. All data within, including wages, bonuses and commercial endorsements, the 100 highest-paid athletes have earned a total of US $ 2.75 billion in the past 12 months, an increase of 100 compared with the previous year Five out of five.

In the entire list, baseball players occupy a total of 27 seats, more than a quarter, which is considered to be the highest-average sport, but unfortunately, there are no baseball players in the top 20 Figure.

The second place in the number of player seats is rugby, with a total of 18 players on the 100 list; after that, basketball occupies 16 seats and football has 14 positions; then you can also see tennis, golf, racing , Boxing, cricket and other projects have successfully won seats in the top 100.

As can be seen from the data distribution of the Top 100 list, the high-income layout of major professional players worldwide now occupies the top three in the United States, where baseball, rugby and basketball are popular-in addition to conditional restrictions In addition to the promotion of difficult ice hockey, they have occupied 61 seats together, which can be called absolute domination. It can also be seen from the side that the perfection and high-end of the American professional sports league, the development and promotion of commercial value are undoubtedly at the forefront.

Among them, the distribution data of the top 20 lists representing the top income groups has changed slightly. Football tops the list with six seats, which once again proves the majesty of the world ’s first sport; rugby, basketball and tennis occupy each. Three positions, boxing and golf are two seats, the remaining seat belongs to Formula One car

It is worth mentioning that as a single player tennis, boxing, golf and racing, none of the top 100 lists can form a collective advantage, and the number of finalists is not large, but as long as the finalists can be ranked high, the top two Ten people snatched eight positions. Taking tennis as an example, although only six players are among the top 100, all six players are among the top 50, and three players are among the top 20. This shows the difference between single-player and collective events. Too.

In addition, there are only three female athletes in the top 100 list, all from tennis, namely Maria-Sharapova, Li / Na and Selena Williams. Among various sports, the generally low income of female athletes can be visually and clearly presented, and on the road of equal pay for equal work for men and women, tennis is at the forefront of the times.

From the project level to the individual level, the Forbes list can clearly see the ranking of the most valuable professional athletes in the world today.

Floyd-Mayweather, the national boxing champion, with a revenue of 105 million US dollars, overwhelmed the heroes and strong champions, and he also became Tigher-Woods (Tigher-Woods) The second active player with an annual income of over 100 million in history, it must be noted that Mercer does not have any advertising revenue, and this 105 million is all from the game bonus-from the perspective of not relying on advertising endorsements The prize money for boxing is indeed the first in the world!

In second place is San Francisco 49ers quarterback Lu Ke!

This is the second consecutive year that Lu Ke occupies the runner-up position on the Forbes 100 list-last year, with the highest signing bonus in the history of the league, Lu Ke jumped to the runner-up position with 85 million US dollars in revenue, only behind For football player Cristiano Ronaldo.

This year, despite the absence of the additional effect of signing bonuses, and the wages of rugby players are far behind projects such as basketball and football, but with an unparalleled strong appeal in the commercial market, Lu Ke took the runner-up position for the second consecutive year— — This time, his annual income is still as high as 83 million US dollars.

Without the acceleration of contract signing bonuses, Lu Ke ’s annual income is still basically the same as the previous year. It is obvious that the income of commercial endorsements has skyrocketed, including Pepsi, Gillette, Anderma, Burberry, Mercedes The large-scale sponsorship contract of S-Benz and other advertisements proves the commercial value of Lu Ke.

Even now, Lu Ke has already surpassed the treatment of top advertising darlings such as Cristiano Ronaldo, LeBron James, Roger Federer, and even David Beckham, who has retired, is eclipsed-simply from advertising From the perspective of endorsement income, Lu Ke deservedly ranked first, and Tiger Woods, LeBron James, and Roger Federer ranked second to fourth, respectively, which directly proves that the current commercial value of Lu Ke is The world's first.

More importantly, although Lech has been tightening its strategy, it has never been relaxed, and it will never easily advertise for Lu Ke, but such a move to love feathers still has no enthusiasm that can stop sponsors. Lu Ke ’s market value Even more so, manufacturers looking forward to cooperating with Lu Ke are lining up--

According to rumors, Calvin-Klein (Calvin-Klein, CK) is priced at 30 million US dollars, inviting Lu Ke to become the **** spokesperson for the new season.

How ridiculous is this price? The horizontal comparison can be seen. At the same time, H & amp; M invited Beckham to become the **** spokesperson for the new season. The endorsement cost is three million dollars. Of course, Beckham is only a quarterly endorsement fee, and Lu Ke is a year; but the data comparison can still clearly feel the clear gap, let people directly and specifically feel Lu Ke's current power.

By the way, Lech declined Calvin Klein.

In just three years, but only three years later, Lu Ke has grown from an unsolicited rookie to the top and most valuable professional player in the world. The commercial value continues to rise, accompanied by the defending Super Bowl Super Bowl MVP feat, his influence is still further improved.

The most incredible part is that the phrase "endless fighting" affected countless people after the end of the Super Bowl, and truly interpreted the spirit of the San Francisco 49ers, so that all fans can feel the power of this team. Later, Lech officially registered this slogan for Lu Ke and became one of Lu Ke's exclusive commercial labels. It was promoted worldwide, just like Nike's "Just-Do-It".

Of course, this is already a foregone conclusion.

"Forbes" announced the top 100 active athletes' income list. After Mayweather and Lu Ke, last year's champion Cristiano Ronaldo still ranked third, with a total income of 80 million US dollars, which is still the current global scope. The most appealing player in the country ranks first.

After that, LeBron James fourth, Leo Messi fifth, Kobe Bryant sixth, Tiger Woods seventh, Roger Federer eighth, Phil Mickelson (Phil -Mickelson) ninth, Rafael Nadal tenth, this is the world's top professional athletes.

Compared with the top 20, the top 10 is the top of the top: golf, tennis, football and basketball each occupy two seats, boxing and rugby each have a representative player. The commercial value and potential of sports are clear at a glance.

A detailed study of the list can reveal the reasons for Roger Goodell's concentrated firepower to launch Lu Ke:

Among the top 50 seats, Rugby has a total of five players. In addition to Lu Ke, there are Matt Ryan, Matthew Stafford, Payton Manning, Darrell Reeves.

Among them, Matt Ryan and Matthew Stafford both signed large contracts during the offseason, and the guaranteed part of the bonus put them in the forefront; while Darrell Reeves was the transfer Going to the New England Patriots, he also signed a large contract, which successfully put him in the forefront.

And Aron Rogers, who was in the top ten last year, fell to 53rd this year-the reason is very simple. Last year, Rogers signed a new contract, and the guarantee bonus let him jump to the peak. He also lost the top level of competitiveness.

the reason? Advertising endorsement income.

At present, the top five players in the NFL's endorsement revenue are Lu Ke, Big Manning, Brice, Rogers, and Manning Jr.-Brady has not been able to enter the top 100 of the "Forbes" list because The salary is not the highest, and the endorsement also takes a fine line, and the income cannot be too much.

Among them, only Lu Ke, Big Manning and Briss endorsement income exceeded 10 million US dollars, Rogers and Manning Jr. are both 7.5 million US dollars-in addition, Brady is 6 million US dollars.

Looking at the endorsement income of other players, Matt Ryan is 1.8 million, Matthew Stafford is 1.5 million, and Darrell Reeves is 800,000. The reason why they can be in the forefront of the Forbes list is entirely dependent on the huge guarantee bonus when updating the contract. In addition, the player's commercial value is still in a barren state, waiting for the favor of more manufacturers.

Just a few examples can be seen, the advertising endorsement income of rugby is really too low and too low, the whole league is really making money is the team owner, not the top star players, compared with basketball and football-and even baseball The market potential of rugby is far from being tapped.

It can be said that Roger Goodell hopes that the league will give birth to superstar players, just like LeBron James is to basketball, Cristiano Ronaldo is to football, and then through the strong appeal of superstar players, attract more manufacturers to enter, In the end, more players in the entire league can benefit. By then, the market value of the entire league will continue to rise, opening up a whole new world.

Now, Lu Ke has reached such a high level, and has truly ranked among the top ranks in the world. He has shown a strong upward trend for two consecutive years. The name of "football quarterback Lu Ke" is being heard throughout the world.

Who would have thought that Lu Ke actually accomplished a feat that no other rugby player could accomplish? But to put it another way, no one can complete it except Lu Ke!