Hollywood Starts with Animation

Suburbs of Los Angeles, Swickburn area.

Baez Doll Factory.

The 20-acre Baez Doll Factory is really a small and inconspicuous factory in the Wikburn area of ​​​​the industrial factory. For those factories that cover an area of ​​hundreds of acres, Beizi The Doll Factory is too petty.

But for factory owners in the Swickburn area, no one dares to underestimate the Baez Doll Factory!

Because they are aware of the Baez Doll Factory, which belongs to the chain stores around SpongeBob SquarePants and is its subsidiary.

Who doesn't know the name of Zucker Wald?

In the words of the owner of the YT Home Textiles Factory in Swickburn, "The Baez Doll Factory itself is not very eye-catching, and there is nothing amazing about it, but its owner is Mr. Zucker Wald, so everyone will give a few Split face."

At the same time, the 20-acre Baez Doll Factory in Swickburn is not a factory for producing and manufacturing products. It is more inclined to be a headquarters for the design and research and development of Baez Dolls.

In this regard, it is similar to many car brands in the United States and Europe.

Only keep the headquarters and design and R\u0026D institutions in their own countries, and set up specific production and manufacturing factories in countries and regions with low labor costs such as Australia and Asia.

The same goes for Baez dolls!

The design and R\u0026D headquarters of Baez Doll is located in the Swickburn area of ​​Los Angeles, while the factories responsible for manufacturing and production are set up in Datianchao and Asan.

Low labor costs, land prices, and material costs will greatly increase the profit margins of Baez dolls.

...

9 am.

Taro Hashimoto, president of the SpongeBob SquarePants House chain and general manager of the Baez Doll Company, convened a group of executives for a meeting.

Bryant Benn, the former designer of Mattel Toys, the designer of Baze Dolls, and the current chief designer of Baze Dolls, was also present at the conference.

The total number of participants, up to 15 people.

"Gentlemen,

I announce one thing. " Hashimoto Taro said solemnly.

Hearing this, everyone present immediately sat upright.

"Yesterday, I received a notice from Mr. Wald, the chairman of the group's head office, that my Baez dolls will be listed ahead of schedule. I myself clearly replied to Chairman Wald and agreed with the move of the Baez dolls to go public in advance." Hashimoto Taro announced.

Early listing?

Because things were rushed, everyone present was stunned.

The chairman and the boss have agreed, how can they have any opinions?

And Hashimoto Taro also pointed out directly that this is a notification, not a negotiation.

"Production department, how much stock do we have at the moment?" Hashimoto Taro asked one of the executives.

The executive replied: "The first batch of five Baez dolls, Yasmin, Kolo, Cameron, Xiaoyu and Sasha, totaled 60,000."

"Why less?"

Before Hashimoto Taro spoke, the other executives below started talking.

This number is too low!

"Cough cough~"

Taro Hashimoto coughed lightly: "Don't worry about the lack of stock, the first batch of 60,000 pieces of five Baze dolls are just samples, and the second batch of Baze dolls has already been shipped on board and is expected to arrive in the United States within 3 days. There are a million dolls in this batch."

"I see."

Hearing this, everyone present breathed a sigh of relief.

1.06 million Baez dolls are definitely not a low number for Baez dolls that have not yet been marketed.

"Mr. Hashimoto, what about the price?" Chief designer Bryant Ben asked.

For the price, other people present were also quite interested.

Regular: $8.9!

Limited Edition: $60!

Premium Edition: $110!

Special Custom Edition: $200!

As soon as this price list came out, it immediately aroused discussions among the people present.

"I think so."

"That's right! The regular Barbies sell for $9.90, and we're $1 less than them, which makes sense, since Mattel's Barbies have been around for nearly 50 years."

"The price of the limited edition and the exclusive edition is also relatively reasonable. At the beginning of the design, we made a strict division of the materials and decorations of the ordinary, limited edition, and exclusive edition, and the production of the limited edition and the exclusive edition. The cost is also several times or ten times that of ordinary models.”

"The special custom model is 200 dollars a piece, which are all modeled after Hollywood stars, but we paid a huge endorsement fee. How can we not buy it more expensive?"

"That's right!"

"The star of Mattel's Barbie doll is specially customized, and its price is a full $300. It's called a black heart, which is not as conscientious as we are."

......

There was a lot of discussion.

The price of Baez dolls is generally lower than that of Barbie dolls.

After all, Mattel's Barbie doll, with its decades of branding and influence, is there.

While discussing, everyone did not forget to satirize Mattel's "black heart" and praised the "conscience" of their own Baez dolls.

But!

But if you know the cost of making a single Bez doll, you will never say it's conscience!

Including the cost of land, plant, equipment, materials, capital, labor, etc., the average cost of a Baez doll is only $1.

Based on the regular price of $8.90, Zucker makes a gross profit of $7.90 for each regular Baze doll sold.

7~8 times profit ratio!

It properly interprets the concept that capital comes to the world as a blood-sucking and dirty idea!

Don't say that Zhu Ke has a black heart. In fact, Mattel's Barbie doll has a profit ratio of at least 10 times. It is even darker!

Limited editions, exclusive editions, and celebrity customized editions of Baez dolls are actually not many.

It's a hype, what is rare is precious!

For example: the first batch of 20,000 Barbie dolls produced by Mattel in 1959 are now worth about $70,000 to $80,000 in the auction market;

Similarly, Mattel launched a Barbie doll called "Stephano Canturi" to commemorate Barbie's 40th anniversary, and the price is even more staggering.

It was created by the famous designer and wears a set of high-end jewelry, including Stefano's "Cubist" necklace. This necklace is designed with three carats of white diamonds and one carat of rare pink emerald cut diamonds. She also wears the company's signature diamond ring on her right hand. Whether it's her gorgeous black dress or her perfect eyebrows, this Barbie looks stunning and makes everyone want one.

This Barbie doll was auctioned for $300,000 in New York!

These all explain the importance of "hype", "marketing" and "propaganda".

"Our boss, Mr. Wald, was exposed by the "Global Times" and has caused a great sensation in the United States. In addition, the International Children's Day is approaching. Once our Baez dolls are listed, they are anti-traditional and anti-traditional. Barbie's design concept is bound to arouse the market's pursuit!"

Taro Hashimoto said excitedly: "Bez doll, after all, leads the trend of the new era!"

......

After all kinds of matters were confirmed, the media force of Jin Shuguang Entertainment Group immediately exerted its strength to announce the Baez dolls strongly.

Anti-tradition, anti-Barbie design concept...

Yasmin, Chloe, Cameron, Xiaoyu and Sasha, these beautiful girls have changed the dignified beauty that Barbie dolls follow. They are from different races, with different skin tones, avant-garde dresses, and full of energy. Full of trend!

As soon as the promotion came out, it instantly attracted children in the age group of 7 to 12 years old!

" "The second is sent.