Hollywood Starts with Animation

Bugs Crisis is as good as ever!

This is the premiere scene, the impression of all the audience.

Warm, moving, humorous and other elements have become a work of art in the hands of Pixar animation designers.

Jeffrey Katzenberg, the head of DreamWorks Animation, was the most shocked.

As a person who is also committed to animation, no one is more aware of how high the technical level of Pixar animation is than him. Its excellent production level, the treatment of water marks, hair, skin, light and particles, is far ahead of the same industry.

Spielberg on the side said solemnly: "Jeffrey, can the level of our animation studio reach the level of Pixar?"

"There is a gap." Jeffrey Katzenberg shook his head.

In fact, the gap in technical level is far from the reason why DreamWorks Animation is inferior to Pixar.

style!

That's right, it's style!

The long-established Pixar animation is not only superior to the same industry in terms of technical level, but also has formed its own style.

Warm and moving!

Throughout the development of Pixar, whether it is the early Toy Story, the current Bug Crisis, or the future Cars, etc., all of them reveal a strong style!

On the other hand, DreamWorks Animation is still in a period of confusion and an exploration period of "style".

In October 1998, DreamWorks Animation just released the animated film Ant Brother, and so far, it has reaped $1.3 billion at the global box office.

To put it bluntly, it is already quite good!

However

Whether it is the outside media or movie audiences, after watching The True Story of Ant Brother, they will compare with Toy Story.

The result of the comparison, of course, is Pixar Animation, which is far stronger than DreamWorks Animation!

This is style!

DreamWorks Animation did not form a strong ego style!

The True Story of Ant Brother, The Prince of Egypt, Brave the Golden City, Chicken Run, four animations in a row, DreamWorks is still far inferior to Pixar animation.

It was not until 2001 that DreamWorks launched Shrek, which completely established the style of "anti-tradition", "anti-fairy tale" and "spoof", and became an animation company that can exist on a par with Pixar!

Fox's Blue Sky Animation Studio is a negative example!

The technical level of Blue Sky Animation Studio will be quite impressive in the future. It is not inferior to Pixar and DreamWorks Animation. However, it has developed for nearly 20 years, and the Ice Age is impressive. The rest can't be mentioned any more. No The slightest bit of character and style.

Therefore, in the future Blue Sky Animation Studio, it will gradually wipe out everyone!

Of course, there will also be an animation company emerging in the future, and that is Lighting Animation!

Despicable Me, also known as Despicable Me, Minions, launched by Lighting Animation, uses the "dumb and cute" style to turn the world over!

 …

# The follow-up animated films such as The Secret of My Pet and The Voice of Joy are also wildly reaping the box office worldwide!

In addition, I have to mention the Disney Princess animation!

In the future, the long-silent Disney princess animation will also produce a Frozen animation that shocked the world with its "new era new princess" style.

Excluding the above animation companies, there is no animation company that is famous all over the world in the entire American field, because they lack a unique "style"!

"Shit!"

Zucker on the side, after listening to Katzenberg and Spielberg's discussion, couldn't help saying: "Jeffrey, what style is Bundi, in my opinion, a good movie is a good movie, and a good animation is Good animation, as long as it is good animation, it can be loved by the audience, and they don’t care what style it is!”

Katzenberg: ""

Spielberg: ""

"What's the matter? Do you think what I said makes sense?

Speechless? "

Zhu Ke smiled and said: "Style? A unique style, those are not all the great gods in your animation field, fooling laymen."

"In my opinion, animation that can sell for money and can be loved by children is a good animation."

"Style? Can it be eaten as a meal?"

"Therefore, it's useless to mention these!"

Katzenberg and Spielberg were speechless.

The people around were also dumbfounded.

Lei Shidong of Paramount Pictures sighed: "Zuke, Zucker, really deserves his reputation!"

Murdoch echoed: "That's it! These words fool the layman, but young man, you don't need to say it. How can we be taller when we face the media in the future?!"

Everyone's heart is like a mirror!

All walks of life have their own rules, especially some traditional industries. They can always come up with the so-called "high and high" and "mysterious and mysterious" theories to fool the world.

"Our cross talk industry is not easy!"

"In opera, the emphasis is on ten minutes on stage and ten years off stage!"

"Piano, our western piano is the king of musical instruments!"

"Watching ballet, you can't imagine the bitterness behind them."

fart!

Which industry is easier?

It is nothing more than telling the layman through "mysterious and mysterious" and "selling miserable", our business is not easy, it is very awesome!

But in fact, if you really enter this industry, you will find that all walks of life are like a bird!

Hard work pays off!

The style theory put forward by Hollywood animation companies is to hope that through public opinion and tone, they will belittle their peers and elevate themselves.

At this moment, Zhu Ke, known as "Big Mouth", mercilessly tore apart this reality, making the faces of everyone present a little ugly.

"hypocritical!"

Zhu Ke said unceremoniously: "Okay, it's all a fox...

raccoon, who is going to sing Liaozhai? Knowing that the scene is full of insiders, is it necessary to fool anyone? How can I say it? Can you still bite me? ! "

Did Zucker lose his mind?

It stands to reason that even if Zu Ke is like a mirror in his heart, he should not say it directly on this occasion, which will appear very lacking in emotional intelligence and intelligence!

But, that's exactly what Zucker wants!

Zucker wanted to leave an impression on all the bigwigs in Hollywood: "Little Fox Zucker, that's all. The so-called cunning is just trying to take advantage, but in fact he is a stunner."

Personality is key!

At least

The character set up by Zucker at present will make many Hollywood bigwigs relax their vigilance and fight for time for wretched development.

For a time, many people looked at Zhu Ke's eyes and couldn't help showing a trace of contempt.

Laugh!

Laugh all!

"Can Wald Pictures release several blockbusters next year, I see whether you will laugh at that time?" Zucker laughed secretly.

Did no one see Zucker's cunning?

Of course there is!

There are so many smart people in this world!

But even if they see it, they will never say it with high emotional intelligence. Zucker didn't expect to fool everyone, and if he could fool one of them, he would make a profit.

This sometimes plays a big role in the development of Zucker's various companies.

Like Katzenberg from DreamWorks.

He bluntly thought that Zucker was a stunned character. Of course, in the future he also paid a very heavy price for this!

Delivered first.