I Am a Nobleman in England

Regarding the media, when Arthur was a child, most people probably thought that as a tertiary industry, there was no technical content, but they didn't know the power of the media behind it and the degree of integration of various industries.

Leading fashion trends, mainstream value promotion is also the use of the media industry. Good publicity can influence people's judgment. With the Internet, the media industry now has many profit methods through click-through rate, and the impact on modern people's thinking is becoming more and more powerful. Dialectical thinking and critical learning methods have become habits that modern people must cultivate. Otherwise, if they accept it completely, the power of the media will be terrible.

Because any news that is taken out of context will be spread overwhelmingly. At first they believed it to be true, but after comments from various parties, people became melon eaters, not knowing whether it was true or false, and then all parties accused it. It will give people such a feeling because the news is only obtained through media propaganda. Many things, only know one part of them, people will make a conclusion for others.

Then it may be that the good person is wronged, and then reversed, and then his face is swollen, and then he gives a thumbs up to other people who eat melons, and then spits out old phlegm on the grass, and quits the group chat cursing. . .

Well, with the power of the media in his hands, in addition to having his own throat and a weapon of public opinion, there is another important point for Arthur, which is to allow him to understand the world more truly, instead of Feel like you are living in a virtual world created by 'others'.

Many people don't actually realize that people actually live in a virtual environment world constructed by information. This is not Arthur's alarmist talk, or seeing the Matrix as a fool, but a fact.

When the world has entered a high-speed information age, thousands of pieces of information flood people's lives at a rate of hundreds of millions per second. When faced with "objective information", people have already lost the ability to choose.

Blocking the audiovisual means death, and the result of acceptance is entering a "mimetic environment" processed by the media.

In the real world, people use virtual viewpoints to transform their lives, and the lives of ordinary people form virtual viewpoints in a sense. In the interaction between virtual and reality, people create the whole world with virtual ideas mapped to reality.

The so-called "pseudo-environment" is also the information environment. It is not a "mirror" reproduction of the real environment, but the media selects and processes symbolic events or information, restructures them, and reminds people. environment of.

In this "mimetic environment", people can get all the information they want to know, and form their own views and opinions through thinking, and each person expresses these views with actions and words and acts on the real world.

For example, people learn from the media and thus imagine the so-called "personal settings" of various stars, such as helping the elderly, first asking if there is a mine in their home, etc., a realistic environment created by the media.

In a rapidly changing world, people can only learn about things beyond their own personal perception through various "news providers". In this way, human behavior is no longer a response to the objective environment and its changes, but a response to a certain "mimetic environment" prompted by news organizations.

Think carefully!

In this sense, people's behavior is controlled in the information environment of mass communication. The media influences and restricts public opinion through "the function of agenda setting", establishing "opinion leaders", creating an "opinion environment" and so on, thereby influencing and restricting people's thinking and actions. The consequences of this influence are sometimes unpredictable.

Before the Internet world was fully developed, it was the traditional media that dominated the world, and the communication mode in the traditional media was "hourglass", that is, reporters and editors stood as gatekeepers and controlled the production and dissemination of news information , decides the fate of the news coming from all directions.

What news is allowed to spread through this narrow "leak", and what news cannot be spread is sealed up on the spot. Not only that, but they are also responsible for "agenda setting", that is, where to put certain information, where to publish it, how many pages to design, how to organize the report, and so on. . .

On the other hand, in Internet communication, the audience seems to be free to choose the information they are interested in, and they can freely publish information on the Internet. It seems that the importance of information is no longer completely determined by the communicator, but by the audience themselves.

However, on many occasions, such as well-known news websites, they still have the right to edit online news, and there are still online reporters and online editors who act as gatekeepers. Of course, because the audience enjoys great choice and initiative, news The status of the communicator is weakened, and power is tilted towards the audience.

It seems that the control of the media on people seems to be reduced. Under this new media mode, people can choose information more freely without being subject to the subjective influence of reporters and editors, and when people act in the real society, the pseudo-environment The impact on him has also become smaller, and the environmentalization trend of the information environment seems to be less obvious. However, this is not the case.

Don't forget that although the subjectivity of the information on the Internet has been reduced by the media, it is still in a state of information overload. . . The sheer number is staggering, fragmented, superficial, unorganized, and sifting through becomes very difficult.

In the face of this new form of information, some people can accept it very well, find the information they need in a short time and organize and summarize it to form their own opinions, but most people are not ready to accept this new form of information. Preparation of information form.

The Internet does allow people to "pull out" information at will. It seems that people have the initiative to receive information on the Internet. However, how can people use the limited time to get what they want from the plethora of information?

There are no more than two results. One is that people have long relied on a few fixed websites to obtain information, but in fact they still leave the right of choice to the websites. Another result is that people click aimlessly on the Internet, and what they see is nothing, regardless of whether it is true or not, they use it as they want, comment casually, and are not afraid of being wrong, because there are false information everywhere anyway. . .

Therefore, in fact, the increase in the amount of network information only provides more choices, but this does not necessarily enhance people's ability to choose information, but weakens it.

Sometimes the choice not only fails to free people from the shackles, but makes people feel that things are more difficult and expensive, so that they go to the opposite and become an unchoiceable choice. In a word, one day, choice will be a choice beyond choice, and freedom will become too free not to be free.

This is also the reason why Arthur values ​​traditional paper media. Arthur believes that in the face of all kinds of information bombardment, there will be people like him who need a real carrier to help him distinguish between the unavoidable true and false, and the plethora of information.

And Arthur also needs the newspapers, reporters, and editors in his hands to tell him what the real world looks like, instead of living in a virtual environment and being at the mercy of other people's thinking.