King of the Bay Area

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All the stories and experiences of Vanity Fair throughout the ages have proved a truth that is broken and unchanging: people are popular.

Because jealousy is also because of hatred, but also because the attention line of sight is gathered, every detail, every part, every link is magnified under the microscope, and those poisonous sight lines start to make articles around them, and those who are right and wrong will also change. It gets more and more turbulent and more cumbersome.

The more you stand high, the more focused, and the more attention you get, the more complicated the lingering entanglement becomes.

The same is true of Lu Ke now.

As the official recommendation of the Alliance, Lu Ke is now focused on real numbers. His actions, words and deeds are all placed under the spotlight, and sunspots are always waiting to pick the wrong, Even bones can be picked out of eggs, not to mention the real mistake?

The charity auction organized by the family members of the San Francisco 49ers team attracted countless bustling sights, and then there were bad negative rumors:

What Lu Ke cooperated with his mother in order to accumulate money, what Lu Ke foundation is actually just a guise, what charity auction is simply a place to sell fame and reputation, what the whole charity event is basically Jiang Youning's use of Lu Ke for superiority, and what Jiang Youning has begun to control San Francisco The 49-member Family Committee, what Lu Ke is now in the team is one-handed, what Logan and Marcus are simply puppets ...

And so on.

There are rumors of all kinds of tricks, how bad it is, how scary it is, and how terrible it is. The countless malicious speculations are amazing: the original heart can be so sinister, the reality can be so ugly, even far beyond yourself Imagination, refresh the cognitive bottom line.

In the face of these rumours, and in the face of unpredictable attacks, the best way is to insist on being yourself!

This will always be the case.

Because those excuses and counterattacks, not only can't clarify themselves, but also make them entangled with the imp. Those negative thoughts will never disappear, they will only continue indefinitely, and finally let yourself fall into the dilemma of two hands and four hands, and fall into the mortal mortar that is covered with mouth and unclear. But he was bruised all over, unable to change any facts or conditions.

Originally, Lu Ke also worried that Jiang Youning might be hit hard. After all, Jiang Youning has never really stood on the stage of a magnificent lantern cover, feeling the scrutiny and scrutiny of those eyes, and experiencing the criticism and attack of critical eyes. , This is not an easy task.

Unexpectedly, instead, Jiang Youning dissuaded Lu Ke, "There is no need for a large-scale explanation, which was originally malicious speculation, but after the explanation, it turned into a guilty conscience." She also worried that the landing was straightforward and faced with the provocation of the media reporters. She did not hesitate to fight back, and this time involved her, Lu Ke was probably more anxious and more urgent. Maybe Lu Ke directly confronted the reporter regardless.

But this is not necessary.

Jiang Youning firmly believed that he was not afraid of the oblique shadow. Their behavior is the best counterattack, neither Lu Ke nor Jiang Youning, including the Lu Ke Foundation. They will use their actual actions to prove innocence, which is stronger and more powerful than any words.

After the hospital visit on Wednesday, a small number of rumors would not break through-as for those haters, they will continue to hate.

The reason for Lu Ke ’s bidding for the “Bat Boys’ Costumes ”at high prices is that the world is still for philanthropy, which gives the costumes a more important and longer-lasting value in another form, hoping to inspire more children and truly The earth becomes a spiritual symbol, which lasts for a long time.

Those speculations, those suspicions, those attacks, temporarily closed their mouths! Really achieved "Qing Zhan Zi Qing"!

No words or arguments are needed. Action is the best evidence, enough to explain many problems.

From charity auctions to hospital visits, San Francisco ’s 49ers took full advantage of the short rest period after the National League finals and made a small contribution to the entire city, which also made the team ’s reputation in the Bay Area reach a new peak. The entire region is eagerly looking forward to the arrival of another Super Bowl summit showdown.

At the same time, Lu Ke's appeal continues to rise!

Although those negative remarks are becoming more and more turbulent with the gradual increase in the influence of landing Ke, the growth rate of these negative views cannot be comparable to the explosive increase in positive approval ratings. The speed of twenty times times continues to soar!

In the entire Bay Area, there are basically no public figures who can compete with Lu Ke's prestige. Someone once joked that if Lu Ke now issues a statement to run for mayor, then he can definitely be elected with a high vote, and even running for governor of California, it should also be secure.

As the entire Bay Area's sights were ready to gather towards the Super Bowl, Yin Yin was looking forward to the defending battle of the defending champions. Another breaking news caught the attention of the entire United States, and even the upcoming professional bowl became eclipsed There was exclamation inside and outside the entire league.

Friday, January 24.

The entire league is warming up for the upcoming Pro Bowl weekend, Pepsi held a public press conference, invited nearly 400 reporters, and officially announced a heavy news:

Pepsi will sign an exclusive contract with the San Francisco 49ers' 14th quarterback for ten years, 10 million per year, and a total value of 100 million US dollars!

In the next ten years, Lu Ke will become the exclusive image spokesperson of Pepsi Group!

According to insiders, this is a mutually exclusive agreement, and Lu Ke's image will appear on a variety of health beverages under the Pepsi Group, including Pepsi itself. Among them, Lu Ke has joint decision-making power on brand choice But the prerequisite is that, outside the Pepsi Group, Lu Ke cannot sign any form of beverage endorsement-not even mineral water.

Needless to say, this is a contract that shocked the entire league and even the entire North American continent!

For Lu Ke, this is the first top contract he signed, surpassing the previous six contracts, truly establishing Lu Ke ’s top position in the rugby industry. From the market appeal and influence, he has reached LeBron. -The level of James and Cristiano Ronaldo.

For Pepsi, this is their first exclusive contract in two decades. They signed a ten-year contract in one fell swoop, completely reversing the corporate image of the fast-moving consumer brand. Like Nike, Adidas and other brands, they began to sponsor Players, changed the rules of the industry.

Not basketball or football, but football. This paper contract of Pepsi is definitely a rock that has stirred up thousands of waves. The powerful influence has been out of the constraints of the NFL, and even out of the limitations of the North American continent. It also has incredible radiation power for the entire European market.

Does this mean that Pepsi may also sign a long-term contract in the future? What kind of changes will happen to Pepsi's entire marketing methods and advertising plans in the future? How will Coca-Cola respond? Is the pattern of the entire carbonated beverage market likely to change? Has the competition between Pepsi and Coca-Cola intensified in the football field? Also, what will happen to the attitude of other top brands in sponsoring football?

Simply put, this is a contract that changes the rules of the industry. The entire industry has turned its eyes, and they realized the real core focus:

A ten-year US $ 100 million contract may not be a big deal for other brands and other projects, but it is indeed a major breakthrough for carbonated drinks; but more important than the contract length and number, Lu Ke The appeal in the world market has been recognized by Pepsi, coupled with the previous brands of Mercedes-Benz, Gillette, Burberry, Rolex, etc., the entire brand value has been formed.

More important is the choice of time.

Pepsi chose to announce the answer before the Super Bowl, expressing its unwavering determination-no matter what the result of the Super Bowl, they all recognized Lu Ke!

A small detail worth noting, at the official press conference, Lu Ke did not show up. In this regard, Pepsi's press officer is so stated:

"We do n’t want to interrupt Lu Ke ’s preparation rhythm. If we can, we look forward to announcing the result after the Super Bowl, but we ca n’t wait to share this good news with Pepsi fans, so we chose to announce it today. Before the arrival of the Super Bowl, bring good luck to Lu Ke! "

Not only did the contract be signed in advance, but everything was prioritized by Lu Ke, Pepsi placed its posture very low, showing its active and cooperative attitude.

This is very, very interesting.

As the Pepsi press conference said, at the time when the Super Bowl is about to be unveiled and the Pro Bowl will debut, they have announced such heavy news that all the sights of the entire league will come together. It is conceivable that the ratings of the Super Bowl this year should be Worth looking forward to.

But with the ten-year contract of 100 million US dollars, two problems have emerged within the alliance:

First, what exactly is Coca-Cola doing? In this competition, they completely disappeared, watching their competitors drastically change history, and what happened to Coca-Cola, a big and incomparable one in the North American market? Can the future competition continue?

Second, what will the professional bowl look like? Thanks to this contract from Pepsi, Lu Ke easily completed the feats that countless predecessors could not achieve, made history again, and will undoubtedly win the title of "the most profitable player in the league". Then, the other players are in the end. What is the idea?

It is against this background that the Professional Bowl officially kicked off!