I’m Really a Superstar

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Nine o'clock.

Finished eating the noodles.

Zhang Yuanqi didn't care about washing the dishes, and leaned on the bed with the wine glass, "Xiao Zhang, TV."

Zhang Ye curled his lips and hummed, then reluctantly picked up the remote control next to him and turned on the TV for her, "Which channel are you watching?"

Zhang Yuanqi said flatly: "ht literature and art."

Zhang Ye exclaimed, "Are you watching this one too? I'm here right now."

Suddenly, the phone vibrated on the table, and Zhang Ye thought to himself, "Who is this late at night? Go over and answer it."

"Teacher Zhang." There was a man's voice over there, "I'm Xiao Wang from the advertising department of the TV station. We met two hours ago. I'm calling you to tell you about the charity company where you came up with ideas and supervised the production. The commercial will be aired soon, at most for five minutes, and this column will be closed. After approval by the above review, the effect is very good, and the part with the lights off is not suitable for broadcasting at noon, so Yu Jian moved it to tonight ”

"Okay, I get it."

"Verified, thank you."

"You've worked hard too, you're welcome."

Putting down his mobile phone, Zhang Ye quickly turned up the TV volume and said, "Teacher Zhang, when this music chart is over, I will show you something."

Zhang Yuanqi didn't ask what it was and took a sip of foreign wine.

After a while, the program ended. After a cosmetics commercial was played first, an animated version of the commercial came out. It was the scene of a wife and her husband quarreling.

Zhang Ye hurriedly said: "Look, look, look."

Zhang Yuanqi didn't seem to understand, "What advertisement?"

"You'll know it just by looking at it, haha." Zhang Ye looked forward to it.

Immediately afterwards, the husband was scolded by his wife and left. Just when the wife was crying and regretting, the husband came back again, turned off the lights and walked away.

The screen goes black.

The subtitles also showed a line of big words - Save electricity, turn off the lights when people leave.

When Zhang Ye communicated and supervised with the advertising department, he basically followed the original Russian version of his world, without much change.

After watching it, Zhang Yuanqi was slightly startled. He probably did not expect this amazing ending, "This is a public service announcement? Can it be shot like this? Is there such a sophisticated and creative public service announcement in China?"

"Is this our first meeting? Come here." Zhang Ye was very proud. He immediately opened his computer and found a webpage of their TV station. He clicked on it and asked Zhang Yuanqi to come over and look at the production list.

Producer: Zhang Ye.

Planning: Zhang Ye.

Creative provided by: Zhang Ye.

Among the seven or eight personnel lists, less than half have Zhang Ye's name.

"Is this your work?" Zhang Yuanqi looked at him.

"Yes, I proposed it and supervised it." Zhang Ye said, "How is it? Is it okay?"

"Well, not bad." After saying that, Zhang Yuanqi went back to the bed and leaned against the old god, ignoring him again.

Zhang Ye didn't care about her, but looked through the messages on the TV station's official forum.

“The public service advertisement on saving electricity is amazing”

"Hahaha, I just finished watching it too, I was laughing so hard"

"God's conception, God's creativity, God's turning point, God's ending"

"Whose idea was this? So public service announcements can be made like this?"

"Oh my God, Zhang Ye? The names of the creative providers, supervisors, and other personnel are Zhang Ye? It can't be the Zhang Ye I know, right?"

"Who is Zhang Ye?"

"I don't know which one it is."

"Hey, there is a link to this name, let me take a look."

"Damn it, there is a resume when you click on it. It's that teacher Zhang Ye. Although there is no photo, but you can look at the resume. He is a broadcaster and host of Yuanjing City Radio Station. He currently works at Beijing TV Station ht Literary Channel. Teacher Zhang Ye went to work at Beijing TV Station. ah"

"real or fake?"

"Congratulations to Teacher Zhang for achieving positive results in cultivation."

"I thought Teacher Zhang had been banned, but it turned out that he had gone one step further."

"But isn't Teacher Zhang a broadcaster and host? How come he does a public service announcement? And he does it so well? There is no public service announcement in the world that is more powerful than this one. No matter how creative it is, or its connotation, They are all top in the world.”

"Who is Zhang Ye?"

"Check it out on the Internet yourself. You don't even know about him?"

at the same time.

Countless viewers in Beijing watching the htv literary channel have seen this advertisement. There is no production list at the end of the public service announcement, it is only announced on the website, so many people don't know whose work it is. Even if they know, most people don't know Zhang Ye, and his fame is only within a small circle. Yes, not so famous. But even so, it does not prevent everyone from being shocked and amazed by this advertisement.

"Haha, I'm laughing so hard."

"It's really amazing. This public service advertisement is amazing."

"Hurry up and watch the replay later. I have to watch it again. It's so funny."

"Honey, come quickly"

"Why?"

"Stop washing your face and watch this public service announcement."

"What are the public service announcements for? Are you free?"

"Okay, you're late. The broadcast has finished. What do you know? This is not an ordinary public service announcement. I'm here. It's such an amazing twist."

"Producer Zheng, who made this advertisement? It's so perfect."

"Beijing TV station? No, their TV station doesn't have such talent."

"Yes, so I'm wondering. There are several famous people in the industry who make public service advertisements, and they are all not in Beijing TV Station. But this advertisement looks like the handiwork of a master. Are they poaching? Which famous advertisement? Has the plan been dug out?"

"No news."

"Let's check there should be a production list online."

"Ah, we found it, Zhang Ye? Who is Zhang Ye?"

"I've never heard of him. There is no such a number one figure in the advertising circle."

That night, many people and families throughout the capital were discussing this public service advertisement. The effect of the advertisement was self-evident and it was so successful. It had only been half an hour, and the discussion on the Internet was already in full swing. It can be said that no public service advertisement has ever had such popularity.

A layman watches the fun, an expert watches the door

The most sensational thing is the insiders in the advertising circle

Whether this circle is big or small, everyone basically knows each other even if they have never met, and there are even exchanges in this area at home and abroad. After this public service announcement was aired, it first aroused widespread discussion in the domestic advertising circle, and then some people even sent the video to many friends in the advertising circle abroad. As a result, that night, many people in the foreign advertising circle were also shocked.

Everyone is asking who planned this advertisement.

The result of the final inquiry made everyone dumbfounded - the person who planned this advertisement was not an insider at all, but your mother, a radio host.

For a moment, many advertisers felt a sense of frustration. The bottleneck of public service advertising has been plaguing China and abroad for half a year. No one can reverse it. But now, it has been overcome by a broadcast host who is not in this business at all. problem? This idea is indeed so new and creative. It opens a door to almost all advertisers and makes them suddenly enlightened.

Textbook of innovative public service advertisements

Zhang Ye’s works deserve this title.