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noon.

After dinner, Zhang Ye and Wu Mo signed a contract.

The terms were all normal, but there was an additional initiative proposed by Zhang Ye. After Zhang Ye checked, there were no problems, and he didn't argue with the price. The other party still gave a lot.

"Teacher Zhang, happy cooperation."

“A pleasure to work with.”

"Do you think you should go to an advertising agency?"

"Okay, I'm available anytime."

"Okay, let's go over now. I've already made an appointment with them. There are only a few days until the commercial is released. It's best to come up with a plan today and start production. Otherwise, we really won't be able to catch up. Beijing Satellite TV Advertising fees are non-refundable upon expiration.”

"Okay, I will try my best."

"We all depend on you, Teacher Zhang."

A group of people went to the advertising company's office building.

Wu Mo was able to sign such a contract with Zhang Ye this time, which was actually very helpless. Even several shareholders of their company did not agree with it at first, but the situation was pressing. The advertisement was about to be released, and the company was also facing They were in danger of going bankrupt. If their products could no longer be sold, they would all have to pack up and leave, and they would have to shoulder a lot of foreign debt. This was something no one wanted to see, so they could only rely on Zhang Ye, a legendary figure. It's a gamble. For their company, which is in crisis at the moment, there is almost no choice.

Advertising company.

Wu Mo began to introduce.

Zhang Ye also shook hands and greeted each person from the advertising company.

Many people on the other side were quite enthusiastic. After seeing Zhang Ye, many people's eyes sparkled. Apparently, they had heard of Zhang Ye's advertising planning ability.

"Hello, Teacher Zhang." A middle-aged man said.

"Hello, Mr. Wang." Zhang Ye shook hands with him.

"I am in charge of this case, shall we discuss it inside?" Mr. Wang is a middle-aged man in his forties. He looks a bit honest and very fat. "We all know your reputation in the advertising circle. I heard that you want to Come and provide guidance and be responsible for this planning project. Many of our employees also want to learn from you.

"

Zhang Ye quickly said: "Don't take it seriously, you are the professionals, I am just joining in the fun."

A young man behind said: "Teacher Zhang, you are being humble. Your several advertising plans are all classics. We advertisers have even given classes to study them.

Zhang Ye said: "Your company is also a leader in Beijing's advertising industry. I don't dare to rely on you."

When we met for the first time, we didn’t have any in-depth discussions. We just complimented each other on how good we were.

In fact, the advertising company is not flattering Zhang Ye. If others interfere with the planning of their company's advertising, they will obviously not be happy. After all, they are the ones who specialize in this field. But Zhang Ye is different. Zhang Ye has qualifications and is in charge of advertising. He has made dazzling achievements in the advertising field and even created a precedent for creative advertising. I heard that at that time, one of the top three large advertising companies in the country had extended an olive branch to Zhang Ye and wanted to hire Zhang Ye with a high salary, so Zhang Ye No one doubts Ye's ability in this field.

A group of people entered a conference room.

After the door closed, everyone took their seats one after another and began to talk about the project.

This time Wu Mo made a desperate move and gave him a lot of money. It was a big project for the advertising company on that side, and they also took it seriously.

Mr. Wang ordered people to start issuing plans, "This is the plan we have given several times before. Mr. Wu was not satisfied with it, so he did not adopt it."

Wu Mo said to Zhang Ye: "Can you take a look?"

"Okay." Zhang Ye took one and took a look.

There are no shortcomings, but there are also no advantages, which is ordinary.

Wu Mo said: "We actually don't have any requirements for advertising plans. Any type is acceptable, as long as it can make our products sell. What we need now is sales, otherwise the company will really not be able to continue. Now it has We can no longer maintain such a huge expense." In front of them, Wu Mo and the people in his company had nothing bad to say, and there was no need to hide this.

Zhang Ye said: "Advertising will definitely turn into sales in the end. This is the premise. I will not do advertising that only has word-of-mouth but cannot convert into sales."

Mr. Wang said: "Oh? Teacher Zhang seems to have a plan?"

Wu Mo said eagerly: "Tell me? How to make this advertisement?"

Everyone in the conference room looked at Zhang Ye.

Zhang Ye coughed. At this point, he was a little embarrassed, and he was not sure whether the advertisement was really OK. But now that the matter was over, there was no way out. Zhang Ye could only proceed according to his own intention, " I have a plan, how about I tell you?"

"You tell me."

"All ears."

Everyone became serious.

Several advertising people even took out pens and paper, and some even took voice recorders, hoping to record Zhang Ye's words intact for easier study.

Zhang Ye cleared his throat, "My advertisement is actually not that complicated. It's very simple. It's basically just an advertisement slogan, sung."

Sing it?

The form of the song?

There are new ideas! You are worthy of being Teacher Zhang Ye.

I think the song "Hope You Live Long" adapted from "Shui Tiao Ge Tou" was written by Zhang Ye. He composed both the lyrics and the music. He has profound skills.

Everyone's eyes brightened even more, staring at Zhang Ye's face without blinking.

Then Zhang Ye started singing, "I'll probably sing it for you guys. Listen, well, it's like this." Taking a deep breath, under everyone's expectant eyes, Zhang Ye sang loudly: "I won't be celebrating this year's holiday." Don’t accept gifts, don’t accept gifts, don’t accept gifts, don’t accept gifts, accept gifts, just accept brain gold, brain gold.”

Then, Zhang Ye saw that everyone in the entire conference room was stunned. Every one of them was dumbfounded and silent.

Wu Mo glared and said, "Is it over?"

Zhang Ye nodded and said, "Ahem, it's over."

Wu Mo almost fainted on the table, "What kind of advertisement are you talking about?"

Mr. Wang's eyebrows twitched and he forced a smile and said: "Teacher Zhang, I know you are talking about a talk show. Haha, it's so humorous. Let's talk serious. What is the real advertising slogan?"

Zhang Ye sweated and said, "That's it."

When Mr. Wang heard this, he almost fell to the ground.

this one?

What the hell is this called advertising?

Everyone here is almost spitting out a mouthful of old blood.

Wu Mo felt like crying, "Teacher Zhang, can we be nice? This advertisement... is too faceless and embarrassing. If this thing is on TV, won't our company become the laughing stock of the entire industry? It can't be like this. Ah, this advertisement can’t drive sales.”

Mr. Wang said with sweat on his forehead, "Well, I also suggest changing it."

Zhang Ye did not agree, "Mr. Wu, have you forgotten what is stipulated in our contract? Just listen to me on this matter. You must be right. I guarantee that your sales will increase sharply."

Wu Mo: "..."

Mr. Wang: "..."

other people:"……"

Soar, your sister, soar

Isn't this nonsense?

Wu Mo immediately said: "No, this advertisement will never work."

Zhang Ye looked at him, spread his hands and said: "Then I have no choice. I don't have to accept this endorsement, and your company doesn't have to use the advertisement, but you have to pay me liquidated damages." The contract is in Zhang Ye's arms, and it has not yet been Come on, the amount of liquidated damages is clearly written on it.

When Wu Mo heard this, his face turned green.

Damn it, he felt like he had silenced Zhang Ye.

Wu Mo almost burst into tears, "Teacher Zhang, are you hurting me?"

Zhang Ye smiled bitterly and said: "I'm not harming you, and you know I won't. In the end, it's up to the market to decide how the advertisement will be. When the advertisement is released, you will know what the situation is, and everything will be finalized by then. So now, the advertising content really has to be listened to me. Besides, I won’t risk my reputation here, right? If the advertising is not effective, it will not be good for me. "

Wu Mo's eyes were really red, "But this advertisement... is too stupid?"

Mr. Wang added: "Not only is it stupid, this advertisement also has no brilliance. How can it be called an advertisement? It is not as good as some of our plans. And Teacher Zhang, let me tell you something that you may not like to hear. , your plan is far worse than ours. It is really an advertisement that cannot be put on the stage. Not only Brain Gold Company, but also us and even you will become a laughing stock."

Zhang Ye still insisted: "You have to use this, just trust me."

Wu Mo grabbed Zhang Ye's arm and said, "It's not that I don't believe you, it's just... that's too much. Can we change it to another one? Don't make trouble, Mr. Zhang. Can we change it to another advertisement? I know you are trying to be humorous. The workers must be teasing us, right?"

Zhang Ye shrugged, "I'm really serious."

Wu Mo: "......¥"

Zhang Ye had expected this, so he had foreshadowed it when the previous contract requirements came up. "Anyway, this is what I planned. Mr. Wu, please believe me. Regarding the relationship between Wu...eldest sister, I won't do it either." I’m cheating you, if you think it’s really not possible, then I will have no choice but to give up the endorsement.”

Why don't you say anything to me?

What the hell are you talking about?

Wu Mo felt that he was a fool, a pure fool. He was still not satisfied with the plan given by Mr. Wang's advertising company? No matter how rubbish that plan was, it was still 10,000 times and 100 million times better than the one given by Zhang Ye. Instead of just using theirs from the beginning, why did you agree to Zhang Ye's contract terms? This is digging a hole to bury yourself. The company was already in trouble. Now, Zhang Ye is adding fuel to the fire.

Use this ad?

Or pay millions in liquidated damages?

Wu Mo wanted to lose money, he really wanted to, but their company had already been hollowed out. This time he was going all-in and tried his best. How could he have so much spare money?

Zhang Ye asked: "Mr. Wu?"

Mr. Wang also said: "Mr. Wu, please think clearly."

Wu Motian struggled for a long time. In the end, after more than ten minutes, he almost slammed the table with tears in his eyes. "Just use Zhang Ye's advertisement to die, or you may have to start over again." This time, he didn't call him Teacher Zhang anymore. My real name.

Zhang Ye didn't care and smiled.

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