I Am the President of the University

Latest website: Most college admissions videos are actually of poor quality.

Why?

Except for those like Zhejiang University and Shenzhen University who are so wealthy and willing to spend money on quality, many of them are shot by students or teachers and students.

In the past two days, Wang Dalong has watched hundreds of college propaganda films, and after watching more, he can sum up a few bad points.

At the beginning, it must be a section of aerial photography diving down, giving a close-up of the school gate, and then following the main road of the campus, looking down from far and near, floating across the square, rotating once, and then to another building...

If it weren't for the three words "library" hung in front of the landing building, it really makes people think that this film is introducing new real estate and selling houses.

Then, the majestic BGM instantly became soft and long-a chronicle engraved with gold leaf characters slowly opened, flashing several black and white photos, and the wind and rain of the past followed.

If the school does not have a hundred years of history, I would be embarrassed to design this link.

Then comes the important part.

From the macroscopic "internationalized school-running mode", "excellent faculty", "rich scientific research results", to a specific introduction "our school has **** academicians, **** key disciplines, **** master's programs, doctoral programs... "

Time-lapse photography is absolutely indispensable here.

During the period, the teacher-student interaction in the classroom and the students in the laboratory holding test tubes for experiments were constantly switched from various angles. The entire link can account for more than half of the length of the film, for fear that the audience has not seen our school's Baidu Encyclopedia.

Unlike a city video, a university video is very important.

It's just that, some copywritings don't know whether they were written by students or teachers, and the word is "awkward".

One year of the promotional video of the University of International Business and Economics started with this: "We are 211 who are more professional than 985", "We are called the "Four Young People in Beijing" together with Qingbei people", "Talking and laughing with the world's top 500 elites, as CEO, Marry Bai Fumei and reach the pinnacle of life"...

What I knew was a propaganda film, but what I didn't know was an announcement of the start of the war.

There is also a promotional video of Three Gorges University: "You, like a beautiful poem that refreshes the soul, makes the time in the palm of the hand warm and lively."

It was really touching, except for the goose bumps.

Finally, there is the question of time. The longest is the nearly 20-minute promotional video of Tsinghua University in 2012, and the shortest is the 10-second promotional video of Hunan University of Technology. This... can't it be honestly three or four minutes?

I'm not afraid of bad shots, I'm afraid of hitting the film.

The bumping film is not terrible, and whoever copies is embarrassed.

In 2015, the Fudan School Anniversary Promo "ToMyLight" was copied from the Promo of the University of Tokyo, which was really embarrassing.

"You can't follow the previous university promos!" Wang Dalong's expression changed, and finally gritted his teeth.

Since Guanghua University has made a big deal, it has to be put on the Nasdaq big screen of Times Advertising and put on the world. Then this quality has to be filmed with top-notch advertisements like Coca-Cola, Mercedes-Benz, Apple, and Microsoft.

If the quality is not good, then it will be counter-propaganda, which will cause embarrassment in the international community.

We Chinese don't cheat the Chinese, this is absolutely impossible.

Even if you are embarrassed, this will bring the image of the country.

"It's just, how should I take it?" Wang Dalong was upset, and the beautiful scenery of the campus in front of him was also unsightly. He got up and walked on his own.

Thinking while walking.

From 16 years to the present, it has been silent for almost 5 years, and finally got such an opportunity to rise, Wang Dalong naturally did not want to miss it.

And this time, the competitors he faced were stronger than ever.

The top advertising company in the country and even in the world;

And the top domestic film and television advertising company;

There are also the hottest international creative hot shops in recent years.

He had to use the most outstanding creativity and perfect copywriting to defeat everyone's cooperation to get Guanghua University.

It's easier said than done...

Fortunately, the theme has been determined, and he only needs to start telling stories around the theme.

Thinking of the theme, Wang Dalong has a headache, "Change the world...this theme is too big, troublesome."

Some university promotional videos are nothing more than shooting around the school, and occasionally some of the highlights are also working on several factors such as [Life] and [Dreams].

But the theme of changing the world seems to only appear in the speeches of some of the world's top universities such as Harvard University, Cambridge University, and Massachusetts Institute of Technology.

Comparing Guanghua University with these schools again, this... is not comparable at all.

"It's crazy." Wang Dalong murmured a few times. He didn't know if President Chen was crazy, but he really was going crazy.

For example, in some of the previous slots, Guanghua didn't even have the qualifications to be complained.

There is no history of one hundred years.

There are no academicians.

There are no key subjects, let alone embarrassing master's degree and doctoral degree.

What Guanghua University can lead is its strong scientific research ability, superior geographical location and campus environment.

But these are not enough to talk about four or five minutes of content, let alone the content is too thin.

Fortunately, it is not only Wang Dalong who has the same pain, but the other two dozen companies feel the same.

Lu Island, Shangri-La Hotel.

There are sheets of A4 paper on the table in the room, and there are many paper **** on the floor.

Wang Ming looked at the two subordinates with a distressed expression, and sighed, "Do you two have any ideas?"

The two looked at each other, both shaking their heads.

One person: "Guanghua University has too few advantages. It is not difficult to make a promotional film, but it is difficult to make a world-class film."

Another person curled his lips and complained: "It's more difficult, it's even more difficult! And this topic is too big, a private university is going to change the world, I really don't know what to say."

Wang Ming actually wanted to complain, but he still had professional ethics.

This promotional video was too difficult to make, but I had to pick it up. After all, the profit was too high.

Only because of the spread of Guanghua University, the news was directly sold to the US Nasdaq Media Company, which led to the other party directly contacting Guanghua University and reaching a cooperation.

The big screen has been packaged for half a month. Because there is no middleman to make the difference, the price is pretty beautiful, but it cost more than 10 million.

Guanghua University and Nasdaq Media are very happy, but they are the advertising giants who are very dissatisfied. They could make millions of profits from this big deal.

Fortunately, Guanghua is launching globally this time. Even without the big Nasdaq screen, there is still a lot of oil and water to make.

But the difficulty in front of us is the proposal of this promotional film, which is really too difficult to deal with.

"Has there been a reply from the Magic Capital Headquarters?" Wang Ming can only pin his hopes on the hundreds of planners in the creative department of the company.

Ogilvy China is headquartered in Magic City, but has branches in Beijing and Yangcheng. The number of branches and offices across the country is as high as 1,200 people. There are hundreds of people in the planning team alone. These are the top domestic advertisers.

Quantitative changes produce qualitative changes. Can you always write a few creative proposals?

"Yes, it just came back soon." A subordinate responded.

After Wang Ming finished reading, he sighed again.

What kind of stuff is this written?

Is the principal Chen Guanghua really a pig?

Some Party A is easy to fool, but some Party A is not only not easy to fool, but also very tricky.

Although Guanghua University is a private university, people are backed by big shots, so these guys didn't figure it out.

"Forget it, it seems that we still have to rely on ourselves." Wang Ming gave up his illusion, regained his expression, looked at the time, and greeted the two to pack up, "I still have to go to Guanghua University to find inspiration, check out and change to Guanghua Hotel Go ahead."

Since I want to make a promotional video for Guanghua University, I naturally have to be familiar with the school.

Maybe you can find a bright spot on campus.

The idea in his mind became firmer.

"After finishing this order, I will retire."

...

night.

The corridors of Guanghua Hotel are extremely lively.

Many people were chatting freely while walking on the roadside, even making gestures with their hands.

"Professor Xu, I don't think your idea is feasible, it's too rigorous!"

"Science requires a rigorous attitude, but it also requires bold ideas. I don't know that those great discoveries are from accidents. Are you saying no, Professor Huang?"

"this……"

"Don't do this and this, we'll know if we try it tomorrow. The chief designer has said that practice is the only criterion for testing truth, and we will not be wrong if we try more."

"But repeated wrong experiments will consume a lot of equipment."

"Guanghua is not short of money."

"It makes sense..."

The researchers who came to Guanghua University really don't want to go back. The scientific research environment here is really good!

Sufficient funding, administration to make way for scientific research, high salaries and respect for researchers, should be what every school should do, but only Guanghua University can do it all, which is a bit of a mockery.

Because Guanghua has money, a group of researchers can boldly make various hypotheses and experiment in experiments~www.NovelMTL.com~ Wang Dalong, who is looking down and thinking about the promo, also hears the conversation between the two in front of him. Smile.

This is the Guanghua Hotel, and many researchers live here. Almost out of these two are scholars from the Optical Core Research Center.

But at this moment, Wang Dalong's eyes lit up, and a whimsical thought popped out of his mind.

If you want to say that this group can change the world the most, it must be the scientist!

The inspiration in my mind grew wildly.

ps: It is still a low period, listless.

I don’t know if it’s because of poor grades or depression, and I feel very uncomfortable.

This chapter has been written for 5 hours, do you dare to believe...

Two a day is more difficult to guarantee, I have been doing my best to keep updating, it is useless for you to spray me.