King of the Bay Area

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Indra is showing his courage and ability, showing Lu Ke the sincerity of Pepsi.

Although the "unexpected out" of the private yacht disrupted Indra's original plan, as the industry's top tycoon who has been in charge of Pepsi for nearly two decades, has experienced the test of countless winds and waves, how could she be in a mess? From beginning to end, she did not show any surprises, let alone panic, and so calmly proceeded according to her plan.

After elaborating his ideas and concepts in detail, Indra paused for a moment, carefully observing the expression of landing Ke--

Lu Ke was not ecstatic or suddenly realized, which means that Indra did not "persuade" Lu Ke, or did not "deceive" Lu Ke; but at the same time, Lu Ke did not disdain or fight back strongly, which also Explained, Lu Ke understands that "corporate culture" is more of a communication concept, as long as the audience can buy it, just like the "image" of public figures. In the final analysis, this is a definition created by marketing methods. Whether this is really the case is not important, and whether the audience buys is the most important.

Of course, there is another possibility that Lu Ke didn't understand it at all, and now he just keeps his face paralyzed and doesn't understand it, lest he divulge his details.

However, Indra thinks this possibility is not high.

Indra exhibited a big smile, "I can simply say that your health image is undoubtedly the best fit for Pepsi's future positioning. But obviously, this is not all."

In the face of a rare joke by Indra, Lu Ke also very supportive, laughed happily, and said frankly, "I am also looking forward to more." Is this waiting for praise?

Looking at Landing Ke ’s hearty and sincere smile, Indra continued, "One of the reasons I like competitive sports is that we can always see countless inspirational moments, because challenges cannot be one of the core charms of sports. Rugby or cricket, we can all see too many moments like this, and people ca n’t help but want to follow along. ”

"In the past three years, you have proved one thing: Rugby is not just about collision and power, its hidden wisdom is precisely the deep reason that intrigues countless people." Indra's words made Lu Ke slightly surprised:

He thought Indra would play the "Asian card"-she came from India, and he came from China. They all created a world with their unremitting efforts on the North American continent. This is undoubtedly a pure natural maintenance point, but She did not, but stripped away the simple racial and cultural resonance and moved to a higher level, which really made Lu Ke look at each other.

No wonder this time Lech was willing to nod and agree.

"We are looking forward to the fact that Pepsi can become a footnote for your future career, full of energy, enthusiasm, and never compromise, always challenging the impossible limit with excitement / passion. Success or failure, those are just Part of life, it is our attitude that truly interprets life. Your career should be full of hard work, wisdom, perseverance, tenacity, and healthy vitality; and Pepsi is willing to be the supporter standing behind you, waving the flag and shouting. Follow your steps. "

Behind, not in front of or side by side, Pepsi puts its position very cleverly.

This once again made Lu Ke ’s eyes slightly brighter. The competition between Pepsi and Coca-Cola was really fierce. Not only did Indra visit Lu Ke in person, but he also put the whole posture very low, on the one hand, because Lu Ke did With such value, on the other hand, it must be because Coca-Cola keeps its pace.

The above reasons are correct, but Lu Ke has not guessed one thing, that is, Indra's change of mind on the spot.

According to the original plan, Indra did not need such a gesture at all. Even Leo Messi and LeBron James did not receive such treatment, not to mention Lu Ke is only a third-grade student? But after the meeting, Lu Ke's performance convinced Indra step by step, which made Indra change her mind on the spot. She hopes to have further cooperation and truly make Lu Ke a part of Pepsi's future blueprint.

This is risky, Indra knows, but letting Pepsi start to divest the fast food business sixteen years ago and gradually build a healthy corporate image is also--

The layman thinks that Pepsi really started to change strategy in 2004, but in fact, Indra started to layout in 1997.

Compared with the "health transformation" of that year, signing Lu Ke as the spokesperson, the risk is basically only 1%. This little decision is not a problem for Indra at all.

At this point, the professional part of the speech has ended, and Indra did not elaborate further, but paused, leaving time for Lu Ke to digest slowly.

But Lu Ke didn't hesitate for too long, just settled for a moment, and said, half-jokingly, "So, the private jet we just mentioned, is it my private purchase, or is it Pepsi Cola's friendly sponsorship for me to use at any time? "

"Both are possible. The point is, you have the right to choose one of the two, or both." Indra knew that Lu Ke was joking, but she still gave a serious answer, which made Lu Ke's eyes showed a smile.

Lech's voice intervened from the side, "Don't spoil him."

Although Lu Ke is now the top quarterback in the vertical and horizontal league, he is actually only 25 years old. Compared with Indra and Lech, he is completely a child. There is no problem with Leh ’s expression. .

Indra then asked again, "So, are you interested in skydiving? What about other extreme sports? Rock climbing? Surfing? Racing? If you like these sports, nine people should be very, very nervous and take a break every year. During the season, you have to worry about your quarterback being accidentally injured. "

"Ha, I am interested, but regret that there is no way to participate. Worrying about injury is on the one hand, and delaying training is on the other hand. I still have a lot of things to learn now ..." Lu Ke replied with a smile, and then just like this Della chatted.

Unexpectedly but reasonable, Indra did not mention the contract amount from beginning to end.

Indra just elaborated Pepsi's creativity and blueprint, and tried to persuade Lu Ke to convince him that Pepsi-Cola's cooperation is sincere; but there were no specific matters such as contract value, endorsement conditions, and years of cooperation. And-later it was pure gossip.

Unexpectedly, because there was no real way of cooperation, then Indra's trip lacked a final moment, and Lu Ke could not nod directly, but seemed to be somewhat unprepared. When the private jet arrives, Coca-Cola will surely know Pepsi's move and the competition will reignite, so Indra's move will lose the opportunity to maximize the effect.

The reason is that because of the specialization in the art industry, Indela made a special trip to express sincerity, and in the general direction, Lu Ke believed that Pepsi is not a brand culture of "fast consumption". As for the details of the cooperation contract, she is not Experts, Lu Ke is also not, in the end it is left to professionals like Lech to complete, the most appropriate and most appropriate.

As for Coca-Cola, even if they are aware of Pepsi's run, Indra believes that his move tonight has seized the opportunity, and now Coca-Cola wants to form a countermeasure, it must take out more chips. According to the original yacht plan, Indra also hopes to be finalized; but Lu Ke's refusal has caused Indra to change his mind, and the conversation on the private plane has changed.

In addition, the meeting tonight also caused Indra to have more ideas. She needs to modify some definitions and guidelines in Lu Ke ’s cooperation agreement. She looks forward to forming a longer-term cooperative relationship with Lu Ke. This is also her Avoid directly showing the cause of the hole. Now Indra was a little lucky. She ran for herself, and she finally understood that Roger Goodell's sentence meant, "Indra, you should come in person, believe me, you won't regret it."

Pepsi is the official sponsor of the NFL. Indra and Goodall are very close friends. Goodall has been insisting on launching Lu Ke for the past three years, and Indra naturally knows it; but outside of work, Ancient Dale also admired the 25-year-old young quarterback, which was indeed beyond her expectations. Eventually Indra decided to come to Seattle to watch the game. Goodall played a very important role.

Now, Indra feels that she has made the right decision.

During a flight journey, Indra and Lu Ke had a great conversation, and the two seemed to be at the end of the year, breaking the barriers, even the first meeting, they can laugh all the way, without any restraint or embarrassment; of course, there are Leh ’s Funny and humorous, you can always save the scene in time and ensure that the conversation can continue.

When the plane landed, it seemed as though Lu Ke's cooperation with Pepsi had already been completed; but they all knew that everything was still to be determined before signing the contract in black and white.

After arriving at the San Francisco International Airport, Indela did not stop. With a little adjustment, she needed to go to New York, so she and Lu Ke completed the farewell on the plane; Lu Ke did not meet most of the team, but I took a private car sent by Mercedes-Benz directly, left the airport directly from the private apron, and went to Candlestick Park. Tonight, there were countless nine people waiting for the team to return to celebrate the victory.

This is not a Super Bowl. Naturally, there is no need to hold a championship parade alone; but at least the National League champions, the team and fans want to be able to celebrate together. Especially this season has experienced too much, and the candlestick stadium will also become history, this National League trophy is even more significant.

After getting in the car, Lech had time to ask Lu Ke's thoughts, "What do you think?"