King of the Bay Area

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"There is no insider. It's just that before I came here, Banbi was still training at UCLA, so I might have nothing to do with the press conference." Jay said blushingly, but he was not nervous at all. And I spread my hands, "I just came over to see what was going on. You also know that Bambi is a training maniac and is still training now, maybe he was sold by Andema. "

The acquaintance was also stunned, blinking, "Really?"

Jay regressed, "I'm not sure. Anyway, Bambi is now at UCLA, which I can be 100% certain about. For the rest, I don't know. I guess, only the press conference is official After we started, we were able to reveal it, didn't we? "After that, he blinked at the other party.

Then, the latest rumors appeared in the entire news hall: Lu Ke will not appear in the Hilton Hotel today, and the press conference of Andema may not have any relationship with Lu Ke!

All the reporters began to swear, "Fooled!"

Amidst the restlessness, the reporters are beginning to be forced one by one-seriously think about it, if it has nothing to do with Lu Ke, then what kind of news is worthy of Andema's so much effort? So mysterious and so heavy that even professional journalists in the industry have not heard any wind, does this mean that it is more worthy of excitement?

Standing in the lively crowd, Jay must do his best to control the corners of his mouth and avoid rising, but this is really not an easy task. He listens to the speculations of his colleagues, becoming more outrageous and more funny. He is on the verge of breaking power anytime, anywhere.

Especially when they turned around and asked, "Jay, do you have any guesses?"

He had to hold back his smile and seriously make a confused expression. "No, there is no idea. What do you think?" He felt that if he continued to hold back like this, he would explode.

Fortunately, the press conference soon began.

...

"Click".

There was a crisp sound of dislocated chin in his ears. Jay felt that this was definitely the most wonderful moment in the week. The sight of the audience could clearly see the expression that was shocked to recover, even after experiencing the highest salary in the league. Shock, even after experiencing the perfect season, even after experiencing Rolex and Mercedes-Benz, even after experiencing the joint battle between Nike and Adidas, but when I really heard that Andema renewed the contract amount, the shock is still clear The ground surged.

An Dema and Lu Ke completed the endorsement renewal, which is a five-million-dollar annual contract signed for five years!

From a purely digital point of view, five million yuan per year is consistent with the Mercedes-Benz contract, but the five-year period is two years longer than the Mercedes-Benz three-year period. It is a contract worth 25 million yuan, which is not enough to compare with the NBA's tens of millions or even hundreds of millions of contracts.

But in fact, this contract has created a new history of the alliance! Again.

First of all, the market benchmarks of different industries are different. Shoe contracts cannot be compared with cars, apparel, beverages, etc., especially in the field of rugby. The value of this endorsement contract should be compared horizontally with other players within the football.

Secondly, the amount of this contract is almost double that of any rugby player in the current NFL, even Nike or Adidas.

The renewal of An Dema and Lu Ke not only created history, but also boosted the cost of the football shoes endorsement contract from two million levels to five million levels, doubling the amount, and easily killing. Any professional player in the league now.

This is a number that shocks the entire league! This is also a historical number!

Even though Jay was already mentally prepared, when he heard the contract number again, the shock and exclamation could not help but overflow from his mouth. Like all the reporters present, he opened his mouth slightly and gave out an exclamation .

It is precisely because of this courage and ambition that Andema pulled out of the head-to-head battle between Nike and Adidas, defeated two powerful competitors, and included the most commercially valuable and market potential players in the league. , This is definitely enough to trigger a contract for the entire Union earthquake!

Because of the special attributes of the sneakers, this step of Andema ’s contract renewal has a huge and far-reaching influence even surpassing the 49-year contract renewal of San Francisco, and undoubtedly became the biggest focus of this offseason-even Aron -Rogers, Tony Romo and other players who updated their contracts this offseason did not receive such favor.

According to internal information after the press conference, Nike is actually the most courageous. The contract of "five million a year for five years" is Nike's handwriting.

But Andema still has the advantage. When they signed the first contract with Lu Ke, they included the relevant clauses. Before the contract expires, they have ten days to decide whether to match any competitor ’s quotation, and have the right to renew the contract first .

So, Andema matched the contract.

After careful consideration, Nike still did not further improve its contract offer. After all, the rugby player's shoe contract is full of too much uncertainty. Five million is already an out-of-the-box sky-high number. The first contracted person to eat crabs, even Nike, must be cautious.

Then the current scene appeared.

Kevin Plank, the founder and CEO of Under Armour, personally appeared at the press conference and officially announced the gratifying news, "From the moment Lu Ke joined the alliance, he was destined to create On the road of history, we are fortunate that we can be Lu Ke ’s unwavering comrades-in-arms. In the next five years, Anderma will also accompany Landing Ke to continue on this journey. "

In the astonishment of the audience, the lights of the conference hall slowly dimmed, the projection screen behind became brighter, the reporters raised their eyes in a conditioned reflex, and then saw the greenery training field that appeared on the screen There are also those standing on the court who are devoted to training ... Lu Ke.

A lot of eyes were subconsciously directed at Jay, and then Jay also spread his hands and showed an innocent expression, as if to say, "Look, I said, Bambi is at UCLA."

Indeed, Lu Ke is now at the University of California, Los Angeles.

Although the Anderma press conference is being held, Lu Ke is still training offseason at this time, meticulously complete the basic training. It ’s not special training, it ’s the simplest training, but it ’s real combat training. You can clearly see that Lu Ke ’s Anderma quick-drying sportswear is soaked.

Then, the reporter looked at the landing training like this. The extremely boring training, but because of the actual performance, and added a touch of joy.

After Lu Ke finished a set of foot training, he quickly ran towards the camera and stopped in front of the camera about five steps away, "Hey, I am Lu Ke." But the self-introduction was just over, Lu Ke's gaze shifted to the side of the lens, the focus seemed to be out of alignment, and then he gently moved his jaw head forward two more steps.

The reporters realized that Lu Ke was adjusting the distance from the camera, which was just too far away.

After Lu Ke adjusted his steps, the smile on his face could not help but bloom, "God, I told you, I am a terrible actor, I am not suitable for this kind of performance. I bet, I watch now It must be very stupid. "Lu Ke himself was the first to vomit.

"The staff of Andema told me that I just need to focus on training there, when the live broadcast time is up, they give me a signal, then I come over to say hello, and say some thanks, that ’s all right, but ... **** Christ, I ’m so embarrassed all over me, I can die here right now. "

Lu Ke said happily and joyfully, and the frank expression made the reporters laugh, "JJ, our cover has been seen, okay? JJ, if you want, you can come out . "

The camera lens shifted over and aimed at the watt standing next to it.

In the offseason this year, Andema also signed Watt, making Watt a player of his own, so Watt's appearance can be regarded as an unexpected surprise.

"Logan, Marcus, don't you fight, okay? You can leave your activity to your own time, otherwise we have to make mosaics on the spot, which is very troublesome." Lu Ke has left the camera, but the voice It still sounded, and then you could hear Logan and Marcus complaining.

True, chaotic, but extremely relaxing.

A laughter sounded again in the Hilton Hotel ’s conference hall.

Finally, the camera returned to Lu Ke again, "JJ, are you sure you can't come?"

"I think it's more appropriate for me to stand beside, don't **** your lightning." Watt's voice sounded from the side.

Lu Ke spread his hands, "At least I have already sent an invitation." And then looked at the camera again, "I honestly think that we can stand together to perform" Sesame Street ", but this plan seems to not work, then I ’m going to continue the stand-up comedy. "

"Sesame Street", one of the longest-running children's programs in the United States, has a profound influence.

Before Lu Ke's words could be continued, the voices of Logan, Marcus, and others whispered about the debate—whether he was suitable to play a role in "Sesame Street".

Lu Ke paused for a moment, his eyes drifted for a while, and then refocused. He said with a smile, "I guess when Kevin Plank approved the live news conference, he certainly did not expect such a situation. "The taste of ridicule and vomiting is really obvious.

One second. Two seconds.

The Hilton Hotel ’s conference hall burst into laughter with applause and whistles, and even Kevin Plank could n’t hold back, giving Lu Ke applause.