I’m Really a Superstar

This morning.

The alarm chirped.

Zhang Ye got up and shouted outside:

"Mom, turn on the TV."

"What are you doing?"

"It's about to air."

"What? Today?"

"yes."

"What brand is it?"

"Mineral water."

Both parents sat in front of the TV expectantly.

After the morning news, Zhang Ye's first commercial was broadcast.

This is one of his many endorsements. He was the last to accept it, but the fastest to complete it. The mineral water company's advertising space has been laid out long ago and can be placed directly, so he was the first to release it. This time period is still very good. Some people have just woken up and turned on the TV, some are packing their children's schoolbags, and some are watching the news while eating breakfast. After the news is broadcast, the screen changes. When everyone sees Zhang Ye on the TV, many people Everyone was slightly startled.

It was a classroom. Zhang Ye was in class, writing on the blackboard. A naughty student couldn't help but secretly drink mineral water below. The squeaking sound of pushing and pulling the bottle cap made Zhang Ye very angry, and he couldn't help but say something to him. . Who would have thought that after class, Zhang Ye took out a bottle of the same mineral water and took a sip eagerly.

The advert came out.

"The mountain spring is a bit sweet."

Advertisement ends.

The next commercial comes in.

Mom was stunned.

Dad was dumbfounded.

Zhang Ye smiled and said: "Mom and dad, how are you?"

Mom pointed to the TV, "Is that it?"

"Yeah." Zhang Ye said proudly, "Is it okay?"

My mother was confused and said, "What kind of crap is this?"

The father smacked his lips and said, "This mineral water is a big brand. I have drank it too. How sweet is it?" As he said this, his face changed and he looked at his son and said, "Did you add sugar?"

Zhang Ye fainted!

It does not make sense!

What kind of sugar should I add?

Forget it, I can’t communicate with you two!

At the same time, two of the largest video websites in the industry also posted advertisements for Renjia Spring. Throughout the morning, as long as you clicked on the movie or TV series resources of those two video websites, within thirty or sixty seconds, Among the mandatory advertisements, the first one is the fifteen-second advertisement of Renjia Spring. The TV station also broadcasts repeatedly at eight o'clock, ten o'clock, twelve o'clock and other hourly periods!

The ads are out!

The launch on the first day was quite strong!

People in the advertising industry are very concerned, as are competitors of related mineral water brands.

Zhang Ye is a legendary figure in the advertising industry. Let’s not talk about those public service announcements. Let’s not talk about the lack of product sales results. Let’s talk about brain gold. That is really a miracle. One advertisement can make people in danger A small health care product workshop overnight became a large group with the largest market share of health care products. This is a miracle, and it can be said to be a miracle in the history of domestic advertising. Therefore, Zhang Ye, who has this aura around him, can get endorsement fees that are much higher than his worth, and can compete with the kings and queens for endorsements!

Has he released a new ad?

Who is not allowed to do research and analysis?

So people from the advertising and marketing circles hurriedly gathered around to watch. At first glance, they were all speechless, and their reactions were exactly the same as Zhang Ye's mother!

what?

Is this it?

Just such a simple advertising slogan?

What about the classic brainwashing techniques you used when your brain was golden? Why is it gone? What is this advertisement? Isn't this just an ordinary TV commercial?

Someone is disappointed.

Some people watched it a dozen times.

No shock!

No surprises!

They can write ten of these ads in one minute!

There are also discussions on Weibo.

"Zhang Ye's new advertisement!"

"Have you read them all?"

"I saw it this morning!"

"A bit sweet? That's nonsense! It's not sweet at all!"

"Hahaha, yes, I just bought a bottle and tasted it. It's not sweet."

"Why isn't it sweet? It tastes a little sweet when I drink it."

"Yes, yes, I bought it too. It feels a bit sweet."

"you go,

Where can I find mineral water that is sweet? That's juice! "

"Taste it carefully, it's really sweet!"

It was just a casual discussion, but it turned out to be a fight. No one expected that someone held a poll, and the two groups of people fought over whether the mountain spring was sweet or not. The results of the vote were also shocking. Surprisingly, 30% of people think that Renjia Mountain Spring is really a bit sweet, and it does seem to be different from other mineral waters. Somehow, this ad also went viral!

…

A small supermarket in Beijing.

The couple had a day off and went shopping in the supermarket.

"Husband, there is no water at home."

"Then buy a box."

"Hey, Shanquan? Isn't this Zhang Ye's advertisement this morning?"

"Yeah, they say it's a bit sweet."

"Then buy it."

"Okay, let's try it too."

So the couple called the staff, "Does Shanquan have full boxes of it? Get us a box."

The supermarket staff apologized: "The whole box has been sold out."

The wife was stunned, "Huh?"

The staff member said: "There are only a few bottles left in bulk."

…

A small shop on the street.

A girl jumped in and said, "Auntie, let me have a bottle of mountain spring."

The landlady said: "The mountain spring? It's gone."

The girl said in surprise: "Yesterday I saw you buying goods."

The landlady also wondered: "I don't know. Everyone who bought mineral water in the morning basically bought Renjia Spring, and only one bottle of other brands of mineral water was sold."

The girl asked: "Is that water really sweet?"

The landlady thought for a while and said, "It seems to be a little bit sweet."

…

night.

studio.

Zhang Ye just came back from recording an advertisement.

Ha Qi Qi, Zhang Zuo and the others were worried and chatting among themselves. They didn't even notice Zhang Ye coming in.

"The commercial has aired."

"Yeah, I don't know the repercussions."

"The response has been good, and there has been a lot of discussion online."

"The response I'm talking about is sales."

"I really don't know about this. The advertisement is a bit simple, ahem."

"They paid Director Zhang a lot of endorsement fees, and the premium was huge. If they didn't do a good job for others, and sales dropped, it wouldn't look good."

"Yes, that's what I'm afraid of."

Everyone whispered.

Zhang Ye smiled behind them and said, "Don't be afraid."

"Ouch."

"Director Zhang is back?"

Zhang Ye said: "What should we do? There are still many endorsement projects to be shot. Is the advertising plan I mentioned finished? Let me take a look."

Zhang Zuo brought it and said, "Here it is."

Everyone started to get busy again.

Suddenly, the studio phone rang.

Ha Qiqi was very close and picked her up easily, "Hey, I'm Ha Qiqi."

The person over there looked very excited, "Mr. Ha, it's me!"

Ha Qiqi's heart skipped a beat, "It's Mr. Li, hello, hello."

Mr. Li, the deputy general manager of Renjia Spring, "You guys are amazing! You are really amazing!"

Ha Qiqi didn't know why and said, "What's wrong, Mr. Li? What do you mean?"

Mr. Li said loudly: "Today, our products are almost sold out across the country! Sales volume increased by 42% compared to the same period!"

"Ah?" Ha Qiqi was dumbfounded.

Out of stock?

Sales surged so much?

Shouldn't it?

Mr. Li laughed and said: "How on earth did you do this? You are really awesome! You must thank Teacher Zhang for me. Our top leaders just held an emergency meeting and wanted to add another one-year contract with Teacher Zhang." , the price is easy to negotiate, you can just ask!”

Ha Qiqihan said: "Mr. Li, didn't we just sign a two-year endorsement deal?"

Mr. Li said: "Two years is not enough. From now on, our company will no longer need anyone to endorse the brand. Just ask Mr. Zhang. We dare to sign it in ten or eight years!"

hang up the phone.

Everyone asked, "What's wrong, Sister Ha?"

Ha Qiqi swallowed and announced: "The mountain spring is sold out!"

"ah!"

"Really?"

"Very good!"

"Out of stock on the first day?"

"I'll go! Are you so awesome?"

"That water isn't sweet!"

Listening to their surprised discussions, Zhang Ye also smiled.

The original version of the advertisement broadcast on TV was actually Zhang Ye’s version of an early CCTV advertisement for Nongfu Spring on Earth. Nongfu Spring also became popular all over the country after this advertisement! If there were a classic advertising ranking in Zhang Ye's world, the slogan "XX Spring is a little sweet" would definitely be in the top ten. It would be a marketing legend on the same level as the melatonin ads in his world!

Simple?

This ad is actually not simple at all!

The value of these few words in the advertisement can be said to be worth thousands of dollars! (To be continued.)