I, Hong Shixian, started by marrying Lin Pinru

Chapter 160: Muniya, Goryeo International Makeup Competition!!

Two hours later, Hong Shixian returned to the Ode to Joy community.

Tomorrow is the opening ceremony of Venus, and all Hong Shixian will stay on Ellie’s side tonight.

Back after 2204.

Hong Shixian saw that Ellie was writing something on her desk, and from time to time poked her head with a pen.

It seemed to know that she was troubled now.

Hong Shixian took off his coat and walked over.

“What are you writing?”

Hong Shixian stood behind her and leaned over to look.

It turned out to be writing the next promotion plan, and how to make this new type of pure Chinese medicine cosmetics famous.

“Husband, can you see what else I missed? I always feel a little wrong. ”

“Ellie is distressed.”

Hong Shixian picked up the plan she wrote and read it.

Then he said to her: “You have some errors in brand positioning, although you define pure Chinese medicine formula new cosmetics, but every company that adopts Chinese medicine beauty adopts this, there is no novelty.” ”

“You should have indicated above that it is a court formula, plus all natural does not hurt the skin.”

“Although there are many types of cosmetics now, many cosmetics are irritating, which can lead to edema, erythema, itching, pain and other symptoms. And there are some people whose skin is sensitive. The most direct definition is “skin that is susceptible to irritation and causes some degree of discomfort”. ”

“You should start from this aspect, preferably by finding some people with sensitive skin to experiment with the public.”

“Let the public better see our all-natural and skin-free new cosmetics.”

Ellie suddenly became cheerful, and quickly began to modify according to Hong Shixian’s meaning.

While writing, he also asked Hong Shixian: “Shixian, what do you think is the name of our cosmetics brand?” ”

Venus is the name of the beauty center, not the name of cosmetics, and although Ellie has blended more than a dozen different kinds of cosmetics, she has not yet chosen a name.

“It’s called Munya.”

Hong Shixian thought for a while and said.

“Is there any meaning?”

Ellie wondered.

The name “Munia” looks tall and has a better meaning. ”

“Mu” means envy, “Nya” and “you” are homonymous, the meaning of the whole name can be interpreted as envy of you, representing that customers will be beautiful after using the company’s cosmetics and make others envious. ”

Hong Shixian explained.

Then he thought of something and said: “By the way, we also need to find a designer to design the appearance for us, appearance is the first sense of consumers, without excellent appearance, we can’t attract consumers’ favor at all.” ”

“Another point I think you can use the antique look, which has our culture and can be sold more expensive.”

If a design with culture is adopted, then marketing can be carried out in this regard.

And it is also quite consistent with the positioning of pure Chinese medicine.

The combination of the two can properly operate some cultural atmosphere, or patriotic atmosphere, so that the product can be sold more expensive.

Ellie hurriedly wrote it down.

In terms of exterior design, she knows some experts in this area.

“So how are we going to promote our brand next?”

Ellie continued to ask.

Venus’ beauty center has already thought of promoting her.

In a while, there will be an international makeup and beauty competition held in Korea Country, and as long as Venus can win the award, then it can make a name.

However, although beauty cosmetics also have cosmetic factors in them.

But the proportion is not large, so the promotion of the brand does not have much effect.

Venus is the main beauty makeup and Muniya is the main makeup brand, and the two cannot be confused at all.

“There are several programs on my side for the time being, the first is SEO promotion, that is, Qiandu Encyclopedia, post it, etc., since you want to stand out and build a strong brand, product brand or company encyclopedia is definitely not less, Qiandu Encyclopedia has authority, authenticity, no Qiandu Encyclopedia gives people the feeling that this company has no strength, no fame, do post it and Qiandu experience because Qiandu products have a better ranking, can improve popularity.”

“This is followed by self-media brands, as well as various types of beauty bloggers and so on.”

Hong Shixian said his words.

In this parallel world, there is no Douyin, and the goods have not yet prevailed, not to mention that there is no more authoritative beauty platform like Xiaohongshu, and the only thing that can be promoted now is the micro-B platform, and some well-known beauty bloggers are basically promoted on this platform.

It’s just different from Little Red Book.

The breadth of this platform is too much, and beauty only occupies a very small part of it…

And not like Little Red Book.

In his previous life, Hong Shixian saw a report that the number of interactions with beauty notes on Xiaohongshu reached 970 million, and the number of videos was also growing, and 76% of Xiaohongshu user groups were interested in beauty.

It can be said that after Xiaohongshu came out, most of the promotion of the beauty industry was the first choice for Xiaohongshu.

This parallel world has a small rainbow APP of the same type as Little Red Book, but it has not yet been operated, and the main direction is to share this content for the community.

So Hong Shixian can only put the promotion of this platform last.

Ellie quickly wrote down that the next two brands of Venus and Munia are managed by her, so she must continue to learn to better manage these two brands.

It’s just that now it’s too hard for her to manage two brands at the same time.

Looking at Ellie’s face full of sorrow, Hong Shixian suggested: “Otherwise, you can concentrate on managing Venus, and on Munia’s side, how about I find some professional people, and then let Pinru manage it?” ”

In fact, Hong Shixian had thought about this before.

Ellie’s talent is mainly in makeup and beauty, that is, it is more compatible with Venus.

And Lin Pinru’s talent is in cosmetics blending and so on, which is more suitable for Mu Nia.

“Okay then, but isn’t Pinru still studying at Dart Kenny and Gao Hong? Does she have the ability to manage a brand? ”

Ellie said worriedly.

“I won’t let her take over so quickly, I still need you to manage it in the early stage, I will find some professional people to help you, you just need to control the process, and when Pinru and Gao Hong finish learning, I will let her take over for you.”

“You two are the best sisters, and they are the two women I love the most, and I believe you will not let me down.”

Hong Shixian gently touched Ellie’s face.

“I will be obedient.”

“I’m confident I won’t let you down, but I can’t guarantee Pinru over there.”

Ellie said playfully.

“But don’t be overtaken by Pinru then.”

“I won’t, I’ve already lost to her once, and I definitely won’t lose to her a second time.”