I’m Really a Superstar

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at home.

Zhang Ye sent away the guests, closed the door and came back.

My mother greeted me with a smile on her face: "Son, come here and drink water."

Zhang Ye said: "Mom, let me tell you, you don't need to worry about my work."

"I'm not worried." The mother gave the tea to her son and pointed to her husband, "It's all your dad who's doing it. You said you're an old man, what do you know? You're just worrying."

Dad almost burst out of anger, "How come you're me?"

"Is it still me?" Mom turned her back and refused to recognize anyone else. "I have always believed in my son. How can his advertisements be bad? Look, he is the boss of the company. How big is he? He came to our house to wish us a happy New Year, brought so many things, apologized to our son, and even asked to change the contract and add endorsement fees. In fact, when I saw the advertisement in the afternoon, I felt that it was really extraordinary."

Dad ignored her and read the newspaper by himself, "Okay, you can say whatever you like."

Zhang Ye was also happy, "Mom, please don't be angry with my dad."

"Okay, I'll ignore him." Mom pulled Zhang Ye and sat on the sofa, "How are you going to spend the three million? Do you think it's still too late for me to learn to drive?"

Dad interrupted, "It's hard to go downstairs. What kind of car do you drive?"

His mother glared at him, "Am I just going to leave you alone?"

"Xiaoye, don't listen to your mother. You can't buy a car for anyone else." Dad said, "You don't know, your mother and I had a fight when you were a kid, and your mother rode so fast with you." The tricycle went to Bac Ha province and was missing for a day. I almost called the police. This is still the same crappy tricycle as before. She dared to cross the province. If you gave her a four-wheeled one, she would not be able to cross the ocean. ah"

Mom was slightly annoyed, "You still mention what happened so many years ago?"

Zhang Ye smiled and said: "Mom, do you still have this criminal record?"

"What do you know?" Mom hummed, "Your dad was so angry with me that I picked you up and got on the tricycle. I didn't care. I just kept riding in one direction. Finally, I lost my temper. , I was startled when I raised my eyelids, and saw a big sign that read - Welcome to Beihe Province. I didn't want to ride that far, so I quickly took you back to ride. When I got home, my legs were almost broken."

The father added: "The child also caught a cold.

"

"It's not up to you." Mom rolled her eyes at him.

The old couple started bickering again.

Zhang Ye was happy and listened.

Here, the family is "having a great time". On the Internet, the storm of "Zhang Ye's brain-dead advertisement" has not passed yet. It is the time when it is getting intense.

on Weibo.

"Again?"

"TV is broadcasting stupid money again"

"I'm tired. Teacher Zhang, please spare me. How many commercials is this today?"

"I used to look forward to watching Mr. Zhang's Peking University lecture videos. When I saw him, I was happy and looking forward to it. But now when I see Mr. Zhang appearing in advertisements, I can't look straight at him."

“The advertising is so frustrating”

"Yeah, I've never seen anyone so frustrated."

"Brain Gold Company is so brave. Do they dare to use this kind of advertisement given by Teacher Zhang?"

Some people are scolding, and some people in the advertising industry have come forward to question the "low literacy" and "low quality" of this advertisement. Some people in the advertising industry even said that this kind of advertisement cannot be called advertising, it is too rubbish. It doesn't comply with the rules of advertising at all.

The last sentence is what people in the industry said: "Not even an idiot will buy a product promoted by this kind of junk advertising."

"yes."

“Only fools buy it”

Many people responded.

Then, a piece of news came out

Then, everyone was shocked

This was revealed by the news media of a website. They had just made preliminary market statistics and interviewed the headquarters of Brain Gold Company in Beijing. “As soon as we entered the office area of ​​Brain Gold Company, our reporter was frightened by the scene in front of him. There were more than a dozen phones on the table ringing non-stop, and the employees were all busy calling to add orders. When they were overwhelmed, even company leaders would come over to help with wiring arrangements and goods transfer. We interviewed the company’s chairman Wu Mo, Mr. Wu took our reporter to the office and took out a copy of today's sales and order records. The sales volume of Brain Gold today, less than one day, turned out to be the total sales volume of Brain Gold for the entire quarter last year. The specific figures of Brain Gold Company There is no statistics, but according to Wu Mo and related people's inference, the sales volume of Brain Gold has increased by at least a hundred times. It is possible that when the statistics are actually calculated, the number will be even greater."

"Oh my god"

"A hundred times?"

“Is this news misleading?”

Everyone screamed one after another, expressing disbelief and unable to believe it.

The news also said: "Later, our reporter asked Mr. Wu what was the reason for the sudden rise of Brain Gold. As a relatively new product, during the Chinese New Year, the most competitive moment in the health care product market, it was able to outperform those products. The old health care products of the giant group companies have an overwhelming advantage. Mr. Wu only said a few words. He said, "It's advertising." Under the reporter's questioning, Mr. Wu did not reveal their specific promotional strategies. , He only said that he wanted to thank Teacher Zhang Ye. This advertising plan was formulated and supervised by Zhang Ye from beginning to end. Mr. Wu told reporters that in addition to the excellent product quality, Teacher Zhang Ye was chosen as the product image. spokesperson and entrusting him with full authority to formulate advertising plans is the wisest decision their company has made."

After reading the news, people still can’t accept it.

"I can't"

"Is everyone crazy?"

"Does anyone buy this kind of advertisement?"

The industry insider who just bombarded the Brain Gold advertisement also jumped out and publicly questioned the authenticity of Brain Gold sales. He thought it was fake.

Immediately afterwards, another piece of news came out

Beijing Times official Weibo: "Today, reporters visited various supermarkets in Beijing to investigate the sales of health care products during the holidays. The results of the investigation were unexpected even by the reporters. In the past, the health care product counters of big brands were sparsely populated and deserted. , the rows of products on the shelves are neatly placed, almost untouched, but the brain gold counters and shelves, when the reporter investigated and visited, the brain gold counters in five supermarkets were empty. There are only seven or eight boxes of brain gold products left on the shelves of four supermarkets. The reporter asked the sales staff, and the other person's answer was that this was actually the second batch of goods sold today. The new ones were temporarily transferred from the brain gold company. The batch of goods that arrived were almost sold out in the evening. After many people came to the supermarket, they went straight to the counter of Brain Gold. They were all for the New Year to be given to relatives and elders at home. Tomorrow is New Year's Eve, and sales Staff told reporters that the demand for brain gold may be greater tomorrow, and judging from sales, this growth momentum is likely to continue until the end of the year.”

Another news outlet: “The birth of a sales miracle for Brain Gold”

The fourth media outlet: "After today, brain gold will have a place in the fiercely competitive health care product market. The reporter interviewed several companies that also sell health care products. Market analysts from the other side told the reporter that they are not satisfied with this result. He found it incredible and said that behind the sales miracle of Brain Gold, there must be a master who is proficient in advertising planning. However, he said that he was not familiar with the name of the advertising company commissioned by Brain Gold. He thought it would be one of the best in the industry. Only advertising companies have such strength and can grasp the health care product market so accurately. When the reporter said that Zhang Ye proposed this advertising plan, the other party was silent for a while and said, "No wonder, it turns out it was him." ,,Finally, they also said that when the contract between Zhang Ye and Brain Gold expires next year, they also want to discuss cooperation with Zhang Ye."

Zhang Ye's contract does not limit repeated endorsements. He can now endorse shampoos and drinks, but not health products. This must be written in the contract.

Is the news fake?

We can't have so many official media outlets making blind revelations, right?

"God, tell me this isn't true"

"Hahahaha Teacher Zhang was so funny and succeeded in fooling everyone again."

"The word Zhang Ye is a miracle! Why do I love Teacher Zhang Ye so much? I love seeing him when I see him talking and doing things."

“This advertising is amazing”

"So this stupid advertisement that everyone is criticizing is actually so awesome?"

"Someone is about to be slapped in the face. Zhang is acting again."

"It's so funny to me. Teacher Zhang Ye is so capable of causing trouble."

"I have to say that Zhang Ye is so fierce. He just came up with an advertisement and saved a company."

"Finally, the dust has settled. Can we finally clear up the name of Teacher Zhang Ye? A brainless advertisement? If an advertisement that can increase someone's sales a hundred times is still called a brainless advertisement, then what kind of advertisement is not brainless? It's ridiculous that some so-called industry insiders still say it What's the use of rubbish advertising? Advertising is not about making movies. What's the use of beautiful pictures? What's the use of beautiful songs? The purpose of advertising is to make people buy products. Teacher Zhang Ye has taught everyone in the advertising industry a lesson. Today he once again created the history of advertising and marketing.”

The so-called people in the advertising industry have become silent. They don’t have the courage to show their faces, and they don’t know whether they are offline or silently watching from behind their computers.

Later, I don’t know who broke the news. An insider dug out the endorsement fee paid to Zhang Ye by Brain Gold Company, which blinded many people.

Zhang Ye’s annual endorsement fee for endorsing brain gold products is actually 3 million

As a boss who is about to reach the third tier but is still a fourth tier artist, the advertising and endorsement fees are simply outrageous. This is the amount of endorsement money your mother can get from a first-tier star.

"Wow"

“Stunned”

"Why is it so high?"

"Isn't this too vain? A fourth-tier artist getting the endorsement fee of a first-tier star?"

"Isn't this outrageous? Is the news reliable?"

"Reliable, I also heard it from my friends, three million, and it's only for one year."

"fierce"

Many people were amazed

Even several of Zhang Ye’s friends liked it on Weibo.

Yao Jiancai: "Haha, congratulations to my brother Zhang for being promoted to the front line."

Su Na: "The fourth tier gets the first tier endorsement price. Teacher Zhang Ye is the first in the industry. The people of Peking University sent me a congratulatory message."

People who don’t understand just watch the excitement. In fact, people who really understand know very well that this endorsement fee is not really the endorsement fee, but includes the advertising planning fee. Brain Gold Company is doing this to give Zhang Ye The increase in popularity is deliberately included in the endorsement fees. In fact, with Zhang Ye's popularity, it is not a small amount to pay him 800,000 yuan a year for a product he endorses. The rest of the so-called endorsement fees are all from Zhang Ye's advertisement. Value So it’s not that Zhang Ye’s endorsement fees are really as good as those of A-list celebrities, but that Zhang Ye’s brains and abilities are beyond this level.

Is three million expensive?

It looks expensive, but if you think about it carefully, it’s not expensive at all.

That's a hundred times the previous sales. If I had known that Zhang Ye's advertisement was so powerful, those larger health care product advertising companies would probably have given five million to them.

The Internet is abuzz. Some people are still scolding, but some people are starting to see this advertisement from an objective perspective. There are also many people who praise Zhang Ye to the sky.

Whoever wins Zhang Ye wins the world?

Once Zhang Ye makes a move, I will have it all over the world.

Even if many people still don't like Brain Gold's advertisements and still think it's rubbish, when it comes to Zhang Ye, they have to say "awesome". No matter what they say, his achievements and achievements are clearly displayed in front of them. Sales volume, this He is the one who can speak the most, and anything else is useless.

tonight.

Many advertising companies are working overtime, and they work overtime on the first day of the New Year. This is really rare in the advertising industry and field, because they are not so busy during the New Year, and the cases that should be done have been settled long ago. But the reason why I worked overtime today was precisely because of an advertisement

some company.

In an office.

A department leader was playing an advertisement for Brain Gold on the screen. The seven or eight advertisers and employees below were watching with wide eyes. This was already the tenth time they had seen it.

"Tell me, what's so good about this ad?"

"Leader, this..."

"Say, don't be stunned."

"We really can't see it, and I really don't feel good about it."

"Not good? It's not good. They have created the myth of a hundredfold increase in sales. Today everyone is working overtime. We must understand this advertisement thoroughly. The higher-ups have already spoken. We are asked to study and study again and we must understand the core of it. Everyone must understand it. After learning and mastering it, our company will also try this type of advertising output next year.

"I can see the brainwashing effect, the song is catchy, and it's a pretense of giving gifts to my parents, but... the ads for other health products are similar, so why is Brain Gold so popular? Could it be that the secret lies in the song? On? Or on that animated character of the old man and old lady?"

Why did it become so popular?

This kind of bad advertising shouldn't be done.

Everyone studied for a long time, but no one could figure it out.

at the same time.

Other advertising companies also have almost the same picture.

"Let's analyze it"

"What's the key to this ad? It's really strange."

"This is not in line with the rules. I have never studied advertising like this before. This advertisement does not follow the routine at all. There has never been such a precedent before."

"Does anyone have classmates or friends in the company that advertises Brain Gold? Call them and ask them for advice."

"I have a friend here who only did the Brain Gold commercial this time. He was responsible for making animated characters. But when I asked him, he couldn't explain the overall core and strategy of this commercial, let alone the TV program. What's so magical about advertising? He said that it's not just him, everyone in his company is copying what Zhang Ye says and arranges, and they do and execute it. They draw characters and create songs. Zhang Ye plans it all by himself, and the rest are planned by Zhang Ye. They don’t know anything about it, and Zhang Ye didn’t tell them anything.”

Everyone was talking about it.

In the end, the leader became angry. He slapped the table and said: "Such a group of industry elites who specialize in advertising are not even as good as a layman who is engaged in broadcasting and hosting? If you tell me, you won't make people laugh to death. Continue reading and analyzing. There must be essentials and key points in this advertisement. I don’t believe that Zhang Ye really has three heads and six arms. He knows all the advertising methods, but we professional advertisers don’t know it? What if an advertising company hired Zhang Ye? , how can we compete with others? Ah?"

Yes, how to fight?

Zhang Ye's ability is indeed too abnormal.

It was obvious that Zhang Ye was able to do miracles because of his advertising. Now many people in the advertising industry are probably as dumbfounded as they are.

A female advertising producer said weakly, "Mr. Chen, we can recruit Teacher Zhang Ye and ask him to be a consultant."

Mr. Chen was stunned and slapped his leg, "Yes, why didn't I think of that?"

Unfortunately, he was not the only one who thought of this. Many advertising companies were analyzing the amazing cases of brain gold, but to no avail. It seemed that this kind of advertising could not be imitated at all, so some people naturally turned their minds to Zhang Ye's On the body, actions have been launched through various personal connections.

As a result, Zhang Ye got into bed and got ready to sleep in the middle of the night when his cell phone rang one after another.

Mr. Sun was very polite, "Hey, Teacher Zhang Ye, I didn't disturb your rest, did you? Haha, first of all, I would like to wish you and your parents a happy new year. I am Mr. Sun from Yamato Advertising Company. We would like to invite you to come to our company as a consultant. You Don’t worry, I won’t let you sit in class. It would be better if you help us come up with ideas when needed, analyze advertising planning for us, and give lectures. The salary is easy to negotiate.”

Zhang Ye didn't make any excuses, "Mr. Sun, I'm just the host."

Mr. Sun smiled bitterly, "But as a host, you have created several myths in the advertising industry. Others regard you as a layman, but we don't. You are more professional than those of us who are professionals in advertising. Do you want to think about it? Our company? Annual salary is 1.5 million."

Zhang Ye declined politely: "Thank you for your compliments. If I really have the opportunity to speak for you again in the future, I can cooperate with you. I'll forget about the rest. I'm sorry."

There were four calls in total, all from advertising companies.

Zhang Ye refused them one by one, and they were all pleasant-looking. Others invited him, which was a sign of their affirmation and trust in his abilities. Zhang Ye also had to give others face.