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When they arrived in Jiangcheng, Tang Xiaochuan and Guan Jingwen would of course go to visit their parents.

"Dad, don't you live in the factory?" Guan Jingwen asked casually when she saw that old man Tang was also at home.

Old man Tang is very enthusiastic about Guan Jingwen, the eldest daughter-in-law, and is willing to talk to her, "I haven't lived in the factory since I came from my hometown this year. There is a bus outside our community that goes directly to the factory gate. It is very convenient to go to and from get off work every day. And I can help your mother take care of her grandchildren when I live at home, so your mother will feel more relaxed!"

Guan Jingwen nodded: "That's true!"

Then Guan Jingwen asked jokingly: "Dad, Xiao Chuan and I will have a child in the future, can you two elders help us take care of it?"

Old man Tang immediately said: "That is necessary. I just hope that you will have two soon. While we can still walk, we can help you take care of them for a few years. When we really can't walk, we will just It's powerless to have such a heart!"

"Then I would like to thank your elder brother first! By the way, where is Xiuqing?"

My mother glanced at her grandson who was playing with her stomach, and said, "I'm still at school, and I'll be off work for more than an hour! In fact, according to me, Xiuqing's salary is only 3,000 yuan a month. What can I do with this little money?" How about it? It’s better to take care of the children at home, and the Han people are not short of her monthly salary of 3,000 yuan!”

Tang Xiaochuan shook his head: "Mom, it's fine if you tell us this, don't say it in front of Xiuqing and her parents, don't cause conflicts then! Besides, if Xiuqing takes care of the child at home, then Why do you two elders go? If you don’t bring your grandson, you will feel empty in your heart. Is it possible that you really go to play mahjong with those old men and women in the community every day? Don’t talk about this kind of thing in the future, Ren Xiuqing I don’t care about leaving the child to you, why doesn’t she take it with her after get off work every day, so you can rest instead?”

Guan Jingwen quickly changed the subject: "Well... Mom and Dad, although your two elders have been to our villa by the South Lake, they haven't eaten there yet. I think it's better for everyone to go to our villa. After dinner, Xiaochuan and I are going to buy vegetables now, and I will call Xiuqing later and ask her to go there directly after work! By the way, I will also invite her parents!"

If Tang Xiaochuan said this, old man Tang might not necessarily go there, but the weight of what his daughter-in-law said is different. He doesn't have to give his son face, but his daughter-in-law must.

Old man Tang agreed: "Okay, let's go there now. After we get there, you and your mother will go shopping for vegetables, and bring the child to me. What does it mean for him to go to the vegetable market to buy vegetables like an old man? "

When they arrived at Nanhu Villa, Guan Jingwen and her mother-in-law went shopping together, old man Tang took the children to watch TV in the living room, the servants cleaned up, the gardener was tidying up the lawn and flower beds, and Tang Xiaochuan went into the study alone.

"Old Lei, what do you think of Meihui Pharmaceutical Company's advertising plan for the new drug Lamoqueca?" Tang Xiaochuan asked after closing the study door.

The three-dimensional virtual image of Leihuo appeared in the study, and he said: "Sir, I don't feel very good!"

"why do you say so?"

"The new drug Lamoqueca should be a prescription drug according to the approved regulations. It has not been included in the list that can be bought in pharmacies. Even if it is sold in pharmacies, generally a little more formal pharmacies will require buyers to issue a doctor's certificate. The prescription is issued, so in general, the doctor has the final say on whether the patient takes the drug. If the patient goes to the pharmacy to buy the drug, some pharmacies with poor management may sell it to the patient, but as long as it is a little more formal No pharmacy should sell drugs to patients without seeing the doctor's prescription, so no matter how hard and vigorous the advertisements are on TV stations and newspapers, it will not have much effect on sales, because the decision It is not the patient who buys it or not, but the doctor!"

Tang Xiaochuan nodded: "Yes, Lamoqueca is a prescription drug. According to regulations, buyers must have a prescription written by a doctor. It has not been officially launched yet, and it has not been included in the ranks of commonly prescribed drugs. Only doctors can decide on it. sales, not patients! And doctors will not give patients this drug just because they have seen TV advertisements and online advertisements. Doctors generally believe in those clinical trial reports and authoritative medical journals about certain drugs. A paper on clinical treatment effects!"

"If you put it this way, it seems that we really can't use this advertising fee, and it's useless if we use it. It seems that we have to find another way!"

After dinner that night, Tang Xiaochuan's parents and Tang Hanmin's family lived in Nanhu Villa. There are many rooms here, and it is convenient to live in. The big family is also lively together.

The next morning, Tang Xiaochuan came to Meihui Pharmaceutical Company very early.

"Boss Bai, the advertising plan for the new drug Lamoqueca has not been officially implemented yet, has it?"

Bai Shiju was taken aback, "Not yet, Mr. Tang, what are you asking?"

Tang Xiaochuan said: "It's good that it hasn't been implemented yet, stop now!"

"This... Mr. Tang, do you have other ideas?" Bai Shiju asked.

Tang Xiaochuan said to Bai Shiju: "I asked someone to conduct market research, and I also asked someone to conduct big data analysis. The reason why our several new drugs sold so well before is that they have good curative effects. The longer the time, the better the word of mouth. The better; on the other hand, it is the credit of medical representatives and doctors. In fact, TV commercials, online advertisements and other advertisements really have little effect on the sales of drugs, because the new drugs we have launched in the past three years except the new honeysuckle granule In addition to Chinese patent medicines, the other two are prescription drugs, which are not commonly used prescription drugs. To buy prescription drugs, you basically need a doctor's prescription to buy them. Therefore, advertising on TV and online is basically a waste of effort. spend money!"

Bai Shiju frowned, "If you say that, you can only let the medical representatives go to one hospital after another?"

Tang Xiaochuan said: "This is just a publicity and sales measure. We can also find a way to let doctors who have conducted clinical trials on this drug write some papers on this new drug and submit it to some famous medical journals. Doctors trust authoritative ones. Medical magazines and clinical trial reports, so this publicity measure can be carried out in two steps at the same time! On the one hand, let the medical representatives go to the hospital channel with the medicine and clinical trial reports; The doctors said that whoever can publish a paper on the efficacy of this new drug in a relatively authoritative and famous medical journal, we can reward him financially!"

"Is it okay to ask those doctors to write papers for us to submit to famous medical journals? There are financial problems in this, and I am worried that it will be reported or reported in the media, and then the trouble will be big! "Bai Shiju said with some worry.

Tang Xiaochuan frowned when he heard this. He hadn't considered this issue before. Indeed, if the papers written by those doctors were published in a famous medical journal, but they didn't accept the money from Meihui Pharmaceutical Company, then what? There is no problem; but if Meihui Pharmaceutical gives money to the doctor, others will not care whether the money is a reward, people will always think that there is an exchange of interests, and the nature of this matter has changed!

He touched his chin, "If doctors can't do it, the medical research experts, professors and scholars in our company's research center can. They are from our company. If they want to rely on their professional titles, the number of papers published in famous authoritative medical journals is An important reference indicator, they can use their spare time to do this, and our company can also provide some economic incentives!"

Bai Shiju slapped his head: "This is a good way, I think it's feasible!"

Tang Xiaochuan nodded, "Boss Bai, I think it's better to advertise less about medicines, and try not to advertise if you can. Now our company is a relatively well-known pharmaceutical company both domestically and internationally. ?”

"That's right, it's not just famous? Mr. Tang, our company is already very famous in the world!" Bai Shiju said with a smile.

Tang Xiaochuan slapped his thigh: "That's right, so our company is now the vane of the pharmaceutical industry. Our company has successfully instilled in people the awareness that as long as the medicines produced by our company are good medicines, we The company's medicines are high-end and high-grade, which is the brand effect, so we don't need to advertise at all, and naturally a large number of fans will take the initiative to help us promote it!"

"This is what I think. In the future, all the drugs produced by our company will not be advertised. We will only publish papers on new drugs in well-known authoritative medical journals, including clinical trial efficacy and data. We will use the money from big advertisements to Wouldn't it be nice to do more research?"

Bai Shiju thought about it and said, "Mr. Tang's idea enlightened me. Usually you rush to send it up, and people really don't care about it. The more airy you are, the more people will follow your trick!"

After discussion, the two decided that the company's drugs would no longer be advertised in the future, but the drugs must have a high efficacy, which is a necessary condition to ensure word-of-mouth.

Two nights later, a young man staggered out of a wine shop, leaned on a tree by the side of the road and vomited wildly. After vomiting, he felt much more comfortable. He got to the side of his sports car and was about to open the door, when a hand pressed the door first.

"Mr. Bai, long time no see!" A white man appeared in front of Bai Jianhui.

Bai Jianhui turned his head to look, and his eyes suddenly opened as big as a bull's eyes, "You, you have all chased to Huaguo, didn't I say that I will deposit money into your account when I raise money?"

The white man said: "Mr. Bai, you have repaid 70 million US dollars and owed us 180 million US dollars to the casino, but now it has passed the repayment deadline for three days, so we have to fly to Huaguo, Please forgive our presumptuousness, we promised to give you two months to raise funds, so we did not trouble you during these two months, just called to remind you to remember the repayment period you promised yourself, we are You are very trustworthy, but you are not, we are very disappointed, please come with us!"

Bai Jianfeng was very aware of these people's tricks, and hurriedly said: "No, no, sir, please give me another week, within a week I will definitely return the remaining money to you!"

The white man shook his head: "You have become a dishonest person here, so we will no longer trust you. I think we should wait for your father to redeem you with money!" After speaking, he waved his hand.

Another white man, a black man and an Asian surrounded Bai Jianfeng and took him into a car. The four of them drove Bai Jianfeng into the night.

Soon, Bai Shiju who was reading in the study received a call.

"Mr. Bai?"

Bai Shiju wondered, "It's me, who are you?"

"Your son Bai Jianfeng owes our casino a total of 250 million US dollars. He has already paid 70 million US dollars and has 180 million US dollars left. However, he has not paid it back for three days overdue, so we can only invite him to be our guest. Already!"

Bai Shiju was shocked, and hurriedly said: "Sir, please don't act rashly, money is not a problem, I can raise money immediately, if you want to transfer money, I can transfer the money before nine o'clock tomorrow morning; if you want cash, I hope you can Give me three days to raise money."

"... It's time for our boss to make up his mind!" The voice on the phone seemed unhurried, "Because your son has breached the contract, our boss thinks that if you want your son to go back safely and intact, you must send Meihui The shares in the pharmaceutical company were transferred to our boss as gambling debts!"