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March 31.

The long-planned movie "The Matrix", under the full operation of Warner Bros. Pictures and the strong publicity of its parent company Time Warner, has appeared on the big screen in North America, and the number of openings has reached as high as 3,200 theaters.

It is the film that has opened the most theaters since January 1999.

According to reports from Warners insiders, Warners has prepared a full $50 million in publicity funds for "The Matrix". This amount is definitely not low.

Of course, "The Matrix" is also worth Warner's heavy investment.

On its premiere day, "The Matrix" made $21 million at the box office; its three-day opening weekend grossed $54 million, ranking No. 1 in this weekend's box office charts.

The reputation is surprisingly good!

On mainstream rating websites such as IMDB, "The Matrix" has a score of more than 9 points, which is regarded as a rare sci-fi movie.

I love shrimp: "The best sci-fi movie of the past decade, bar none!"

Freud: "One word is good, very good! Who dares to say that "The Matrix" is not good-looking, I will slap him with a big mouth."

Pony: "I just came out of the theater, and I'm still excited. I heard that The Matrix is ​​a trilogy project. Now I'm looking forward to 2 and 3 movies."

Black cloak: "Neo is awesome!!!"

Big man Fran: "I firmly believe that even if I watch "The Matrix" 20 years later, it is still a very wonderful science fiction movie."

There are countless movie fans on the major rating websites and the official website of "The Matrix", discussing the movie crazily.

The box office potential of The Matrix is ​​amazing!

Warner Bros. Pictures.

Vice President Barry Mayer personally instructed: "I don't care what you use above, I want to make the whole of America have only one voice in the near future, and that is "The Matrix"!"

"Yes!"

The Warners present,

Immediately nodded like smashing garlic.

When Kiora, the president of Warner Bros. Pictures, was not far from retirement, everyone knew that Barry Mayer, the vice president, was likely to be in the position. In this case, no one dared to go against the grain. Well, to be precise, it's too late to flatter.

"Mr. Mayer, when our media department is promoting, can we criticize other films of the same period?"

At this time, a media director raised a question.

"Uh?"

Barry Mayer was taken aback.

"Isn't it our usual practice to criticize other films of the same period while promoting our own films? What worries do you have? Besides, we don't have to worry about any of us except the other five Hollywood big six!"

Barry Mayer's words revealed a strong confidence.

"But... what about the upcoming new film "Sparta" by Wald Pictures?" the media director said solemnly.

New Wald Pictures?

You know, there are less than 4 days left before the release of "Spartan 300 Warriors", which belongs to the ranks of competitors.

The director of the media department said again: "Sir, a month and a half ago, we fought a battle between the 'Message in a Bottle' movie and Wald's 'My Great Greek Wedding', and now if we rashly fight again, who can guarantee the United States Will online intervene again?"

"..."

Involving the struggle between the two media giants, all the executives of Warner who were present were hesitant.

Even a big man like Barry Mayer would not dare to talk about war lightly.

"I want to report the problem of Wald Pictures to the chairman. Don't touch him for the time being. Other movies of the same period will remain as usual!" Barry Mayer pondered.

"Yes, sir."

Not long after.

The news reached Time Warner Chairman Steve Ross.

boom! ! !

Ross laughed and slapped the table, "Do it! We are Time Warner Group, the world's largest media giant, and he is far from Zucker Wald. I should be afraid of him?!"

Barry Mayer suddenly understood.

However, Ross has another message that Mayer conveyed cryptically.

The degree of confrontation is controlled within a reasonable range.

To be honest, Rao is Steve Ross, who is a big man, and he has to consider the influence of AOL. After all, the two sides went to war, and other shareholders of Warner's board of directors were the first to refuse.

......

Golden Dawn Entertainment Group.

Chairman Zhu Ke, CEO Victor, TV Group President Ms. Donna, head of the music company Domino, President of Wald Films Old Bill, Vice President Kevin Feige and others gathered together.

"Everyone, the purpose of bringing everyone together today must be guessed by everyone."

Zhu Ke glanced at everyone and said loudly: "Yes! It is to announce "Spartan 300 Warriors" with all his strength, in response to Warner Group's "The Matrix"!"

Immediately, Victor and the others present were shocked.

Zhu Ke said solemnly: "Warner is indeed unparalleled, but we are not vegetarians. There has been AOL's participation in the last time, and this time in the media competition, Warner is bound to have some control, and will never dare to play asshole. Yes. So we are not without a chance to win!"

The voice fell.

CEO Victor nodded: "Boss is right, as long as Warner doesn't play dirty, we have a chance to win. "The Matrix" is excellent, yes, but our "Spartan 300" is also extremely good. That aside, this time we're talking about movies!"

"Understood!"

Ms. Donna said: "The UPN TV network and WB TV network under our TV group will fully cooperate with the promotion of "Sparta".

Domino echoed: "My music company will definitely cooperate fully. You must know that the theme song and episode of "Sparta" are all in charge of our company's Eminem, Beyonce, Britney and others. Cooperate with the promotion , we are obliged to do so.”

Zu Ke's clear attitude has won the unanimous support of the top executives of the group!

Jinshuguang Entertainment Group is an emerging media company with subsidiaries in TV, film, animation, toys, peripherals, book publishing, sporting goods, etc. Although it has not been established for a long time, its strength should not be underestimated. Even if it is not as strong as Warner, Columbia, Paramount and other media groups, not any cat or dog can bully.

What about big companies?

If you dare to come up, I will dare to break your steel teeth!

In addition, Zhu Ke owns not only the Golden Dawn Entertainment Group, but also many companies such as LinkedIn and Standard Bank of California, and is also a shareholder of first-tier giants such as Apple, Yahoo, and Amazon.

Zucker is not afraid of Time Warner at all!

This time, the second contest between the two companies on publicity matters is not a low-cost love movie, but a proper high-cost movie.

"300 Spartans," which cost $60 million to make;

The Matrix, which cost $63 million to make;

The production cost of these two films is not more than 100 million yuan, and they do not belong to the first-line commercial production of Hollywood A-level films, but they are definitely top-level production films. It can be seen from the announcement and distribution costs prepared by the two companies for this purpose.

The next day, early morning.

Other Hollywood film companies, after seeing the overwhelming media news, all shook their heads one after another, knowing that it was Warner and Wald Pictures, once again!

"The fight between gods is really painful." Xie Yi, the boss of New Line Pictures, was upset.

" "The second is sent.

For the convenience of reading next time, you can click "Favorites" below to record the reading record (Chapter 264 "The Matrix" and "Sparta" are on the bar), and you can see it when you open the bookshelf next time!

If you like "Hollywood Starts with Animation", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()

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