I, Hong Shixian, started by marrying Lin Pinru

Chapter 71 Xiao Liang’s marketing plan, the heroine is Gao Wen!!

Heard Xiao Liang’s offer.

Hong Shixian also thought silently.

This price is indeed as Xiao Liang said, it is not low, and it can even be said to be the most extreme high price.

In three days, 100 million, the daily rent is more than 33 million, which is more profitable than robbing the bank.

It also undertakes insurance services, and in case of any damage, it is compensated according to the price.

In this regard, Hong Shixian is still relieved, it is definitely possible to compensate this jade at Xiao Liang’s value, of course, he himself will have to go bankrupt.

“Okay.”

Hong Shixian nodded and agreed, but he also emphasized one more point: “I can rent things to you, but I am not responsible for whether it can cause the effect you want.” ”

“I’m curious how you’re going to hype up this festival.”

“You don’t just think about holding a piece of jade.”

If you want this festival to attract attention, it is not just to spread the news of this jade.

You must also give this piece of jade various cultures and connotations, so that it has a unique mystery, so that it will attract widespread attention.

For example, the original Zhaoyi Star.

It started by exploiting its uniqueness, then by a selection of top artists, and then by world-class engravers.

After a series of hype, it was auctioned for a sky-high price.

And the most famous is the Heart of the Sea, which became one of the most legendary gems after passing through the Tadanic.

It is no longer just a jewel, it is also a fusion of European culture, and even carries the memory of a generation.

Tiffany, a jeweler, hyped up its jewelry by using national treasure actress Hepburn to shoot a movie “Breakfast at Tiffany” for her to make it Tiffany’s signature, and since Hepburn was pushed to the altar, Tiffany has also benefited and auctioned a lot of things.

Cartier’s signature is the Duke and Duchess of Windsor.

It can be said that Cartier witnessed their love, and the cheetah has since become Cartier’s most dragging element.

There is also Chaumei, a jeweler of Napoleon, and the crown of Empress Joseph is crowned by various queens.

Therefore, if a brand wants to live far and wide, it is essential to give it culture.

Marketing hype is also the most core value.

Jewelry itself is actually just a decoration, any item that has nothing to do with basic living needs and can sell at a high price is basically inseparable from hype.

As long as the hype is right, the gains will be beyond imagination.

Lao Fengxiang and foreign jewelers this time also speculated about the thirty-kilogram glass that was auctioned.

The former is to give it the creativity of Buddha culture and integrate nano-microsculpture technology to make it have some meaning.

The latter is based on the theme of the lucky ones, which is linked to getting rich overnight.

All in all, they are constantly hyping that the bigger their reputation, the more attention their business will be.

Then drive its products.

But Xiao Liang is different from them, because this time he uses a borrowing method, so he can’t carve.

A single piece of jade will not attract too much attention at all.

So Hong Shixian is a little curious about what hype method he will use to attract attention.

I saw Xiao Liang smile and said lightly: “What do you think of the allusion to the princes of the Beacon Play?” ”

Hong Shixian naturally knows this allusion.

The princes of Beacon Play refer to the historical events of the Western Weekend Year.

King You of Zhou smiled at Bo You, lit the beacon tower, teased the princes, and really laughed when he saw it.

The King of Ghost was very happy, so he lit the beacon many times.

Later, the princes did not believe it, and gradually did not come.

Later, Inu Rong attacked Ho-kyo and killed the King of You. Later, King You’s son, King Ping of Zhou, moved east, beginning the Eastern Zhou period.

To sum up, it is to smile for the beauty, lose the country and lose the world.

But what does this have to do with this piece of jade?

Hong Shixian was puzzled.

Seeing Hong Shixian’s doubts, Xiao Liang continued: “The lucky ones got rich overnight, but just for the Pomeranians to laugh, casually throw out billions, do you think this title can attract attention?” ”

Hong Shixian’s brain is dark, which means that he wants to hype him, he is the lucky one (brain retarded).

Whether it can attract attention or not, it must be said, it is definitely possible.

Throwing billions for a smile is simply brain-dead behavior, but it is undeniable that this kind of news is indeed the most eye-catching.

Just choose a well-known topical person.

Hong Shixian also thought that once this news came out, many people would definitely mock him sarcastically on the Internet as a fool.

Thinking of this, Hong Shixian directly waved his hand and refused: “Don’t want to use me as a topic, I just rented you jade, but I didn’t promise you to cooperate with the hype.” ”

Xiao Liang sneered: “You don’t need to come forward, you just need to be crowned lucky.” ”

“Anyway, your identity doesn’t need to be exposed, you won’t refuse this busy, but I paid 100 million.”

Hong Shixian sighed: “It’s up to you, anyway, don’t expose my identity, how you want to attract attention is your business.” ”

Xiao Liang smiled and said, “Then thank you, don’t worry, I will definitely grasp the proportion, and the beauty of yours, I have also chosen it for you.” ”

Xiao Liang picked up the tablet, clicked on a live broadcast room, and handed it to Hong Shixian.

Hong Shixian took over the tablet, and above it was a live broadcast room, and the content of the live broadcast was the scene of this year’s Golden Eagle Festival.

Although there are many differences between this world and the previous life, there are some places that are still the same.

For example, these Golden Eagle Festival and other film festivals, except for the stars are all different, the rest are the same.

There is also the existence of the golden eagle goddess.

At this time, the person who appeared on the Golden Eagle Festival was now the most famous little diva, Gao Wen.

Hong Shixian pointed to Gao Wen inside the tablet and asked, “Are you talking about her?” ”

Xiao Guangming nodded: “Gao Wen is now a popular diva in the entertainment industry, and she is also the golden eagle goddess of this Golden Eagle Festival, after tonight, her popularity will go up another level.” ”

“And at this time, you took out this piece of jade and gave it to Miss Gao Wen unconditionally, making the beauty smile, do you think that as soon as this news comes out, is this hot not high enough.”

Hong Shixian couldn’t help but give him a thumbs up and praise: “You really want to think, but what I want to know is, does this have anything to do with your psychic jewelry?” ”

Xiao Liang smiled: “No merit, such a big gift Gao Wen will definitely suffer from fishing boats if she receives it, so she will definitely not be able to accept it, so you can only change the plan.” ”

“That is, this jade was sold to us for psychic jewelry at a low price, and we were asked to set up a high zero to become a permanent brand ambassador for psychic jewelry, and promised to set up a psychic charity fund with Miss Gao Wen.”

“In the future, a charity auction will be held on this day, with a new concept, a jewelry charity model created by psychic jewelry and the influence of A-list stars.”

“In this way, Gao Wen will also receive great attention and benefits, and our psychic jewelry will also benefit from it.”

“If this charity model receives more and more attention, it will definitely become a signature of our psychic jewelry in the future.”

Hong Shixian listened to his words, and he had to sigh that Xiao Liang was really a wizard.

This model also had a similar one in a previous life, that is, Bazaar Star Charity Night.

Every year, the Bazaar Star Charity Night attracts widespread attention.

If psychic jewelry can continue to continue, it is equivalent to a huge advertising campaign every year.

And the status of psychic jewelry will definitely rise.

This marketing plan is absolutely impossible.

First, a smile for the lucky ones attracted widespread attention, and then Gao Wen gave up the temptation to let her reputation get a sublimation, and then led to psychic jewelry, and the establishment of a charity auction would cause netizens to recognize.

As long as this marketing is successful, the share price of Psychic Jewelry will definitely rise in the future.

“Have you signed up with Gao Wen?”

Hong Shixian asked a key point.

The central figure of this marketing is mainly on Gao Wen, and only she can cause a sensation in the early stage.

“Not yet, but I’ve made an appointment with her.”

“I guess she won’t refuse this matter, after all, for her, the benefits far outweigh the disadvantages, right?”

“As long as it is a normal person, she will not refuse such a thing that is beneficial to her.”

Xiao Liang is still very confident in this aspect.

Hong Shixian laughed dumbly, although he didn’t watch much of this drama, he also knew the character of Gao Wen through some fragments.

This Gao Wen seems to be very jumpy.

It is inevitable that she will mess around in it.

“Then I wish you success, anyway, don’t reveal my identity, Hong Shixian picked up a glass of red wine and raised it slightly.”

Xiao Liang also smiled and clinked glasses with him, he now thought that after this marketing, psychic jewelry would cause a turmoil in the mainland jewelry market, he couldn’t help but get a little excited.

As for Gao Wen refusing, the idea was not in his mind.

“By the way, Shixian, do you have time tomorrow? Do you want to go with me to meet Gao Wen? ”

Xiao Liang showed a man who knew how to smile and signaled.

“Ahem, I’m a man with a wife.”

Hong Shixian said seriously.

“It’s just a meeting, it’s not what to do, maybe you need to hype up a story with her later.”

Xiao Liang said with a smile.

“I’m not saying that I won’t participate, don’t make trouble for me.”

Hong Shixian said speechlessly.

“Don’t worry, you will definitely not show up, and no one will know your identity.”

“You only need a back, after all, you know, celebrity scandals are also a hot spot that attracts the most attention from netizens.”

“Let’s talk about it then.”

Hong Shixian did not refuse or agree.

Xiao Liang was not asking, he knew that if he did not refuse, he basically agreed.

After a cheerful lunch, the two separated from each other.