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Quanjude: Traditional time-honored brand wins with craftsmanship

In the past 9 trading days when Quanjude was just listed, the 8 daily limit was madly pulled, which made people crazy.

Xing Ying, general manager of Quanjude Group, once revealed that all the 400 million yuan raised from the listing will be used to upgrade Quanjude's supply and marketing chain.

At the same time, the electronic roast duck oven they developed will gradually become popular in stores.

As a result, the electronic duck roasting oven has aroused many criticisms.

Some experts pointed out that Quanjude’s roast duck’s manual skills have been passed down for centuries and are part of Quanjude’s traditional culture and should be preserved. If all roast ducks are produced on industrialized production lines, the cultural connotations contained in it will be greatly compromised.

"Automation and standardization are good things, but they are not the "bible" of every industry.

The reason why Quanjude was able to sell a set of 198 yuan is that these roast ducks are all hand-cooked works of art, not industrial products produced in batches by machines.

This is the same as selling handicrafts now. "The consumer said.

According to the survey, the key to the succession of the time-honored brands selected by the public is their unique and mature technology (57.3%).

There are rich cultural connotations (28.5%).

Have a complete social reputation and recognition (6.3%).

Representative services and products (5.2%).

Continuously adopt the latest technology (2.7%).

(62.8% of the respondents) worry that if you switch to electronic ovens, roast duck will "be reduced to street fast food like KFC."

It is said that the roast duck there still maintains the traditional craftsmanship.

Qifangfang: The main nutrition brand of boring furnace technology.

There are many famous roast ducks in the time-honored cheap shop, such as stuffed roast duck, crispy roast duck, etc., which deserves to be "bragged". Professor Zhao Lin, the chief nutrition expert in China in 2007, used the third-party joint test results as evidence to announce the cheap vegetables to the society. The nutrient analysis of the crispy patent braising oven roast duck is higher than that of the traditional roast duck.

Bianyifang took advantage of the patented roast duck with vegetable crispy oven to play a big nutritional brand and achieved a small victory in marketing.

The relevant person in charge of Bianfangfang said that the purpose of hiring a nutrition consultant is to promise customers: Bianfangfang not only pays attention to customers' dietary preferences, but also cares about customers' healthy diet.

The vegetable crispy patent roasted duck is a patented braised oven roast duck that has undergone rigorous training and training.

Lin Xuan and Yang Ziyi, the babies, appeared in the store together.

When they first appeared, the guests who were eating roast duck all stopped and looked at the family of Lin Xuan and Yang Ziyi curiously.

No way, this man is too handsome, the woman is also very beautiful, and the three little guys around him are also very cute.

The female clerk, seeing Lin Xuan and the others come in, hurried forward: "Hello, sir, welcome, please sit down."

Lin Xuan nodded, and took his wife, children, and bodyguards to sit down together.

"Sir, I don't know, what do you need to order? The menu is here. After the order is completed, the husband can tell me."

"Baby, what do you want to eat?"

Lin Xuan looked at the menu, and the babies were also holding the menu, watching curiously.

"Dad, I want to eat this, this."

"Dad, I want too."

"And I!"

The three little guys, twitter quickly ordered some food.

In addition to roast duck, there are actually a lot of delicious dishes in the store, such as fried noodles and so on.

After the babies ordered, Lin Xuan and Yang Ziyi also ordered some food.

As for the female bodyguards he brought, Lin Xuan also asked them to order what they liked.

After the female clerk took all the food ordered by Lin Xuan and the others, she smiled and said: ‘Okay, sir, please wait a moment. ’

"Um."

Sitting at the dinner table, the babies smelled the smell of roast duck in the store and swallowed again.

In Quanjude, a pure roast duck costs 168 yuan per piece, excluding green onions, sauces, and cakes. Generally, it costs more than 200 per piece.

Ordinary roast duck is much cheaper, tens of dollars per piece.

They have a 15% service charge, and the service is very average. Compared with other stores, there is no actual advantage, but they charge it!

On the Internet, for this roast duck restaurant, many netizens think that going to this restaurant to eat roast duck feels cheated.

Of course, Lin Xuan knew about these, so he didn't go to Quanjude Roast Duck Restaurant.

They came to Kyoto Dadong Roast Duck Restaurant (formerly Kyoto Roast Duck Restaurant).

This shop, Dadong Roast Duck Restaurant, which has always been positioned as a high-end, is also one of the main places for foreign guests to taste roast duck.

The catering industry in Beijing says that Da Dong is a genius, not only because his roast duck restaurant is so popular, but also because he has a high reputation and status in the culinary industry, and because he is also the only chef in the Chinese restaurant circle who has obtained an MBA degree. Also a catering manager.

Da Dong's roast duck is different.

Da Dong has made a big change in the cooking process. From a health point of view, consideration for diners is the basis of Da Dong's innovation, which is also the reason why his shop is booming.

The taste of the duck skin of Dadong Roast Duck is the most special. It is truly "crispy and not greasy" instead of the "crispy and crispy" skin advocated by traditional roast ducks.

Specially used cube sugar with relatively low sweetness, dipped in crispy duck skin and put it between the tongue, it can be melted without chewing, the taste is rich, and there is no feeling of plump juice of other domestic duck skin.

In comparison, Da Dong’s roast duck tastes less oily. It is said that after testing, the fat content is much lower than that of traditional roast duck.

The excavation and retention of roast duck eating is also the characteristic of Dadong Roast Duck Restaurant. Each table has a guide booklet on roast duck eating, so that customers can feel the cultural care.

While waiting for the roast duck to be on the table, the babies felt bored and looked at the pamphlet on how to eat roast duck on the table.

After looking at the above, there are many ways to eat roast duck, babies think they can try it later.

Soon, the female clerk brought a roast duck and put it on Lin Xuan's table, and prepared some gloves.

Pass it to Lin Xuan and them.

"Okay, babies, the roast duck is already on the table, come on, put on the gloves first, and then you can start eating."

"Good~~"

The babies put on their gloves obediently, and then Lin Xuan pulled off two of the duck legs and looked at Dabao: "Dabao, these two duck legs will be eaten by younger brothers and sisters first, okay? ’

"Wait, there will be a roast duck. By that time, Dad will give you that duck leg, okay?"

"Yeah, Dad, let the younger brothers and sisters eat duck legs first."

Dabao nodded sensibly. As the eldest baby in the family, as the elder brother of the younger brother and sister, he agreed with his father.

"Thank you brother~~"

The two little guys happily took the duck leg that father handed over, and said thank you brother.

"Thank you father too." Dabao said.

"Yeah, thank you Dad."

"Haha, no thanks."