I’m Really a Superstar

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The next day.

Cloudy to overcast.

Today, Zhang Ye's car had a limited number, so he left it in the parking lot of the community. He took the subway to work. There were a lot of people and he didn't get on the first subway. When he arrived at work, he was a few minutes late.

"morning."

"Teacher Zhang is here?"

"Teacher Xiao Zhang, good morning."

Brother Hou, Xiao Lu and the others all greeted him. Yesterday morning when Zhang Ye arrived for the first time, they called him by his real name or "Xiao Zhang". Now that they knew how awesome Zhang Ye was, they all changed their names from "Xiao Zhang" to "Xiao Zhang". "Xiao Zhang" became "Teacher Xiao Zhang", very polite. Whether you are in a government agency, a public institution, a private company, or in the entertainment industry, it is basically the same. If you have senior qualifications, great abilities, and high reputation, then others will have to respect you.

Xiao Lu took the initiative to pour a glass of water for Zhang Ye, "Drink."

"Thank you, I can do it myself." Zhang Ye didn't dare to make excuses.

Hou Di smiled and said: "By the way, Teacher Zhang, Brother Hu came just now, but you were not there when he came to see you. Maybe there is a meeting up there that Brother Hu wants to take you to."

Zhang Ye hurriedly said: "Hey, blame me for being late. Where is Teacher Hu?"

"Brother Hu also works here." Brother Hou said with a smile, "I should be here in a while."

As soon as he finished speaking, Hu Fei entered the office area. He was very pleased to see that his colleagues were smiling and getting along well with each other. Only unity has strength. This is what he wanted to see, and he also did not want to invite too many people in. The reason for this is that there are many eyes and mouths, and it is difficult to maintain a smooth relationship with colleagues. Although he still has a little reputation in the industry, when he changes jobs, he has to start over, build his own team, and give himself to the channel. The column strives for maximum rights, develops programs, and improves ratings. There are too many things to do, so a solid and united rear position is especially needed.

"Teacher Xiao Zhang, come with me." Hu Fei said with a smile: "There is a meeting on the channel, and I don't have an assistant. Come with me. Haha, I'm not asking you to be an assistant, but I called you in. But we don’t just let you be in front of the screen, your literary skills can also play a big role behind the scenes.”

Zhang Ye wondered: "Teacher Hu, what is this?"

"Public Service Announcer, let's go. You'll find out when you go there." Hu Fei took him upstairs and explained to him while riding in the elevator: "The higher-ups issued a policy a month ago. It's considered media politics. We need to The literary channel made a public service announcement about saving electricity, but it has not been done for a month. In fact, it cannot be said that it has not been done well. It is just that it has not been approved by the superiors. Seeing that the deadline is coming tomorrow, our channel leaders are also very anxious. Only then did everyone get together to come up with ideas and help discuss the advertising content.

"

Zhang Ye suddenly understood.

Small conference room upstairs.

A long table with about less than twenty seats.

When Zhang Ye and the others arrived, the place was almost full. They seemed to be the heads or employees of several column groups of the literary channel. Zhang Ye saw several familiar people inside, including a young man and a Women were all the examiners who interviewed him that day.

Seeing Zhang Ye, several people glanced at him.

"Lao Hu, haha, you are the slowest." A middle-aged man greeted him.

"Isn't the leader not here yet? As long as he's not late, Lao Wang, this is Mr. Zhang Ye from our column group. Please take more care of him in the future." Hu Fei seemed to know him very well.

The middle-aged man said happily: "That's your person. I can't take care of him even if I want to. But I've already heard Xiao Zhang's name. What's your position now?"

Hu Fei said: "The guest host and the behind-the-scenes copywriters may also have to be arrested by Xiao Zhang. There is no way, our column cannot compare with all of you. There are few people, so we can only wear multiple hats."

The woman who interviewed Zhang Ye said with a smile: "Xiao Zhang is still suitable as a copywriter. There are not many people in our channel who can write as well as him. Those who can do more work."

Everyone sat down.

Hu Fei introduced Zhang Ye in a low voice.

Only then did Zhang Ye find out that the middle-aged man was Wang Meng, the producer of the music chart column group, and the woman who interviewed him was Jiang Fen, the chief director of the entertainment broadcast.

At this time, five or six people came in from outside, and one of them was Wang Shuixin, the leader of the channel.

Director Wang didn't look too good today. He walked over and sat directly at the head of the room. He didn't say anything. He drank a whole cup of tea from the cup first. It seemed that he had just scolded someone and his throat was broken. Finally, he put down the cup and said: "Okay, let's have a meeting. Everyone should know the content of today's meeting. The public service announcement is decided and must be completed today. It will be produced in the afternoon and submitted for approval. Tomorrow will be the latest after approval. The deadline is approaching, I have to go on TV, and there is no time.”

The last person who came in with Director Wang was probably an employee from the advertising department of the TV station.

A staff member handed over a sample, which might be more accurately described as copywriting, "These are two ideas we just came up with after working overtime last night."

Staff members distributed the attachments to each participant.

Zhang Ye also got a copy, opened it and took a look.

Wang Shuixin took a closer look and threw the copy on the table without looking at it carefully. "This is also called creativity? Is this what you call creativity?" Wang Shuixin knocked on the table and said: "Everyone has the responsibility to save electricity." Is there anything new for everyone to do?"

The staff of the advertising department said: "Boss, now domestic public service advertisements are like this, simple and clear, or they are just shouting slogans, catchy slogans, or they are blasting data, write down how many people are without electricity, write down Write about the huge losses caused by everyone wasting one kilowatt hour of electricity. We also want to innovate, but we can’t innovate. This is the limit of public service advertising.”

Wang Shuixin was very angry and said: "If you don't do it well, you can't do it well. What's the reason?"

The man was silent for a moment, "Leadership is our responsibility, let's think about it later."

"It's too late, didn't you hear what I just said? The results must be produced today, and they must be produced," Wang Shuixin said: "I also know that there are bottlenecks in public service advertisements, but we must break through them only when there are bottlenecks. This is what our channel is required to do from above. , This is a policy advertisement, and there is no room for error. I don’t ask anything else now, and I don’t ask about the reasons. What I see is the result, and what I see is the creativity, otherwise the higher-ups will not approve it.”

The people in the advertising department can't be counted on. They have submitted more than a dozen samples this month, but they have all been rejected by the superiors. Wang Shuixin said to everyone: "We have called everyone here to brainstorm. Who has any good ideas?" You can talk about your creativity." It seems that he is really anxious. If this policy task cannot be completed, the higher-ups will definitely be held accountable, and no one will have an easy time.

Jiang Fen asked: "Approximately how many seconds are required?"

Wang Shuixin said: "There is no requirement, but according to convention it must be within fifteen seconds. If it is a feature film for charity, it is best not to exceed twenty seconds."

Jiang Fen suggested: "How about being more innovative in the advertising slogan? I have a good idea - energy saving, the road to continuation of life."

Wang Shuixin shook his head, "No, it's still too ordinary."

Wang Meng said: "Where are the wisecracks? A gentleman must be restrained, and he must be aware when using electricity."

"It's too unpopular." Wang Shuixin said: "What is required above is creativity, not coldness. Creativity is the kind that can make people shine or that no one can think of." As he said this, he also became irritable, "You guys Can you broaden your thinking? There are so many talented people in our literary and art channel, are we stumped by a public service announcement? Are we unable to come up with even a single good idea?"

The person in charge of another column group smiled bitterly and said: "Leader, we are engaged in administrative work. Creativity is not our strong point. Even the advertising department can't come up with it, and we are even more helpless."

Wang Shui Xinhuo said: "If you have no choice, you have to think about it. If you can't hand in the task, will you take the responsibility?"

The person in charge was joking, but he choked back and stopped talking.

Then, several people from the column team put forward their own ideas, but Wang Shuixin was not satisfied and rejected them all-nothing new.

But everyone was helpless.

New idea?

Creative?

What's an idea for saving electricity?

After so many years, it has been written down by various TV stations.

Wang Shuixin looked at Hu Fei and said, "Old Hu, it's just your column team that doesn't have any ideas. I asked you to come here with the idea, not just to sit and drink tea."

Hu Fei has never done any public service announcements, and he has no good ideas. He also thinks the same as everyone else. Public service announcements have now reached their end and have already entered a bottleneck period. Sameness is the norm, and even they can only continue to do it. Go away from being the same, because this kind of public service advertisement basically cannot be creative. How to innovate? If you save electricity, can you still make it go up to the sky?

However, Hu Feizheng didn't know how to answer, and the other leaders and staff present didn't know how to communicate, so Zhang Ye spoke.

"I have an idea." Zhang Ye said astonishingly.

Hu Fei's eyes lit up when he heard this. Yes, he just remembered Zhang Ye. He had a pen holder beside him, "Xiao Zhang, tell me."

Wang Shuixin looked at Zhang Ye with complicated eyes, "You tell me."

Seeing everyone looking over, Zhang Ye cleared his throat, "Public service announcement?" Of course he doesn't know how. This guy is studying broadcasting. He has never studied advertising. But although he doesn't understand it, the experts in his world do. Zhang Ye has also seen a lot of public service advertisements in this world. , the implantation on TV is not enough even if you don’t watch it, so I still have some understanding. The public service advertisements in the two worlds each have their own strengths. The world here pays more attention to details and language, and does a particularly good job in small aspects. For example, some Zhang Ye was a little surprised when he heard the slogan. This place is much better than his place. However, the public service advertisements in Zhang Ye's world also have its advantages, and that is creativity - this is the only place where the public service advertisements in his world are much better than in this world.

Who said public service announcements can't be creative?

Can this still trouble me? I want to be the Pirate King... and become a big star.