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"Rugby Rugby Rugby!"

"Roar roar, jaguar! The jaguar is coming!"

"Welcome to London!"

"This is the real home of hell!"

"Who dares to challenge Wembley!"

"Jaguar will win!"

At this moment, Fox Television's expatriate reporter Jennifer-Hale stood on top of Trafalgar Square in London to make a live report. The surging scene of the crowds of people around was like celebrating the New Year's Eve.

In June, sixty years ago, the British people gathered here under the rain, ushering in the Queen ’s ascension; after that, Trafalgar Square became an open gathering place for important celebrations, and it is also true today. Countless citizens gathered here to welcome the second London Bowl this year with a very enthusiastic attitude.

The bleak and cold in late autumn did not stop the carnival.

"Audience friends, this year's NFL second London Bowl matchup is coming to Wembley Stadium this Sunday, which means that five days later, we will usher in this crucial confrontation across the Atlantic. The two sides will be Jackson. The Jaguars and the San Francisco 49ers, the Jaguars are the home team. "

"Now we can see that Trafalgar Square is holding a special welcome ceremony. The two sides of the London Bowl will officially arrive in London tomorrow. All the fans are cheering and celebrating. Although this is the Jaguar At home, but apparently when this show was scheduled last October, no one could have expected ... "

Jennifer was broadcasting live towards the camera lens, and then a burst of screams suddenly burst out next to him, and a group of girls rushed over busily, standing behind Jennifer and jumping madly, "Bambi! Ah ah, Bambi, I love you!"

This made Jennifer's words pause for a moment, and then he also laughed, "Although this is the home of the Jaguar, the 49 players fighting away still have many fans. This game was officially finalized in mid-October last year. At that time, no one could expect the 49ers in San Francisco to continue the winning streak and reach the Super Bowl in a perfect season. This also makes the London Bowl more meaningful now-"

"This is the first defending champion in history to fight overseas! Since the NFL International Series entered its seventh year, London has ushered in the defending champion for the first time!"

"This makes this game exceptionally special. At that time, the Jackson Jaguars at home will join hands with the defending champion San Francisco to dedicate a wonderful showdown. As for now? Now let's enjoy the carnival atmosphere first. For London, This will be a big party! "

Jennifer-Heller's expression is not just TV language, but the actual situation being staged: the London Bowl is indeed setting off a frenzy that is sweeping across the British Isles.

Over the past two decades, the NFL has gradually grown into the largest sports league in North America. From the ratings to the ability to absorb gold, it has achieved a comprehensive overtake and lead. It has gradually become the top sports league in the world and its influence It is continuously expanding and upgrading.

The NFL under Roger Goodell entered an unprecedented period of prosperity.

In fact, as early as 1976, the NFL had landed in Tokyo, and then went to Berlin, Dublin, Sydney and other cities to hold competitions, hoping to expand the international market; starting in 2007, the NFL moved out of the regular season for the first time. The North American continent was brought to London, England, which also made London a bridgehead for the NFL overseas market. The venue was Wembley Stadium.

Wembley Stadium is the home of the England national team. It once hosted the 1948 Olympic Games and the 1966 World Cup finals. It was here that witnessed the only World Cup champion in the history of England. At the same time, it is also the final of the Rugby Challenge Cup The venue is a place with a long history and profound heritage.

In 2003, the old Wembley Stadium was completely demolished, and then reconstruction work was started, and it was officially put into use in 2007. At that year, Wembley Stadium ushered in the first step of Roger Goodall's global plan, where the first official London Bowl was held. In that game, the New York Giants defeated the Miami Dolphins.

At the time, Roger Goodell decided to hold a regular season game in London. This idea was met with countless doubts. Although rugby is the first sport in North America, the overseas market is far from comparable, not to mention, in the UK, in addition to football In addition, rugby also has a strong mass base, but the rules and methods of American football are very different. No one can determine whether the London Bowl can be held smoothly.

But the facts proved the wisdom of Goodell's bold strategy.

Since the first London Bowl in 2007, in just six years, the number of viewers watching the game in the UK has doubled; and the number of viewers watching the Super Bowl in the British Isles has increased by 100% In the seventy-fifth, the trend of continuous growth and upwards has been maintained every year, and our own records have been constantly updated.

More importantly, the attendance of the Wembley Stadium in the London Bowl can definitely be described as "hot".

Wembley Stadium can accommodate 90,000 people. This is a world-class stadium. The attendance rate is undoubtedly the most important and worrying part of any event.

In the London Bowl on October 28, 2012, the New England Patriots defeated the St. Louis Rams, and this game attracted 84,400 enthusiastic British fans to the scene-even in the international London Metropolis, this is also an amazing number.

You can simply cite two sets of numbers for comparison. On October 13, 2012, the week before the London Bowl, the European Cup qualifiers, England sat at Wembley Stadium against Wales, and the audience was less than 70,000; and In the Rugby World Cup in October 2015, England also faced Australia at Wembley Stadium. Once they lost, England would have missed the knockout. This life-and-death battle attracted 81,000 spectators.

Statistics show that since landing at Wembley Stadium in 2007, the number of spectators in the London Bowl has never been lower than 80,000, and the tickets were sold out immediately after the online sale.

American football even surpasses the charm of football in England? This sounds like a fantasy, but in real life, the FA has really considered that in the future, Wembley Stadium will be the official home of the NFL, while the English national team will choose another field as the home.

In 2017, the NFL reached a ten-year cooperation agreement with Tottenham Hotspur of the Premier League. Starting in 2018, the new stadium of White Hart Lane in Tottenham will host at least two NFL regular games each year. The "Turnham Bowl" is about to debut; the new stadium is specially designed with two upper and lower courses, the upper layer is a green stadium for football, and after replacement, the lower layer will become artificial turf, taking into account the different demands of football and rugby.

Goodall has been making every effort to open up overseas markets, and the 32 teams in the league have their own considerations:

If you go overseas to play, then there must be a team that needs to lose a home advantage; at the same time, the ratings of North American locals will inevitably be affected by the time difference and have to decline, which has a huge impact on the team ’s local fan market. .

On the other hand, the London Bowl is an extra night game live broadcast, and it can also open up overseas markets and increase the team's overseas influence; in addition, the league also promised to make up for the loss of the team that became the home team-ticket dividends And the surrounding dividends.

There are advantages and disadvantages. This is a matter of benefit measurement.

The most popular teams in the league have rejected the proposal of the league. The team owners are all old foxes. Teams like the Dallas Cowboys or the New York Giants can open the overseas situation without the London Bowl; naturally, the bottom fish The squad is even more in need of such opportunities.

In January 2012, the St. Louis Rams signed a three-year agreement with the league. In the next three years, they will hold a regular season with their home team in London; but just less than seven months later, the St. Louis Rams regretted , They will still play in the London Bowl in 2012, and then give up in 2013 and 2014.

Subsequently, the Jacksonville Jaguars took over the position of the St. Louis Rams and signed a four-year agreement with the league. They will use Wembley Stadium as the home stadium and host a London bowl every year. They will also become the first consecutive league in the league. Teams that complete their home regular season overseas.

This year, the 2013 season, is the first time in league history that two regular season games have been held overseas.

On September 29, the Minnesota Vikings used Wembley Stadium as their home court against the Pittsburgh Steelers. The game progress and ending were a little unexpected. This game attracted a total of 83,500 spectators. At the last moment of the fierce battle, the home team Vikings defeated the Steelers and gave the opponent a four-game losing streak in the start of the season with a score of "34:27".

By the way, the Pittsburgh Steelers, who suffered from injuries last year, were even more dizzy this year. They lost all four games in the preseason and started four straight games in the regular season. It seems that they completely lost the victory rhythm until the fifth week of the regular season. Only then defeated the New York Jets and achieved the first victory since the start of the new season.

Then, on October 27, the London Bowl ushered in the second game of the year, the Jackson Jaguars against the San Francisco 49ers.

Although, in recent years, the Jacksonville Jaguars have gradually become a fish team, but in London, the English media have deservedly regarded them as the home team, showing the loyalty and enthusiasm of the football league, and they are always supporting Jaguars.

Here, not only a special fan organization appeared to cheer for the Jaguar; moreover, the "Daily Mail" also launched an official support activity early, hoping to create a home atmosphere for the Jaguar, which also won the enthusiasm of the public Support, such enthusiasm, is not inferior to Jacksonville.

You can see the noise in Trafalgar Square.