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Shen Huan's popularity online has been very high.

Including now offline, he is still the king of popularity.

As a prover of Fermat's Theorem, as an NBA superstar who led Kobe and Iverson to win the championship, no matter which new identity, it is enough to keep Shen Huan high enough during this time.

It stands to reason that if it is a star, then it will definitely take advantage of this heat, hype well, and earn more money.

But people don't care about it at all. All advertising endorsements and commercial activities do not take part.

Originally, the manufacturers in China are flexing their muscles.

Although Shen Huan declared that he had withdrawn from the NBA, he would not play basketball anymore, but in this country of China, a talented man like Shen Huan would not be cool for another 20 years.

Because Shen Huan is also a great mathematician, a famous movie star, a song producer, a variety show curator, or a genius that makes it hard to look at the back of the neck.

As long as there is this gimmick, the advertising value of Shen Huan will not decrease at all.

You said that Shen Huan did not want to receive advertisements, but now Shen Huan has received Adidas advertising endorsements, and has received advertisements for BMW, Pepsi, McDonald's and VISA. Will you refuse to reject others?

But for all domestic advertisements, Shen Huan refused.

No matter how much the price is.

Even if there is a real estate giant among them, just asking Shen Huan to advertise his real estate in an integrated commercial district in Beijing, he is willing to give 50 million remuneration, which was rejected by Shen Huan.

He doesn't like to be constrained by too many advertisements.

From the beginning to the end, Shen Huan only has 5 international-level advertising endorsements such as Adidas and BMW.

This made Adidas people quite touched.

They are not in a hurry, because Shen Huan has already said that when he goes to Beijing in July and August, he will shoot two commercials and some posters, so that they can put them in the new school season.

Millions of university students, when they were young, were particularly admired for Shen Huan, and even more fond of sports like sports, so Adidas has already sold basic sales.

In fact, the advertisements that Shen Huan has filmed for five companies in the United States have already been launched worldwide, including in China.

Now their five products have a significant increase in sales.

In addition to VISA's small layout in China due to its own brand and strategic reasons, the remaining four companies are already on the fast-growing express train.

Thousands of McDonald's stores have posted posters of Shen Huan, and these days the turnover has generally increased by more than 27%.

Pepsi is even more exaggerated. They have already prepared a Coke can body with Shen Huan's head-Shen Hua wearing an NBA jersey is one side, and the other is a series of symbols and formulas of Fermat's theorem.

This Adidas Shen Huan Fermat's Theorem Limited Edition T-shirt has the same similarities, so it was well received as soon as it went on the market, and only 300 million cans were sold worldwide in a few days.

Especially in the four countries of China, Rice, Japan, and Tai Chi, when they add up every day, they can easily pass 30 million cans.

Think carefully, the pursuit of this young people, as well as their spending power, is really too exaggerated.

It is no exaggeration to say that Pepsi-Cola ’s annual advertising fee of 4 million US dollars spent on Shen Huan has earned it in just a few days.

Made Pepsi, who was supposed to have almost tapped its consumption potential, dumbfounded. Like the chicken blood, he continued to make several other canned beverages with the head of Shen Huan.

According to the estimation of Pepsi executives, the sales growth brought by Shen Huan can reach at least US $ 3 billion.

Pepsi Cola's money is the second, the key is that brand awareness has greatly increased.

Pepsi started to advertise crazy in the 1990s.

Their main focus is the youth series.

Whether it is a movie or TV star or a sports star, Pepsi likes the kind of young and promising.

This will give young people who drink Pepsi a feeling of the same age and the same kind, thus prompting them to increasingly recognize that Pepsi is a beverage belonging to their young people.

Is not so simple, it directly determines the consumption orientation of young people.

Because of this, Pepsi has stood out from so many Coke brands, becoming the second best follower of Coca-Cola.

But for more than two decades, Pepsi still has no way to shake Coca-Cola's deep-rooted status.

Is different now.

Pepsi caught Shen Huan, the king.

Discussed all over the world, no second genius like Shen Huan could come.

Whether it is math or sports achievements, Shen Huan can be said to be the first in the world, and its influence among young people is particularly great.

Especially under the current Fermat's theorem and the NBA championship ascendant, this boom has become more intense.

Seeing Pepsi is so fierce, Coca-Cola couldn't sit still.

The Coca-Cola China headquarters is in Shanghai.

Coincidentally, Shen Huan was also in Shanghai on these two days.

So their general manager of China, Ross, directly called Shen Huan to visit Shen Huan.

Shen Huan didn't know what Coca-Cola had to call himself. After all, his advertisement on drinks had already been given to Pepsi, and it was impossible to cooperate with Coca-Cola.

You have to explain things about the year, but next year your own fever should have disappeared, and now you have signed up with Pepsi for less than a month. UU reading www.uukanshu.com After they talk about the cooperation, is it too early?

But Ross insisted on meeting, as long as Shen Huan gave him an hour, even in the middle of the night.

A world-class company like Coca-Cola, the general manager can do this kind of hard work, sincerely enough.

Shen Huan thought about it, but agreed to meet him for tea.

The teenagers were reluctant to accept domestic advertising endorsements. In fact, they have many considerations.

Is by no means Shen Huan ignoring these domestic manufacturers and brands.

But because Shen Huan's advertising endorsement costs are too high, if added to these businesses, then they will inevitably make the product price increase.

Moreover, Chinese people do not feel jealous or hateful for earning foreigners ’money, but earning glory for the country instead.

But if you earn tens of millions of dollars in advertising in China, they are close at hand, they will suddenly feel that you have earned a lot, which is too enviable and jealous.

On the contrary, it will cause some damage to Shen Huan's reputation.

Since Shen Huan doesn't care about money, it's not the kind of person who wants to make money when he sees money, so he still doesn't accept these advertisements in China.

As for foreigners, there is no taboo.

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