I’m Really a Superstar

Sunday, early.

?When Zhang Ye was still sleeping, the news from "Bite of the Tongue" was still bombarding him. It had not stopped since yesterday morning, and this morning's morning paper was no exception.

"Tongue wins first place!" 》

"Tie for first place in ratings, a dark horse that no one thought of!" 》

"Zhang Ye opened a new era of documentaries!" 》

"Is the Spring of Documentaries Coming?" 》

"The continuation of Zhang Ye's ratings miracle!" Thumbs up! 》

"The tip of the tongue under the high-definition lens!" Awaken your taste memories! 》

"Full analysis of the tip of the tongue lens, explaining in detail the power of Zhang Ye's shooting techniques!" 》

"The first ever epic documentary is born!" 》

"I'm honored that I'm witnessing history, a history that belongs to a documentary! 》

"Is this unpopular documentary that has been dormant for decades about to be awakened by Zhang Ye?" Can this newly awakened lion continue its ratings miracle next week? Let’s wait and see! 》

This morning, for the first time, the number of news and public opinions about "Tiangue" was equal to that of "Dancing". You know, the "Tiangue" column team and CCTV Channel 14 have not spent a penny to buy news. !

Netizens are also continuing to swipe the screen!

"Ah ah ah, I still can't believe it!"

"All the stars in the entertainment industry count for one, and I will fucking obey Zhang Ye!"

"Me too, I am completely convinced by him this time!"

"Those fans of "So You Think You Can Dance" actually came to criticize "Bite of the Tongue" and said Zhang Ye was not good enough? I just burst out laughing. Don't they know this? This is Zhang Ye's first time directing a documentary. Ah! This is his first time making a documentary across borders!"

"Those idiots, Brother Dadao scolded them all by himself!"

"Brother Da Dao, the leader of Zhang Ye's fan club - he's still so powerful!"

"I didn't like Zhang Ye before, but after watching "Bite of the Tongue", I immediately became a fan without hesitation! I love this documentary so much! It's awesome!"

"Me too!"

"Although Chen Ye's name and popularity are not bad,

Being praised is quite fierce, but everyone who knows the industry knows that Teacher Zhang's ability is really not comparable to that of Chen Ye, it is not on the same level at all! "

"This is nonsense. In terms of talent, who in the entire entertainment industry can compare with Zhang Ye? If Teacher Zhang could be half as good-looking as Master Huo, he would probably be a first-line star by now!"

"agree!"

"Teacher Zhang looks okay. Anyway, I think it's okay after I see it, and the more I look at it, the more pleasing it is to my eyes. Hehe, I'm a big fan of Zhang Ye!"

…

Home.

Zhang Ye was pushed awake from his dream.

"Zhang Ye, get up." It was Chenchen.

Zhang Ye turned over impatiently and turned his back to her, "Don't make trouble and go on your way."

After a while, Chenchen went around and pushed him, saying: "Zhang Ye, get up, grandma asked me to call you, you should go to work."

Mom also came into the house, "Get up quickly and go to work early after eating."

Zhang Ye couldn't laugh or cry and said, "What time is it? I'll go later today, so I'm not in a hurry."

"It's already eight o'clock, why aren't you in a hurry?" Mom urged, "Hurry up, hurry up, go to work early, and don't sleep in at home. Your new show has just become an instant hit, why don't you hurry up and consolidate it?" How embarrassing would it be to be surpassed by "Dancing" this week? This time, your two programs are tied for first place. Don't you know how many people are waiting to see you decide the winner? Get up!"

Dad said to the living room: "Your mother was stimulated. Haha, last night when we were walking outside, a neighbor from the opposite building said that "Dance" is better than "The Tip of the Tongue". Your mother heard this and went over to have sex with her. We argued in vain for a long time, and your mother almost got into a fight if a group of old residents hadn't stopped her."

Zhang Ye sweated and said, "Mom, we won't do it."

The mother hummed: "Why not? Are you saying that my son's program is not good? You are blinding her!"

But she never thought that she was the one who was least optimistic about Zhang Ye's documentary. However, once the ratings of "Bite of the Tongue" were announced, it did change a lot of things, and also changed many people's views on traditional documentaries. One of the most interesting phenomena is that at first, everyone who watched "Bite of the Tongue" thought that only they would like to watch it, and others would definitely not buy the documentary. But in the end, they found out that everyone thought so, and everyone was watching it. look!

Zhang Ye, who was pulled out from under the quilt by his mother, could only eat breakfast and go to the work in a miserable manner.

…

It's past nine o'clock.

As soon as he entered the door of the column team's office area, Zhang Ye was blocked by someone.

"Director Zhang!" She was a young woman in her thirties, "I am the advertising manager of Tiantian Catering Group. My surname is Xu. Can you tell me about "The Tip of the Tongue"..."

Before she could finish speaking, another middle-aged man came up and took Zhang Ye's hand, "Director Zhang, I am Lao He from Hawthorn Drinks. We worked together when you were on "The Voice". Do you remember, right? This time, we have to leave one of the advertising spots for "Bite of Tongue" for us. We are all old friends, so don't give us a piece of the pie!"

Another person said: "Director Zhang, can I ask how much the naming rights cost?"

"Director Zhang, can you lend me a moment to speak?"

A group of people from companies and manufacturers surrounded Zhang Ye!

Zhang Ye couldn't handle it anymore. "Everyone said it one by one. I can't answer you like this. There are dedicated people in charge of the advertising spaces. Just follow the procedures." As he said this, he said to Ha Qi outside the crowd. : "Sister Ha, please say hello quickly, or arrange for someone to go to the conference room and let's talk together!"

Ha Qiqi, Zhang Zuo and others rushed to communicate.

Zhang Ye wondered: "Why are there so many people here?"

Ha Qiqi smiled bitterly, "Last night, a merchant came to make an appointment for advertising. At that time, we were negotiating with Channel 14. But in the morning, Director Yan sent a message, saying that all advertising matters for "Tiangue" will be handled by our column group. Make your own decision, that's why everyone comes to you. Originally, I wanted to make an appointment with the advertisers separately, and we would negotiate one by one, but who knew that everyone couldn't wait, and they all came together! After all, our program has already started, and Two episodes have already aired, so they are naturally a little anxious."

"We can't stop it at all." Zhang Zuo added: "The earliest advertiser came at five o'clock in the morning and somehow managed to sneak into our office area. He was accompanied by Xiao Sun, a staff member on night shift. After chatting for three hours, Xiao Sun lost consciousness." After saying that, Zhang Zuo himself laughed.

Xiao Wang came up and whispered: "There are also a few advertisers that Sister Ha contacted when "The Tip of the Tongue" didn't air. At that time, we were begging for nothing, and those people didn't do it. It’s good to buy our advertising now, but later! You shouldn’t sell it to them!”

Zhang Ye shook his head and said with a smile: "That's not right. The ratings have not been released before, and people don't know whether our programs are good or bad. There has never been a precedent of selling naming rights for documentaries. The risks involved in investing in advertising are definitely It will be huge. We can’t ask others to help us share the risk, right? There’s no reason for that. Anyone who wants to buy advertising space can do it. We welcome them all and treat them equally.”

Xiao Wang gave a thumbs up and said, "Director Zhang is still very impressive."

meeting room.

The advertisers were all here, and a large table was gathered together, with a total of more than twenty representatives.

As soon as Zhang Ye came in, those people rushed to speak, but Zhang Ye said: "Everyone, listen to me first. I know why you are here. Of course we welcome advertising investment with both hands, but "Tip of the Tongue" is A documentary is different from other variety shows, so we also have our own rules for advertising bidding. Why don’t you all sit down quietly and listen to me first?”

"You say."

"Please speak."

"No matter what the rules are, our company will definitely reserve an advertising space!"

Zhang Ye then said: "First of all, we do not accept advertisements in the main content of "Bite of Tongue"."

Everyone was stunned.

"ah?"

"How to broadcast it?"

"Why?"

"this……"

Zhang Ye continued: "Secondly, the recording of "The Tip of the Tongue" has been completed and will not be started again. Therefore, if you want to use our program to show the source of your company's food or ingredient disguised advertising content, we will definitely not be able to accept it. I have to be responsible for my film. You have to be responsible for art.”

There were two agents from two companies whose faces turned dark.

People from other companies also smiled bitterly, saying to themselves that when it comes to other programs that have advertising investment, the more the better, even if it is full, they will find ways to add a few more for you, who cares about the money? Can't make it? Who earns more first? But Zhang Ye and the "Tongue" column were good. A bunch of them came over to give money, but they were still picky and had to set rules.

But there is no way!

Who made this movie popular? Who makes people awesome?

After finishing his ugly words, Zhang Ye changed his tone and introduced the advertising model of "Bite of the Tongue", including how it can help advertisers maximize their publicity. He also briefly introduced the prices and locations of several types of advertisements.

Finally, a group of advertisers entered the conference room one after another. The number of advertisers has reached forty. Behind them are representatives of more than forty companies, and they are definitely not small businesses or workshops. Dare to come to "Tiangue" When the column group buys advertisements, the company is definitely not small, and small companies cannot afford the price.

Finally, after some bidding, a series of advertisements in "Bite of Tongue" were all sold out!

The two naming companies are not exclusive, but the total naming fee of the two naming companies is 100 million. Three second-category authorized advertisements were sold, and 13 advertising slots were sold before and after the broadcast of Channel 14's "Bite of the Tongue"! In the end, several advertisers thought the price was too high and simply bought the second best advertisement for "Bite of Tongue" during the reruns on Saturdays and Sundays. On the Internet side, three video websites came to contact them, and finally sold it to the one with the highest bid, giving them the online broadcast rights of "The Tip of the Tongue", but there was a prerequisite: the online broadcast of "The Tip of the Tongue" had to be postponed. Two hours are required to release video resources - this is for ratings reasons.

After the negotiation, although Zhang Ye did not calculate it accurately, he could clearly feel that the total amount of advertising this time might be an astronomical figure. Although most of the companies that came were related to the food, beverage and brewing industry, they did not originally go to "The Voice" to buy advertising. There are many companies, but you must know that "Tongue" is a rare food program. It fits the promotional temperament of these companies, so they are naturally willing to spend more.

For example, if a beverage company sells an advertisement for "Dancing" for 8 million, they may have to hesitate. But if "The Tip of the Tongue" also sells 8 million, they will definitely take it without thinking because the program of "The Tip of the Tongue" The style fits them. This kind of publicity effect is twice the result with half the effort, and it is naturally popular. Are you looking for another program similar to "Tongue"? Not at all!

Zhang Ye even received a call from a friend.

It was the sketch artist Ci Xiufang calling, "Xiao Zhang."

"Hey, Teacher Ci." Zhang Ye was very polite.

Ci Xiufang said: "Someone asked me to help with the lead. Do you still have the advertisement for "The Tip of the Tongue"? The second and third categories are also fine. Leave one for my friend? I am a child, so she asked me to help, and I also I have to help. Do you think it’s not convenient for you there? It’s okay if you don’t, I told her.”

Zhang Ye touched his nose and said: "They were all sold just now, but since you have spoken, I must give you face. Okay, I will do some research and find out how to squeeze one out for you. Please ask your friend to contact me. .”

Ci Xiufang smiled and said, "Thank you, I owe you a favor."

"Don't be polite." Zhang Ye said, "I have to thank you for attracting advertisers for us."

"Come on." Ci Xiufang smiled and said: "Other people's programs may be like this, but how can the program directed by you, Xiao Zhang, be the same? That's because advertisers are grabbing your ads, and they will be gone if they come too late!"

negotiate.

Project establishment.

Sign the contract.

After everything was done, everyone in the column team was shocked when they counted the statistics!

All advertising and broadcast rights for "Bite of the Tongue" were sold for a total of 197 million, nearly 200 million! !

All of them gulped and spit!

Zhang Zuo looked at the string of numbers in a daze!

The people from the original Channel 14 were even more unbearable. These people who had always made traditional documentaries had never seen so much money before. They were all dumbfounded!

Tong Fu said excitedly: "We are rich, we are finally rich!"

Huang Dandan blinked and said, "The station won't think about us again because we have money, right? Are you thinking about transferring our money to CCTV?"

Wu Yi said: "It's impossible. The popularity of "The Tip of the Tongue" has already swollen the face of a certain station leader who tilted his butt towards CCTV. No matter how thick-skinned the station leader is, he won't do this anymore!"

Xiao Wang said excitedly: "Who would have thought that we could make so much money from a documentary? The advertising fee for "Dancing" is nothing more than that, right?"

Tong Fu said: "Two hundred million! It's like a dream!"

Ha Qiqi smiled and said: "This time, we can finally get some decent publicity for our documentary! We have waited for this money for too long!"

The news spread like wildfire, there is no airtight wall!

——"China on the Tip of the Tongue" grabs 200 million yuan! 》

——"Top of the Tongue" has a title of 100 million, a total of nearly 200 million, the same advertising fee as Dancing! 》

——"A miracle performed by a low-cost documentary worth 10 million yuan!" 》

This media report immediately caused an uproar!

Tip of the tongue!

Tip of the tongue!

Tip of the tongue!

Countless people are crazy about it!

…

[Recommend a fantasy book to a friend: "The Kingdom of Gods": the century-old battle between the Taoist Kingdom and the Qin Dynasty, the ultimate collision between ancient gods and the incense of faith! Do you believe in heaven or worship earth? Do you want sentient beings or do you want power? Can the tiny ants gather into a crowd and knock down Mount Buzhou, which has stood for eternity? 】