Hollywood Starts with Animation

On April 18th.

The film "Scorpion King" won the box office of $10.75 million on the second day (Saturday) after the box office of $8.35 million on the first day, and won the top box office ranking in North America on the day;

Also on this day, "Chainsaw" reported $4.05 million at the box office, ranking second;

April 19 (Sunday):

"The Scorpion King" once again made $9.1 million at the box office;

"Chainsaw" reported $3.7 million at the box office;

The film "The Scorpion King", produced and distributed by Universal Pictures, earned a total of $28.2 million at the box office in its three-day opening weekend.

"Chainsaw" earned a total of $11.15 million in three days over the next weekend.

The film was released 10 days ago, and the total North American box office exceeded 46 million US dollars. This is definitely a very good result for a horror movie with a production cost of more than one million dollars and a publicity budget of several million dollars.

But!

Just like the views of many industry insiders: "With Touchstone Pictures and Disney Group's "Tian Zhao" withdrawing from the April schedule, the overall situation has become a rivalry between Universal and Wald. From all aspects, The situation of Wald Pictures for a period of time in the future will definitely be at a disadvantage."

A group of understanding kings gave their opinions one after another.

1. Horror movies are niche movies with a small audience;

2. The box office harvest of horror movies is mainly concentrated in the first two weeks, and the subsequent box office will show a cliff-like decline, which is a consistent rule;

3. The movie "The Scorpion King" is a prequel to the Mummy series, with a strong fan base;

4. The overall strength of Universal Pictures in distribution is stronger than that of Wald Pictures;

......

This group of so-called "understood the king" industry insiders listed more than 20 expositions, expounding a consistent point of view.

"Scorpion King" will hang "Chainsaw"!

"We have the confidence to do that."

Facing the interview camera, a spokesperson for Universal Pictures said loudly: "Wald Pictures' publicity power is not weak, especially in the emerging Internet field, it has created miracles again and again, after all Mr. Zucker Wald is a big man in the Internet industry.

"

"But we're not stupid!"

"We have witnessed the superior power of the Internet for film promotion, so of course we will not ignore it, but attach great importance to it."

A group of media reporters nodded.

Isn't it?

As the first company to cultivate an online army and the first company to publish movies on a large scale in the Internet field, Wald Pictures has tasted a lot of sweetness. To put it bluntly, even the Big Six in Hollywood is no better than Wald Films in terms of film announcements in the Internet field, or even hanged.

This is the real experience of Hollywood's Big Six under the bloody lessons again and again.

However.

Now....these people have already reflected it!

Take Universal Pictures this time as an example, they invested a lot of power in the Internet and completely resisted the advantages of Wald Pictures in this area.

Kevin Feige, president of Wald Pictures, also sighed: "Once upon a time, when movies were released in the Internet field, we hung up everyone, but this bonus advantage no longer exists."

The power of Internet publicity has been curbed, which undoubtedly had a huge impact on the box office of Wald Pictures' new film "Chainsaw".

Monday: "Chainsaw" reported $2.2 million;

Tuesday: $1.8 million reported;

Wednesday: $1.65 million;

Thursday: $970,000;

That's right, on Thursday, the daily box office performance of the movie "The Chainsaw" fell below the million-dollar mark. This is not only the disadvantage of the horror movie itself, but also the fact that the theaters have reduced the number of screens for the film, the most The key is the aggressiveness of the competitor "Scorpion King".

In two weeks of release, it has accumulated a total of 52.62 million US dollars at the box office.

On the other hand, the movie "The Scorpion King" earned a total of 51 million US dollars after a full week of release.

Nielsen data shows: "On April 24 (Friday), the box office of "The Scorpion King" will completely surpass that of "The Saw" which was released a week earlier."

At this moment, many people could not help but stand up!

For example: Steve Bing, the owner of the Locomotive Film Company and a well-known prodigal.

"Hahaha, what else do I need to say?"

"The situation has become so clear that Chainsaw has lost, and Wald Pictures has lost!"

"what?"

"You mentioned to me that the production cost of the two films is very different. Although "The Saw" was defeated, it is still honorable? Dude, don't make such a joke, we are looking at the box office data, not the production cost of the film. "

"Anyway, I'm very happy to see the work of Wald Pictures being hanged and beaten, and I can't help but open a bottle of champagne to celebrate."

Really jumping beam clown!

That's what many Hollywood people say about Steve Bean, but I have to say...he's right!

Since the establishment of Wald Pictures, especially since it entered the 21st century, the films it produced have consistently occupied the daily box office champion and the weekly box office champion very strongly, but this time it really did lose.

In the words of some media: "Universal Pictures' shot this time has severely hit the arrogance of Wald Pictures."

For a time, many Hollywood people cheered.

"I don't deny the success of "The Saw", after all, it's just a low-budget horror movie, and Wald Pictures actually made a profit, but it's an indisputable fact that it lost to "The Scorpion King" at the overall box office. "

Touchstone Pictures CEO Olmedo said.

Gusta, the boss of Lionsgate Pictures, said: "The Saw Cry lost to "The Scorpion King" at the Chinese box office, aside from the profit rate, looking at the result of the head-on killing, losing is losing. The German film industry is indeed a big blow."

Over the years, Wald Pictures and Disney have just passed, Warner has just passed, Sony Columbia has just passed, and without exception, Wald Pictures has won.

The six major Hollywood companies have collapsed...

However, this time, Universal Pictures, to a certain extent, has indeed defeated Wald Pictures head-on!

......

Universal Pictures.

Compared with the touts of outsiders about Universal Pictures, the people inside Universal Pictures are not so optimistic, and even... quite angry!

"Win a fart, win!"

"What production costs, profitability, publicity costs, overall box office... These are all useless!"

"Don't forget, today is the release day of another work by Wald Pictures, The Devil Wears Prada!"

Vice President Theo was furious.

The two producers, James Jacks and Sean Daniel, didn't look very good either.

James Jakes said angrily: "Speaking of a thousand words and ten thousand, it's still Zucker Wald that guy is too immoral, that is, immoral smoke, "Chainsaw" was released a week before our "Scorpion King", "Wear "The Queen of Prada" came out a week later and attacked us one after the other, which is so shameless!"

"That's right!"

Sean Daniel said solemnly: ""The Saw" is just a low-budget horror movie, we win if we win, but the next "The Devil Wears Prada", its production cost alone is not enough. If it is less than 30 million US dollars, it is said that the publicity fund is not less than 20 million US dollars, or even more.”

If one movie can't beat you, then make two.

This is Zucker's strategy.

In a word - Lao Tzu is eyeing you!

" "The first more is sent.