I’m Really a Superstar

morning.

As World No Tobacco Day approaches, a piece of news has attracted widespread attention.

The news information comes from the CCTV live broadcast room. It is about the introduction of new regulations on public service advertisements. The superior authorities have issued a document to standardize the scope and scale of public service advertisements. The document clearly stipulates that, for example, public service advertisements that smoking is harmful to health must be fully broadcast on television. In advertisements of this type, the appearance of real lungs and organs is prohibited. There are also three or four new regulations that prohibit similar appearances. Once this document was issued, CCTV and other provincial satellite TV stations have not been greatly affected, and they are still in compliance with the regulations. , at most, it is enough to slightly adjust the picture under the new policy and make appropriate modifications. However, Beijing Satellite TV and several htv local channels suffered widespread losses.

Beijing TV’s public service advertisement for smoking cessation was directly axed

Two local channels owned by Beijing TV Station had no tobacco day advertisements. One was canceled and the other failed to pass the approval. A large amount of production costs were wasted and the losses were heavy.

Netizens were puzzled.

"So strict?"

"Why did you suddenly come up with such a policy?"

"Yes, public service announcements are not for making money. Usually TV stations finance and produce them themselves. Why should the TV stations cry if they are so tight?"

"Don't you know that some time ago, a public welfare organization protested against inappropriate images in public service advertisements? It seems to have been at the end of last year. It was about the black lungs after smoking. There were pictures of the chest cavity of patients with advanced lung cancer being cut open in the operating room. Surveys show that many viewers cannot accept it, especially non-smokers and underage people. Originally, the advertisements for quitting smoking were meant for smokers, but TV stations could not screen the crowd when broadcasting them. As a result, there were still There is no warning for smokers, but it should frighten non-smokers and underage children first. The footage is too bloody and terrifying. It must be rectified, and the impact must be taken into full consideration."

"Oh I see."

"It's true. I saw the black lung commercial on Beijing TV yesterday. It's not scary at all. I'm used to it. I'm used to it. Advertisements about quitting smoking are just the same. What's the mortality rate? , infertility, how black the lungs are, there are no new tricks, and I am tired of seeing them. For a veteran smoker who has been through the battlefield, he has been watching this kind of quitting smoking for ten years. I’m already numb to the commercials, so I can’t be scared by this to stop smoking. If I have that time, I might as well play other commercials.”

"Yes, today's smoking cessation advertisements are all the same."

"When I first watched it a few years ago, I was still a little nervous. I actually quit smoking for a few months, but the more I watched it, the less it mattered to me. It had no originality, no interest, and no value."

"Some TV stations in Beijing have a headache.

"

"Tomorrow is World No Tobacco Day, let's see how they change it."

"Tomorrow? It's too late. If you can't catch up, you'll have to be fined, right? It seems that the policy is very strict now. TV stations have minimum requirements for public welfare. If you don't meet the requirements, the fines will be quite high."

The other side.

Home.

Zhang Ye was chatting with his parents when Hu Fei called.

"Xiao Zhang, me." Hu Fei said.

Zhang Ye snorted, "Brother Hu, what's the matter?"

Hu Fei's tone was hesitant, "What, I really have something to do with you."

"Say it." Zhang Ye used the remote control to turn down the volume of the TV, and the parents next to him stopped talking.

Hu Fein said humbly: "I couldn't tell you clearly on the phone, so let's meet and talk."

"Okay, where are you following?" Zhang Ye never said anything to his friends and people who had helped him.

Hu Fei thought for a while, then coughed and said tentatively: "You are almost a second-tier star now. It is inconvenient to meet outside. If you let your fans surround you, why don't you come to Beijing TV Station? You, since you left I haven't been back since I left, so I just happened to come over to see you. Da Fei and Xiao Lu are also thinking about you. How about coming over to catch up on old times? Anyway, you haven't been working recently, so you should have time, right?"

Zhang Ye probably knew what was going on in the blink of an eye.

Before he could speak, Hu Fei immediately said: "Ha, it's settled then. Send me a message when you're almost here. I'll be waiting for you. Hang up first."

Before I could say anything, the phone hung up.

Zhang Ye was speechless and turned his head and said, "Dad, Mom, I'm going to the Beijing TV Station."

My mother glared, "Beijing TV station? Where are you going?"

"Hi, my friend asked me for something. Maybe he needs my help." Zhang Ye had already started to get dressed, "I won't have dinner with my family at noon."

My mother said unhappily: "I fired you and sent you away. Now I have something to ask you for. Just go there if I ask you to? Have you forgotten about Wang Shuixin? It was the guy named Wang who was wrong. He Your son is misbehaving in the workplace and even beats people up. His father is always causing trouble for you, and he is also engaging in corruption and bribery. "Dad Wei, such a good old comrade was forced to death by him. You seek justice," he said. What's the point of the TV station firing you? I'm so angry when I mention this.

Zhang Ye sighed and said, "Didn't Wang Shuixin get sentenced? The TV station fired me, not because I was wrong in seeking justice, but because I caused an accident during the live broadcast."

My mother said angrily: "You still talk to them?"

Zhang Ye smiled and said, "I didn't speak to them. I was very unhappy when I was fired. However, I also understand the TV station. Some of my handling methods were indeed inappropriate."

"You damn kid" my mother was slightly angry.

Zhang Ye quickly coaxed, "Mom, calm down, calm down, I know what's going on."

Mom said: "What number do you have?"

Dad spoke, "Okay, let him handle his son's affairs by himself. Why do you worry about it?"

Zhang Ye's feelings towards Beijing TV Station are, to put it bluntly, very complicated. It's so complicated that he can't even figure it out. After working in the industry for so long, and looking at his past work experience, the unit where he had the most quarrel was with Beijing TV Station. I have fought here, been in trouble, scolded the leader, and "made trouble" in the live broadcast, and was finally fired. With so many negative experiences, if it were anyone else, this place would not be any better. Zhang Ye's impression was similar, but the difference was that he still had a very special emotion for this place, which was very deep.

First of all, he is a native of Beijing. He not only grew up watching Beijing Satellite TV, but also grew up watching htv literature, art, htv sports, htv education and other local stations in the capital that could not receive signals from other provinces and cities. This kind of feeling is It's hard to explain in words. Secondly, this is the place where he was cultivated and accomplished. It was Hu Fei's invitation that made him come here, and he had the opportunity to appear on the TV for the first time and do the column "Hundred Schools of Lectures" The program can be said to be the most important step in Zhang Ye's journey to fame. There is no way he would just throw this relationship away.

When his mother finished speaking, Zhang Ye did not expect that he would actually speak for the Beijing TV station. Thinking about it again, Zhang Ye no longer cared about all the grievances and resentments in the past.

Half an hour later.

Beijing TV station building.

The car was abandoned in the parking lot on the roadside. He put on his sunglasses and got out of the car. Zhang Ye went straight to the main entrance of the building. He looked up at the familiar office building that he had not seen for a long time and walked in.

Hall, someone saw him.

"Huh."

"This man looks familiar."

"Oh, it's not Zhang Ye, is it?"

"It's Zhang Ye"

"It's really Zhang Ye"

"Why is Teacher Zhang here? Is he coming as a guest? Or on a show? I haven't heard about it."

"Teacher Zhang is currently in the spotlight, right? There seems to be no rumors that a TV station has signed a contract with him. Everyone is waiting and watching, right?"

After Zhang Ye arrived, he didn't see anyone else. He sat down on the sofa in the lobby lounge area and casually picked up a magazine to read while waiting for someone.

A young man waved not far away, "Teacher Zhang, long time no see."

Zhang Ye looked over and saw that he looked familiar, but he couldn't remember the other person's name. He only remembered that the other person was an employee of another column group in a large department with him, "Hello."

"Teacher Zhang, you are so handsome again."

"Teacher Zhang Ye, do you still remember me?"

"Does your appearance here mean... that you are coming back?"

Several staff members who had dealt with Zhang Ye before but were not particularly familiar with him came up to say hello enthusiastically. Two reporters from htv news station even came over after hearing the news and kept asking for information. What first-hand information. Because a fool also knows that Zhang Ye can't appear here for no reason, especially since he had a very unhappy time with the Beijing TV station. Everyone's imagination is very rich. They thought of many possibilities in an instant and asked endless questions. .

At this time, Hu Fei came.

There was also a young man who came with him. He had a stubble and looked a little tired.

When Hu Fei saw so many people, he hurriedly said: "Make way, please give way." Then he greeted Zhang Ye casually, and the three of them went upstairs from the other side, "You are still welcome, look. Look, you have been away from Beijing TV Station for so long, and everyone still misses you."

Zhang Ye thought there was something in his words and said with a smile: "Brother Hu, just tell me if you have anything to do."

Hu Fei didn't mince words and introduced to the left: "This is Sun Han, the person in charge of the new public service announcement in our station last year. He is also the son of an old colleague of mine."

Sun Han stretched out his hand and said, "I have admired your name for a long time."

Zhang Ye shook hands with him and said, "Hello."

Hu Feizhu said with embarrassment: "I came to you because of the public service announcement. I guess you also watched the news this morning. This time, all public service announcements in Taiwan have been removed from the shelves. Tomorrow is World No Tobacco Day. The new public service announcement must be approved tomorrow. The matter is very urgent, and Xiao Sun has no choice. Their department has been discussing it for a long time, and now they haven't even settled on the basic idea, and they don't have a clue about the advertising creativity."

Sun Han said with unshaven beard: "I have been really worried these past few days. The New Deal suddenly came and the advertisement was withdrawn as soon as it was said to be withdrawn, which caught us off guard. Teacher Zhang used to be an old man in the station, and he also helped the public service advertising department. An advertisement to save electricity, then you must know that our department is not actually specialized in advertising design. It has only been established for two years. Most of us are responsible for coordinating, funding, and supervising production. Some of the creative and even production are other professional advertisements. The company will complete it..." I talked about the difficulty for a long time.

Zhang Ye had already guessed this before coming, "Then why didn't you find an advertising company?"

"No one answered." Sun Hanchou said: "When we received the notice, it was around six or seven o'clock this morning, and we immediately contacted the advertising company to make a new column of public service announcements for the No Tobacco Day. We quickly filled in the gaps, and finally If you don't have enough money, you can buy an idea, and then our department can do it ourselves, but we don't have enough funds. The investment in the early smoking cessation advertisements has already cost us all the money and budget. Now we can't come up with much at all. In the end, we have to ask the leaders to specifically approve it. Some money, but some of it is because of the failure to negotiate the money with the advertising company, and more of it is a matter of time. They feel that accepting the task today and doing the job tomorrow is not enough time at all. They said that it will take at least three days. Planning and production, three days? The smoke-free day has passed early. If I bought creative ideas, I asked several companies, but they couldn't come up with them for the time being, because there has been a huge demand for smoking cessation public service advertisements recently, and all the cases have been completed."

With that said, the three of them had already gone up to the fifth floor.

Zhang Ye asked, "Why don't we just make a simple advertisement that echoes the regulations and put it up first?"

Sun Han said helplessly: "That's even worse. The approval is probably not passed, and the station probably won't agree. A public service announcement is also related to the quality of a TV station. Although our Beijing Satellite TV is not among the top ones in the industry, it has the highest ratings. , but it is also a TV station in the middle and upper reaches, so it is impossible to fool things in this regard, and the New Deal has just been introduced, I am afraid that even if you want to fool it, we will be attacked."

Zhang Ye was silent.

Sun Han looked at him and said, "Anyway, this is the situation. Time is very tight and we have no choice. Finally, I asked several advertisers in the industry and several employees of our public service advertising department. Many people helped me. I recommended someone—you, Teacher Zhang.”

Zhang Ye glanced at him and said, "You don't have much money, you don't have many people, and you don't have much creativity. How do you start from scratch and make a fifteen-second or twenty-five-second public service announcement in one day? It's possible if you mess around with it, but you have to do it carefully." , but also to be creative, which is simply unrealistic.”

Sun Han said seriously: "I know this is a difficult thing to do, but I really have no choice, so I thought of asking Uncle Hu for help. Although I have not been working in the industry for a long time, in the advertising industry, you I am still familiar with the names of "Save Electricity" ads, "I Speak for Myself" variety show ads, and "Brain Gold" ads. Each of them is a textbook classic in the advertising industry. If others can't do it, you can definitely do it."

Hu Fei helped: "Xiao Zhang, I know that Taili was not very interested in you at the beginning, but at that juncture, some of Taili's decisions were forced. I believe you also know that this time Taili is in trouble. It's very difficult." You may face heavy losses of reputation and fines, but you can't just ignore it. You have the right to give me a face. And your reputation in the media is not very good recently. Many of them are negative comments about you. You are engaged in Public service announcements can also reverse this situation to a certain extent. Well, you can also make any other requests."

Sun Han added: "I will definitely not let you go to waste. The fee is easy to negotiate. As long as you help Taili pass this test, I believe the labor fee..."

Zhang Ye raised his hand and interrupted him, "I don't want money."

Sun Han was stunned, "You don't want money?" He said: "But..."

Hu Fei said: "Listen to Xiao Zhang."

"If you want me to help you, you can." Zhang Ye said, "But I have a few requirements."

Sun Han immediately said: "You say it."

Zhang Ye said: "I have the final say on all the planning of this case, including personnel arrangements and funding expenditures. Everything must be subject to my instructions - that's just one request."

Sun Han assured: "You can rest assured about this. All department employees, including me, can be directed at your will."

Zhang Ye nodded, "That's good."

Sun Han asked, "Is that...decided?"

"I'll take the job. It's a pleasure to work with you." Zhang Ye shook hands with him again.

Sun Han breathed a sigh of relief, held his hand excitedly and said, "We feel more at ease now that you are here to help. Thank you so much, Teacher Zhang. You have been a great help."

Zhang Ye shook his head, "It's not certain whether we can help. Time is too tight."

Hu Fei patted Zhang Ye on the shoulder and said, "Anyway, thank you, Xiao Zhang."

Zhang Ye smiled and said, "You're welcome. Brother Hu has spoken. I have to do my best to get this done even if I go up mountains of swords and seas of fire."

"I like to hear this." Hu Fei said, "Anyway, I owe you a favor."

Zhang Ye said hey, "Come on, this is the end of our friendship. Where is the office? It's too late, let's just start work."

Sun Han led the way, "Here, you follow me."

Hu Fei didn't move, "You go ahead, I'm just responsible for pulling the strings. I've completed my mission and I'm leaving."