I Am a Nobleman in England

Arthur said, "Local newspapers are an asset and a business." But the price becomes lower, and it can even become the only local service provider to reduce excessive competition. ’ The explanation made the eyes of the members of the advisory group in the conference room light up.

Exclusive business is good business, because whether customers like it or not, the power of choice is not in the hands of customers!

"The days of paper media are declining, and even the transformation of paper media, which has been hotly discussed for a long time, seems silent in the face of such a situation, just like waiting for the calm before a storm, but it is so quiet that it is frightening, and it is so helpless. .”

After listening to the boss's explanation, Angela also saw a series of business opportunities, but the risk of this investment was very high, and she still disapproved of Arthur taking the risk of huge losses to invest in some local newspaper.

Because in her opinion as an investment and financial consultant, Arthur's wealth is not so rich that he can distribute coins at will according to his own ideas. Fifty regional newspapers, even if one newspaper is worthless, it will take several years to complete this plan. Tens of millions of pounds.

Once the investment fails and loses tens of millions, although it will not hurt Arthur's assets, the invincible halo of Arthur, who is touted by the media as an investment genius, will completely disappear, and even become a joke for people to ridicule .

In a word, in Angela's opinion, Arthur has not yet reached the level where he can spend money willfully!

"Nowadays is an era of information explosion. Since the launch of Apple's iCrazy mobile phone, people only need to use a smart phone to receive various news in a timely and rapid manner, including news reports.

The advantages of timeliness, interactivity, and extensibility of new media are unmatched by traditional media. Through the Internet and new media platforms, news articles can be delivered to the audience immediately, while newspapers still need to go through the process of printing and selling, which is far less timely than new media reports.

Moreover, most of the news on the Internet is provided to the audience for free, which makes fewer and fewer people read newspapers. Losing audiences and reducing advertising revenue is the main reason why newspapers go bankrupt and close.

It’s a very simple thing, everyone here, I am afraid that the time spent on TV, mobile phones, game screens, and staying in the digital world should have taken up their personal time. How many people will spend their time reading newspapers? ? "

Angela looked around at the people at the conference table for a week, and her attitude of opposition was still very persistent. When she looked at Arthur, the young boss, she looked serious and serious.

Hey--

Arthur couldn't help but sighed softly in his heart,

It seems that in order to implement this plan, you still need to convince your own investment consultant. As I said before, although Arthur, the boss, can completely ignore the opinions and moods of his subordinates and directly issue orders to let them do things according to their own will. But that is undoubtedly inferior.

To put it bluntly, the members of Angela's advisory group are a group of think tanks that Arthur cultivated for himself, rather than a group of echoers. People are talented, and they are always perfect. People have strengths and weaknesses. Even if he can see the future, he can only see the general trend of the future. When it comes to the details, he can't handle it alone anyway.

It is also impossible for him to cover everything and always ensure that the decision is correct. The acquisition of the regional newspaper is just an idea of ​​Arthur. After it is actually implemented in the end, whether it can be as successful as he imagined is also a big question mark.

To put it bluntly, he himself had no idea. He needs this group of consultants to help him investigate, improve and fill in gaps, so Arthur said with a smile: "Okay, then let's use data to speak, so let's conduct market research first, and analyze the existing regional newspapers. Conduct data analysis to see if my idea has investment value.

But folks, the reality is that people are cheering the death of newspapers, but when you ride the subway, you find that almost everyone is reading a newspaper. This is also true. "

After the meeting, Arthur called Angela into his office, and the two sat opposite each other, holding a coffee cup and tasting the fragrant hot coffee. Seeing Arthur put the coffee cup on the desk, Angie La also put down the coffee cup in his hand, and waited for the young boss to speak with a smile on his face.

"Angela, do you really think that the paper media will die out completely?"

Angela shrugged, spread her hands, looked at Arthur and nodded and said, "Why not? Isn't it normal to die if you don't adapt to the new competitive environment, the market is insensitive, and the transformation is unsuccessful?

I know what you want to say, boss. Indeed, there are still many people who like to read newspapers, but you have overlooked one of the most important problems, that is, people who are used to getting free information on the Internet no longer want to pay for it. A newspaper with outdated news!

Daily newspaper, issued once a day, tells the events of the previous day. Weekly, published once a week, published a week of news. Monthly magazine, a compilation album is published every month, recording the important news of the month. No matter how fast it is, you have to wait for the next day.

Isn't this the short board of the paper media? In this fast-paced society where everything is pre-emptive and time-sensitive, isn't this the biggest weakness of the paper media?

A large number of excellent journalists have left one after another, and many journalists have switched careers to online media. Internet media. Electronic publications. Even self-media people are new outlets, but they are all strong competitors of paper media.

Moreover, the participatory and interactive nature of print media is far lower than that of new media. By the way, there is still a little searching, well, if I can, I can give a lot of reasons.

Boss, you have to admit that a paper media with hundreds of thousands of years of history is facing the impact of extinction. There must be impacts from all walks of life, from all angles, and different degrees, in order to be able to shake its position, or even facing disintegration.

But now what we want to see is no longer just why it has been impacted, but in the face of these impacts, how this paper media that has been passed down for thousands of years can continue to survive.

At this time of life and death, I don’t think it’s a wise choice to join in. This will only drag us into the quagmire, and at the same time make those who are also in the quagmire, trying their best to get out of the quagmire and watch the fun ridicule! "

"Hehe, what you said is correct. I admit it, but I also have a different view. In my opinion, what dies is the newspaper, and what lives is the paper. Of course, the newspaper here refers to the newspaper office, or As an individual unit, paper refers to the media form of newspaper.

Angela, you know, there isn't even a dead medium to be found in this world! "Arthur looked at Angela with a smile on his face and said with great certainty.

And Angela was slightly taken aback for a moment, then frowned slightly, and fell into deep thought, but Arthur didn't let her think for too long, and continued: "Sooner or later, any media will face the impact of new media. Find a new way of survival and reshape value with a new model.

For example, after TV and the Internet faced a temporary weakness, radio has risen rapidly because of its relationship with cars and traffic jams. Now in various cities in the UK, radio stations are living the best life, with low costs, high income, and high profits. (One more word here, who would have thought that the radio would be wiped out by the taxi app...all the drivers are not listening to the radio, they are all picking up orders!)

Under the impact of movies, drama finds its own unique value on the stage. Similarly, under the pressure of television, in the past few decades, many people have predicted that movies will perish, but movies have gained new vitality in movie theaters. With the viewing experience of visual effects and sound effects, the price of movies Very stable.

Therefore, the same is true for newspapers. Perhaps in the future, subscribing to newspapers will be a sign of living in peace. The future of newspapers will be on the toilet. . .

Well, my imagination is limited, and I can't predict what kind of situation, what kind of people and what kind of needs newspapers will be able to come alive in the future, but the broadcasting industry in the early 1990s also never predicted The radio will be reborn due to seemingly irrelevant traffic jams.

So, from the historical point of view of the evolution and development of media, newspapers will never die, they may change, and they are changing. Angela, another important reason for acquiring these newspapers is that I need the right to speak and influence.

Look at News Corp., look at Murdoch, hehe, it can even affect the results of the Prime Minister's election. Those who have ambitions and ambitions even need to please that old Tu-Australian man who is so dirty! "