I’m Really a Superstar

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afternoon.

Zhang Ye had a phone call with Wu Mo.

On the phone, Wu Mo's voice sounded like she was about to cry, "Brother Zhang, you are my brother. Didn't you say there is no problem with this advertisement? Why is the whole society scolding it? Now I just opened a webpage and opened it. Even for a small sum, there are people who criticize our company's products. Our brain gold is now notorious. Those soft articles originally had some effect, but now, our reputation and reputation have been completely ruined."

Zhang Ye smiled and said, "Don't worry, Mr. Wu."

"Can I rest assured?" Wu Mo said anxiously: "How can we promote it now? No matter how we promote it, it won't work. It's too late, and we can't reverse this disadvantage. You don't know that other people are also advertising under the banner of Chinese New Year. Health care product companies are all laughing at us."

Zhang Ye said: "Let's look at the sales volume."

"I've been scolded like this. If sales can improve, I'll cut my head off," Wu Mo asserted.

Zhang Ye didn't know whether to laugh or cry, and said: "Mr. Wu, as we celebrate the Chinese New Year, you can't say this nonsense. In fact, I wasn't sure whether this advertisement would work before, but now that I see so many people scolding me, I'm 90% sure. Nineteen is confirmed, there must be no problem, we are not afraid of people scolding, the more lively the scolding, the better."

Wu Mo said: "Ah? How to say it?"

Zhang Ye said: "I only have one suggestion now, which is to continue to produce products as much as possible and replenish supply, otherwise we will miss the good opportunity."

"Do you want to add more? A lot of goods have been purchased now." Wu Mo said.

Zhang Ye said firmly: "Believe me, this is all temporary. I can guarantee that from now on, the sales volume of Brain Gold will never be the same."

outside the door.

The sound of the key means that my parents must have returned home.

Zhang Ye quickly said: "I don't want to tell you in advance, Mr. Wu." After hanging up the phone and leaving the bedroom, he saw his parents walking in the door, "You're back so early?"

Dad took off his shoes and said, "It's New Year's Eve tomorrow and I'll get off work early."

Mom looked sullen, "Why did you go home yesterday?"

"Hey, I drank too much and slept at a friend's house." Zhang Ye spoke vaguely.

The TV was still on, and at this moment, the Brain Gold advertisement came on again. The sound attracted the attention of my parents, who turned their heads and glanced sideways.

My mother was speechless and said: "What kind of stupid advertisement is this?"

Dad also said: "Nowadays, the quality of advertisements is getting lower and lower. I dare to broadcast anything on the TV station without being afraid of other people's jokes."

Zhang Ye: "..."

At the end, a shot of Zhang Ye holding up the gold trademark appeared on the screen.

My mother was stunned for a moment, "Son, why are you in the advertisement?"

Zhang Ye smiled bitterly and said, "Didn't I tell you two last time that I endorsed a health care product company, this is Brain Gold."

My mother was dumbfounded and said, "You planned this advertisement too?"

"Yes, it was all my fault." Zhang Ye said.

My mother suddenly lost her temper and started scolding her son. This time, my father also stood on the same front as my mother. They talked about Zhang Ye together. Why are you a host and a layman doing advertising? , Why are you doing this kind of bad advertising to deceive other health care product companies? Although my mother is greedy for money, she is also a real person. My son took so much endorsement money to produce such an advertisement. He is not sorry for the price of millions, and my mother feels very sorry. Not to mention my dad, who has worked hard all his life and has never been greedy for petty gains. He has never taken a penny from the company, so he can’t accept it now.

Dad scolded: "You are harming others."

My mother worriedly said, "If my company goes bankrupt, I will definitely sue you."

Zhang Ye couldn't explain clearly to them, "Oh, Dad, Mom, you think too much. You don't trust me when I do things. I have a track record. By the way, I will be thirty tomorrow. I will go out to buy something tomorrow." Take it to my grandma's house and my grandma's house, I'm leaving." He took the opportunity to run away.

supermarket.

There is a hypermarket downstairs.

Zhang Ye wore sunglasses and a mask, pushed a small cart into the shopping area, and began to pick and choose things. He bought some fruits, cigarettes, and wine. For the festival, these things are indispensable. of.

Suddenly, he saw the shelf of Brain Gold

Seven or eight young people stood at the bottom, looking through it.

"Is this the brain gold in the advertisement? The packaging is okay."

"I also saw the advertisement. A lot of people are talking about this health product online now. It's very popular. I'll buy two boxes. I have to give it to my parents."

"Is this thing effective?"

"It should work. I read reports on the Internet that there is something very important in people's brains that needs to be replenished. It is related to aging and memory.

"Hey, I'll buy two boxes too."

"Why is it so expensive?"

"Good things are naturally expensive. Anyway, it's only once a year, so buy it."

"Forget it, I gritted my teeth and bought it. You're right, it's just a New Year's holiday every year. It doesn't hurt if it's more expensive. It's all for the elders."

As soon as a few people left, a dozen boxes of brain gold were suddenly missing from the shelves.

Not far away, there were some people asking supermarket staff for something.

"Sister, do you have brain gold?"

"Yes, it's over there."

"thank you."

"This brain gold is selling very fast. It's almost sold out in one afternoon. If you want to buy it, hurry up. I think it will be out of stock in the evening. It's Chinese New Year. It's best to give this to the elderly. It's easy to get and has health benefits. .”

"Okay, then I'll get a few boxes quickly."

"If I want a few more boxes, will there be a discount? My mother heard from a neighbor that she had read some article online and asked me not to say goodbye during the Chinese New Year this year. She wants this brain gold."

"Hey, this is not on sale for the time being."

"Okay, I still have to buy it without a discount. Alas, the old man has spoken."

After Zhang Ye pushed the shopping cart over, he saw that there were only a dozen boxes of Brain Gold left on the shelf, and 90% of the other places were empty, obviously having been bought up. He was not surprised, smiled, and continued to buy things. Competition in the health care product industry is fierce, especially during the holidays. What are the general health care products to look for? First of all, it must be based on efficacy, but since it can be approved by the state, it has efficacy, and people don’t often buy this kind of thing and eat it, so ordinary people can’t afford to eat it every day, and naturally they are not familiar with the efficacy. So what are you looking at? So what is the choice based on? Zhang Ye’s advertisement this time gives the answer

Rely on publicity

Rely on strategy

Advertisements for health care products are different in concept and core from advertisements for general lifestyle products.

Everyone is scolding? Zhang Ye is not afraid at all. The more such scoldings, the better. This is a sign of popularity. He is afraid that if the advertisement is thrown down, it will not make a splash. That is the most terrible thing. Zhang Ye is in the entertainment industry, so naturally Understand this truth, sometimes the popularity caused by scolding is not popularity? It's also similar to melatonin in his world. Isn't the advertisement the result of being scolded? But what's the result? Melatonin sales have soared, and Melatonin has not changed its advertising for many years. It has always been "no gifts for this year's holidays" and it has gone all the way to death on this advertising road that everyone thinks is stupid.

Why do people dare to play like this? Relying on strong market sales

Although everyone is scolding, everyone is buying into it after scolding

What determines whether something works is the market and sales volume, not the voice. If he had really listened to everyone's so-called voices, Zhang Ye's melatonin on the earth would probably not be as big as it was at that time.

This thing seems a bit contradictory and strange to say, but that’s the fact. Sometimes what people say and what they actually do are different. People scold the brain gold advertisement, but it does not prevent them from celebrating the New Year. I buy a few boxes for my parents and elders every now and then.

The advertising industry is very deep. Zhang Ye is not a professional in advertising. He can't explain the specific and core things in it. He only understands a few factors that may have caused this situation: first, brainwashing, and second, beating. Wearing the holiday sign, three, wearing the sign of our parents and elders. In one day, the advertisement has become so popular, and its popularity is getting higher and higher. What are you looking for to give gifts during the holidays? Just give benefits, give health, and most importantly, give face. Give away a health product that no one knows about. It is always softer. Brain Gold suddenly emerged at this time, and suddenly exposed most of the health product market. The opportunity has been taken, and the sales will naturally have a direct response. Even many children and juniors who don’t know what to give this year during the Chinese New Year will give a point and hint when they see the advertisement. When giving gifts, they will give brain gold. There is no need to worry about it. Okay, that's it

Zhang Ye waited for a long time on purpose, and returned to the shelf twenty minutes later. The brain gold here was already empty. Not a single box was left. All were sold out.

Then, I saw several supermarket staff rushing over from there and starting to move the goods up. Boxes of brain gold were transported to the shelves again. They were obviously fresh goods. Wu Mo's company must be Got feedback

"Sold so quickly?"

"Let me have a box too"

"It looks pretty good. I'll buy some for my dad too."

Many people who came to shop bought it when they saw the sales were so good.

Other supermarkets, other brain gold stores, online stores, and various places in other provinces and autonomous regions are also constantly performing this magical scene.

"Sold out?"

"I just came here after seeing an advertisement, why is it gone?"

"I also said that I bought gifts for my family. "

"Everyone, wait a moment. Brain gold is in short supply right now. We are already contacting the source of the supply. The goods will arrive soon. Please wait for another ten minutes."

In Zhang Ye's world, someone once said that the reason why Melatonin can reach its current scale and become the legend it is today is because of a stupid advertisement.

Zhang Ye used to think that this was a bit exaggerated.

But now it seems that it may not be an exaggeration at all