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Tang Hanmin said: "In this regard, we have held six meetings in total to discuss the brand positioning of this series. At present, affected by various environmental, economic conditions and people's usage habits at home and abroad, we believe that hydrogen energy and electric vehicles Automobiles are still unable to completely replace gasoline vehicles, and we all agree that this series of vehicles should be positioned as mid-to-high-end models and focus on the mid-to-high-end market!"

Tang Xiaochuan thought for a while and asked: "Have you considered our investment in building a liquid hydrogen replenishment station? If we only target the mid-to-high-end market, our investment cost will be relatively high, and not many people will use it after the investment... ··”

Tang Hanmin said: "We have conducted a market survey for a long time. According to the survey results, even if we produce ordinary liquid hydrogen vehicles, the price is more than 100,000 or 200,000, and it is impossible to seize the market. , it is a new thing after all, and people still have doubts about it!"

"For example, how much does it cost per kilometer, and how is it compared with burning oil? Whether it is safe to use and whether liquid hydrogen will explode is not a matter of how nice we say, consumers will believe it and are willing to pay. It will take time for consumers to adapt!"

"Also, if we target part of the market at the low-end market, it will compete with other auto manufacturers for business. Not only that, those oil-producing countries, oil refining companies, distributors, and oil predators will all regard us as thorns in the flesh. We will encounter resistance from all sides, making it impossible for us to fully promote liquid hydrogen energy vehicles!"

"We are not under too much pressure to produce and sell pure electric vehicles. That's because other new energy vehicle companies have already taken the lead. Now we release liquid hydrogen energy vehicles. This is the only one. If we follow the low-end market Other auto manufacturers are likely to be sieged by various parties to grab jobs, and if they fail to open up the market for a long time, they may suffer heavy losses. I think we should temporarily set the target on the high-end market and wait for a few years. After we all know the safety and other performances of Zhuangzhi cars and accept it from the bottom of our hearts. After accepting hydrogen energy, which is a cleaner energy source, we can set our sights on the low-end market and fully promote hydrogen energy. It needs a process, and it is also what the imperial court and all countries in the world hope!"

Tang Xiaochuan rubbed his chin and asked, "Okay, let's position Zhuangzhi Automobile as a mid-to-high-end brand, and temporarily target the mid-to-high-end market. How many models does Zhuangzhi Automobile currently have? What are the prices?"

Tang Hanmin and others responded one by one.

Then Tang Xiaochuan went to Lantu New Energy Co., Ltd., which was split from Lantu Automobile Manufacturing Co., Ltd. Before the split, it only served the company itself and made limited profits. After the split, its business scope became wider, and Tang Xiaochuan also allocated photovoltaic energy production and related technologies to this company.

"Boss, it is rare for you to come to our blueprint new energy company. You must know that our company is now the most famous new energy company in the world. Last quarter, it created a profit of 360 billion yuan. You have made such a great contribution, but you still don’t like it!”

General Manager Wei Shuhong joked.

He was the vice president of Lantu Automobile Manufacturing Company before. After the company was split, he was appointed as the general manager of the New Energy Company. His position was even lowered, but he became a big official in Xinjiang, with more real power than in Lantu Automobile Manufacturing Company.

Tang Xiaochuan said: "If I don't trust Mr. Wei, I will come here every few days, so you may feel restless!"

Wei Shuhong arched his hands: "Thank you boss for trusting, please!"

Accompanied by Wei Shuhong, Tang Xiaochuan inspected the office area of ​​the company and watched other management personnel and employees.

"Mr. Wei, tell the other high-level executives of the company to come to the conference room. I need to learn more about some situations, and I have something to announce to everyone!"

"Okay!" Wei Shuhong agreed, and immediately sent a secretary to notify several deputy general managers one by one.

Several deputy general managers rushed to the meeting room, and they were very surprised when they saw Tang Xiaochuan. Since the company was split from Lantu Automobile Company, Tang Xiaochuan seldom came here. I can count on my fingers.

"Hey, the boss is really a rare visitor today!" Deputy General Manager Xu Chunfeng joked.

The other two deputy general managers also greeted Tang Xiaochuan with a smile.

Tang Xiaochuan asked them to sit down, "Although I don't come here often, my heart is always here. You have managed the company very well and made the company's business flourish. I am very relieved, so why bother to trouble you?"

Another deputy general manager, Qin Peizhong, asked: "The main reason why the boss came to the company today is...?"

"First, I want to see you and see the company's detailed status. This will continue after we finish the meeting; second, I thought about it. The company's business volume is increasing, and its size is also growing. , decided to separate the manufacture of the three energy sources and set up a solid-state battery manufacturing plant, a liquid hydrogen manufacturing plant, and a photovoltaic energy and equipment manufacturing plant, what do you think?"

Wei Shuhong and the three deputy general managers looked at each other, and then Wei Shuhong asked the secretary to go to his office to get a document.

"Boss, we are also considering this matter. We have discussed it several times and have a preliminary plan. This is the plan we drafted. Please read it!"

"Oh?" Tang Xiaochuan didn't expect that Wei Shuhong and others had already had this idea, so he took the proposal and read it.

After a long time, he put down the plan after reading it and said: "It seems that you want to go ahead of me, and the plan you made is more comprehensive than I thought. I read it and found that there are some shortcomings in the details of this plan. Please carefully consider, supplement and revise it before showing it to me!"

"OK!"

Tang Xiaochuan asked again: "You all know that Lantu Automobile Manufacturing Company is going to release a liquid hydrogen energy vehicle?"

Everyone nodded.

Tang Xiaochuan said: "What do you think about replenishing this car with liquid hydrogen?"

Qin Peizhong said: "We know that this liquid hydrogen energy vehicle will be released sooner or later. As early as half a year ago, we began to prepare for the construction of liquid hydrogen storage related construction facilities and installation of related equipment at our company's own charging stations, and prepared to purchase large-scale liquid hydrogen. The construction of transportation vehicles started three months ago. At present, all charging stations in first-tier cities, quasi-first-tier cities, and second-tier cities in the country have completed the construction and installation of related facilities and equipment. Before the sale of liquid hydrogen energy vehicles, our company The liquid hydrogen produced will be transported to these charging stations, and our company can make these charging stations have the function of replenishing liquid hydrogen for liquid hydrogen energy vehicles!"

After listening to Tang Xiaochuan, he was quite satisfied that Wei Shuhong and others had considered ahead of time and done the work ahead, and asked: "Once liquid hydrogen energy vehicles are on the market, how will users and consumers know which charging station can replenish the function of liquid hydrogen? After all, it will take a long time to install hydrogen refueling facilities and equipment in charging stations across the country, and it is impossible to do it in one step!"

Wei Shuhong said: "We have thought about this point, and we will start business cooperation with Star Navigation at the headquarters, but all car owners and consumers who use Star Navigation can get a reminder from the navigation whether the charging station in front can refill hydrogen; They can also use the search engine of Star Navigation to query the navigation map. Every time we complete the hydrogen refueling building facilities and related equipment of a charging station, which has the function of hydrogen refueling, it will be displayed on the navigation map. In this way, users can Relevant information can be obtained in real time!"

"Okay, that's a good idea. I want to know your plan to add hydrogen refueling facilities and equipment at the charging station. It seems that you haven't submitted this letter to me yet, have you?"

Wei Shuhong said: "Impossible, we submitted the relevant plan to the group headquarters half a year ago, didn't you see this plan?"

Tang Xiaochuan patted his head, "Maybe I forgot! By the way, how do you think about how to charge?"

Deputy General Manager Xu Chunfeng said: "Boss, the cost of liquid hydrogen production is not low, and the cost of transportation and storage is also higher than that of fuel oil. With our company's current technology, even if we expand the production scale again, we should try our best to keep the cost down and sell it to the outside world." The price per kilogram of liquid hydrogen is more than four times that of No. 95 gasoline!"

"You also know that although the calorific value of liquid hydrogen is three times that of gasoline, in general, the fuel cost of liquid hydrogen energy vehicles is higher than that of gasoline vehicles!"

Tang Xiaochuan frowned, "This cost is a bit high, and we must find ways to lower the cost of manufacturing, transportation, and storage of liquid hydrogen. Only by making the cost of using liquid hydrogen equal to the cost of gasoline can large-scale promotion of liquid hydrogen and The use of liquid hydrogen vehicles”

Wei Shuhong said: "We also know this, and further cost reduction requires the strong support of the technical department of the headquarters!"

Tang Xiaochuan thought for a while and said: "I will urge the technical department of the headquarters to step up technology upgrades and research methods with lower costs. Otherwise, only rich people can afford this liquid hydrogen. If ordinary people find that gasoline is cheaper than liquid hydrogen, it will definitely Just burn gasoline. It seems that the senior executives of Lantu Automobile Manufacturing Co., Ltd. are justified in positioning liquid hydrogen vehicles in the mid-to-high-end market. It seems that it is not yet ripe to fully promote the use of liquid hydrogen vehicles and liquid hydrogen. We can only open up the mid-to-high-end market first!"

He originally thought that the technology of liquid hydrogen vehicles was fully mature. After all, there were no technical restrictions on the industrial production of liquid hydrogen, storage and transportation. He did not expect that the cost could not be reduced to the same level as the use of gasoline.