Hollywood Starts with Animation

The news that the "Spider-Man 1" DVD and videotape will be released at the same time, through the mouth of Wald Pictures President Kevin Feige, through the hands of a number of media and newspaper editors, quickly spread the news throughout the United States.

Of course, the news spread so quickly thanks to the popularity of the Zack Snyder incident, otherwise, Wald Pictures would have spent $3 million to achieve this level of publicity.

Unexpected joy!

The crisis turned into an opportunity, saving Wald Pictures at least $30 million.

Barry Mayer, CEO of Warner Bros. Pictures, was quite delighted after hearing the news.

"It seems that I underestimated this young man Kevin, and I want a few brushes!"

This time, there are two main partners for the simultaneous release of "Spider-Man 1" DVD and videotape: one is Amazon's e-commerce platform; " of Blockbuster.

Amazon e-commerce, needless to say, the most successful online sales platform in the United States;

Blockbuster has more than 10,000 stores worldwide, nearly 80,000 employees, and a market value of more than 40 billion yuan. Such a huge sales network can definitely meet the needs of many people for buying movies and renting CDs.

However... offline videotapes cannot be ignored!

In 2001, the film and television entertainment system of North American families was still dominated by video tapes. Despite the rapid development and sales of DVD players and DVD discs in recent years, there is still a certain gap in the overall number compared to video tapes.

Video cassette players and video cassettes are still the mainstream of the home entertainment system!

but!

This situation will not last for a few years.

Two electronics giants, headed by Japan's Sony and Toshiba, are each promoting cheaper DVD players of their own brands.

Well, the DVD format battle between Blu-ray and HD later!

After 2004, the DVD format dispute between Sony and Toshiba completely swept the video cassette player and video tape into the dust of history.

But,

Who would have thought that online video on the Internet was born, and the DVD player and DVD were also cleaned up!

Sony and Toshiba, all have huge losses!

Blockbuster, the world's largest DVD and video tape rental company and seller, with a market value of over US$40 billion at its peak, has also been wiped out by history!

However, in 2001, Blockbuster was still the giant enterprise with more than 80,000 employees.

[The greater the ability, the greater the responsibility! 】

[I believe that everyone has a heroic essence. It keeps us true to ourselves, gives us strength, makes us have noble sentiments, and finally makes us die gloriously. 】

【I'm Spider-Man! 】

......

Posters with classic lines from "Spider-Man" appeared in the booths of tens of thousands of Blockbuster stores in one day;

Subway stations, train stations, shopping malls, restaurants, parks, schools... At the moment, these places are occupied by the posters of "Spider-Man"!

The largest bookstore chains in North America, such as Barlow Bookstore and Zia Bookstore, will also simultaneously sell DVDs and videotapes of Spider-Man;

It's just offline.

On the Internet, on the portals of Internet companies such as Yahoo, Google, Apple, AOL, and LinkedIn, all the "Spider-Man" DVDs and videotapes appeared on the 15th of this month.

Disc and video rentals, you say?

Sorry, you have to wait another month!

If the lease and sale go hand in hand, Wald Pictures would have to lose a lot of dollars.

Capitalists are all hairless monkeys, very shrewd!

The news is overwhelming!

Wald Pictures is definitely spending a lot of money on offline sales of "Spider-Man" DVDs and videotapes.

Viacom Group.

It is one of the largest media groups in the United States, the parent company of Paramount Pictures, one of the six largest Hollywood companies, and the parent company of Blockbuster.

At this moment, Summer Redstone, the chairman of the group, a media tycoon, and now 77 years old, looked at the report data in front of him and couldn't help but wonder: "That guy, Zucker Wald, is really willing to spend money. !"

The voice fell.

"Dad you said yes."

Redstone's daughter, Sally, 41, said: "This time, Wald spent a lot of money on the sale of Spider-Man DVDs and VHS tapes, just for our Viacom subsidiary. The publicity expenditure invested by Shida is no less than 4 million US dollars.”

"Plus they have subway stations, malls, restaurants, parks, schools in major cities..."

"Barlow Bookstore..."

"The major Internet portals such as Yahoo, Microsoft, Apple, etc..."

"Radio, TV, newspapers and other propaganda media."

Sally said solemnly: "After a rough estimate by the marketing department, the promotional expenses for the DVD and video tape sales of "Spider-Man" this time are at least 20 million US dollars."

$20 million? !

As soon as this figure came out, the other executives in the entire office couldn't help but stunned.

20 million US dollars is enough to make a medium-cost movie, and it is more money that countless ordinary people can't make in a lifetime.

However, this is just the sales of the "Spider-Man" DVD and video in the offline market, and the money spent on publicity.

luxury!

Extremely extravagant!

An executive stunned: "If it is for the promotion of the movie's premiere, the figure of 20 million US dollars is not much, but this time it is only the offline market sales of DVDs and videotapes! This is exaggerated!"

Another executive followed up and said: "In 1998, "Titanic", which set a global box office record, I remember that the cost of its publicity and distribution in the offline market was only worth more than 12 million US dollars. "

What about Spider-Man?

Straight up $8 million to an unprecedented $20 million!

This is definitely the most expensive time for offline market sales in terms of publicity expenses!

"Can Wald Pictures recover the cost?" Sally asked.

"The $20 million announcement cost, according to the "Spider-Man" regular DVD of $9.9/disc, requires at least 2.02 million CDs to be sold to offset the announcement cost; if you include the cost of disc printing, each The big distributor's share, manpower, transportation and other expenses. The regular DVD of "Spider-Man" must sell at least 3 million copies before it can start to make money!"

An executive gives the data quickly.

The crowd was stunned again.

......

the next day.

The entertainment page of the Global Times, which had some filth and gaps with Zucker, raised a question.

Well, or rather a joke.

"Global Times" entertainment section issued an article: "How many copies of "Spider-Man" DVD and video tapes can be sold, we don't know for the time being, but we already know one thing, that is, before the DVD and video tapes are officially sold, only With an announcement fee of up to $20 million, it has already created the history of the offline market!"

"Perhaps, Wald Pictures wants to create an alternative historical record!"

There is absolutely no shortage of jokes and jokes in the words.

They believe that Zucker and Wald Pictures' generous behavior is absolutely worth the loss, and the final sales result will definitely not be satisfactory.

Time magazine, a subsidiary of Time Warner, also wrote several articles that were "full of ridicule".

Steve Ross, former chairman of Time Warner: "The "Spider-Man" movie set a record in the theatrical market, with more than $110 million at the box office in its first weekend and three days. Create a sales miracle in the offline market?!"

" "The second is sent.