I Am a Nobleman in England

"...Peterworth Town, you have heard of it, 160 kilometers northwest of London, with a population of more than 30,000, not very rich, and the computer culture is not well developed. To read news, you have to rely on local newspapers.

However, as far as I know, since the collapse of the only newspaper, the Peterworth Echo, the town lacks a channel for exchanging information and opinions, and the lives of people there have been affected a lot.

If you want to understand the major events happening in the local area, you can only watch TV and listen to the radio, and most of these programs are provided by the BBC. For the local people, there are few and simple reports that are useful to them, which cannot meet their needs at all.

What tactics do you think the local government used to solve this crisis? "

In the office, Arthur held the coffee and said with a chuckle while drinking the coffee in the cup with his head down.

"You can't distribute leaflets!"

Angela raised her eyebrows slightly, and guessed with some uncertainty.

"Haha, I guessed right. You really guessed right, forcing the local government to choose the most primitive method of distributing leaflets to solve the information crisis." Arthur put down his coffee cup, eyes full of relief, and clapped his hands with a smile.

"Isn't this too exaggerated?!" Angela looked at Arthur with some uncertainty, and exclaimed.

Arthur shook his head and laughed, "It's not an exaggeration at all, this is just a microcosm of many towns in England."

Speaking of this, Arthur's expression also became dignified and serious, he looked at Angela and said: "You said, if the public opinion in these towns, the collective public opinion is strong enough?

Then unite the network, use the local newspapers in large, medium and small towns across the UK, lay out outlets oriented by the town, and then build a general hub website platform to collect information from all towns in the UK. You said that such a news website is used in the UK. Is the younger generation of the Internet attractive? "

"It's completely an information network with towns as nodes, the organizational structure of Bald Eagle Bloomberg!"

Hearing this, Angela understood her boss's thoughts completely. Using local newspapers as points, they connected into a network, and used these local newspaper sub-stations to collect information and news and send them to the news website of the main hub.

"Hehe, the key is that there is only one local newspaper in each town, which forms a monopoly to a certain extent, a monopoly oriented by information and public opinion. If it is used well, it will not only bring us economic value, you Say it!"

Arthur understood,

In an era where the media is king, the mistakes of celebrities or companies are extremely easy to be infinitely magnified under the magnifying glass of media public opinion, and overwhelming negative reports will cause serious damage to celebrities or companies and brands.

Thinking about those cases where he was suddenly slandered by a rumor and then flooded by overwhelming negative reports, causing serious and irreparable losses, how could Arthur underestimate the power of media and public opinion?

Either control the media public opinion, or be controlled by the media public opinion!

In a modern commercial society with advanced information, nothing spreads and expands more rapidly than bad news and crises. In the dissemination of crisis information, the media plays a decisive role in setting the tone, turning, rising, and ending of public opinion. This is an era where the media is king.

In an era where the media is king, there may be negative news about individuals or companies without positive news about individuals or companies, and news about competitors may appear without news about individuals or companies.

Arthur wants to have media power because he hopes to guide media public opinion, and the purpose is to constantly emphasize his personal and even his company's good information in the industry, ZF, the public, and the media, so as to improve the brand reputation of himself and his companies. It is deeply rooted in the hearts of the people, making his personal reputation and corporate brand influence surpass all competitors, and thereby reducing the risk rate of crisis reports.

At the same time, it can also serve as a crisis warning and conduct comprehensive monitoring of media reports. Once signs of public opinion that are unfavorable to individuals or companies are discovered, they have the strength and ability to respond and counterattack quickly, so as not to be passively beaten all the time.

In this regard, Lao Mo of News Corporation is undoubtedly the most successful example!

However, Arthur also knew that it would be very difficult for him to get a share of the mainstream media forces that had finished sharing the cake, and the competition was too fierce, so he found another way to take the curved path of towns encircling cities.

Although it may take some time in this way, once it is completed, no one can underestimate the power of the media in their hands. What's more, the current situation is that the acquisition of those local newspapers is almost the same as picking up for nothing. They are all expensive!

"Boss, I will let people collect the information and details of major local newspapers in the UK, and select valuable ones for you to choose from. At the same time, I suggest that if you really want to develop media power, boss, then the best The way is to choose a mainstream newspaper with a long history for acquisition.

The main purpose is to get a management team that is mature enough and well-equipped with talents. In this way, it will be much easier to build a media group. "

Now that she understood the value and the boss's ambitions, Angela naturally would not object anymore, and made a very useful suggestion, which made Arthur jump out of the dilemma of thinking.

Yes, building a new management team from scratch is not as simple and easy as directly taking over a management team that has become SHU!

"A mainstream newspaper is really needed as a throat!" Arthur nodded.

"I will keep an eye out for suitable targets, don't worry." Angela smiled.

"Well, then I'll leave it to you. By the way, has the olive oil company in Greece and the winery in Italy made any progress?" Arthur asked with a satisfied smile.

"I have already sent people to the two countries to investigate and collect information. However, boss, why not choose France to buy wineries? After all, they have a great reputation."

"Hehe, of course it's because it's cheap, and there's a debt crisis in Italy and Greece. Isn't it a good time to buy the bottom? The mortgage interest rate is so low, so it's natural to make good use of it." Arthur lazily leaned on the boss's chair , laughed.

Angela couldn't help laughing after listening, and then chatted with Arthur about the future operation of red wine and olive oil. It was almost noon before Angela left Arthur's office.

Arthur stood up from the boss chair, raised his arms, and stretched his body. He couldn't help but think of Zhi Lin's sister who was perfect to the point of "fake", with soft lines. Elegant temperament. Clear round eyes, oval face, and honey-like gills. There is no edge, everything is really just right.

"Hehe, it doesn't matter whether you are true or not, since it's delivered to my mouth, I have no reason not to eat it!"

Smiling and sitting back on the boss chair, after dispelling those reveries from his mind temporarily, he started serious work.

After leaving the UK for two weeks, although he is used to being a hands-off shopkeeper, without him for a short period of time, there will be no operational impact on the assets under his banner, but the fact that there is no impact does not mean that Arthur himself can really ignore it .

The daily briefings of various companies, the flow of large amounts of funds, changes in personnel positions, meeting minutes, etc., all require him to spend time to make up for it.

The shopping mall is like a battlefield, not only full of all kinds of conspiracies and tricks, intrigues, but also full of betrayal, so trusting anyone is worse than trusting yourself!

Arthur looked through each document carefully, and when he saw the congratulatory letter from Random Press from Bald Eagle, Arthur showed a bright smile on his face.

"Fifty Shades of Gray" is really selling at an incredible speed.

In one month, 1.5 million copies were sold in North America, and more than 600,000 copies were sold in Germany, France, Spain, Brazil, the Netherlands and other countries. Currently, the novel has been translated into many languages, including Thai, Hebrew, and Icelandic. Japanese, Korean and Traditional Chinese.

And according to the data of its own publishing house, 540,000 copies were sold in the UK, which is definitely a crazy sales rhythm.

In addition to telling him the good news, the letter from Random Press this time was to remind him of the manuscript. Although the wording was very tactful, the content of the whole article was undoubtedly not reminding him to strike while the iron was hot, to produce the second volume as soon as possible, and strive to publish the second volume as soon as possible. The fad continues.

"hehe..."

Arthur refolded the letter from Random Press, shook his head and laughed twice, he hadn't figured out when he would start writing the second part of "Fifty Shades of Grey", but he was still worried about buying local newspapers Where does the money come from, don't worry now, this month's royalties alone have already brought him more than 20 million US dollars.

No wonder it is said that to create a super bestseller is to create a money printing machine!