Waited for half an hour.

"Teacher Zhang, what column is this?"

"Tell me later."

"Oh, please tell us first."

"Haha, I have to wait for Taili to agree to my request first."

"You already have the program?"

"Of course, it's all in my head."

Outside the door of the office area, many people came in.

Hu Fei is back, and with him are seven or eight men and women, including station leaders, heads of relevant departments, and column review staff, etc. It can be seen that the station has no regard for this new program. The column should be taken very seriously, after all, it is a prime time resource.

A person in charge walked at the front and said when he came in: "Teacher Xiao Zhang, we have all listened to the old nonsense. In fact, we still hope that you can join Beijing TV Station. We are also very sorry if you don't come back. As for the planning of the new column, Old Hu said you have a good plan?"

"Yes." Zhang Ye smiled.

The person behind said: "But there is no precedent for appointing a host in the station, let alone a little-known newcomer. How about you change the conditions? If this column is really as good as expected, can it really be in the TV station? Nowadays, singing columns are everywhere on the street and stand out, so the station can give you an extra amount in terms of copyright fees and production fees, which will definitely satisfy you."

Everyone sat down and talked.

Zhang Ye shook his head, "That's not okay. I said it. It's just a small request."

The person in charge said: "This is no small request. You also know that the hosts on the station are not nervous, and they are all very good. When a new column is released, we can use the excellent internal hosts we are most familiar with to take over. , deliberately poaching a new person... There is no precedent for this? Otherwise, Xiao Zhang, you can tell everyone about the planning plan first, see if the program is feasible, and then we can talk about it."

"Yes, let's take a look at the column first."

"Yes, Teacher Zhang, you speak first."

The other two people said the same.

Zhang Ye said flatly: "That won't work."

At the moment of the stalemate, suddenly, four more people came in from outside. The one walking in the middle was a little old lady, who was Xu Yuhong, the director of Beijing TV Station.

"Director?"

"Why are you here?"

"Xutai"

"Director"

Everyone stood up one after another.

Xu Yuhong said calmly: "I've also heard about the matter. I'm also very interested in Xiao Zhang's proposal, so I came over to take a look. Where did you talk about it?"

The person in charge explained it again.

Zhang Ye had a good impression of this old lady. When he was advertising that day, he called out to her one after another and ordered people to take this and that. In the end, the old lady was not angry at all and she had a good temper.

After Xu Yuhong listened, he glanced at Zhang Ye and said, "There is indeed no precedent for a host who is not an employee of this station to be appointed. However, Xiao Zhang, I can promise you that you can talk about the column concept first. As long as it is feasible, it is not like other people." There is a stereotyped singing program like that on TV stations, and our professionals judge that there is a market for it, so as you said, it might not be a bad idea to hire a new person."

This is considered a promise.

Zhang Ye said as soon as he heard this: "The Taiwan President is still very generous."

Xu Yuhong smiled and said: "Don't praise me yet, let me listen to your plan first. There have been too many singing talent show columns, so how can you be sure that your column will work?

Zhang Ye said: "I have to correct you. I didn't say doing a talent show."

"Huh?" Several staff members at the station were stunned.

Hu Fei didn't expect it, "No audition? What kind of singing show is that?"

A person in charge said: "Then what is your selling point?"

Singing columns in this world have only become popular in the past few years. They are all the same and have little differences. They have reached a bottleneck period. As a person in this world, your vision is naturally limited, but Zhang Ye and They are different. Although some types of variety shows on his earth are not as good as this world, the singing program is many years ahead of here.

Zhang Ye looked at them, "The name of this column is - "I Love Memorizing Lyrics". It adopts the method of national karaoke without setting any threshold, aiming to build a national karaoke alliance. There is only one rule: who can sing To the lyrics. It’s not about singing voice or stage performance, it’s about seeing whose memory is better. As long as you can sing the prescribed lyrics correctly, you will win – this is the core and selling point of this show.”

After saying this, everyone was silent.

Not shocked, but shocked

lyrics?

Memorize lyrics?

Can your mother call this a TV show?

Xiao Lu was stunned, "Isn't it right, Teacher Zhang?"

The person in charge said: "Xiao Zhang, don't be joking."

Hu Fei also raised a question, "Isn't memorizing lyrics a selling point? I don't see anything that can attract viewers in this form of column."

One column review staff member was shaking his head like a rattle, memorizing the lyrics, are you so stupid?

Brother Hou laughed, "Teacher Zhang is talking about cross talk, just for fun."

Zhang Ye said helplessly: "I'm not joking, I'm serious."

Brother Hou: "..."

"Let Xiao Zhang finish speaking first," Xu Yuhong said.

Zhang Ye said with a smile: "Actually, if the program is not completed until one day, it will not be easy for people to understand me just with my weak voice. I can only use general language to briefly explain why I want to design such a program. , it sounds like the competition format of memorizing lyrics may be a bit awkward, okay, it is very awkward, but this awkwardness may be from your personal perspective, but you will know if you think about it in reverse, memorizing lyrics is not Other singing programs have such a competitive atmosphere, there are not many handsome guys and beauties, and they probably don’t have beautiful singing voices. Compared with this, it seems that it is far behind other singing programs, but there is one thing about "I Love to Remember Lyrics" It is way ahead of other programs because it is simple, so simple, so simple that all viewers can participate."

Hu Fei was thoughtful.

Others were also lost in thought.

Zhang Ye said: "What you think of being slender, simple, and low-end is not a flaw of this program. Instead, it is the core competitiveness of "I Love to Remember Lyrics" and its greatest advantage. There is a singing program where a handsome guy comes on. Here comes a beautiful woman, some with high notes and some good at dancing. The audience cannot participate because they can't do it. But who can't memorize the lyrics? A three-year-old child can remember a few songs and they can participate in it. , they can join in and sing along with the lyrics in front of the TV. Is there anything more wonderful than the participation of all people?"

Hu Fei finally understood, "This is really a different approach."

Da Fei said: "Is this... okay?"

Zhang Ye said: "Other singing competitions are about who is pretty, who can sing well, and who has a story. I call it the expert route, but for my new column, I want it to take the commoner route, just like me. As I said, anyone can participate, and you can even sign up to participate in the competition live. There are no thresholds, and there are no complicated procedures. As long as you want to participate, everyone has a great chance of being able to come live and be on TV, even if you are tone-deaf."

Xiao Lu was surprised: "What? Is it okay to be tone-deaf?"

"Of course, I have to memorize the lyrics of the show. The competition is only about this. Even if you sing out of tune and go to grandma's house, you can still come and win." Zhang Ye said: "I would like to interrupt here, but I still want to It is recommended to find a few tone-deaf contestants to create a topic and make it more down-to-earth. The audience in front of the TV may have watched these tone-deaf singers and laughed at their families. How can these guys even be on TV? I am better than him. This is also true. It’s a selling point that drives participation and ratings. You are experts, so I won’t go into details on how to do it.”

Xu Yuhong said: "These are the selling points?"

"Of course not." Zhang Ye searched for it, walked to a white blackboard, picked up a pen and wrote on it, "This column needs two hosts, one male and one female. In addition to being responsible for humor and adjusting the atmosphere, they will also be present throughout the entire program. On the show, the host does not require much experience or witty remarks. Instead, it is better to be more down-to-earth, because this is the style of the entire show. Then, the lead singer is required, and the lead singer is also one of the key roles in the show. 1. How to choose the lead singer? Let me explain it step by step..."

From stage to lighting.

From lead singing to audience screening.

He even requested the focus of the shot in detail.

At the end, he said: "These are the procedures. This is just the most basic structure of the program. You just mentioned that because this program does not belong to the talent show, the competition atmosphere may be relatively small, so in order to make up for this shortcoming, every month At the end of the month, there will be a nationwide city-based Maiba showdown, divided into several teams from the southeast, northwest, and southeast. The war will spread across the country and eventually become a city showdown. The audience will support their own city, and the competition atmosphere and competition will naturally come. Well, there is also the finals at the end to select the only winning city. As for how to select and compete in the city competition, please listen to me in detail..."

Chirp, chirp, another twenty minutes.

The people at the TV station were stunned for a moment and couldn't say anything at all. They also wanted to ask questions, but when Zhang Ye started talking, they found that Zhang Ye had thought of all the questions from beginning to end. , before they had time to say, their questions had been solved by Zhang Ye, which was so vivid and vivid. Even one year, three years, five years after the show was broadcast, when the audience was tired and lost the freshness, Zhang Ye gave Various specific measures were taken to change the hosting strategy and add new links to maintain the program's ratings.

The planning plans given by planners of other columns are usually just ideas or concepts at first, and then they are discussed in depth little by little, modified and changed little by little, and then the final plan is arrived at, and then the program is recorded and broadcast to see the audience's response. If there are changes and adjustments are made based on the ratings, the strategy planned today may have to be changed next week, but what about Zhang Ye? The plan he gave extended to six or seven years later, and he took into account every detail and the psychological changes of the audience, without leaking anything.

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