I Am a Nobleman in England

What is the middle class?

There are usually two criteria for classifying the middle class, one is by income and the other is by occupation.

There are indicators for the middle class. According to income, his assets must be at least 10 million yuan, including real estate, working capital of more than one million yuan, and a monthly income of at least 40,000 yuan. Moreover, he must have at least a college education or above. The value concept of the middle class is in line with the current ZF interests, and the middle class determines the stability of a GJ.

The old big country Bald Eagle has long been a middle-class civil society, and their classification standard is that the combined annual income of the couple is about 100,000 US dollars, and they bought a Japanese car as soon as they worked. After working for two years, Start to provide a house of about 200,000 US dollars, more than 100 square meters, belonging to the middle class. And this class has reached about 80% of the total population. At the same time, they are also the backbone of the bald eagle society and have always been the beneficiaries of the economic development of the bald eagle.

Of course, money is not the only criterion for dividing the middle class. Otherwise, even if the material meets the standard, but there is no spiritual pursuit, then sorry, you can only be a "local tyrant".

"Life is not all about living, there is also poetry and the distance." This sentence can be used to describe the life of the middle class in a literary way.

The middle class is far more than material wealth, but also has a quality of life without losing style. For example, the living environment may not be as luxurious as the millionaire level, but the choice of decoration, furniture, etc. is extra careful.

What you eat doesn’t have to be delicacies from mountains and seas, but you must have the pleasure of enjoying delicious food, and you must also have a rich life, such as watching ballets, listening to concerts, etc., and drinking some red wine, coffee or Pu’er tea at home when you have nothing to do. . .

Although Arthur also knew that in the current Chinese dynasty, the number of middle class may not exceed 200 million, but with the growth of the Chinese economy, this proportion will continue to increase, there is no doubt about it.

The rapid growth of this class will naturally increase the demand for luxury goods and more refined materials, which is why he is optimistic about the development potential of red wine and olive oil in China.

What's more, he understands the temperament of Chinese consumers better than any foreigner. They have a soft spot for "imported" products. In the hearts of many Chinese people, because some foreign brands have a long history of manufacturing, imported brands have always been in people's minds A symbol of quality and credibility in China.

It is also because of this that some domestic companies are keen to package themselves as foreign brands, or give them a foreign name or claim to have registered a trademark in a certain country, but the key technology and equipment are far from the real advanced technology. The products that come out are full of hidden dangers. The consumers who use them originally want to buy a foreign product and use it with confidence, but the result is just the opposite.

Especially the red wine market in the Celestial Dynasty is even more chaotic, and it is difficult to distinguish the real from the fake.

In the end, a very strange phenomenon even appeared, that is, in the Celestial Dynasty, no one dared to buy cheap red wine. Buying low-priced red wine is like seeing a jadeite with a price tag of tens of thousands of yuan suddenly discounted to a few hundred yuan in a shopping mall.

The reason is that Tianchao has a high price system. If a bottle of good red wine is marked with a low price, it will become a low-end wine in the eyes of customers.

However, the inflated value of red wine is largely due to the momentum created by film and television works. When it comes to red wine, everyone must first think of those local tyrants in the drama who are tens of thousands of "Lafite". This has also contributed to the idea of ​​many red wine novices, French red wine is the best red wine in the world. And this is just the result of successful branding of certain French wines.

actually,

Spain, Italy, the United States, Australia, Chile and even Africa produce many fine wines, many of which are comparable in quality to the top-level chateaux in the French red wine classification system.

For example, Arthur was in a bar in Modu, and saw that a few euros of wine in a British supermarket turned into more than 300 yuan in a Tianchao bar. To be honest, French red wine is too deep in the water in Tianchao. French people buy Chilean red wine.

In the Tian Dynasty, the phenomenon of red wine being "belonging to famous brands" spread all over the market. Low-priced red wine could not be sold, and imported red wine was blended, and the phenomenon of huge profits was serious. Of course, this is not the most ridiculous thing. There is also a buy-one-get-one-free red wine, and those so-called red wines don’t even have a drop of wine. . .

You know, excluding tariffs, as soon as possible to bottle wine, you need to pay value-added tax, consumption tax, logistics and storage costs. It usually takes three or four handovers from the importer to the retailer, and the normal price increase is about 30% each time. In this way, it is not surprising that the last link in the chain sells for several hundred yuan.

If you want to buy imported red wine for more than a dozen yuan, it is really not only drinking fake wine, but also paying IQ tax. . .

(It’s superfluous to say here, the so-called scanning code to check the price is a pit in the pit. This is called "high scan code price and low price" in the wine industry, just to "gift" to look good and save face. In a word, I want Drink red wine, you get what you pay for!)

Arthur just hopes that before the Chinese wine market is completely rotten, he will make plans in advance to create a well-known imported brand. In fact, as long as the products are good enough, he will invite a few well-known foreign stars in China to take pictures of them. advertising, and then engage in implants in movies and TV dramas, with proper publicity and marketing, success can be achieved in three to five years.

As for the olive oil market, it’s similar to the red wine market. According to Arthur’s knowledge, Greek olive oil was the first to enter the Chinese market, but because they don’t pay attention to quality control and packaging at all, although they have always boasted that they are the best oil in the world , but has never left a good impression on the people of the Celestial Dynasty.

Therefore, the potential that can be tapped in these two markets is undoubtedly huge. In the face of the huge rising middle class, as long as the brand is launched, the sales volume is really not a problem.

Arthur must do the red wine and olive oil business. Of course, this is also a compensation and a bundle of benefits for Jiang Lai. Women and wealth kill two birds with one stone, so why not do it!

The next morning, after a day of recuperation, Jiang Lai was finally able to carry out normal activities. After the two of them ate their breakfast at the wound, Jiang Lai changed his clothes and walked around in front of Arthur, asking with a sweet smile: "How about it?"

Arthur looked at Jiang Lai, who was wearing a camel coat, a white turtleneck sweater skirt, a pair of small white shoes, and Jiang Lai with loose hair, nodded and smiled: "Naturally." Smart, very cute. But, are you sure there is no problem? Do you want to take another day off?"

Jiang Lai gave Arthur an angry look, and said angrily, "It's all your fault!"

"Hehe, yes, yes, it's all my fault..." Arthur stepped forward, hugged Jiang Lai, kissed her, and smiled softly: "The first time is raw, the second time is familiar..."

"Dream! Don't even think about it!" Jiang Lai knew that he had already missed Arthur's words as soon as he heard it, and directly vetoed it with shame and fear.

"Hehe..." Arthur didn't argue with the pale Jiang Lai, but just laughed. This is like Pandora's box, once opened, there is no turning back.

"Huh! I won't mess with you here anymore. I'm going to see how the house is doing. If everything is well arranged, then I'll move in today. It's not convenient to stay in a hotel." Jiang Lai looked at Ya There was a hateful smile on Se's face, and she became more and more ashamed and annoyed, but she also knew that she was eaten by him to death, and there was no way to refuse him.

Sometimes she also hates herself, why is she so stupid, let him bully her, every time she is coaxed to soften her heart, she foolishly falls for his tricks, regrets it afterwards, it is too late, her bottom line is like this Pulled down again and again. . .

"Hehe, you have the final say, but I'm afraid I won't be able to accompany you at noon. I'm going to the Legend Company to meet with Chen Chuanqi." Arthur laughed.

Jiang Lai's beautiful eyes lighted up slightly. Chen Chuanqi, the most legendary figure in Shanghai Legendary Company these years, was really like a thunderbolt. Knowing that Arthur was going to do business, she naturally wouldn't pester him endlessly, but was well-behaved. He nodded and said: "You are busy with your work, don't worry about me, this is my territory, I just happened to go home, I haven't seen anyone for a few days..."

"Hehe, help me bring some gifts to the second elder, thank them for giving birth to such a beautiful and charming goddess as you, which fascinates me." Arthur laughed.

"YZHS!" There was a happy and sweet smile on Jiang Lai's face, but he still blamed him unforgivingly. Then he stood on tiptoe, kissed Arthur's face, then picked up his handbag and held it in front of Arthur. Escorted by him, he left the hotel.